Honda Australia Media Releases

Safety A Priority In Honda Odyssey

01 Feb 2012

The Honda Odyssey brings more style and safety to the people-mover category.

Drive's Car of the Year ‘Best People Mover’ three years running, the Odyssey is also good for the family budget, with Honda’s unique Ecological Drive Assist Program delivering excellent fuel economy.

The Odyssey’s touch-screen satellite navigation system and live traffic updates take care of the route while steering wheel mounted audio controls, integrated Bluetooth and cruise control make it easy to focus on the road ahead with both hands on the wheel.

Honda Australia Spokesperson, Mr. Lindsay Smalley, said the Odyssey makes safety a priority and offers the fun-to-drive experience you'd expect from a Honda.

“The Odyssey includes advanced safety features, from Honda’s responsive braking system to a rear reversing camera for maximum visibility, while the powerful i-VTEC engine and great handling ensure a joyful driving experience every time.”

The Odyssey doesn’t compromise on safety for any passenger. All seven seats are fitted with three-point (lap/sash) seatbelts, while front, side and curtain airbags protect passengers in every row of seating.

Honda’s unique G-Con technology is an advanced shielding system built into the Odyssey’s design offering protection in a collision. The Advanced Compatibility Engineering body structure is designed to disperse the force of impact, reducing the risk of injury to passengers. Motion Adaptive Electric Power Steering and Vehicle Stability Assist work together to ensure a safer and smoother drive.

Honda is the world’s biggest engine manufacturer, a leader in automotive research and development and consistently rated a top performer in customer satisfaction. There are more than 400,000 Hondas on the road in Australia and millions of happy customers worldwide.

Honda CR-Z: Wheels Car of the Year 2011

20 Jan 2012

Honda’s all-new sporty coupe, the CR-Z, has been crowned Wheels Car of the Year 2011.

Honda Australia Director and General Manager Sales and Marketing, Mr. Stephen Collins, is thrilled with the award, further re-enforcing a turning point for Honda.

“The CR-Z is a truly amazing car in a class of its own. We are extremely proud of this award, which joins other accolades for the CR-Z including Japan’s Car of the Year and Top Gear UK Magazine’s Green Car of the Year,” Mr. Collins said.

The world’s first hybrid with a six speed manual transmission, the CR-Z took top honours from a field of 28 models and 64 variants. Wheels judges put the CR-Z through its paces over a week of intensive testing.

Wheels Magazine’s award is the world’s longest continuously running Car of the Year Award. Editor Bill Thomas said; “The CR-Z takes the idea of the car in a direction we think it should go. It’s innovative, trendsetting, efficient and fun to drive.

“We think the spirit of Honda shines through. Cars don’t have to be ‘supercars’ to be fun. It’s the CR-Z’s balance of abilities – the combination of price, performance and fun,” Mr. Thomas said.

Wheels judge, John Carey said of the CR-Z; “Expertly engineered, impressively efficient and with strong safety credentials, the Honda CR-Z is also a genuine joy to drive… Endowed with the kind of handling and steering that invites involvement, the Honda puts a smile on the face of any driver who accepts the invitation.”

The 2011 Wheels Car of the Year Award is the sixth won by Honda. The first was the original Honda Accord in 1977 and the first Japanese car to win the coveted award. Other Honda models to win include the Prelude in 1987, NSX in 1991 (joint with Nissan Pulsar), Odyssey in 1995 and Accord Euro in 2008.

Honda was the first to introduce hybrid motoring in Australia with the launch of the first-generation Insight in 2001. The CR-Z joins the Insight and the Civic Hybrid as part of Honda’s current hybrid offering.

Honda has taken a leadership role in the Australian market by introducing hybrid vehicles that are innovative and fun to drive. While the hybrid category is still in its infancy in Australia, Honda has identified a strong opportunity for growth with more than 750,000 Honda hybrids sold worldwide.

To see more of Wheels Car of the Year 2011, visit the CR-Z showroom.

Meow Meow Performs Little Match Girl Tonight in The Honda Festival Garden

19 Jan 2012

Honda is giving away a number of free tickets to performances at Sydney Festival 2012, including sold-out shows such as Meow Meow’s Little Match Girl and Washington Presents Insomnia, through a competition on Honda Australia’s Facebook page (facebook.com/HondaAustraliaCars).

‘Little Match Girl’ by the sizzling Meow Meow is on tonight in the Honda Festival Garden at Sydney Festival.

Honda joined in the festivities to promote the all-new sporty CR-Z, Wheels Car of the Year 2011, ‘the car for the other you’. The Honda Festival Garden, home to the Famous Spiegeltent, is playing host to an array of performances until the Festival ends on the 29^th January. Guests can also been entertained by a palm reader, to explore their ‘other you’.

Some testimonials from the Honda Festival Garden include, "The Honda tent is a really inviting and open space" and "This was a good idea [palm reader], cheers Honda!"

Martin Place has also been occupied by the CR-Z, with an outdoor lounge area providing a relaxed and entertaining arena for city workers and passers-by. The lounge has been warmly received by Sydney workers, who commented; “Great relaxing spot to have lunch at, just what we needed” and “Love this place, I come here every day for lunch now.”

Visitors said they “love[d] the look of the CR-Z” and that “the car feels like sitting in a spaceship.”

Head of Corporate Partnership at Sydney Festival, Sasha, shares her experience in the CR-Z at youtube/HondaAustraliaCars.

Sydney Festival 2012 runs from the 7^th to the 29^th of January.

Mark Pedder Joins Evans Motorsport And Honda In 2012 Bosch ARC

18 Jan 2012

Honda Australia has finalised its 2012 driver line-up for the Bosch ARC, signing Mark Pedder and co-driver Claire Ryan to compete alongside Eli Evans and Glen Weston.

Pedder and Ryan comprise the second driver combination for the Evans Motorsport team, who are entering two Honda Jazz in the two-wheel drive championship.

Evans and Weston have been rallying a J.A.S built, Mugen tuned, Honda Civic Type R for the past two years and are eagerly awaiting their new teammates, new cars and the new season.

“For the past few years, I’ve been chasing the Pedder brothers around the forests of the ARC,” Evans said. “I love rallying against these guys, we have a great rivalry. Once you add Claire Ryan to the co-driver’s seat, I have no doubt they will do a fine job.

“I can’t wait to share the fun driving the brand new Honda Jazz G2 rally car. The Hondas will be super fast!”

The Evans Motorsport Team now wears two of the toughest names in the business. The Evans and Pedder families both carry long histories in rallying. Peter Evans, Eli’s father, began rallying in the mid 1970s, with sons Eli and Simon following closely in his footsteps.

The Pedder family are also long-term supporters of the ARC and have raced teams since the 1980s, with an eager Mark co-driving alongside his father at age 14. Scott Pedder, Mark’s brother, has been rallying since 1993 and is now CEO of the Bosch Australian Rally Championship. Glen Weston was also Scott Pedder’s co-driver from 2005 to 2009.

“Joining Evans Motorsport and Honda for 2012 is an awesome opportunity,” Mark Pedder said. “They have proved over the last two seasons what a great car and team they have. With the new cars on the horizon it’s very exciting times and the first event at Calder cannot come quick enough.”

Racing is in Honda’s DNA and also runs deep in the Evans and Pedder clans; the two Honda Jazz will be a tough force to reckon with.

Mark Pedder’s first rally experience saw him place third outright in the George Woods Introductory Trial in 1993. The Victorian then debuted at the Australian Rally Championship in 1997 and is currently the Managing Director of Pedders Suspension.

Pedder’s achievements include:

· 4^th outright in the 2000 Victoria Rally Championship

· Finishing equal 2^nd outright in the 2010 Bosch Australian Rally Championship

· 3^rd outright in 2010 Rally Victoria

· 3^rd outright 2011 International Rally of Queensland

· 2^nd outright at 2011 Rally WA

South Australian based Claire Ryan works as an Intensive Care Unit Nurse, a role which compliments rallying, requiring exact science, rigorous discipline, exceptional organisational skills and the ability to think quickly.

Since entering a local rally sprint in 2002 and placing 4^th outright in a road car, Ryan has been passionately involved in motorsport. In 2005 she was given the opportunity to attend the Australian Institute of Sport Rally Academy for junior drivers and co-drivers, which fine-tuned her rally skills.

Competing in over 30 events at local, state, national and international level, her passion and commitment for the sport has seen her take on the additional roles of secretary to events, road official and co-driver in course cars, and for three years, Deputy Rally Control Manager of the Classic Adelaide Rally (at times running the rally).

Ryan, who has been co-driving since 2002, boasts an impressive rallying history. Her achievements, to name a few, include:

· 2^nd outright in the 2011 South Australian Rally Championship

· 2^nd outright in the Classic Targa Adelaide in 2011

· 7^th outright in the Alpine Historic Rally in 2011

· Outright winning navigator in the Early Modern Category at the 2010 Australian Tarmac Championship

· 4^th in Early Modern at Targa Tasmania 2010

· 6^th outright, 1^st 2WD and 1^st Classic at Kuitpo Forest Rally in 2010

The 2012 Bosch ARC comprises six events Australia-wide. The first round is Rally Calder on 2 March at Calder Park, Victoria.

Honda Hello Woods Leave Blue Skies for our Children

17 Jan 2012

Honda’s Twin Ring Motegi race track facility is surrounded by 640 hectares of forest land, managed under the ‘Hello Woods’ initiative.

Honda began tree planting in the 1960s, then in the 1970s proposed a “community forest” with the goal to create healthy forests where a variety of trees could co-exist. This led to the founding of a company-wide Community Forest Executive Committee, which in 2000 developed the Hello Woods program.

Home to thousands of plant and animal species, the rich forest land surrounding the Twin Ring Motegi race track provides an environment for people and nature to coexist. This harmonious type of forest is known as ‘satoyama’. Ural owls, northern goshawks, woodpeckers, large Japanese field mice, wild boars, Japanese rhinoceros beetles and great purple emperor butterflies are some key species in the Hello Woods ecosystem. Japanese Cherry, Konara Oak and Sawtooth Oak make up a large portion of the forest.

The Hello Forest initiative supports founder, Mr. Soichiro Honda’s philosophy of making Honda facilities fit in with the local ecosystem and community. Care for the environment and future generations is championed by Honda through voluntary targets for reduced CO2 emissions, expertly crafted i-VTEC engines that make the most out of fuel, hybrid vehicles and the development of a car that only emits water, the FCX Clarity.

“After materials are carried into the factory, nothing but products should be carried out from it,” were the words of Soichiro Honda.

Honda’s commitment to the environment runs deep, with the company recently issuing a new logo for the environmental slogan ‘blue skies for our children’. In 2006, Honda became the world’s first car manufacturer to announce voluntary global targets for the reduction for carbon dioxide emissions.

Honda’s 2011 Annual Environmental Report reveals an improvement in the energy efficiency of its production operations, cutting carbon dioxide emissions by 4 per cent for cars, 5.1 per cent for motorcycles and 9.7 per cent for power products, based on year 2000 figures.

In addition, Honda has decreased the amount of carbon dioxide emissions its products release into the atmosphere, with cars, motorcycles and power products all attaining the set target of 10 percent by 2010, based on figures from the year 2000. Honda’s new target is to reduce product-related carbon dioxide emissions by 30 percent for cars, motorcycles and power products by 2020, based on year 2000 figures.

The Honda Australia environment committee was formed in 1997 and introduced a number of initiatives to help reduce its environmental impact. One of these is energy-saving motion detectors which operate in Honda Australia’s Head Office to reduce unnecessary use of lighting.

Honda Australia Associates participate in an annual tree planting activity to coincide with World Environment Day at head office in Melbourne. Associates are also encouraged to take part in a tree planting activity at Sydenham Park Reserve, with the aim to re-vegetate the 230 hectare reserve and make it suitable for public use.

New NSX Concept Unveiled At 2012 Detroit Motor Show

11 Jan 2012

American Honda has unveiled the new NSX Concept, highlighting the design and technology direction for the next-generation supercar.

Badged as an Acura in the US, the new NSX, which is expected to go on sale in the next three years, will be developed by Honda R&D Americas and manufactured in Ohio but is developed for true sports driving enthusiasts throughout the world.

The dynamically-styled NSX Concept gives an indication of the next great performance vehicle from Honda. Making use of lightweight materials and a mid-mounted V6 engine, the NSX Concept employs several new technologies, including an innovative new Sport Hybrid SH-AWD^® (Super Handling All Wheel Drive™) hybrid system.

Speaking at the Detroit Motor Show, Takanobu Ito, President and CEO of Honda Motor Co., Ltd, who led the development of Honda’s first NSX supercar, explained the values of the new NSX; “Like the first NSX, we will again express high performance through engineering efficiency. In this new era, even as we focus on the fun to drive spirit of the NSX, I think a supercar must respond positively to environmental responsibilities.”

While most supercars opt for brute force delivered from a large engine, the NSX Concept champions the true racing philosophy of an extremely favourable power-to-weight ratio.

Utilising a unique 2 Electric Motor Drive Unit with a bilateral torque adjustable control system, the new hybrid all-wheel-drive system can instantly generate negative or positive torque to the front wheels during cornering, which Honda anticipates will deliver handling performance unmatched by previous AWD systems. In addition to the handling benefits of the Sport Hybrid SH-AWD^® system, a powerful next-generation VTEC^® V6 engine with direct-injection, works in concert with a dual clutch transmission with built-in electric motor, to create supercar acceleration while offering outstanding efficiency.

This Sport Hybrid SH-AWD system will make the NSX the ultimate expression of, “the synergy between man and machine,” added Ito. “The NSX will make the driver one with the car to enhance dynamic driving abilities without getting in the way.”

Honda’s New Vibe is Jazzy

11 Jan 2012

Honda Australia has announced the arrival of a new take on the popular Honda Jazz with even better value for money.

The new Jazz Vibe, which continues to combine style and versatility, will be available in Honda showrooms from February 2012.

Honda Australia Director and General Manager Sales and Marketing, Mr. Stephen Collins, said the Japanese sourced Jazz Vibe is part of Honda’s recovery plan to combat limited stock availability from Thailand caused by the recent floods.

“Honda is pleased to offer the growing number of Australian small car drivers the Jazz Vibe, delivering substantial upgrades in features and overall value. Customers can visit their Honda Dealer right now to order a Jazz Vibe for delivery in February,” Mr. Collins said.

Available in three variants, the Jazz Vibe 1.3 litre manual is available from $17,990 drive-away, the Vibe 1.3 litre automatic is $19,990 drive-away and the Vibe-S 1.5 litre automatic is $22,240 drive-away.

Packed full of features, the Vibe includes 15 inch alloy wheels, climate control air conditioning, leather steering wheel, steering wheel-mounted audio controls, driver and front passenger seatback pocket, cruise control, steering wheel-mounted paddle shifts (auto transmission only), rear tailgate spoiler, electric retractable side door mirrors with integrated indicator light, driver and front passenger vanity mirror and leather gear knob.

Taking things up a notch, the Vibe-S receives 16 Inch allow wheels, aero front and rear bumpers and side skirts. Standard features across the range include Bluetooth phone system and iPod compatible USB connectivity, height adjustable driver’s seat, power windows with driver’s side one-touch auto up/down function and a five-star ANCAP safety rating with six airbags, Vehicle Stability Assist and Traction Control System.

The stylish Jazz is available in three new colours, with something to suit every taste. Azure Blue, Milano red and Storm Silver join Crystal Black, Alabaster Silver, Fresh Lime Green and Taffeta White.

Different from the rest, the Jazz is small on the outside and big on the inside with clever storage, Magic Seats that flip and fold in 18 different combinations and large rear seating to ensure your passengers are comfortable on any journey.

Honda Highlights of the Sydney Festival

09 Jan 2012

The 2012 Sydney Festival opened with a bang on Saturday night, drawing a crowd of over 200,000 to the CBD for Festival First Night.

The CR-Z is on display at the Honda Festival Garden, one of the Festival’s main sites, to promote the sporty hybrid to a fun loving audience. The CR-Z will also feature at Martin Place, accompanied by an outdoor lounge area.

