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2014-06-30

Honda Wins Grand Prix at Cannes Lions

The ‘Sound of Honda / Ayrton Senna 1989’ short film has received the Titanium Grand Prix award at the 61st Cannes Lions International Festival of Creativity.

The ‘Sound of Honda / Ayrton Senna 1989’ short film has received the Titanium Grand Prix award at the 61st Cannes Lions International Festival of Creativity.

Produced by Honda Motor Co., the ‘Sound of Honda / Ayrton Senna 1989’ evokes the excitement of Ayrton Senna’s record-breaking qualifying lap at the 1989 Japanese Formula One Grand Prix in the McLaren Honda MP4/5 and has been recognised with 15 awards in eight categories .

Honda Australia Director, Mr. Stephen Collins said he hoped the short film gave audiences a glimpse into this legendary moment in Formula One on the eve of Honda’s return to the pinnacle of motor sport. “It is an honour to have our work awarded by a panel of internationally renowned creative industry leaders at Cannes Lions, the world’s biggest celebration of creative communications.”

Driving data collected by Honda engineers through the Internavi navigation system – which recorded changes in the accelerator position as well as engine and vehicle speed – were used to create a captivating sound and light installation that brought back to life the iconic drive from 24 years ago.

The Cannes Lions International Festival of Creativity is one of most prestigious awards programs of its kind, with internationally renowned juries evaluating innovative works submitted from around the world.

The 2015 Australian Grand Prix held in Melbourne will mark Honda’s much anticipated return to Formula One, where it will develop, manufacture and supply the power unit, including the engine and engine recovery system, to McLaren, one of the most successful teams in Formula One history.

Honda received the following Cannes Lions awards for ‘Sound of Honda / Ayrton Senna 1989’:

 - Titanium & Integrated Lions (Titanium Grand Prix)

 - Film Lions (Gold Lion)

 - Cyber Lions (Gold Lions, Silver Lions)

 - Promo & Activation Lions (Gold Lion, Silver Lion)

 - Direct Lions (Gold Lion, Silver Lion)

 - Outdoor Lions (Gold Lion, Bronze Lion)

 - Design Lions (Silver Lion, Bronze Lion)

 - Branded Content & Entertainment Lions (Silver Lion)

Watch ‘Sound of Honda / Ayrton Senna 1989’ by visiting www.honda.co.jp/internavi-dots/dots-lab/senna1989/

Honda is the world’s biggest engine manufacturer, a leader in automotive research and development and consistently rated a top performer in customer satisfaction. There are more than 400,000 Hondas on the road in Australia and millions of happy customers worldwide.