Honda Australia

Public Relations Assistant Manager

At Honda Australia, our curiosity about human beings drives us to create products and experiences that deliver joy to people’s lives. It is our continual pursuit of dreams, inspiring philosophy, and commitment to customers that establish the spirit of Honda. As a company built on dreams, our associates are passionate and inquisitive, and dedicated to putting the customer at the centre of everything it is we do. We create some of Australia’s most recognised cars and are backed by a huge global footprint - there really is no company like us. 

About the Role

Reporting to the Group Public Relations Manager, this is a hands-on role responsible for assisting the PR department manage the public-facing reputation of Honda Australia. 

Key Responsibilities

Department Strategy

  • Lead the development of new model launches as per product strategy 
  • Contribute to overall department strategic goals focusing on the role earned media plays alongside paid and owned channels 

Department Management

  • Assist with managing PR department requirements including internal reporting, staffing, budgets, and liaison with internal and external stakeholders 
  • Deputise for the Group PR Manager as required 

Production of Media Materials

  • Generate content for media utilising local and international resources 
  • Create media kits for new model launches and non-motoring activity 
  • Manage press photography library 

Media Relations

  • Develop and manage effective working relationships with automotive media 
  • Understanding of how to maximise earned media potential in Australian media landscape 


  • Assist in the preparation of PR events including new vehicle launches and news conferences 

Media Analysis

  • Undertake media monitoring, analysis and distribution 

Internal Communications

  • Assist with creating and distributing internal communications 

An attractive remuneration package is offered inclusive of a fully maintained vehicle. 


About you

The successful candidate will have: 

  • Minimum five years’ experience in public relations, communications or a related field (automotive or a related industry experience preferred) 
  • Ability to write and turn around technical press material under tight deadlines 
  • Experience in earned media strategy and planning 
  • Experience in overseeing maintenance and effectiveness of vehicle press fleet 
  • Ability to construct and deliver presentations to both internal and external audiences 
  • Experience in management of media events (automotive or related industry experience preferred) 
  • Understanding of working cross functionally across earned, paid and owned media channels 
  • Strong media relationships and understanding of Australian media landscape 
  • Ability to maintain solid relationships with both internal and external stakeholders including an understanding of the sensitivity in dealing with different stakeholders 
  • Strong Microsoft Office skills including Excel and PowerPoint 
  • Interest in and understanding of the automotive industry 
  • High level written and verbal communication skills 
  • Strong organisational skills and attention to detail 
  • Ability to adapt to change, work unsupervised and to tight deadlines 
  • Initiative, is proactive, creative and a team player 
  • Tertiary qualifications in communications, public relations or a related discipline an advantage

Why work for Honda?

Working at Honda you’ll feel a strong sense of pride. It might be the Honda philosophy that our tight-knit team lives and breathes. Or perhaps it’s our strong commitment to enriching lives through the joy of mobility. We respect what makes you an individual and believe everyone is born with the ability to think, create and dream. You’ll work with talented individuals across the business because we believe that through coming together and valuing our ideals, joy is created and ideas are realised. We support our associates in an open, inclusive environment and give each individual the opportunity to realise their dreams. When you join Honda, you’ll be part of a passionate, diverse group who truly enjoy what we do! That’s the Honda way. 

The joy of moving you is what moves us. 

Applicants must satisfactorily complete a National Criminal Records check to undertake this role