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2015-07-20

The New Honda CR-V Series II: Go With It

As one of Australia’s most trusted SUVs, the Honda CR-V is no stranger to how unpredictable family life can be. 

CRV-2 20150922

As one of Australia’s most trusted SUVs, the Honda CR-V is no stranger to how unpredictable family life can be.

A new campaign has been created by Honda Australia and Leo Burnett Melbourne to show that no matter where the road leads, the CR-V Series II is the SUV that’s made to ‘go with it’.

Honda Australia Director, Mr. Stephen Collins said the CR-V nameplate has a long, proud history in Australia and set the benchmark for SUVs when it was first launched back in 1997. “The CR-V is a core model for Honda both globally and locally. With such significant upgrades made recently on the Series II range, we wanted to support this important model with a new campaign that taps into the fun and energy of the CR-V.”

CRV-3 20150922

The campaign is led by a 60 second TVC directed by Goodoil’s Hamish Rothwell. It tells the story of a young girl determined to replace her broken pink toy horse. Her father plays along with her solution to the problem, only to discover it is more spectacular than he could have imagined. Featuring the song ‘Howlin’ For You’ by The Black Keys, the TVC includes a special horse ranch and muster of a herd of horses with a difference.

CRV-1 20150922

Airing from Sunday 19 July, the TVC is being supported with an integrated campaign that includes cinema, outdoor, online, social and dealer communications.

Leo Burnett Melbourne Executive Creative Director Jason Williams said, “Our approach came from the insight that having children was its own adventure and that sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child. The challenge was to find a fresh approach for communications in this category.”