Sydney-siders will make the most of summer for the next three weeks, with many performances already booked out. The Festival will not rest during the daytime either, giving attendees the opportunity to see Festival artists in conversation with Caroline Baum during lunchtimes in the Spiegeltent. The relaxing lunchtime conversations provide an opportunity to explore the ideas, process and inspiration that went into devising some incredible acts – free of charge. City workers on their lunch break are also included in the festivities, with the CR-Z lounge area at Martin Place offering alternative lunchtime entertainment.

Tomorrow night cabaret performer Meow Meow’s first festival performance of Little Match Girl will bring the famous Speigeltent to life in the Honda Festival Garden. The dark, fiery take on Hans Christian Anderson’s fable is a collaboration with Malthouse Theatre Artistic Director Marion Potts, composer Iain Grandage, the Wild Dog Orchestra and Mitchell Butel.

Other performers the Honda Festival Garden will play host to include The Jolly Boys, J Mascis, Holly Throsby, Julianna Barwick, Kort, Fatoumata Diawara, Sam Amidon, Amiina, Vintage Trouble and Eleanor Friedberger.

To be a part of the festivities visit http://www.sydneyfestival.org.au/2012 for a full line-up and ticket bookings.

Honda CR-Z Gives The Other You A Chance To Win Sydney Festival Tickets

06 Jan 2012

The Countdown is on to the highly anticipated Sydney Festival 2012 and to celebrate, Honda is giving away $5,000 worth of tickets through its Facebook page.

One of the stars of the Sydney Festival is the all-new Honda CR-Z, on display at the ‘Honda Festival Garden’ in Hyde Park and also at the CR-Z lounge area in Martin Place.

“Honda has partnered with the Sydney Festival to help celebrate all that is good about Sydney and give Honda fans the chance to win tickets to musical and cultural performances. All you need to do is visit the Honda Australia Facebook page (facebook.com/HondaAustraliaCars) and respond to competition questions each day for the chance to win,” said Kevin Lillie, Honda Australia’s Senior Marketing Manager.

The Honda Festival garden offers a marquee lounge area in Hyde Park, setting the scene for warm summer nights of food and music. The garden will offer children’s entertainment by day and adult entertainment by night, with a palm reader for event goers to discover ‘their other you’ and a vast range of theatrical and musical performances. Sourcing artists from Iceland to Jamaica, The Honda Garden will enchant and inspire audiences, also putting on the Spiegeltent House Show ‘Little Match Girl’ starring the sizzling Meow Meow.

The CR-Z will be in Martin Place from January 7^th and will feature an outdoor lounge area for city workers and passers-by to enjoy the festival over lunch, with LED screens looping Festival highlights.

“The festival embodies the image that we associate with the CR-Z. Our slogan, ‘the car for the other you’ captures that desire to break away from the routine of daily life, seek adventure, attend festivals and the like,” said Mr. Lillie.

The Festival lineup includes performances by PJ Harvey, Dan Sultan and Busby Marou featuring guest performer Kasey Chambers, Holly Throsby, Meow Meow’s Little Match Girl, Eleanor Friedberger, Amiina, Beth Orton and Sam Amidon, to name a few.

Honda Australia is excited about the partnership, and the chance to introduce a trend-setting young festival audience to the sporty new CR-Z, which embodies a lifestyle captured by the exhilarating festival atmosphere.

Sydney Festival 2012 runs from the 7^th to the 29^th of January.

Honda Aircraft Achieves First Flight of Third FAA-Conforming HondaJet

22 Dec 2011

Honda Aircraft Company today announced that its third conforming aircraft, referred to as "F2," has been conducting extensive flight testing since its first flight on 18 November 2011. This milestone marks important progress toward the HondaJet's certification.

The F2 aircraft's first flight test began with engine startup at 2:04pm and lift-off at 2:21pm on 18 November 2011, from Honda Aircraft Company's world headquarters at Greensboro's Piedmont Triad International Airport.

The team completed a variety of checks in this first flight, and Michimasa Fujino, President and CEO of Honda Aircraft Company reported that, "F2's first flight was the result of extensive planning, hard work and execution by many teams and individuals across our organization and our supply chain partner network. The aircraft's performance is as expected and flying in the aircraft is exhilarating."

The first FAA-conforming HondaJet, "F1", which flew for the first time on 20 December 2010, has already achieved key benchmarks that meet or exceed the aircraft's designed performance goals. In March, Honda Aircraft reported the aircraft achieved a maximum speed of 425 KTAS (489 mph) at 30,000 feet, surpassing the company's performance commitment of 420 KTAS. The aircraft has since achieved a climb rate of 4,000 feet per minute, beating its target of 3,990 FPM, and a maximum operating altitude of 43,000 feet.

Honda Aircraft plans to begin flying two additional flight test aircraft, F3 and F4, in 2012. We anticipate first delivery of the HondaJet to customers in approximately mid-2013.

A Home for Everything – Even Your Handbag

22 Dec 2011

The sleek and stylish Honda Odyssey achieves the perfect balance between family functionality and personal luxuries, and is packed with features to make life a little bit easier.

From the convenience of a centre console compartment that fits a handbag of any size, to satellite navigation, Bluetooth and USB connectivity with iPod integration, it’s easy to see why the Honda Odyssey has won Drive Car of the Year ‘Best People Mover’ three years running.

Honda Australia Spokesperson, Mr. Lindsay Smalley, said the Odyssey combines engineering excellence with advanced safety and technology.

“The Odyssey recognises that keeping the family safe is the number one priority, with a reversing camera, vehicle stability assistance and front, side and curtain airbags all standard,” Mr. Smalley said. “With a powerful i-VTEC engine and superior handling, Odyssey drivers can enjoy an exceptional driving experience without compromising on the key elements of a family car.”

In a class of its own, the stylish Odyssey now receives as standard, multifunction touch-screen satellite navigation with reversing camera for extra safety, Honda’s unique Ecological Drive Assist Program for improved fuel economy and steering-wheel mounted gear-shift paddles for a livelier driving experience.

The Odyssey also features live traffic updates for those days you can’t afford to be late, 10 cup and bottle holders, a foldable centre table in the first row of seats and a DVD player (operates when the vehicle is stationary only).

Enhancements standard on the new model include Honda’s unique Ecological Drive Assist Program for improved fuel economy, steering-wheel mounted gear-shift paddles and cruise control for added safety and convenience.

Now standard across the range, the Odyssey comes with a satellite navigation system featuring USB connectivity with iPod integration, Bluetooth connectivity and audio streaming, live traffic updates, SD card map updates, rear reversing camera and DVD player (operates when the vehicle is stationary only), honda’s unique Ecological Drive Assist Program, steering-wheel mounted gear-shift paddles and cruise control.

The Honda Odyssey is now even better value for money, with more features and a new price. It now starts at a manufacturer’s list price of $37,100, which is $2,000 less than the previous model and also receives specification upgrades worth more than $2,500.

Over the years, the Honda Odyssey has been the recipient of many industry awards, including Australia’s Best Cars ‘Best People Mover’ and Wheels Magazine’s Car of the Year.

Honda Follows its Environmental Vision

21 Dec 2011

Honda has continued its long-standing commitment to sustainability, decreasing carbon dioxide emissions released in the production process of cars, motorcycles and power products.

Honda has been implementing proactive measures to help address environmental issues for over five decades and in 2006, Honda became the world’s first car manufacturer to announce voluntary global targets for the reduction for carbon dioxide emissions.

Honda Spokesperson, Mr. Lindsay Smalley, said Honda’s awareness of the environment is evident through its ongoing implementation of environmental initiatives on a global level.

“By improving the energy efficiency of our production operations and consolidating our production sites, Honda has significantly decreased its carbon dioxide emissions. This year, Honda adopted a new Environmental Vision and we continue to work towards achieving that vision to leave skies blue for our children,” Mr. Smalley said.

Honda’s new target is to reduce product-related carbon dioxide emissions by 30 percent for cars, motorcycles and power products by 2020, based on year 2000 figures.

At each stage of a products’ life cycle, Honda aims to minimise the use of fossil fuel and other resources and reduce environmental impacts, including greenhouse gas emissions.

In line with this ongoing commitment to sustainability, Honda was the first company to introduce hybrid motoring in Australia with the launch of the first-generation Insight in 2001.

While the hybrid market is in its infancy in Australia, Honda has identified a strong opportunity for growth with more than 750,000 Honda hybrids sold worldwide.

In Australia, Honda now offers the fun and fuel efficient Insight, the clever Civic Hybrid and all-new sporty hybrid, the CR-Z. The most affordable hybrid on the market, the Insight is now even better value for money from just $29,990 drive-away. The all-new Civic Hybrid will be launched in Australia in March 2012.

Launched recently, the highly-anticipated CR-Z is the world’s first hybrid available in a six-speed manual transmission, putting it in a class of its own. Named Japan’s Car of the Year and Top Gear UK Magazine’s Green Car of the Year when launched, the car signifies the start of a new approach to hybrid vehicles. The sexy CR-Z starts at just $34,990 (Manufacturer’s List Price) and is on sale in 108 showrooms across the country.

ASIMO Pours A Drink At Tokyo Motor Show

19 Dec 2011

The latest generation of Honda’s humanoid robot ASIMO, was unveiled at the 42^nd Tokyo Motor Show in November.

Guests were blown away when ASIMO picked up a bottle, unscrewed the lid and poured a drink for Takanobu Ito, Honda Motor President and CEO.

The new ASIMO has evolved from an ‘automatic machine’ to an ‘autonomous machine’ with the decision-making capability to determine its behaviour in concert with its surroundings. At 130cm high and weighing 48kg (6 less than the previous model) ASIMO can now walk, run forwards and backwards, jump, hop on one leg, kick a ball, and continue moving without the control of an operator. The speedy robot can now run at 9km/h. Its strengthened legs allow an expanded range of movements and can maintain a stable posture whilst walking over uneven surfaces.

Honda’s new advanced intelligence system allows ASIMO to evaluate input from multiple sensors that are equivalent to the visual, auditory and tactile senses of a human. On receiving sensory input, ASIMO assesses the surrounding environment and determines an appropriate corresponding behavior. ASIMO can predict the direction a person will walk within the next few seconds based on information from pre-set space sensors, and can quickly calculate an alternative direction to take in order to avoid collision. Co-ordination between the robot’s auditory and visual sensors enable it to simultaneously recognise a face and voice, and distinguish between the voices of several people who are speaking at the same time. The robot has taken drink orders from three people speaking at the same time, then delivered their beverages.

ASIMO’s compact multi-fingered hands have a tactile and force sensor imbedded on the palm and in each finger. This gives dexterity to hold a soft paper cup without squishing it and form various expressions in sign language. It can operate for 40 minutes before needing to recharge.

The universally loved robot has come a long way since the first model was unveiled in 2000, now operating with 57 degrees of freedom. In 2000 ASIMO could walk, in 2002 had voice and image recognition, in 2004 began to run, in 2005 could deliver objects, in 2007 could operate in collaboration with other ASIMOs, and in 2011 can determine its own behaviour.

Honda has established a new name, ‘Honda Robotics’ and logo to represent all of their robot technologies and product applications created through the research and development of humanoid robots. Their first line of humanoid robots were produced in the 1980s.

Honda Robotics envisage a world in which robots aid the sick and elderly by working in hospitals or assisting with housework in homes.

Other developments on display at the Tokyo Motor Show included an experimental model of a task-performing robot arm, designed to assist in disaster areas that are deemed unsafe for people to work.

*Honda internal research (as of November 8, 2011)

Honda Named In Car and Driver Magazine’s ‘10 Best Cars’ In U.S

14 Dec 2011

TORRANCE, California – ‘Car and Driver’ magazine has named the 2012 Honda Accord four-cylinder and the 2012 Honda Fit (known as the Jazz in Australia) as two winners of its prestigious and highly competitive, annual ‘10Best Cars’ award.

Now in its eighth generation, the Accord has achieved ‘10Best Cars’ status 26 times in the 30 years that Car and Driver editors have been conducting the competition, more than any other vehicle in the award’s history. The Honda Fit has been honoured with ‘10Best Cars’ status in each of the six years that it has been on sale in the United States.

“The Car and Driver '10 Best Cars' awards document a proud history of great cars in America over the last 30 years,” said John Mendel, executive vice president of American Honda Motor Co., Inc.

“Honda is honoured to again have two of our vehicles included among the best of the best.”

Honda Car and Driver ‘10 Best Cars’ Award History

Honda Model

"10 Best Cars" Award Model Year

Accord

2012, 2011, 2010, 2009, 2008, 2007,
2006, 2005, 2004, 2003, 2002, 2001,
2000, 1999, 1998, 1995, 1994,1991, 1990,
1989, 1988, 1987, 1986, 1985, 1984, 1983

Civic

1996, 1991,1990, 1989, 1988

CRX

1988, 1985

Fit

2012, 2011, 2010, 2009, 2008, 2007

Prelude

1998, 1997, 1996, 1995,1994,1993, 1992,
1986, 1985, 1984

S2000

2004, 2002, 2001, 2000

Value And Feature-Packed Honda Odyssey

09 Dec 2011

The Honda Odyssey – Drive Car of the Year ‘Best People Mover’ 2011 – is now even better value for money, with more features and a new price.

The Odyssey now starts at $37,100, which is $2,000 less than the previous model and also receives specification upgrades worth more than $2,500.

In a class of its own, the stylish Odyssey now receives as standard, multifunction touch-screen satellite navigation with reversing camera for driver convenience, Honda’s unique Ecological Drive Assist Program for improved fuel economy and steering-wheel mounted gear-shift paddles for a livelier driving experience.

Honda Australia Spokesperson, Mr. Lindsay Smalley, said the Odyssey offers exceptional value and worry free motoring that you expect from Honda.

“The Odyssey is a consistent performer with superior styling, advanced technology and fun to drive appeal. Now offering Australian families even better value, the Odyssey represents Honda’s commitment to engineering excellence and value for money,” Mr. Smalley said.

Exterior enhancements to the Odyssey range are significant, with a redesigned front grille and headlights, LED rear tail lights, silver metallic license-plate garnish and silver metallic finishing for the centre panel and door handles.

All this is now available from $37,100, a reduction of $2,000 over the year model 2011. The Luxury is now available from $44,920, a reduction of $1,000.

Over the years, the Honda Odyssey has been the recipient of many industry awards, including Australia’s Best Cars ‘Best People Mover’ and Wheels Magazine’s Car of the Year.

The Honda Foundation Donates New Cots to Mother and Baby Unit

07 Dec 2011

Monash Medical Centre’s mother and baby unit are the grateful recipients of two new, and much needed Oostwould cots, after The Honda Foundation, with the support of Brighton Honda, stepped in with a generous $11,972 donation.

Six beds and six cots make up the in-patient mother and baby unit, which is available to women with perinatal psychiatric and psychological disorders and their infants.

Perinatal psychiatric and psychological disorders include pre and post birth disorders such as depression and anxiety. Australian statistics have shown that postnatal depression alone affects between ten and twenty percent of all new mothers.

The Foundation’s Chairman, Lindsay Smalley said; “The care unit provides a safe space for new mothers to receive much needed support and understanding, as they work through a difficult adjustment period. We are glad to be supporting Australian doctors and nurses in any way we can.”

Women who are admitted to the Mother and Baby Unit with pregnancy related disorders are carefully treated through a specialised assessment and management program. This program is designed to care for the emotional and physical development of the infant and the psychiatric care of the mother. Unique features of the unit require the use of special cots which meet Australian standards, occupational and health standards, and issues relating to infection control and Sudden Infant Death Syndrome (SIDS).

Managing the health of the mother as she learns to adjust to the hormonal changes induced by pregnancy and birth, is a large factor to consider, though not the only one. Caring for the health of the new born, with infants up to twelve months of age being accepted into the unit, is equally important to the program.

