The experience of buying a new car has remained largely unchanged for decades. At Honda, we think it can be simpler, more straightforward and more enjoyable.
That’s why, at this time of transformation across the automotive industry, we’re making some changes. Rest assured, we’re not going anywhere. We are committed to the Australian market and, more importantly, to our valued customers.
We have, however, recognised the need to adapt and evolve our business and overall customer experience in order to build an even better and stronger Honda for you.
Our future plans involve:
- Introducing a more customer-centric approach to the car buying and ownership experience to make it more trusted, simple and enjoyable. One of the features of this new experience will be the introduction of price certainty across our network from 1st July 2021. We believe this will give customers greater clarity and remove many of the pressures and hassles often associated with the car buying process; and
- The restructuring of our dealer network including the closure of some current Honda dealerships and the opening of new and different retail and service sites in similar areas. This is needed as we shape our network to match our future customer experience.
These are not small changes but they are necessary and a result of both industry challenges and listening to our customers.
What will not change is the quality and reliability our vehicles are known for, our competitive pricing and qualified Honda technicians and helpful representatives across our future sites.
Pioneering comes with challenges, but that is what Honda is all about - challenging what is possible. As part of this process, we anticipate there may be some bumps along the way and humbly ask that you bear with us as we progress through these changes.
Last year we celebrated 50 years in Australia. We are incredibly proud of our rich history here and grateful that you have continued to choose Honda over those years. Now we look forward to writing our next chapter to ensure we can deliver you even more joy in the years ahead.