Our Future

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Our Future

Building for the future

The experience of buying a new car has remained largely unchanged for decades. At Honda, we think it can be simpler, more straightforward and more enjoyable.

That’s why, at this time of transformation across the automotive industry, we’re making some changes. Rest assured, we’re not going anywhere. We are committed to the Australian market and, more importantly, to our valued customers. 

We have, however, recognised the need to adapt and evolve our business and overall customer experience in order to build an even better and stronger Honda for you.

Honda has now taken the first step in a bold new journey to lead the automotive industry in this country with a new, customer-centric approach to the car buying and ownership experience, to make it simpler, seamless and more enjoyable.

One of the key features of this new experience is the introduction of the Honda Price Promise for our customers, which delivers certainty of price across our new network.

The Honda Price Promise means that you will pay the same price for your new Honda vehicle*, regardless of which Honda Centre you visit anywhere around Australia^

No more haggling or shopping around for the best price and no pressure to buy. We believe it’s a much more transparent and enjoyable way to buy a new car.

What will not change is the quality and reliability our vehicles are known for, our competitive pricing, along with qualified Honda technicians and helpful product specialists across our network of Honda Centres. 

Pioneering comes with challenges, but that is what Honda is all about – challenging what is possible.  As part of this process, we anticipate there may be some bumps along the way and some challenges we will need to solve. 

We will tackle these challenges head on. When faced with issues, we will try to resolve them as openly and quickly as possible. We may not get it right every time, but we are committed to listening, learning and improving what we can, as fast as we can, however we can. 

We are incredibly proud of our 52-year rich history in Australia and we are energised about the future. We are grateful that you have continued to choose Honda over those years, and we look forward to writing our next chapter, to ensure we can deliver you even more joy in the years ahead.

If you would like to learn more about Honda’s new car buying experience, click here 

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