After prolonged use, the existing cots in the unit no longer met the safe standards of care for infants, and urgently needed replacing. The Oostwould Cot AX.6200 is designed to meet these criteria and ensure the safest possible environment for the infants. With birth rates on the rise, and devastating numbers of women experiencing perinatal disorders, the need for support in this area is imperative.

The Honda Foundation stepped in, and were honoured to be able to contribute much needed equipment for the Mother and Baby Unit.

“The new cots are light and very easily portable which allows us to have mothers and older babies staying in a room together, which is so important at this time. The previous cots were larger meaning that older babies were cared for in a separate room to the mother,” said Barbara Minto, Nurse Unit Manager of the Mother and Baby Unit.

“On behalf of Southern Health we would like to thank The Honda Foundation for their generous donation which has made an enormous difference to the wellbeing of our clients.”

The Honda Foundation aims to provide assistance to local communities and foster goodwill among Honda Australia, Honda Motor Vehicle Dealers and the public. It draws funding from Honda Dealers and Honda Australia who donate $15 ($5 and $10 respectively) for every Honda car sold.

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

Honda Exhibits World Premiere of EV-STER the next-generation electric small sports concept

30 Nov 2011

TOKYO, Japan, November 30, 2011 - Honda Motor Co., Ltd. will exhibit the world premiere of the EV-STER, the next-generation electric small sports concept model, at the 42nd Tokyo Motor Show 2011, which will take place at Tokyo Big Sight from Saturday, December 3 through Sunday, December 11, 2011.

Featuring a dynamic and innovative styling design and excellent environmental performance, the EV-STER, an electric rear-wheel-drive two-seater convertible sports car, will propose a new way to enjoy a sports type model which is unique to the electromotive mobility.

The adoption of carbon materials made it possible to reduce the vehicle weight contributing to the vehicle's high driving performance and range of approximately 160km. The easy-to-operate twin-lever steering was adopted for the thorough pursuit of the joy of driving.

Moreover, the new concept model enables the driver to make his/her own adjustments to some vehicle characteristics such as motor output and suspension settings, to embody the joy of maneuvering to the fullest extent.

Furthermore, the instrument panel features not only meters, but also the vehicle information display which enables the driver to enjoy driving as well as the network display used for the audio and navigation systems and also for the internet access. The well-designed layout of the meters and displays enables the driver to concentrate on driving and enjoy the comfortable space.

Honda remains committed to developing sports models beyond the expectations of its customers and offering exciting and thrilling mobility products.

Key specifications of the EV-STER

Vehicle length	3,570mm
Vehicle width	1,500mm
Vehicle height	1,100mm
Wheelbase	2,325mm
Maximum speed	160km/h
Acceleration (0-60km/h)	5.0 sec
Maximum range	Approximately 160km (JC08 mode)
Battery	10kWh lithium-ion battery
Maximum battery output	58kW
Charging time	200V: under 3 hours 100V: under 6 hours

Honda Announces Revolutionary Next-generation “Earth Dreams Technology”

30 Nov 2011

TOKYO, Japan, November 30, 2011 - Honda Motor Co., Ltd. today announced the outline for a revolutionary next-generation technology for automobiles called "Earth Dreams Technology."

"Earth Dreams Technology" is a next generation set of technological advancements which greatly enhance both driving performance and fuel efficiency at a high level, using as its base advanced environmental technologies to pursue the joy of driving unique to Honda. It is a series of measures in which efficiency of internal combustion components including engine, and transmission, as well as electric-powered motor technology, is further improved.

Through its implementation first in the mini-vehicle N BOX and gradually onto other vehicle models, Honda aims to achieve top-of-industry fuel efficiency for every category within three years, while simultaneously setting a timeline of 2020 to reduce by 30% CO₂ emissions for all products sold worldwide, relative to emission figures for 2000.

Inspiration of the "Earth Dreams Technology" name: "Earth Dreams Technology" is an expression for a set of technologies which takes into account both our need to protect the environment and our desire to provide a joy of driving.

Key features of “Earth Dreams Technology”

1.	A gasoline engine which realizes top level driving performance and fuel efficiency.
2.	A compact diesel engine which realizes the world's lightest body^, top-of-class^ acceleration performance and fuel efficiency.
3.	CVT which combines at a high level the fun of driving and fuel efficiency.
4.	A two-motor hybrid system which realizes top-of-industry efficiency^*.
5.	A high-efficiency, high output electric SH-AWD hybrid system which combines superior driving and environmental performance.
6.	A compact, high efficiency electric powertrain for EVs.

* Honda internal research (as of November 30, 2011)

The Fastest Jazz In The World?

29 Nov 2011

In an exciting new development, Honda Australia will race two Honda Jazz in the 2012 Bosch Australian Rally Championship.

Designed to G2 specifications, the new Jazz combine the very best in Australian and European engineering, with specifications found in many World Rally Championship cars.

The Mugen-tuned 2 litre engine delivers 183 kilowatts at 8500 RPM and 193 Newton metres of torque.

Honda will be entering a second driver combination alongside Eli Evans and Glen Weston, to be announced early next year.

Honda Australia spokesperson, Lindsay Smalley said the new cars could take Honda from challengers to champions. “We are excited about the next year of rallying. Racing is in Honda’s DNA. These rally cars are modified with the best engineering from Australia and Europe. Fitted with Mugen engines, these may well be the fastest Jazz in the world!

“Honda is proud to continue its support of Australian rallying and we hope next season will be even better than the last. As our founder Mr. Honda said, if Honda does not race, there is no Honda,” Mr. Smalley said.

Scott Pedder, CEO of the Bosch ARC welcomed Honda’s expanded commitment to the Championship and congratulated the company on its initiative. “Honda has to be commended for leading the way and being the first to commit to the new formula.

“The Honda Civic Type R that Eli Evans and Glen Weston campaigned over the past two years has become a crowd favourite at rallies around the country, because of how exciting it looks on the stages and the great sound it makes. These new cars are going to look even better.

“The renderings of the new Honda Jazz G2 are very exciting and give a strong indication of how the new generation of two-wheel drive rally cars will look. I am sure they will fire the imagination of rally enthusiasts,” Pedder said.

Six rounds will comprise the 2012 season, with a ‘Rally Showcase’ at Calder Park in Victoria to mark the start of the season in March.

The Fun, Fuel Efficient, Great Value Honda Insight

22 Nov 2011

Honda’s fun and fuel efficient hatchback, the Insight, is now available from just $29,990 drive-away.

The Insight achieves a five-star ANCAP safety rating, the highest available and offers engineering excellence and worry-free motoring that you expect from Honda.

Honda Australia’s Lindsay Smalley, said the Insight is part of Honda’s global vision to implement proactive measures to help reduce emissions while also delivering cars that are fun to drive.

“The world’s first car manufacturer to announce voluntary global targets to reduce carbon dioxide emissions, Honda will endeavour to reduce product-related carbon dioxide emissions by 30 per cent for automobiles, motorcycles and power products by 2020, based on year 2000 figures,” said Mr. Smalley.

The Insight incorporates Honda’s unique Integrated Motor Assist (IMA) system, which combines an economical 1.3 litre i-VTEC engine with an electric motor to deliver levels of torque and acceleration expected from a larger engine.

The clever IMA system uses 37 per cent less fuel than the average small car* and delivers lower emissions by adjusting power between the electric motor and i-VTEC engine, recharging the battery with regenerated brake energy and turning off the engine when it is idle.

The Insight is also practical, offering comfortable seating for five with fold-down rear seats that increase boot space.

Most importantly, the Honda Insight is fun to drive. The unique Eco Assist technology turns good driving into a game, rewarding the driver as they become more efficient behind the wheel.

Honda will soon launch the all-new CR-Z, world’s first six-speed manual coupled with a with hybrid drivetrain.

* Based on the average fuel consumption of all new vehicles in the small car segment. Source: JATO Dynamics, VFACTS: August 2010.

Eli Evans Chats with Honda About the 2012 ARC Season

22 Nov 2011

"You can't relax. If you brake three, four, five metres late, you're in the bushes before you realise what's happened."

Eli is talking seriously for a moment after a run where one of the corners got the better of him. Without his co-driver/navigator, Glen Weston, he'd been caught napping. But then the usual playfulness returns, "still, at least we didn't stop moving" he grins at his passenger, a Honda team member lucky enough to get a 'Rally Experience Ride' over the 4km test course. All's well that ends well.

Eli talks candidly of his hopes for season 2012, which is shaping to be a breakout year for the fledgling ARC (Australian Rally Championship), "next year the competition splits into two categories, two-wheel drive and four-wheel drive. It's going to be great for the fans, great for Honda, great for other manufacturers looking to get involved; it's going to be a really great year for rally-sport in Australia".

Under the leadership of new CEO Scott Pedder, Season 2011 saw some big changes to the ARC. The removal of restrictions on turbo chargers was a world first, but as Eli alluded to, Pedder has even bigger plans for the competition moving forward. In 2012, there will be two official categories: a four-wheel drive championship and a two-wheel drive championship. Then, in 2013, the ARC will be moving to outright two-wheel drive.

The move is reflective of where the automotive industry itself is heading, and is hoped to entice more manufacturers into the comp; allowing them to run vehicles that are closer to what customers see on showroom floors. It also holds the promise of a more thrilling breed of rally racing for spectators.

For Eli, Glen, Evans Motorsport and Honda, it means 2012 is set to be a very exciting year.

"Being a two-wheel drive, naturally aspirated car, the Type R has been at a big disadvantage to all our four-wheel drive, turbo-charged competitors. But we've still managed to be more than competitive, and there's no doubt who the fan's favourite car is. The sound of the car is unbelievable and the way it moves around on the track, it's just an excitement machine; the spectators love it."

It's been a season of highs and lows for Eli and Glen, with a couple of DNFs but also two outright 3rds, including a very successful Coffs Harbour event where they posted times that would have been competitive in the WRC round that ran concurrently. You can tell there's no car they'd rather be in.

"When I first drove this car two years ago, I was so used to rallying four-wheel drive and I was trying to get the guys from MUGEN and JAS to tune the car to behave more like (a four-wheel drive); I wanted to bring the rear wheels more into line so it drove straighter through the corners. But this just increased the understeer. The engineers convinced me to stop fighting the rear of the car and learn to use it. It needs to be a little wild so you can use it to correct the natural understeer of the two-wheel drive; it makes for a seriously fun ride."

With two seasons now under their belt, they're set to take off in 2012.

"We've proved how successful a two-wheel drive car can be rallying in Australia. We keep learning and we keep getting better and with the Jazz-based package we're putting together for next year, the only way for us and this competition is up."

Then a devilish grin spreads across Eli’s face, "We just hope the other manufacturers get on board and give us some serious competition."

The challenge has been set!

Eli Evans is the Driver for Evans Motorsport / Honda Racing in the Australian Rally Championship, he's also a qualified Electrician with his own business. Glen Weston is his Co-Driver/Navigator, and is an Endodontist during the week. Together, they've been racing a Civic Type R for two seasons. Find out more about them and the team here.

Difficult Times For Honda At Rally Victoria

14 Nov 2011

The final round of the Bosch Australian Rally Championship proved tough for the Honda Civic Type R of Eli Evans and Glen Weston, with the team experiencing technical issues that left them towards the back of the field in Heat Two.

“We had a pretty rough weekend with a couple of unforeseen issues putting us a fair way behind on Saturday. We made the decision before the event to try and have a steady run to net a few more championship points and maybe sneak up a place in the overall standings but sadly this didn’t pan out,” Evans said.

The team finished first two wheel drive and sixth outright in Heat One on Friday night, after two Super Special Stages raced at Lardner Park. This was around two minutes from leaders Simon and Sue Evans, who had entered the Victorian round as a one-off.

Heat Two proved challenging for the team. After Stage Nine, a power steering hose was damaged and Evans was forced to drive 40 kilometres with no power assistance.

“I always thought that being light and built like a greyhound was the best for driving a rally car, but I think I need to go to the gym and get stronger now! That was one of the hardest things I have ever had to do in a rally car in my career,” Evans aid.

The team was able to fashion a new hose in order to continue the rally, however left service with a time penalty that put them further behind.

“We had another mishap off the start line of Stage 14 when a driveshaft snapped,” Evans said. “We continued on for about three kilometers before we had to stop because we lost all drive to the front wheels. Glen and I were able to relocate the shaft and get going again, but we were sitting on the side of the road for about ten minutes, so that put an end to any chance of a good finish in the heat.”

The team finished the rally in eleventh place however placed second overall in the two wheel-drive championship, a stellar effort considering the points tally.

“It was a disappointing end to the year, there’s no doubt about that. The team persevered to the end and I’m really proud of everyone’s efforts. Despite the problems today we still managed to be the first placed two-wheel drive car at Rally Victoria.

“It’s been a long year and we’ve learnt a lot and I’m happy that we ended in second place in the two-wheel drive category,” Evans said.

Rally Victoria - this weekend 11 - 12 November 2011

10 Nov 2011

I'm slipping and sliding about as I amble down the muddy track, my ancient runners offering nothing in the way of traction. The sun has finally come out but the track is still greasy, and as I struggle along I'm starting to understand what Eli has been contending with all day. "Geez, he's been running wide on this one" says Doug, waving his hand in front of him as we round a corner. I look at the ground, battered and scarred by the day’s activities; Doug's eyes understand far more than mine do.

Doug is our course marshall for the day and he's leading a small group of us to corner two, where we'll be taking some video of Eli Evans piloting his rally car down Basin Creek Road. We're in the forests just beyond Powelltown in Victoria's central east; a stunningly beautiful region, lusciously green and full of growth after a healthy, wet spring.

Eli's been at it all day, practicing for this weekend's Rally Victoria, the final round of the 2011 Australian Rally Championship (ARC). A lucky group of Honda staff have been occupying his co-driver's seat, while his true co-pilot, Glen Weston hangs back at the Honda tent, entertaining everyone with a few stories from the season and ribbing Eli to make sure the car comes back in one piece without him giving directions. "Well if my co-driver was doing his job we wouldn't need to be so worried" Eli jokes back with a cheeky grin. The two are bit like Laurel and Hardy, and great fun to be around.

Standing on corner two, I can't see the Type R on the start line but I sure can hear it. Braaap! … Brraaaaap! … Eli is revving the engine, getting ready to start. Then he's off, the sound immense and unrelenting, filling the forest, getting closer and closer before in a flash of red and white, the Type R screams around corner one. The tyres effortlessly grip the loose dirt as the car rockets, raucously, down the track and crashes through a puddle some 20 metres in front of me. Then it's into turn two, a big sweeping C shape that almost doubles back 180 on itself; you can hear the engine revs pick up as Eli downshifts, accelerates and deftly flicks the rear wheels out to correct the natural understeer of the car. Kicking up gravel, the Type R sweeps through the corner with a gracefulness that belies the ferocious sound its incredible engine is making. Then it accelerates and disappears, screaming into the forest. As the dust settles, my companions and I are left grinning from ear to ear, own of them lets me know the splash from the puddle missed me by barely a metre.

This is rally-sport, a unique car racing experience set amongst seemingly idyllic forests and lakes. Unpredictable conditions and narrow dirt roads filled with obstacles. Countless corners lined with trees, looming up like ominous barriers; unforgiving of mistakes. It is arguably the truest test of driver skill in motor sport, and a thrilling spectators’ delight.

The car we have just marvelled at is a Civic Type R, powered by Honda's famous K20A 2.0 litre i-VTEC engine and tuned to perfection by Honda performance arm MUGEN. Naturally aspirated and revving out to an incredible 9000 rpm, from a distance Eli's Type R sounds like an enormous swarm of angry wasps. Up close, it's an experience that will bring a smile to any motoring enthusiasts face.

This weekend, all the action takes place at Lardner Park. It's set to be a nail-biting finale for the 2011 season. Friday night is a super stage starting at 6pm; and Saturday, starting at 7am, sees the main action of Rally Victoria, through the surrounding forests. It all winds up at 5pm with the podium presentations. Come down and join us to see who takes out the 2011 ARC Title!

Find out more here.

