2016-05-17

Honda Customers Secure Pre-Orders For All-New Civic

Honda Australia has experienced unprecedented pre-orders for the all-new Civic ahead of its June arrival into dealerships.

03_2016_Civic

At the launch of the all-new Civic in Albury today, Honda Australia Director, Mr. Stephen Collins, said Honda Australia’s pre-launch strategy for the Civic had created a real buzz among small car buyers.

“The last time we had such strong interest from prospective customers was when we were launching the HR-V and it has now become one of the strongest competitors in the small SUV segment,” Mr. Collins said. “With the arrival of the Civic, it’s becoming clearer by the day that Honda has got its mojo back.”

Honda currently has almost 250 pre-orders for the Civic and expects the number to hit 300 by the end of the month.

“We know the Civic has really struck a chord with existing owners and prospective customers looking for premium quality in a contemporary package. Once they drive the Civic and experience the ride and handling, impressive interior and superior connectivity, we’re confident it will go straight to the top of shopping lists.”

Initial pre-order interest has centred on the RS and VTi-LX models. The RS is $31,790* and the VTi-LX is $33,590*. “Early adopters generally like cars that have a strong standard equipment list and the features in RS and VTi-LX are particularly competitive in the segment,” Mr Collins said.   

 “The RS is very keenly priced but more importantly, the all-new Civic has a price-point to appeal to a range of customers looking for a safe, fuel-efficient car.” The five-model line-up starts with the VTi at $22,390*, topping out at $33,590* for the VTi-LX.”

As the sporty variant, the RS features distinctive styling. Honda has added an integrated body kit with striking black grille, LED headlights, LED front foglights, sporty 17-inch alloy wheels, sunroof and RS badging.

The all-new Civic will be built at Honda’s Prachinburi Plant in Thailand. “This factory has the capacity to meet what we expect is going to be strong Australian customer demand,” Mr. Collins said.

Headlining the all-new Civic is an all-new turbocharged 1.5-litre DOHC, direct-injected and inline 4-cylinder engine with variable valve timing electrical control (VTC) and high response turbocharger with electronic waste gate, producing 127kW / 220Nm. The 1.5L engine is available as standard on the VTi-L, RS and VTi-LX. The VTi and VTi-S are powered by Honda’s proven 1.8L engine, producing 104kW / 174Nm.

The Civic sedan leads a three-pronged launch strategy for the model. After the sedan, the Civic hatch arrives in the first half of 2017, followed by the performance Type R hatch.