SENSING SUITE STANDARD ACROSS ALL NEW GEN MODELS
Honda Australia today announced the full suite of Honda Sensing safety and driver-assist technologies will be fitted as standard equipment across all next-generation models. The rollout of Honda Sensing is in fact already underway, with more than 20 per cent of current model variants equipped with the advanced technology systems.
Honda Sensing is the exclusive intelligent suite of safety and driver-assist technologies currently available in Australia on the Honda Accord, Civic sedan, Civic hatch, CR-V and Odyssey.
Honda Australia Director, Mr. Stephen Collins, said: “Australian new car buyers are becoming increasingly aware of the latest safety technology in vehicles across the board but there is confusion on how they work.
“Honda is committed to bringing cars to the Australian market that are as competitively priced and value-packed as possible, and having the very best in safety technology is one of our highest priorities,” he said.
“Honda is well known for its excellence in engineering and while we are not first to market with this technology, we strive to ensure we are best to market. I’m confident that our Honda Sensing package will provide Australian consumers with a system that is intuitive and effective in its role of driver assistance.”
The results of a Honda-commissioned survey of 1,200 new car buyers intending to purchase in the next two years, showed that there is a significant opportunity and need to educate the market on the importance and benefit of crash prevention technology.
While customers generally understood airbags, anti-lock brakes and safe body structures, their knowledge of many of the newer safety technologies available was quite low.
Lane keeping assist/lane departure warning/lane change monitor and accident avoidance/collision detection/warning signal technologies were only top-of-mind with a small proportion of the surveyed new car intenders (12 per cent and 10 per cent respectively).
However, once educated on each technology, the market appeal for the advanced safety features increased significantly.
“It’s clear that if you’re talking about the customer – and Honda is focusing on this – you have to approach this type of safety technology with a customer education message,” Mr. Collins said.
“With this knowledge we plan to stagger the rollout of Honda Sensing and at the same time educate customers, ensuring they walk the journey with us and understand how Honda Sensing will complement their driving experience.”
Stemming from Honda’s ethos of maximising human potential, Honda Sensing is designed to assist the driver in their role, not replace the driver in any way. Honda Sensing was born from the brand’s global safety concept of ‘Safety for Everyone’ aiming to realise a collision-free society in which everyone, not only vehicle occupants, can share the roads safely.
Honda Sensing consists of six technologies all designed to assist and support the driver, while keeping driving fun.
The Honda Sensing suite includes:
- Forward Collision Warning (FCW)
- Collision Mitigation Braking System (CMBS)
- Lane Departure Warning (LDW)
- Lane Keeping Assist System (LKAS)
- Road Departure Mitigation System (RDM)
- Adaptive Cruise Control (ACC) with Low Speed Follow (LSF)
More than 20 per cent of current Honda model variants are already fitted with Honda Sensing as standard equipment.
Existing Honda model variants already fitted with Honda Sensing as standard equipment:
- Accord VTi-L and V6L
- Civic VTi-LX sedan
- Civic VTi-LX hatch
- CR-V VTi-LX
- Odyssey VTi-L