Honda and Evans Ready For Their Final Attack

09 Nov 2011

Competing in the final round of the Bosch Australian Rally Championship (ARC) this weekend, Eli Evans and Glen Weston will battle it out in their Honda Civic Type R in the picturesque forests of Warragul, Victoria.

Evans and Weston have had a strong year so far, demonstrating the versatility and technical brilliance of the Honda Civic Type R competing against the four-wheel drive field and achieving their current position of fifth outright, and second outright in the two-wheel drive class.

“We’re ready and excited for the final round of the season, after improving on each and every round this year. We’ve had some proud moments competing against some very strong drivers,” Evans said.

After a rocky start to the year at the Quit Forest Rally in Western Australia, the Evans Motorsport Team began to improve, placing third in round three in the Barossa Valley, South Australia, third again in round four at the Coffs Coast Forest Rally, at the same time winning the 2011 Australian Rally Manufacturer’s Championship for Honda Australia. Evans and Weston look promising in the running for the two-wheel drive title.

Mugen have recently provided a fresh engine, boasting more kilowatts and 200 more rpm than the one it replaces. “We’ve made a big step forward, with the car ready for the final round. The red-line for the new engine is now 9000 rpm, so the crowds should really hear us coming!” Evans said.

Having also replaced the gearbox in the Honda, the team decided to test their new equipment recently and achieved victory at the Akademos Rally, a Victorian State Championship round held in Alexandra. “It worked perfectly,” Evans said of the gearbox, made by Australian engineering company, Holinger, the control transmission of the V8 supercar series. “The roads used for the Akademos Rally are very similar to those we will compete on this weekend, so we think we are a step ahead of the other crews already.”

There have been some challenging moments throughout the year, with wet conditions and some technical issues, however the team has remained professional, positive and determined to finish the year on a high.

“We’re fired up for the final round of what has been a fantastic championship and year of rallying,” Evans said.

The Victorian round of the Bosch ARC takes place on the 11^th and 12^th of November.

The Honda Foundation Tackles Bullying

07 Nov 2011

The Honda Foundation and Yarra Honda have made a generous $10,000 donation to The Alannah and Madeline Foundation, to assist with the production of the ‘Bullying Hurts’ brochure.

Designed to tackle bullying in schools and community groups, the brochure provides advice to both parents and children on how best to respond to bullying, and where to seek further advice. The donated funds will help translate this well distributed brochure into a number of languages, making it available to the wider community.

“Bullying affects many people. We are fortunate enough to live in a time where resources are available through community groups and new technology. The brochure is accessible online, and will now be available to families from non-English speaking backgrounds, acknowledging our multicultural society,” said Lindsay Smalley, Chairman of The Honda Foundation.

The Alannah and Madeline Foundation was set up in memory of Alannah and Madeline Mikac, aged 6 and 3, who were tragically killed with their mother and 32 others at Port Arthur on 28 April 1996. The Foundation is a national charity with a vision to keep children safe from violence.

Buddy programs, emergency care buddy backpacks, cyber-safety programs and the National Centre Against Bullying, are some of The Alannah and Madeline Foundation’s initiatives.

When The Honda Foundation received an application for funding to translate the brochure into a diverse range of languages, they were delighted to assist with such a valuable project. Translating the brochure into Arabic, Chinese, Spanish, Turkish, Vietnamese and Somali, drives home the message that bullying affects everyone and is everyone’s responsibility and helps valuable information reach every home.

The brochure design is attention grabbing, and easy for both children and adults to read. Useful strategies to combat bullying, and a list of resources for further information and help, make up the content of this easy-to-navigate brochure.

“Public demand for bullying resources was a key reason we developed the ‘Bullying Hurts’ brochure. It aims to raise awareness of bullying, give practical strategies to parents, children and teachers, and encourage positive behavioural change,” said Dr Judith Slocombe, CEO of The Alannah and Madeline Foundation.

“We are extremely thankful for The Honda Foundation’s support in seeing our Bullying Hurts brochure translated into several different languages. It will help to make a real difference in the community.”

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

Honda Partners With Sydney Festival 2012

02 Nov 2011

Honda Australia is pleased to announce its partnership with the Sydney Festival 2012.

Taking place over three weeks in January, the Festival coincides with the launch of Honda’s all new sporty CR-Z.

Honda Australia’s Marketing Manager, Kevin Lillie, said Honda is excited about the partnership. “The Sydney Festival is incredibly successful and draws an audience of around a million people to its diverse program of events,” Mr. Lillie said.

“Honda’s commitment to develop products that embody the power of dreams, is a perfect fit with the Festival’s vision to bring art and creativity to the streets.”

Honda is the official vehicle sponsor for the Festival and also has the naming rights to the ‘Honda CR-Z Festival Garden’.

The Festival’s opening night attracts around 200,000 attendees, with music, dance and visual displays occupying the gardens and streets of central Sydney. As an official partner, Honda will feature the new CR-Z, which goes on sale on December 1, on big screens at the opening night.

The festival line-up will be announced tonight at 7pm in Sydney. Follow the announcement on Twitter using #sydfest.

Honda Heroes Help Disadvantaged Youth Learn to Drive

31 Oct 2011

The Honda Foundation and Rex Gorell Honda have presented a new Honda Civic to child welfare organisation, MacKillop Family Services, for their ‘Learn Right, Drive Right’ program.

Living in residential or foster care, children may not have the same opportunities that children living with their families might have. Learning to drive provides an independence on which most people come to rely, and this typically starts with many hours behind the wheel of a parent’s car.

Chairman of The Honda Foundation, Lindsay Smalley, holds high regard for the program. “We are pleased to be supporting a program that helps to develop independence in disadvantaged youth, and also teaches safety skills that make driving a positive experience.”

MacKillop Family Services was formed in 1997 as a re-founding of the earlier works carried out by its founding congregations. They are now one of the largest providers of support services to disadvantaged and vulnerable youth and their families. The organisation provides over ninety services including the support of disadvantaged families, such as those raising a child with a disability, and youth education and training services.

Children who have been placed in residential or foster care and are approaching independent living, are given the means to learn a skill that many others take for granted. The ‘Learn Right, Drive Right’ program was developed to equip young people in MacKillop’s care, with the driving skills they require to stay safe on the roads. The program provides the means for fourteen youths to acquire their learners and probationary driver’s permits.

The Honda Foundation’s Honda Heroes program loan vehicles to charitable organisations in need. The nature of the program required an emphasis on safety and reliability when selecting a vehicle. The Honda Civic has a range of modern safety features, including six airbags and an engineered body structure that offers added protection to the driver and passengers.

Rex Gorell Honda was eager to jump on board and assist the ‘Learn Right, Drive Right’ program. “This chance to support young people in the Barwon Community is really important for us,” said Brett Gorell.

Bernard Lamb, Director of MacKillop’s Out-of-Home Care services said; “By learning how to drive and getting the important driving education they need, these young people will be safe and responsible on the road, and able to engage with the community through better access to employment and training opportunities”.

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

Honda Insight Drives Home The Importance Of Road Safety

26 Oct 2011

Community-based not for profit organisation, Road Trauma Support Services Victoria (RTSSV) is now proudly driving a Honda Insight Hybrid, on loan from The Honda Foundation.

Ringwood Honda handed over the keys to the very economical and exceptionally safe Honda Insight to drive home the importance of road safety. The Honda Heroes program, an initiative of The Honda Foundation, provides loan vehicles to charitable organisations in need, such as RTSSV.

Since its inception in 1994, RTSSV has dedicated all their efforts to reducing the severe impact of road trauma through the provision of services including counselling support and education programs. A small group of volunteers, whose lives had been adversely affected by road trauma, founded the organisation, working with some professional assistance to provide support services.

“Working in the automotive industry, we cannot place enough value on volunteer programs that support the families and friends of road trauma victims,” said The Honda Foundation’s Chairman, Lindsay Smalley.

“Volunteers are being provided one of our safest vehicles, as they work to change attitudes about driving and reduce risk-taking behaviour.”

In 2011 over six hundred free, face-to-face and telephone counselling sessions were provided to Victorians whose lives have been affected by grief and trauma following a motor vehicle crash, by professional counsellors. Supporting their efforts, brave volunteers share their personal experiences at Road Trauma awareness programs for young offenders, and offer peer support when needed.

Preventative measures are also taken to reduce the number of road related injuries and deaths. The Insight will transport organisation counsellors to off-site counselling centres in Niddrie and Dandenong as well as enabling staff to provide face to face support to over 80 volunteers in eighteen locations Victoria-wide. These volunteers work to provide over one hundred Road Trauma Awareness Seminars each year. Directed primarily at court-ordered road offenders, the program examines driver attitudes and behaviours, and seeks to reduce the incidence of crashes.

The economic and environmental benefits of driving a Hybrid will further reduce motoring expenses that could be put to better use. A safer means of transport is now available to staff and reduced expenses enable more funds to be channelled to support grief and trauma affected Victorians.

Road Trauma Support Services Victoria have extended a huge thanks to The Honda Foundation for providing a car, which CEO Paul Ashton boasts “...is packed full of awesome features, but most importantly it comprises excellent safety features and comes with a five star ANCAP rating.”

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

Free Accessories and ‘Warranty Plus’ at the Honda Annual Clearance

25 Oct 2011

The Honda Annual Clearance is on, offering customers more value for money with $500 worth of free accessories and Honda Warranty Plus with every Odyssey, Accord Euro and Insight purchased.

“Honda customers are assured that when they purchase a Honda, they are receiving a quality product and more value for their money with the annual clearance offer,” said Honda Australia Director and General Manager of Sales and Marketing, Stephen Collins.

Upgraded earlier this year, the 2012 Accord Euro now features an enhanced exterior design, stylish interior upgrades and improved fuel efficiency. Purchase the upgraded Accord Euro now from only $32,990 drive away and receive five years or 140 000km Warranty, five years premium roadside assist, and $500 worth of Honda genuine accessories. Customers can put this amount towards accessories such as a roof top box, cargo net, tow bar kit, leather maintenance kit, organizer box, tailored carpet mat set or a range of roof attachments.

The stylish Odyssey, awarded Drive’s Car of the Year Best People-Mover in 2009 and 2010, is available from just $39,990 drive away, now with the added value of the Honda Annual Clearance bonus. Seating up to seven passengers, the Odyssey is perfect for a family holiday. Customers can choose from available accessories including roof racks and attachments designed to hold bikes, skis, surfboards and kayaks.

From only $29,990 drive away, the Insight achieves a five-star ANCAP safety rating. Features include rear park assist, anti-lock braking system, cruise control, climate-control air conditioning, keyless entry and immobiliser, multi-information display, and USB connectivity. Innovative Honda engineers developed the Insight’s Ecological Drive Assist System which monitors your driving and displays flowers in the multi-information display, which grow to indicate smoother driving which reduces fuel use and emissions. The speedometer also responds to smoother driving by glowing green, and the ECON button harmonises the engine and transmission for maximum efficiency. Customers may purchase accessories that can tailor the Insight to their needs including alloy wheels, a luggage area protector tray, rear park assist, fog lights or a roof rack set to attach their bike and explore new trails this summer.

When purchasing a Honda customers can expect safety and reliability from the world’s largest engine manufacturer and leader in automotive research and development.

Loren Rowney: Honda Hybrid Women’s Tour Champion

16 Oct 2011

Queensland cyclist, Loren Rowney (Bundaberg Sugar) maintained her composure on a tight Lygon St criterium course today to win the Honda Hybrid Woman’s Tour, Under 23 Classification and Sprint Championship.

Rowney looked dangerous throughout the Tour, with a win in stage two and a dominating lead in the Sprint Championship over the five days. Lisa Jacobs (VIS Women’s Road Team) was placed second overall and won the Queen of the Mountain Championship, while Allison Rice (Suzuki Trek) took third place overall.

Loren struggled for the words to describe her Tour win and said she hoped it would result in international opportunities in 2012.

“I can’t even describe how I feel about this win. The Honda Hybrid Women’s Tour is the biggest Tour of the year. It’s definitely the one to win and it’s a dream come true for me. Hopefully my performance over the last few days will open some doors and allow me to compete in Europe next year,” she said.

Commonwealth Games gold medallist and double stage winner in the inaugural Honda Hybrid Women’s Tour in 2009, Rochelle Gilmore said she was delighted to see Rowney crowned Tour Champion.

“It was clear Loren was here to race every day this week. She demonstrated her versatility as a cyclist, by not only winning the Sprint Championship, but also with an impressive fifth place in yesterday’s road race which involved the gruelling climb into Arthurs Seat.”

“Congratulations to Loren on a well deserved win in the Honda Hybrid Women’s Tour. She celebrated her birthday this week and I think her place on the podium today is better than any birthday present she might have received.”

The five day Honda Hybrid Women’s Tour ran in conjunction with the Jayco Herald Sun Tour, a UCI-sanctioned event.

Jayco Herald Sun Tour

Stage 1	Wednesday 12 October	Whittlesea to Ballarat Road Race
Stage 2	Thursday 13 October	Ballarat to Geelong Road Race
Europcar Stage 3	Friday 14 October	Geelong to Drysdale Road Race
Searoad Ferries Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Circuit Race

Honda Hybrid Women’s Tour

Stage 1	Wednesday 12 October	Lake Wendouree, Ballarat Circuit Race
Stage 2	Thursday 13 October	Geelong Criterium Course, Geelong Criterium
Stage 3	Friday 14 October	Collins Street, Drysdale Team Time Trial
Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Criterium

Honda Hybrid Women’s Tour Still Up For Grabs

15 Oct 2011

Lisa Jacobs from Team VIS won the penultimate stage of the Honda Hybrid Women’s Tour today, the fourth individual team to take a stage win in the Tour, leaving the overall Tour Title wide open going into the Lygon Street criterium.

Sprint Leader, Loren Rowney (Bundaberg Sugar) stayed in strong contention for the overall win, holding on to second in general classification, just four seconds behind Jacobs, the new Tour Leader.

Commonwealth Games gold medallist and double stage winner in the inaugural Honda Hybrid Women’s Tour in 2009, Rochelle Gilmore said the level of competition had remained high throughout every stage of the Tour.

“The Honda Hybrid Women’s Tour has challenged riders to prove their versatility; from sprinting in the narrow, flat circuit at Geelong to the gruelling final three kilometres to the top of Arthurs Seat.”

“It was an incredibly steep climb into Arthurs Seat today and really sorted out the climbers from the rest. We saw a significant split in the field as the sprinters struggled on the steep terrain, but the ability of the riders to complete the stage demonstrates the quality of the women competing in the Tour.”

“Suzuki Trek’s Alison Rice got the better of her teammate and Tour Leader after stage three, Rebecca Wiasak today, propelling herself to third overall.”

“Tomorrow’s criterium at Lygon Street will be thrilling, with spectators sure to see an incredible display. The riders will be out to give everything on the final day, unleashing any aggression or energy they have left without fear.”

Part of the UCI-sanctioned Jayco Herald Sun Tour, the Honda Hybrid Women’s Tour concludes with a criterium at Lygon Street tomorrow, Sunday 16 October.

Jayco Herald Sun Tour

Stage 1	Wednesday 12 October	Whittlesea to Ballarat Road Race
Stage 2	Thursday 13 October	Ballarat to Geelong Road Race
Europcar Stage 3	Friday 14 October	Geelong to Drysdale Road Race
Searoad Ferries Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Circuit Race

Honda Hybrid Women’s Tour

Stage 1	Wednesday 12 October	Lake Wendouree, Ballarat Circuit Race
Stage 2	Thursday 13 October	Geelong Criterium Course, Geelong Criterium
Stage 3	Friday 14 October	Collins Street, Drysdale Team Time Trial
Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Criterium

Honda Hybrid Women’s Tour Final Stages To Be Tightly Contested

14 Oct 2011

The final two stages of the Honda Hybrid Women’s Tour will be extremely competitive after Suzuki Trek took out the team time trial today, ensuring the Tour win is still up for anyone to claim.

Team VIS finished with the second fastest time, followed by Team SASI in third. Rebecca Wiasak from Suzuki Trek is the new overall Tour Leader following stage three and will wear the Honda Red Leaders’ Jersey tomorrow, while Bundaberg Sugar’s Loren Rowney held on to the Sprinters’ Jersey.

