A drive away price does not equal a price rise

On July 1, 2021, the introduction of a new, national drive away price~ for every vehicle in the Honda range, was launched with the ‘Honda Price Promise’.

Honda’s national drive away price includes all on-road costs and statutory charges, as well as the metallic or pearlescent paint colour chosen by the customer. It also includes five years of premium roadside assistance, as well as an industry-leading low price service offering, where customers will now only pay $125 for each of the first five standard scheduled service intervals.

The only items not included in the new vehicle price are any Honda Genuine Accessories selected by the customer to personalise their vehicle. Concession benefits may also apply for eligible recipients.

The difference between the Manufacturer’s List Price (MLP) that was used previously – which is just the starting point for what a new vehicle will cost to purchase – and the new National Drive Away Price that applies from July 1, is the specific costs and statutory charges involved in purchasing and registering a new car so it can be driven on the road.

These on-road costs and statutory charges are different in every State and Territory, and can also differ between metropolitan, provincial and rural areas. Using Victoria as an example, these costs include the registration fee, Transport Accident Charge, insurance duty and motor vehicle duty.

But these are costs and charges that apply to the purchase of every new car sold in Australia, regardless of make or model or geographic location or selling dealer. They apply whether the vehicle is purchased from a Honda Centre with an upfront drive away price, or from another brand operating with the MLP and adding on all the on-road costs and statutory charges to arrive at the drive away price.

The end result is the same – these on-road costs are part of the final transaction price for every new vehicle sold in Australia and do not in any way constitute a price rise under Honda’s new business model. 

As of July 1, the national drive away price~ for all Honda vehicles is available for prospective customers to view on the Honda website via a new online vehicle configurator. 

The configurator is one of the major changes to Honda’s corporate website and it offers customers a simple and engaging way to view vehicle information and pricing, as well as ‘build’ the vehicle they are interested in purchasing.

If/when vehicle prices change at any point in the future, up or down, it will be available for all to see on the Honda website – simple, straightforward, transparent.


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