Double stage winner in the inaugural Honda Hybrid Women’s Tour in 2009 and Commonwealth Games gold medallist, Rochelle Gilmore said the level of competition remained high after stage three.

“The girls didn’t disappoint the spectators today with strong performances from all teams, including Loren Rowney’s Bundaberg Sugar team which finished with the fourth fastest time.”

“Each stage we’ve seen a different team dominate, which means the final two stages of the Honda Hybrid Women’s Tour are shaping up to be very tightly contested. The Suzuki Trek team are looking strong and will be very motivated over the next two days.”

“Tomorrow’s demanding hill climb into Arthurs Seat will be a significant challenge for the sprinters, who are likely to be tired after three days of racing. In contrast, the climbers will thrive on the Arthurs Seat stage tomorrow, but may struggle to hold on to the pace during the fast, attacking Lygon Street criterium on Sunday.”

Spectators of the fourth stage from Sorrento to Arthurs Seat will get the best view from the top of Arthurs Seat, where they can watch the riders push through their exhaustion, giving maximum effort to reach the finish in a steep hill climb.

Part of the UCI-sanctioned Jayco Herald Sun Tour, the Honda Hybrid Women’s Tour continues with a road race from Sorrento to Arthurs Seat tomorrow and finishes with a criterium at Lygon Street, Carlton on Sunday.

Jayco Herald Sun Tour

Stage 1	Wednesday 12 October	Whittlesea to Ballarat Road Race
Stage 2	Thursday 13 October	Ballarat to Geelong Road Race
Europcar Stage 3	Friday 14 October	Geelong to Drysdale Road Race
Searoad Ferries Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Circuit Race

Honda Hybrid Women’s Tour

Stage 1	Wednesday 12 October	Lake Wendouree, Ballarat Circuit Race
Stage 2	Thursday 13 October	Geelong Criterium Course, Geelong Criterium
Stage 3	Friday 14 October	Collins Street, Drysdale Team Time Trial
Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Criterium

Team SiS NSW And Bundaberg Sugar Battle It Out For Stage Two Of Honda Hybrid Women’s Tour

13 Oct 2011

Loren Rowney of Bundaberg Sugar won stage two of the Honda Hybrid Women’s Tour today in a technical circuit race at the new Criterium Course in Geelong, taking the leaders’ jersey from Sue Forsyth of SiS NSW.

Team SiS NSW set a quick pace on the narrow course, which saw the peleton spread out early and the team seemed to have control of the race from the start. A late crash saw stage one winner, Sue Forsyth locked in high gear and unable to beat Rowney in the final sprint.

Commonwealth Games Gold Medallist and double stage winner in the inaugural Honda Hybrid Women’s Tour in 2009, Rochelle Gilmore said today’s race was an exciting display of technical skills.

“We saw the sprinters battle it out for top honours today in another fast-paced circuit race, with Loren Rowney taking the green sprinters’ jersey and the stage win. For many of the competitors, this would have been the first time they had ridden the course, which presents additional challenges.”

“Sue Forsyth also had another excellent ride and I think we’ll see some exciting competition between Team SiS NSW and Bundaberg Sugar in the days to come.”

“Tomorrow’s team time trial, the third stage of the Honda Hybrid Women’s Tour, adds an interesting element as individuals targeting the tour win really need to depend on their team for a strong ride in the time trial. With strong competition between Rowney and Forsyth, the time trial will become even more critical.”

The Honda Hybrid Women’s Tour continues with a 13.3km time trial commencing in Drysdale tomorrow, Friday 14 October. The event runs alongside the UCI-sanctioned Jayco Herald Sun Tour.

Jayco Herald Sun Tour

Stage 1	Wednesday 12 October	Whittlesea to Ballarat Road Race
Stage 2	Thursday 13 October	Ballarat to Geelong Road Race
Europcar Stage 3	Friday 14 October	Geelong to Drysdale Road Race
Searoad Ferries Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Circuit Race

Honda Hybrid Women’s Tour

Stage 1	Wednesday 12 October	Lake Wendouree, Ballarat Circuit Race
Stage 2	Thursday 13 October	Geelong Criterium Course, Geelong Criterium
Stage 3	Friday 14 October	Collins Street, Drysdale Team Time Trial
Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Criterium

Impact Of Flooding In Thailand On Honda Operations

12 Oct 2011

Intermittent rainfall since July of this year has caused flood damage in central and northern Thailand. This flood damage has impacted Honda’s automobile production at Honda Automobile (Thailand) Co., Ltd. (HATC, Ayutthaya plant) as well as motorcycle and power product production at Thai Honda Manufacturing Co., Ltd. (TH, Bangkok, Ladkrabang).

Honda would like to express our deepest sympathy and condolences to the victims of the flood in central and northern Thailand, and our sincere hopes for the earliest possible relief and recovery of the affected areas.

The following is the latest update on the situation, as of October 10, 2011, related to the impact of parts supply disruptions from impacted suppliers, which have had to suspend production and due to water damage at HATC’s production plant.

- At HATC, production was suspended from October 4 through October 8 as a result of disruptions in the supply of production parts. On October 8, it was confirmed that flood water was on HATC’s plant property. Due to difficulty in accessing the facility because of an evacuation order, HATC is planning to continue the suspension of production beyond October 10.

- At TH, motorcycle production is continuing normally. Power products production was suspended from October 6 through 8 due to the impact of disruptions in the supply of production parts. TH is planning to continue the suspension of power products production beyond October 10 as the outlook for the recovery of parts supply is still unclear. There has been no flood damage within the property of TH’s plant.

- Honda will continue providing updated information on our future outlook while exerting a company-wide effort to normalise our production as soon as possible. We deeply regret any inconvenience experienced by our customers and ask for their understanding during these challenging times.

Impact on supply to Honda Australia Pty Ltd and Honda Australia Motorcycle and Power Equipment Pty Ltd.

The impact on vehicle supply to Honda Australia Pty Ltd will be clarified as more information comes to hand. Major deliveries of new vehicles from Thailand are currently being received to satisfy retail customer orders.

Honda is confident that their Australian Motorcycle and Power Equipment business will remain largely unaffected.

Team SiS NSW Takes Stage One Of Honda Hybrid Women’s Tour

12 Oct 2011

All eyes were firmly fixed on the Lake Wendouree circuit today for the first stage of the Honda Hybrid Women’s Tour and spectators were not disappointed as Sue Foresyth secured the Honda Hybrid Red Leaders Jersey with a win for Team SiS NSW.

In a fast-paced circuit race, Foresyth held off VIS Women’s Road Team’s Chloe Mcconville in second and Loren Rowney from elite women’s team, Bundaberg Sugar in third.

Commonwealth Games Gold Medallist and double stage winner in the inaugural Honda Hybrid Women’s Tour in 2009, Rochelle Gilmore said it was a different experience watching from the sidelines.

“It’s not easy being on the sidelines when I’d much rather be out there racing, but I’m glad to be here supporting the riders as an Ambassedor for Honda.”

“The Honda Hybrid Women’s Tour is the first race of the summer season in Australia and our domestic riders were well prepared for stage one. It’s significant that the riders who placed first, second and third today all finished with the same time, as this could have implications for the overall winner.”

“Sue Foresyth has a lot of potential and I’m looking forward to seeing how she rides over the coming days.”

“I was surprised to see the top rider in the Russian national team didn’t finish in the top ten and it will be interesting to see how the team regroups and attacks tomorrow,” she said.

The Honda Hybrid Women’s Tour runs alongside the UCI-sanctioned Jayco Herald Sun Tour and continues with stage two in Geelong on Thursday 13 October.

Jayco Herald Sun Tour

Stage 1	Wednesday 12 October	Whittlesea to Ballarat Road Race
Stage 2	Thursday 13 October	Ballarat to Geelong Road Race
Europcar Stage 3	Friday 14 October	Geelong to Drysdale Road Race
Searoad Ferries Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Circuit Race

Honda Hybrid Women’s Tour

Stage 1	Wednesday 12 October	Lake Wendouree, Ballarat Circuit Race
Stage 2	Thursday 13 October	Geelong Criterium Course, Geelong Criterium
Stage 3	Friday 14 October	Collins Street, Drysdale Team Time Trial
Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Criterium

Gold Medal Spectator For Honda Hybrid Women’s Tour

07 Oct 2011

Commonwealth Games gold medallist and 2010 Road Cyclist of the Year, Rochelle Gilmore, won’t be defending her stage wins in the 2011 Honda Hybrid Women’s Tour but will attend the Tour as Honda Australia’s Ambassador.

Honda-sponsored Gilmore was involved in two heavy crashes in Europe in recent months, resulting in injuries that have prevented her from competing in the Honda Hybrid Women’s Tour this year. She is currently taking time to recover and prepare for her London Olympic campaign next year.

“I am disappointed not to be able to race the Honda Hybrid Women’s Tour next week, but my long-term health must remain my number one priority,” Gilmore said. “While I won’t be riding, I will enjoy supporting Australia’s best female cyclists as they compete in what is sure to be a fiercely contested Tour.”

Always a passionate promoter of women’s cycling in Australia and internationally, Gilmore is delighted to see the Tour return in 2011.

“The Honda Hybrid Women’s Tour is a great opportunity for female cyclists to compete at the highest level and pit themselves against some of the best in the world, including the women’s national team from Russia who have proven strong competitors in the past.”

“With five stages, the 2011 Tour will be more demanding than the three-stage Tour of 2009. I think the toughest stage for the competitors will be the Arthurs Seat stage, because it’s the penultimate stage finishing on a challenging hill top,” Gilmore said.

Never one to rest for long, Rochelle plans to race in the Noosa Grand Prix series at the end of October to test her health and fitness leading into the rest of the Australian 2011/2012 season.

The Honda Hybrid Women’s Tour runs alongside the UCI-sanctioned Jayco Herald Sun Tour and commences on Wednesday 12 October in Ballarat, Victoria.

Jayco Herald Sun Tour

Stage 1	Wednesday 12 October	Whittlesea to Ballarat Road Race
Stage 2	Thursday 13 October	Ballarat to Geelong Road Race
Europcar Stage 3	Friday 14 October	Geelong to Drysdale Road Race
Searoad Ferries Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Circuit Race

Honda Hybrid Women’s Tour

Stage 1	Wednesday 12 October	Lake Wendouree, Ballarat Circuit Race
Stage 2	Thursday 13 October	Geelong Criterium Course, Geelong Criterium
Stage 3	Friday 14 October	Collins Street, Drysdale Team Time Trial
Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Criterium

Cycling Champions At The Ready For The Honda Hybrid Women's Tour

30 Sep 2011

Honda Australia is pleased to announce naming rights sponsorship of the Honda Hybrid Women’s Tour for 2011.

Part of the Jayco Herald Sun Tour, the inaugural Honda Hybrid Women’s Tour was held in 2009 and was a great success.

Honda will also supply vehicles for the Jayco Herald Sun Tour, with both events running from 12 to 16 October around Victoria.

Honda Australia spokesperson, Mr. Lindsay Smalley is delighted to continue supporting the Jayco Herald Sun Tour in its 59th year.

“Cycling is a green, environmentally friendly sport and mode of transport and complements Honda’s values. Our involvement with cycling also satisfies our thirst for competition at the highest level.

“We are very proud to support Australian and international female cyclists through naming rights sponsorship of the Honda Hybrid Women’s Tour.

“Our partnership with the Jayco Herald Sun and Honda Hybrid Women’s Tours aims to enhance people’s enjoyment of cycling and bring the best cyclists to the people,” Mr. Smalley said.

The Jayco Herald Sun Tour is sanctioned by the international cycling body, the Union Cycliste International (UCI) and will draw cyclists from around the world, including Australian competitors in the Tour de France.

As vehicle sponsor for both the men’s and women’s competition, Honda will provide support cars and vehicles for officials throughout the event.

Jayco Herald Sun Tour

Stage 1	Wednesday 12 October	Whittlesea to Ballarat Road Race
Stage 2	Thursday 13 October	Ballarat to Geelong Road Race
Europcar Stage 3	Friday 14 October	Geelong to Drysdale Road Race
Searoad Ferries Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Circuit Race

Honda Hybrid Women’s Tour

Stage 1	Wednesday 12 October	Lake Wendouree, Ballarat Circuit Race
Stage 2	Thursday 13 October	Geelong Criterium Course, Geelong Criterium
Stage 3	Friday 14 October	Collins Street, Drysdale Team Time Trial
Stage 4	Saturday 15 October	Sorrento to Arthurs Seat Road Race
Stage 5	Sunday 16 October	Lygon Street, Carlton Criterium

Changes To The Board Of Honda Australia

28 Sep 2011

Honda Australia is pleased to announce changes to its Board of Directors, effective 1 October 2011.

Lindsay Smalley will step down from his duties as Senior Director and take on the role of Principal Advisor to the Board and Company Spokesperson. Lindsay will continue in his role as Chairman of The Honda Foundation.

Honda Australia Managing Director and CEO, Mr. Satoshi Matsuzawa thanked Lindsay for his contribution to Honda over the past 22 years.

“Lindsay joined Honda in 1989 and has enjoyed a long and successful career. He has made a significant and positive contribution to the company. We are delighted that he has decided to stay on in an advisory role until he is ready to retire and look forward to continuing to work closely with him in the future,” Mr. Matsuzawa said.

Lindsay Smalley is well-respected in the automotive industry and is currently the Vice President of the FCAI. He worked in several management roles at Honda before being appointed Director in 2000 and promoted to Senior Director in 2003.

Honda Australia’s Board has been working collaboratively over recent months to ensure a smooth transition to a new generation of leadership.

The Board is therefore proud to announce the appointment of Stephen Collins as a Director. Stephen will continue his current role as General Manager Sales and Marketing.

“Stephen re-joined Honda in 2009 after many years in the automotive industry. He has enthusiastically accepted the role of Director and we look forward to this next phase in leadership,” Mr. Matsuzawa said.

Honda was established in Australia in 1969 and has since grown into one of the major importers of motor vehicles in the country.

Globally, Honda is the largest engine manufacturer, a leader in automotive research and development and is consistently rated a top performer in customer satisfaction.

Honda’s focus on clever thinking and joyful design inspires it to create innovative products that enhance mobility and benefit society.

Honda’s Award Winning Accord

27 Sep 2011

The 2011 Honda Accord range has been refreshed, delivering more elegance, sophistication, additional features and greater value to customers.

Honda Australia’s General Manager Sales and Marketing, Mr. Stephen Collins said, “The Honda Accord represents excellent value for money. Its spacious interior combines with superior comfort and handling with the perfect combination of power and fuel economy.”

Since its introduction to Australia in 1977, the Accord nameplate has become a favourite with buyers and the motoring media alike. The Accord was the first Japanese car to win the coveted Wheels Car of the Year award in 1977 and is Honda’s most decorated car globally. The eighth-generation Accord won Drive Car of the Year in 2008 as well as Drive’s Large Car award the same year.

The Accord range offers buyers a choice of engines; a powerful 202 kW V6 with Variable Cylinder Management (VCM) that allows the engine to operate on either six, four or three cylinders for maximum fuel and emission efficiency; and a 133 kW 2.4 litre four-cylinder engine that sips 8.7 litres/100kms (combined), an improvement on the previous figure, which was 8.8l/100kms.

The Accord’s exterior has been updated across the range, with the previous black grille replaced with two chrome bars, along with a revised bumper design. At the rear, a chrome highlight strip across the boot-lid adds a touch of class.

Inside, the Accord has improved technology features including a USB port to allow connection of personal music devices and A-pillar mounted Bluetooth. The Accord also has a new foldaway key design (jack-knife).

The Luxury variants are now equipped with satellite navigation, front parking sensors (V6L only) reversing camera, a premium audio system with subwoofer, intelligent dual air-conditioning and new five twin-spoke 17 inch alloy wheels.

Third Time A Charm For Honda At Coffs Coast

12 Sep 2011

It was third time lucky for the Honda Civic Type R of Eli Evans and Glen Weston, with the pair placing third outright to secure another podium in the 2011 Bosch Australian Rally Championship.

Round Four of the Bosch ARC, the Coffs Coast Forest Rally, was held together with Round Ten of the World Rally Championship, giving competitors the chance to show their worth in front of an International audience.

90 degree power-slides in the rain and the fastest Stage Four time

Heavy overnight rain on the first day made conditions difficult for all competitors and the Evans Motorsport team made some adjustments to their game plan. “That was the first really wet rally that I have done in the Honda,” Evans said. “It was probably one of the most hazardous surfaces I’ve competed on. We were sliding at ninety degrees to the road but thankfully there were some well placed banks we could bounce off to keep ourselves on the road.”

On the fourth stage, the Honda set the fastest time, beating the entire Bosch ARC field by three seconds. “The stage was still wet, but I could see it had a lot more rock in the surface and had more grip, so I decided to have a charge and caught the other boys napping. I’ve been trying for almost two years to beat those four-wheel drive turbo cars on gravel and I’m happy to have ticked that box,” Evans said.

Down to one-wheel drive and still racing

Day Two was held on stages south of Coffs Harbour that were not affected by the rain. The first loop of stages was challenging, with higher than expected tyre wear. The Civic Type R broke a driveshaft over a rough section of road.

“Thankfully the shaft broke with only a few kilometres of stage left, so we were able to get through to the end of the section and then cruise back to service and let the boys replace it. I was really surprised to see the Honda was still drivable with only one-wheel drive,” Evans said.

Evans and Weston held their position throughout the remainder of the stages, ensuring they were third outright to take home another podium.

“I’m so happy for the team that we could get another podium finish and also win the 2011 Australian Rally Manufacturer’s Championship for Honda Australia. It’s a great reward for supporting our team and the championship this year.

“It’s a really good omen that we now have such good pace and I can’t wait until the championship goes two-wheel drive next year. I reckon I’ve now done my front-wheel drive apprenticeship and I’m ready to start winning,” Evans said.

Taking on an international field

Evans’ stage times were so strong, if he’d been competing in the WRC field he would have found himself in 12^th outright and over fifteen minutes ahead of the next two-wheel drive competitor.

The final round of the Bosch ARC takes place in Warragul, Victoria on November 12 and 13.

Honda Announces Pre-Owned Car Program

31 Aug 2011

What if a pre-owned car felt just like new? Honda believes its customers should experience this when they buy a pre-owned Honda.

The Honda Approved Pre-owned Car program was designed with this exact experience in mind.

“This program is a great initiative that gives our customers peace of mind when selecting a pre-owned Honda,” said Mr. Stephen Collins, Honda Australia’s General Manager Sales and Marketing.

Pre-owned Honda vehicles are renowned for their safety. Developed by Monash University Accident Research Centre, the Transport Accident Commission, VicRoads and the RACV , the Used Car Safety Ratings 2011 list several Honda vehicles as ‘safe picks’. The 2006-09 Honda Civic was rated one of the safest small cars, the 1995-00 Honda Odyssey one of the safest People Movers, the 2002-08 Honda Jazz was one of the top picks in the Light Car category and the 2002-06 Honda CR-V was also top of the list in the Compact SUV category.

When purchasing a pre-owned Honda, customers enjoy the highest levels of quality they expect from Honda.

Pre-owned cars must fit set criteria to be eligible for the program. They must be a well maintained, late model Honda that is less than five years old, travelled less than 100,000 km and include a full service history.

Each vehicle is then checked from the front bumper to the back bumper and are subjected to a 150 point inspection check by Honda-trained and accredited technicians. Designed by Honda Australia’s Technical Department, this comprehensive and stringent check gives customers confidence that the car they are buying is in good, safe working order.

The experience doesn’t end there. Customers also benefit from:

- 12 months Premium Roadside Assistance

- A 12 month/20,000 km warranty, in addition to any remaining warranty that may already apply to the vehicle

- Membership of HondaOne, your online owner’s club with vehicle-specific information and special offers

- A subscription to the Honda Magazine

With more than 400,000 Honda’s on the road, customers are assured when they purchase a Honda, they receive engineering excellence and worry-free motoring.

Honda Renews Sponsorship With Rochelle Gilmore

24 Aug 2011

Honda Australia will continue its support of Commonwealth Games gold medallist and Elite Road Cyclist of the Year 2010, Rochelle Gilmore.

Honda Australia’s Senior Director, Mr. Lindsay Smalley, congratulated Gilmore on her outstanding sporting achievements to date and said he was delighted Honda could contribute to her ultimate goal of reaching the London Olympics in 2012.

“Rochelle Gilmore is a true Aussie role model and an inspiration to female cyclists around the country. Honda Australia is incredibly proud to announce its continuing support for Rochelle as she strives for top honours in women’s cycling,” Mr. Smalley said.

Honda is well known within the cycling community through its promotion of road safety messages with the Amy Gillett Foundation, support of the Honda Hybrid Women’s Tour in 2009 and the Honda Insight Woman’s International Grand Prix Series in 2010.

The professional women’s team, the Honda Dream Team has also been extremely prominent on the Australian circuit in recent years and while Honda has been delighted with the team’s success, it will now focus on assisting Gilmore to reach her ultimate personal goal of winning Olympic gold.

“Cycling is a great fit with Honda’s core values of sustainability and road safety. Our support for Rochelle satisfies our thirst for competition at the highest level,” Mr. Smalley said.

Despite suffering a fractured pelvis during a pileup in the Tour of Italy last month, Rochelle Gilmore insists she will be fit for September’s world road cycling championships in Copenhagen, a major milestone on the way to her Olympic dream.

“Honda’s support has helped me reach many goals in the past and I am thrilled to have their support as I strive for London,” Ms. Gilmore said. “I have done everything in my power to recover from this injury. I am focused on Denmark in September and nothing will stand in my way.”

Honda’s Accord Euro is ACE

22 Aug 2011

The Accord Euro gives you peace of mind, combining Honda’s advanced safety features with quality, exceptional handling and a commanding road presence.

The 2012 Accord Euro has been designed with some of Honda’s most advanced engineering available. Honda’s Advanced Compatibility Engineering body structure (or ACE) delivers enhanced occupant protection in a variety of real world crash conditions. The ACE body structure absorbs and actively channels crash energy away from passengers.

Mr. Stephen Collins, Honda Australia’s General Manager Sales and Marketing said the Accord Euro provides Honda’s high levels of safety. “The Accord Euro is an exceptional car. With its advanced safety features, great driving experience and well equipped specifications, it offers the complete package.”

With a five-star ANCAP safety rating, the Accord Euro offers the protection of front, side and curtain airbags. Its front airbags provide extra protection to the driver and passenger with a sophisticated dual-stage, dual-threshold system, optimising the deployment of the airbag to match the speed and severity of a crash.

Occupants are further protected by the Euro’s strong chassis. Around 50 percent is manufactured from high tensile steel, including the passenger cell frame and front and rear side members, providing greater strength. Honda’s electronic stability control system (Vehicle Stability Assist) and power steering are standard on every Euro. These features are complemented with an innovative Motion Adaptive Electric Power Steering (MAE) system to help prevent over or under steering.

Honda Hatches Great Deals

12 Aug 2011

Honda Australia has announced drive-away deals on its range of hatches – the Insight, Civic Si and Civic Type R – providing great value for its customers.

Mr. Stephen Collins, Honda Australia’s General Manager Sales and Marketing, said, “It’s a great time to visit your Honda Dealer for a hatch to match your taste. Whether it be the frugal Insight, the European Civic five-door or the hot hatch Civic Type R, Honda offers you great value for money.”

Honda’s newest hatch, the Insight IMA, is now priced from $29,990 drive-away (VTi with flat paint only). The Insight combines a 1.3 litre petrol engine and Honda’s Integrated Motor Assist (IMA) system that delivers extra power from an electric motor.

With a five-star ANCAP safety rating and its unique Eco Assist coaching system, the Insight is safe and fun to drive. Packed with features such as Bluetooth, USB connectivity, steering-wheel mounted audio and cruise control, a multi-information display and climate control, the Insight also delivers excellent fuel economy (4.6L/100km, combined urban/extra urban).

The Civic Si five-door hatch now offers even greater value, from $29,990 drive-away (manual transmission with cloth trim and flat paint only). The 1.8 litre hatch is available with a six-speed manual or five-speed automatic transmission.

The Civic Si features distinct European styling and a split-level dash, Bluetooth and USB connectivity, Honda’s amazing ‘Magic Seats’, auto-sensing wipers and 17 inch alloy wheels along with all the safety features you’d expect from a Honda – electronic stability control, six airbags and ABS with EBD.

Fancy even more power? Then the Civic Type R is for you, now priced from $39,990 drive-away (flat paint only). Its 2.0 litre i-VTEC engine coupled with the slick six-speed manual transmission delivers 148kW and 193Nm of torque. True to its Red H badge tradition, the Civic Type R delivers exceptional handling and sports performance.

The Civic Type R also features a limited slip differential, sports suspension, 18 inch alloys, rear parking sensors as well as USB and Bluetooth connectivity.

Visit www.honda.com.au/cars

Another Podium For Honda And Evans In The Barossa

01 Aug 2011

The Honda Civic Type R of Eli Evans and Glen Weston has taken another podium in the Bosch Australian Rally Championship, placing third outright in South Australia in the beautiful Barossa Valley.

The weekend began with some changes to the Honda as a result of testing, with a different diff set-up and new suspension, making the car faster and easier to drive. Driver Eli Evans commented: “The new set-up made the Civic Type R more stable and gave me the confidence to drive a lot harder.”

Flat tyres and engine misfires.

Saturday’s stages threw up the usual challenges, with the Honda suffering a punctured front left tyre on Special Stage 1 that eventually went completely flat around three kilometres from the finish. Another bump in the road presented itself on Special Stage 2, with an engine misfire that was repaired by the experienced Evans Motorsport team at service.

As a result, the team decided to continue the pace, ensuring they remained in a good position in the field. They finished fifth outright in Heat One and first in the two-wheel drive category, further proof of the great combination of drivers and team as well as a stellar performance by the Honda Civic Type R.

Bush mechanics, Westo-style!

Heat Two provided some more fun for Evans and Weston, with an electrical connector on the alternator breaking on the first stage, meaning the battery would not charge. Time for some bush mechanics then! Quick-thinking Glen Weston cut a piece of wire out of the power supply from the in-car camera, stripped the copper core out and then placed it into the connector to make an electrical contact... and the car was back on the road. “Westo was pretty inventive, which is always good to see!” Evans said.

The team’s strategy was to again keep up the pace to make sure they kept their position. “We wanted to apply some pressure to Michael Boaden and Ryan Smart. We were twenty or so seconds behind them. If we maintained our speed and either made a mistake, we were in a good position to take advantage of the opportunity,” Evans said.

In Heat Two, the team placed fourth outright and first for the two-wheel drive category again. A tally of the points meant the Evans Motorsport Team finished third outright, a magnificent achievement for a two-wheel drive car amongst the unrestricted turbo-charged field.

“I was really pleased with how the weekend panned out. We had some dramas but the team pulled together as always, to make sure we got the Honda back on track.

“Once again we proved how the Civic Type R can take it up to the rest of the four-wheel drive field. We’re all really happy with the result,” Evans said.

The next round of the Bosch ARC is the Coffs Coast Rally, from 8 to 11 September in Coffs Harbour, New South Wales.

Exceptional Euro - Great Mid Size Contender

26 Jul 2011

Honda’s dream to create an exciting sports sedan that’s thrilling to drive came to fruition in 2003 when the first generation Accord Euro debuted. Building on these strengths, the second generation Euro launched in 2008 delivered even higher levels of driver enjoyment and standard features.

The 2012 Accord Euro was recently released with enhanced exterior features, improved fuel efficiency and stylish interior upgrades. All models across the range receive steering wheel integrated Bluetooth, USB connectivity and trailer stability assist.

Powered by a lively 148 kW four cylinder engine with a slick six speed manual or silky smooth five speed auto with grade logic control, the Accord Euro is a sporty, fuel efficient car, sipping 8.7 litres/100 kms (combined) for the manual transmission (an improvement of 2.2 percent on the previous model) and 8.5 litres/100kms (combined) for the automatic transmission (an improvement of 4.5 percent).

Honda Australia Senior Director Mr Lindsay Smalley is impressed with the Euro. “Once you put yourself behind the wheel of the Accord Euro you can feel the excitement and exceptional handling. The Accord Euro is first and foremost a true drivers’ car – one we at Honda are very proud of.”

Honda was established in Australia over forty years ago and there are more than 400,000 cars currently on the road.

Honda Accord Euro Adds More Value, Style and Technology

15 Jul 2011

The Accord Euro – Wheels Car of the Year 2008 – acclaimed for its sporty nature and high-level of creature comforts, has received luxury and safety upgrades.

When the first-generation Accord Euro debuted in 2003, it revived the medium car segment, providing a rewarding driving experience on both twisty country roads and in the urban scrum.

The second-generation Accord Euro launched in 2008, built on those strengths with even higher levels of driver enjoyment and standard features. It also provided a roomier and even more sumptuous cabin.

The Accord Euro has been one of Honda Australia’s best sellers since 2003 with over 45,600 first-generation and more than 16,300 second-generation units sold.

Powered by a lively 148 kW four-cylinder engine with a slick six-speed manual or silky smooth five-speed auto with grade logic control, the Accord Euro is both sporty and fuel efficient.

An upgrade on this popular car has just been released, with enhanced exterior features that include a new three-bar grille replacing the previous two-bar version, re-sculptured front bumper, fog light surrounds and ventilation apertures. The rear lights have been recoloured a soft red and there is now a chrome strip on the boot-lid.

The interior has also been upgraded, with new satin-finish garnish on the door handles, console, steering wheel and other interior components. An anti-dust feature has been applied to the cloth trim of the entry model.

Upgrades for the Accord Euro range include steering wheel integrated Bluetooth, a new foldaway key design, USB connectivity and Trailer Stability Assist on all models.

The entry model gains auto headlights and rain-sensing wipers and the option of 18 inch alloy wheels. The Luxury Navi benefits from new bi-HID headlights with auto low/high beam and a cornering function which operates at speeds up to 40kmh, a first for Honda.

Honda Australia Senior Director Mr Lindsay Smalley is delighted with the Euro upgrades. “The Accord Euro has been an excellent car for Honda in Australia. It is a very stylish car and with the base model starting at the Manufacturer’s List Price of $30,340 it represents outstanding value for an exceptional sedan.”

New Main Features

Euro

· USB connectivity

· Integrated Bluetooth

· Trailer Stability Assist

· Auto on/off headlights

· Rain sensing wipers

· New foldaway key design

· Optional 18 inch alloy wheels

Luxury

· USB connectivity

· Integrated Bluetooth

· Trailer Stability Assist

· New foldaway key design

Luxury Navi

· USB connectivity

· Integrated Bluetooth

· Trailer Stability Assist

· New foldaway key design

· Bi-HID headlights with auto high and low beam

· Cornering light (operates at up to 40kmh)

Honda & Komatsu Join Together To Reduce Environmental Impact

14 Jul 2011

Honda and Komatsu have enjoyed a strong business relationship globally for many years. Building on that relationship Honda Australia has now contracted Komatsu Forklift Australia to supply forklifts throughout their Victorian operations.

Komatsu battery electric and LPG forklifts along with Komatsu supplied OMG warehouse equipment has been installed at Honda’s Campbellfield, Somerton and Tullamarine sites. Honda management is impressed with the improved productivity that Komatsu forklifts have delivered and their forklift operators are pleased with the comfort, safety and ease of use that the Komatsu forklifts provide.

The battery electric Komatsu forklift FB20M-12 is the main model selected by Honda. These state-of-the-art electric forklifts deliver performance similar to engine forklifts but with no emissions and a much superior turning radius. Komatsu FB20M-12 is a 3 wheel forklift with dual drive ac motors that improve traction and incorporate regenerative braking. Wet disc brakes and Operator Presence Safety System (OPSS) make the Komatsu one of the safest forklifts in the world. The increasing use of battery electric forklifts by Honda is a reflection of a broader change in the Australian forklift market to move toward electric powered forklifts.

Expanding the business relationship further Komatsu Forklift Australia in association with Honda Australia has taken a significant step on its environmental improvement strategy. “In addition to our energy and water initiatives already being implemented, I have confirmed that our next generation of company sedans will be Hybrids – supplied by Honda Motor Corporation” said Ted Ishikawa, Managing Director, Komatsu Forklift Australia.

The Honda Insight that Komatsu Forklift Australia has selected is one of the most technologically advanced hybrid vehicles available. This vehicle actually coaches its driver to drive more efficiently.

“The Honda Insight not only reduces our environmental footprint but also provides better safety for our staff with standard safety features such as Curtain Air Bags, ABS Brakes, Electronic Brake Force Distribution (EBD), Vehicle Stability Assist (VSA) with Traction Control and Bluetooth Phone System. All features combining to provide a 5 star ANCAP safety rating.” said Joe Hashem, General Manager of Komatsu Forklift Australia.

This environmental step forward further strengthens the relationship between Honda Australia and Komatsu Forklift Australia.

“I am pleased to reduce the environmental impact of Komatsu Forklift Australia and look forward to announcing further environmental initiatives in the near future.” said Mr Ishikawa.

Honda Australia’s Managing Director & CEO, Mr Satoshi Matsuzawa said “Honda Australia have utilised Komatsu Forklifts in our operations for many years and we are very pleased to have been selected as Komatsu’s supplier of choice for their new vehicles.”

“Komatsu battery electric forklifts fit very well within our operation and our Insight Hybrid vehicles provide a sensible and practical solution for company fleet requirements. Honda Australia is proud to be working with Komatsu, enhancing our Environmental Vision and strengthening our efforts to reduce CO₂ emissions.”

Honda Jazz Comes Out Tops

12 Jul 2011

Once again, Honda Jazz owners in the UK have voted they are the most satisfied small car owners. Data just released from the JD Power Customer Satisfaction Survey shows the Honda Jazz coming out on top for the fifth consecutive year.

Renowned for its quality automotive research, independent surveyor JD Power and Associates conducted their latest survey in association with UK leading car magazines.

In Australia the Jazz is also very popular – it was the top performing car for Honda in June selling 1,074 units.* Jazz ranked number two overall for private buyers in the Light Model Under $25K segment.

The small car with a big personality provides the perfect combination of practicality, great styling, five star safety, a spacious interior and great fuel efficiency.

Honda Australia Senior Director Mr Lindsay Smalley says “The Jazz has won many hearts since its launch in Australia almost a decade ago. It impressed on its debut and our new, updated Jazz is impressing again with better value for money and great standard features.”

*VFACTS June 2011

Sales Success For Honda Australia

11 Jul 2011

Honda Australia today announced its June 2011 retail sales results for private buyers*. The Honda CR-V leading the SUV Compact category and Odyssey, leading the People Movers Under $55k category; Honda ranked second in the Light Model Under $25k segment with the Jazz and achieved total car sales for the month of 4,162 units.

Honda Australia Senior Director, Mr Lindsay Smalley, said the significant boost to sales in June demonstrates that Honda is on the way to regaining its market share.

“Committed to offering our customers engineering excellence and worry-free motoring with an excellent value for money proposition and a fun driving experience, we are delighted that consumers are embracing Honda in this country.

“Our business strategy was to add value for our customers by delivering products with better specifications and adjustments to price where necessary, which has proven effective,” said Mr Smalley.

The Honda CR-V proved its promise as Australia’s best SUV Compact, stealing pole position in the category by selling 675 units and gaining a 10.27 per cent market share.

Taking out the top spot in the People Movers Under $55k category and achieving an outstanding market share of 33.23 per cent, Honda’s Odyssey achieved fantastic results in June, with 104 units of the popular car sold.

The Jazz was the top performing car for Honda, selling 1,074 cars in June 2011 and achieving a 12.7 per cent market share in the Light Model Under $25k segment, ranking number two overall in the category.

With a history of delivering more from less and an exceptional driving experience that comes with a great value price tag, there has never been a better time to buy a Honda.

The biggest engine manufacturer, a leader in automotive research and development and consistently rated a top performer in customer satisfaction, Honda has millions of delighted customers worldwide and more than 400,000 cars on the road in Australia.

*VFACTS – June 2011

Survey Finds 18-29 Year Olds Want Style, Safety and Space

27 Jun 2011

According to research conducted by Roy Morgan, more than 85 per cent of Australians aged 18 to 29 say that after reliability, the most important feature of a car is its style and appearance, making the 2011 Honda Jazz a fantastic choice for young drivers.

Now available from just $16,990 drive-away for a GLi manual (flat paint only) or just $54* per week, the new Jazz has plenty of sporty flash in its headlights, grille and aerodynamic design.

The Honda Jazz ticks all the boxes for young drivers, using just 5.8 litres of fuel per hundred kilometres, with 70 per cent of the respondents considering fuel efficiency more important than high performance.

In this age of technology, more than 70 per cent of 18 to 29-year-olds want all the extras as standard and the Jazz offers just that, with USB connectivity and Bluetooth across the range.

Offering a number of safety features including a five-star ANCAP safety rating, electronic stability control system, six airbags and a Multi-information Display, the Jazz will ease the minds of 60 per cent of young drivers who said safety was their number one concern when choosing a vehicle.

Jazz’s Magic Seats, which fold in 18 different ways, provide seating flexibility and an abundance of space, something 50 per cent of young drivers said was important.

Honda Australia’s General Manager Sales and Marketing, Mr. Stephen Collins, said, “With its sporty styling and fun personality, the new Honda Jazz is the perfect car for young Australians.

“Most importantly, the Jazz offers safety, fuel efficiency and space, something we know from our research that young drivers want,” said Mr. Collins.

* Weekly repayment quoted is based on a drive-away price of $16,990 for a 12YM Jazz GLi with manual transmission and flat paint on a secured commercial hire purchase for a term of 60 months, an annual interest rate of 8.8%, a deposit of $4,247.50 and residual amount of $5,097. The amount financed will be $12,742.50 plus dealer commission, standard fees and charges. Repayments must be made monthly. Offer ends 30 June 2011 or while stocks last, unless withdrawn earlier. Offer may be extended at the discretion of the financier, Macquarie Leasing Pty Ltd ABN 38 002 674 982 trading as Honda Financial Services. Finance offer only available to approved applicants for business purposes. Terms and conditions apply and are available on application. All applications are subject to Macquarie Leasing Pty Ltd’s normal approval criteria. Macquarie Leasing Pty Ltd is not an authorised deposit-taking institution for the purposes of the Banking Act 1959 (Commonwealth of Australia) and its obligations do not represent deposits or other liabilities of Macquarie Bank Limited ABN 46 008 583 542. Macquarie Bank Limited does not guarantee or otherwise provide assurance in respect of the obligations of Macquarie Leasing Pty Ltd. The reader should make its own assessment of any product or service referred to in this advertisement and seek appropriate financial, accounting, taxation and business advice. © Macquarie Group

Honda Achieves Best-Ever Result in J.D. Power Study

24 Jun 2011

TORRANCE, California – The Honda brand earned its best-ever ranking in J.D. Power and Associates’ Initial Quality Study^SM (IQS) for 2011, finishing second among all surveyed brands, including premium makes.

Honda also led the industry with seven models earning the highest initial quality ranking in their respective segments, including the top-selling Accord and Civic. The Acura brand finished third overall in the 2011 IQS.

In the manufacturing realm, the 2011 study recognised three Honda plants for superior quality, including Honda’s newest U.S. auto plant in Greensburg, Ind. Honda Manufacturing of Indiana, producing the Civic Sedan, was one of only three plants around the world to earn the Platinum Plant Quality Award. The Suzuka, Japan plant, Line 1, earned a Silver Plant Quality Award, Asia Pacific (tie), for production of Civic and Insight, while the East Liberty, Ohio, plant took home a Bronze Plant Quality Award, North/South America, for production of the Accord Crosstour, CR-V and Element.

“Creating products of the highest quality and value is the foundation of our business and it begins with a deep understanding of the customer,” said Tetsuo Iwamura, President and CEO of American Honda Motor Co., Inc. “These results are an important demonstration of our focus on the customer and the tireless efforts put forth by Honda associates throughout our organisation—in R&D, in manufacturing and in sales—to exceed their high expectations of Honda and Acura.”

Of the seven Honda models earning the highest initial quality score in their segment – the most segment leaders of any brand – five were manufactured in North America: the Civic (compact car); the Element (compact crossover SUV—followed by the CR-V in second place); the Accord (midsize car); the Accord Crosstour (midsize crossover SUV); and the Ridgeline (midsize pickup). Those five models were joined on the 2011 segment leader list by the Insight hybrid (compact car, tie) and Honda Fit (sub-compact car), sold as the Jazz in Australia.

Honda automobiles made in North America are produced using domestic and globally-sourced parts.

J.D. Power and Associates’ Initial Quality Study serves as an important tool for consumers in evaluating the quality and design of new vehicles. Since 1987, J.D. Power and Associates has been surveying owners to measure the initial quality of new vehicles after the first 90 days of ownership.

Honda Announces New Global CO2 Reduction Targets

23 Jun 2011

TOKYO, Japan – Honda Motor Co. has set new global CO₂ emission reduction targets on all products, to 30 percent by the end of 2020 (compared to year 2000 levels).

In addition to reducing CO₂emissions during production and the supply chain, Honda will strengthen its efforts to reduce CO₂ emissions through all of its corporate activities. Honda will also strengthen its efforts to advance technologies in the area of total energy management, to reduce CO₂ emissions through people’s everyday mobility.

Honda Motor Co. established its 2020 CO₂ emission reduction targets within the Honda Environmental Vision in order to address the important business management issues of climate change and energy. At the same time, Honda introduced a global environmental slogan; “Blue Skies for Our Children.”

Honda has been pursuing its own environmental targets and is committed to proactive environmental conservation activities. In 2006, Honda set a goal to reduce global CO₂ emissions from use of its motorcycles, automobiles and power products by 10 percent by the end of 2010 (compared to year 2000 levels). In 2010, the goal was attained by all products.

Honda has also established a new global environmental slogan as an expression of its commitment to progress its environmental efforts on a global basis; realising “the Joy and Freedom of Mobility” and “a Sustainable Society where People Can Enjoy Life”.

With this slogan, Honda will strive to become a leader in the area of environmental and energy technologies. The new global environmental slogan and symbol will be used with Honda’s internal and external environmental activities and communications around the world.

Honda engineers, who took on the challenge to meet the stringent new emissions standards of the 1970s U.S. Clean Air Act, used the phrase “blue skies for our children” as a passionate rallying cry to devote themselves to this effort. Honda wants to pass on the “joy and freedom of mobility to the next generation” (for our children), therefore, we want to realise a sustainable society where people can enjoy life (blue skies). This slogan continues to represent Honda’s passion toward its environmental commitment, which has not wavered and will remain resolute in the future.

The circular graphic represents the earth and sun with blue skies (clean air), clean water, and lush green land expressing the bounty of nature that is necessary for us to realise a sustainable society where people can enjoy life. The white line through the middle represents a road where freedom of mobility is realised, while the heart represents Honda’s thinking and passion toward our environmental commitment.

Honda’s Jazz – Small Car, Big Personality!

14 Jun 2011

Most small cars offer safety or comfort, great styling or practicality, good fuel efficiency or plenty of get-up-and-go.

Honda’s Jazz offers all this and more and is versatile enough to take you from the mountains to the seaside.

The small car with a big personality, the Honda Jazz is the perfect combination of practicality, great styling, five-star safety, a spacious interior and great fuel efficiency with Honda’s i-VTEC technology.

Honda Australia’s General Manager Sales and Marketing, Mr. Stephen Collins, said; “The new Honda Jazz’s proposition of style meets versatile, offers freedom and mobility to suit your lifestyle. From tackling mountains, to trips to the coast, the Honda Jazz offers a fun driving experience.

“The best part is Honda’s promise to deliver more from less. You can fill the Jazz VTi auto for less than $60* and travel over 600 kilometres, helping to save money at the bowser,” Mr. Collins said.

Jazz comes with a choice of two engines – a 1.3 litre or 1.5 litre. Outside, the new Jazz boasts sportier styling with redesigned LED tail lights and a sporty, mesh-style grille. The 1.5 litre VTi receives cruise control, revised 15 inch alloy wheels and a full size alloy spare. The VTi and VTi-S share new sporty bumpers, side skirts, fog lamps and a gunmetal grey grille. The VTi-S gains a tailgate spoiler and newly designed 16 inch alloy wheels.

Inside, Jazz has a new look satin finish centre dash panel for the audio and heating/cooling system controls, as well as a Multi-Information Display giving fuel consumption, time travelled, trip meters and more. It has a security alarm and tilt and telescopic steering. Jazz also has USB connectivity and A-pillar mounted Bluetooth – all these features are standard.

Jazz boasts a five-star ANCAP safety rating, with six airbags (front, side and full length curtain airbags), front and rear seatbelt reminder, ABS with Brake Assist and stability control (we call it Vehicle Stability Assist or VSA).

Honda’s all new Jazz is a clever choice for small car buyers, offering the freedom to suit every lifestyle and Honda’s promise of engineering excellence and worry-free motoring.

*Figure based on Jazz VTi auto fuel consumption of 6.7l/100km (combined) using unleaded fuel at a cost of $1.35 per litre (the full capacity of Jazz’s tank is 42 litres).

Honda And Palace Cinemas – Sharing Dreams

09 Jun 2011

Honda Australia has today announced a unique partnership with Palace Cinemas across Australia.

The partnership will see Honda commercials played on all Palace Cinema screens, as well as shared communications and value-adding activities with their combined customer bases.

Honda Australia Marketing Manager, Mr. Kevin Lillie, is excited about Honda’s new partner. “Within minutes of meeting the Zeccolas [Palace Cinema owners], we knew we were dealing with a company that shared our passion and values.

“Both companies were founded by visionary individuals with big dreams. Palace Cinemas’ Antonio Zeccola and our Founder, Soichiro Honda both overcame many hurdles and obstacles to see their dreams and visions come to life,” Mr. Lillie said.

Benjamin Zeccola, Executive Director of the family owned Palace Cinemas, said; “At Palace Cinemas, we are striving to provide the optimum entertainment experience and our patrons are entitled to have high expectations. We are very particular about every aspect of our business and we have been seeking a partner with a brand that shared our values.

“Honda is one of those rare companies. They share our passion for creativity and quality and we both challenge the conventional to bring an outstanding experience to our patrons,” Mr. Zeccola said.

Honda Australia’s advertising agency, Draftfcb has created a whimsical 15 second Ident film that will appear at the beginning of each screening. The film features Honda’s factory robots dreaming of their favourite film. To view the film, visit Honda’s YouTube channel www.youtube.com/watch?v=xOe9xJcyfs4

Creative Director Mat Garbutt said of making the Ident film; “It was a joy to be playful and fun with this work and start to reflect the creativity and fun that is at the core of Honda’s innovative culture.”

Palace was introduced to Honda by media agency ZenithOptimedia.

Creative work by Draftfcb; Creative Director Mat Garbutt, Art Direction Stephen Clarke, Writer Josh Armstrong.

Production House: Illoura

Honda’s Jazz Is Great Value For Money

08 Jun 2011

Honda’s upgraded Jazz is better value for money than ever before, offering all your favourite features as standard, with a new drive-away price and great Honda Finance.

You can take home a new Jazz from just $16,990 drive-away for a GLi manual (flat paint only).

If you prefer to finance your new Jazz, you can do so with Honda Finance from only $54* a week for the GLi manual (flat paint) – that’s less than $10 a day!

Jazz has a number of standard features across the range not offered by many other cars in its class – a five-star ANCAP safety rating, Honda’s electronic stability control system (called VSA), six airbags and a Multi-information Display.

It also has USB connectivity for your iPod and MP3 player and a Bluetooth phone system, features not standard with some of Jazz’s competitors.

Jazz’s Magic Seats are unique and fold in 18 different ways – perfect for your mates, your bike, your shopping, your pets, moving furniture, almost anything you can imagine.

Honda Australia General Manager Sales and Marketing, Mr. Stephen Collins, said “The new Jazz has everything we know and love; its Magic Seats, its practicality and of course, its fun personality. You can now take home a Jazz from as little as $16,990 drive-away. With all these standard features, the Honda Jazz is great value for money.”

The Honda Foundation Helps Rescue Eyesight

06 Jun 2011

The Honda Foundation and Burswood Honda have donated $10,937 to the Lions Eye Institute, to purchase vital equipment used for stem cell therapy to treat age-related macular degeneration.

The Lions Eye Institute will purchase a refrigerated centrifuge to assist in the development of cell transplantation therapy in sufferers of macular degeneration. A vital piece of equipment in any tissue culture laboratory, the refrigerated centrifuge is paramount to all aspects of stem cell research.

Macular degeneration is a disease that causes progressive, painless loss of eyesight, affecting the ability to see fine detail and complete everyday tasks such as reading and driving.

Every year, 2,500 Australians will be registered blind, with two thirds of all cases due to age-related macular degeneration.

Chairman of The Honda Foundation, Mr. Lindsay Smalley, praised the Lions Eye Institute for its ongoing scientific research into the prevention of blindness.“With so many Australians suffering from macular degeneration, the refrigerated centrifuge will greatly assist the Lions Eye Institute with their research endeavours.”

Associate Professor Fred Chen from the Lions Eye Institute, hopes to rescue the vision of thousands of Australians by using the latest stem cell technology to replace deteriorated cells in age-related macular degeneration.

“The refrigerated centrifuge is an important piece of equipment that will greatly assist us in developing cell transplantation techniques in treating age-related macular degeneration. We are grateful for The Honda Foundation’s support in making this possible,” Professor Chen said.

Mr. Bob Peters, Dealer Principal at Burswood Honda, commended the Lions Eye Institute for its tireless work and said the donation was well deserved.

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

Honda Connects Saitama With Sustainable Living

03 Jun 2011

Honda has continued its commitment to sustainable living by announcing its partnership with E-Kizuna.

The project will take place in the Japanese city of Saitama where Honda will test the urban use of electric vehicles, plug-in hybrid vehicles and electric scooters.

Not only will Honda be taking over the roads of Saitama but its homes will also be equipped with many Honda-developed energy production technologies using both gas and solar energy to generate power. The Honda Smart Home System works in tandem with the commercial grid to provide heat and electricity to the home. Not only will Honda’s Smart Home System potentially half Saitama’s emissions, in the event of a natural disaster homes will be able to operate independently from the commercial grid.

However execution of these initiatives is only half the battle, Honda is committed to educating Saitama’s population on the benefits of this exciting program.

In Japanese ‘kizuna’ means ‘ties that connect people’ this meaning is central to Honda’s endeavours. Through its electric mobility and energy production technologies Honda hopes the people of Saitama will realize the joy and freedom of sustainable energy allowing them to connect and with each other- yet another example of Honda’s clever thinking in action.

The Hydrogen Network Spreads Its Wings

26 May 2011

What if your car could trade exhaust fumes for water? Swap the sound of a motor for the whir of electricity? If you head to the streets of California this is what you’ll find - and it’s only the beginning.

Honda’s FCX Clarity continues to gain momentum with the addition of a revolutionary Hydrogen Fuel station in Southern California.

This addition to the Hydrogen Fuel network is so significant because it is tapped from a pre-existing hydrogen fuel pipeline serving a nearby refinery, eliminating the need for traditional fuel supply methods. The easy integration reinforces how freely hydrogen can be made available to eco-friendly drivers.

The Shell Station is located in Torrance, California, next to several freeways and allows for multiple vehicles to be refueled in the space of a few minutes.

In an opening ceremony, Honda FCX clarity driver Jon Spallino became the first customer to top-up at the new pumps. His FCX is one of more than two dozen on Californian roads.

Elmer Hardy, from Honda’s US Alternative Fuel Vehicle division believes "this is a positive step for the industry as we put vehicles on the road to demonstrate the real-world capabilities of Honda fuel-cell electric vehicle technology." Hardy’s comments ring true; with Hydrogen stations now closer to expanding, Honda’s FCX Clarity project – which until now has been limited to a small fleet of lease vehicles in California – becomes more of a reality for roll-out to buyers across America, and indeed the world.

Technology To Jazz Up Your Daily Drive

26 May 2011

The updated Honda Jazz has more technology features and sportier styling, offering a roomy on-road oasis that you won’t expect from a small car.

It seems we are spending more time in our cars as we battle those traffic snarls. Isn’t it nice when you can have some of the comforts of home at your fingertips? That’s where Jazz steps in. With USB connectivity, a Bluetooth phone system and a Multi-information Display, Jazz is an enjoyable place to be.

Jazz’s USB connectivity means you can connect most audio devices to create the perfect soundtrack to your drive. The audio system features Speed-sensitive Volume Control that adjusts the volume to the revs of the i-VTEC engine. Jazz also has steering wheel-mounted controls, to effortlessly change what you’re hearing.

The Bluetooth phone system is both convenient and safe, allowing you to accept calls without taking your eyes off the road. The clever Multi-information Display, engineered at eye level, displays snippets of information such as fuel economy, distance to refuel and whether your passengers are buckled into their seats.

Jazz’s Magic Seats fold in 18 different ways and are complemented by clever storage compartments – ten beverage holders, a double tiered glove box compartment and under seat storage – so you will always have a place for your shopping, luggage or gym gear.

Honda Australia’s General Manager Sales and Marketing, Mr. Stephen Collins, said “Honda engineers have utilised the latest technology and added styling enhancements in the Jazz, offering customers a more comfortable, safe and enjoyable drive.”

CR-Z MUGEN Seems Set To Soar

23 May 2011

If you thought Hybrid technology was for the faint hearted then you are mistaken. Honda UK and MUGEN Euro have just revealed the first images of the CR-Z MUGEN – the higher performance hybrid coupe.

The supercharged CR-Z is sure to turn heads with the development phase already well on track. Early tests of the high powered hybrid have revealed that its 0-60mph reading is comparable to that of Honda’s red-blooded Civic Type R.

Honda engineers are fanatical in their belief that even the best can be bettered, so they ruthlessly stripped 50kg from the CR-Z’s chassis, leading to a 15% increase in power; and all this at just Stage 1. With such advancements this early on, the project looks set to achieve the high targets MUGEN originally set themselves.

The car has been reconfigured to run in three modes: the original ‘Normal’ and ‘Eco’ modes have been preserved, but the ‘Sport’ mode has been transformed into a special, super-charged ‘MUGEN’ mode.

Despite all of this added power, the team have not betrayed the most important purpose of Honda’s Hybrid technology: to lower fuel consumption and CO2 emissions from the car. Engineers are working hard to ensure that CR-Z MUGEN’s increased power will not mean increased fuel consumption,“early fuel consumption tests have been encouraging,” says Colin Whittamore from MUGEN Euro.

With the fusion of technology and innovative thinking from MUGEN and Honda, it seems the CR-Z MUGEN is set to be an incredible prototype vehicle.

Honda’s Jazz Is Safety Conscious

20 May 2011

Many people looking to buy a small car want it to look good and have loads of features. They also want it to be packed full of the latest safety technology. So how do we satisfy all these needs with one small car?

Meet the Honda Jazz.

The recently updated Honda Jazz is very safety conscious and has a five-star ANCAP* rating – the highest possible – across the entire range.

What makes the Jazz five-star? Let’s start with airbags. The Honda Jazz has six of them – two front airbags for the driver and passenger, two side airbags and two full length curtain airbags that can help to prevent injury from a side impact, particularly head injury.

What about electronic stability control? The Jazz has Honda’s Vehicle Stability Assist (VSA) as standard across the range, that combines individual brake control, engine power and Traction Control (TCS) to maintain vehicle stability in critical situations.

Jazz also features Honda’s Advanced Compatibility Engineering (ACE) Body Structure that helps protect the driver and passengers in the unfortunate event of an accident. The ACE Body Structure uses the Jazz’s chassis, made in some parts from high tensile steel, to direct the energy from an impact away from the people inside.

Jazz’s Multi Information Display, housed in the instrument panel, also features audible safety alerts to let the driver know if the door isn’t closed, or if any passengers have forgotten to buckle their seatbelt.

Speaking of seatbelts, when Jazz detects a frontal impact, its front seatbelts instantly tighten to secure occupants, then gradually release to limit pressure on the chest.

Honda Australia’s General Manager, Sales and Marketing Mr. Stephen Collins said: “Jazz has five-star safety across the entire range, which is not common in the light segment. Jazz combines all this advanced technology and is also stylish, versatile, outstanding value for money and great fun to drive.”

* ANCAP is an independent organisation that puts vehicles through rigorous testing to find out their level of safety in the event of a serious accident.

Honda Awards Top Technicians And Apprentices

19 May 2011

Jarred Davis of Dave Potter Honda (South Australia) and Harry Peppiatt from Burswood Honda (Western Australia) have been named Technician and Apprentice of the Year respectively.

Both won their segment in the annual, national competition, which is open to all Honda service technicians and apprentices throughout the country. It is an opportunity to showcase their skills, which are recognised and rewarded by Honda Australia.

Honda’s Technical Training Department devises three rounds of twenty questions using information from workshop manuals, training materials, diagnostic equipment and other technical information to test the knowledge and competency of its service technicians and apprentices. Service Managers from the finalist’s Dealerships were invited to officiate alongside staff from Honda’s Technical Training Department.

Prizes are awarded to those achieving the highest scores after rounds one and two to encourage their continued participation into round three.

The ten best are then selected and flown to Honda’s National Training Centre in Melbourne to compete in five exam modules – four practical skills and one theory exam – covering the latest technology in Honda vehicles.

The winners received a Toshiba ‘Qosmio’ laptop and accessories valued at $2,000 as well as a $300 Snap-On tool voucher.

This year, finalists enjoyed a dinner and presentation ceremony at the Bell City Event Centre in Melbourne, with special guests including Honda Australia Managing Director and CEO, Mr. Satoshi Matsuzawa, Senior Director Mr. Lindsay Smalley and the Honda Rally Team, driver Eli Evans and co-driver Glen Weston.

“We are proud of the high standard that our Apprentices and Technicians have shown throughout this competition,” Mr. Matsuzawa said. “This ensures our customers receive the best service they can from their Honda Dealer. We wish to congratulate the winners and all the finalists who participated.”

The Honda Jazz – Style Meets Versatile!

13 May 2011

Honda Australia will launch a new advertising campaign for the Jazz, featuring the updated model that recently received equipment, safety and styling upgrades.

Beginning this Sunday, 15 May, the new campaign builds on the “What If, What’s Next?”branding launched in October 2010.

The campaign showcases the style and versatility of the Jazz and the story involves all those day-to-day activities that Jazz is the perfect partner for – it fits all your hobbies, friends, even your pets.

The feature of the campaign is Jazz’s unique, three-mode ‘Magic Seats’. In Utility Mode, the rear seats fold down flat, extending the luggage area to a maximum length of 1,720mm (with the front seat pushed all the way forward). The cargo area can now fit a bicycle, without having to take the front wheel off – ideal for those who love a bit of outdoor adventure.

In Long Mode, one rear seat folds flat along with the front passenger seat, to create a space of up to 2,400mm in length. In this mode, you can fit those long, awkward items like a surfboard or even furniture. In Tall Mode, the rear seats fold up, creating enough space for plants to sit upright, with no mess or fuss.

Honda Australia General Manager Sales and Marketing, Mr. Stephen Collins, said; “The upgraded Jazz has sportier styling, five-star safety across the range and more standard features such as Bluetooth and USB connectivity that will appeal to a whole new audience.

“Of course Jazz still has all those things we know and love; its Magic Seats, its practicality and of course, its fun personality. Jazz is now even better value for money,” Mr. Collins said.

Honda Raises Funds For Japan

10 May 2011

The global Honda family has joined together to raise funds for the relief and recovery efforts for Japan and its people, following the earthquake and tsunami in March this year.

Honda Motor Co. in Japan pledged JPY300 million (around AUD3.4 million) and 1,000 generators immediately following the earthquake.

American Honda recently sponsored a week-long campaign to raise funds for Japan through BroadCause, a platform for social engagement around cause-based initiatives. American Honda established a microsite to channel donations to the American Red Cross appeal, assisted by BroadCause through Facebook, Twitter and Experience Project stories.

In Australia, Honda Associates were encouraged to donate through the Japan and Pacific Disaster Appeal run by the Australian Red Cross. Associates raised over $2,300.

“We’ve seen an incredible show of support and generosity from the extended Honda family,” said Steve Center, Vice President of National Marketing Operations for American Honda. “We are grateful to our Associates, customers, suppliers and fans for all the help they have pledged thus far.”

Honda Australia’s Senior Director, Mr. Lindsay Smalley, said: “It is really encouraging to see the Honda family and Australians help our fellow Associates and the Japanese people. We all hope that Japan will recover as quickly as possible from this devastating natural disaster.”

For information on the Australian Red Cross Japan and Pacific Disaster Appeal, please visit www.redcross.org.au/japan2011.htm

Tasmania on a Tank

04 May 2011

What can you get for $60 these days?

A Monthly Gym membership that you won’t attend? A haircut that grows out in a couple of weeks? Half a latte each day for a month?

Let’s face it, $60 just doesn’t seem to go that far these days. But what if we told you that you could drive all the way around Tasmania on a single, sixty-dollar tank of fuel?

That is exactly what the Honda Insight has done.

Australia’s most affordable hybrid car, the Honda Insight IMA, recently wrapped up a demanding trip around Tasmania…..using just one tank of petrol.

Greg Crick, driver of the triumphant Insight, made sure the challenge was a true-to-life endeavour, “I wanted this to be as real life as I could, not a controlled laboratory somewhere and the Insight kept speed with the traffic, including highway driving.”

So how did Honda do it? It’s all about three letters: IMA; also known as Integrated Motor Assist, where both Honda’s legendary i-VTEC petrol engine and an electric motor ‘co-power’ the car. And for those of you wondering how many times Greg had to stop to recharge the IMA battery, the answer is “zero”. There’s no ‘plug-in cables’ with the Insight, rather it recharges itself using energy generated when braking.

With Honda’s progressive hybrid technology, travelling a huge 821 km on 39.6 litres of petrol is only the beginning of what’s next.

With today’s petrol prices there’s never been a better time to stop that pinch at the pump. Head to your Honda dealership to test-drive the Insight IMA to see for yourself, or visit http://insight.honda.com.au to find out more about our playful hybrid.

Honda’s Insight Travels Around Tasmania On A Tank

28 Apr 2011

Australia’s most affordable hybrid, the Honda Insight IMA, recently completed a demanding trip around Tasmania on one tank of petrol and under $60.

With fuel prices soaring, every Australian motorist is feeling the financial pain at the pump. Honda’s Insight IMA (which stands for Integrated Motor Assist) is the answer.

The Insight was driven by Greg Crick, successful racing driver and Dealer Principal at Greg Crick Honda. He undertook the Insight Challenge – to drive Honda’s newest hybrid around Tasmania on one tank of petrol (40 litres) – to showcase the excellent fuel economy it achieves using standard unleaded petrol and driving at normal road speeds.

“It was truly a remarkable result considering the rugged, mountainous terrain we undertook getting to the West Coast and between Strahan to Burnie,” Greg Crick commented. “I wanted this to be as real world as I could, so the Insight kept speed with the traffic flow, including the highway driving.”

In conjunction with the Royal Automobile Club of Tasmania (RACT), the Insight Challenge began in Launceston, where the Honda’s tank was sealed by RACT’s Motoring and Safety Team Leader, Michael Elliott who was on hand to verify the final result. Mr. Crick then travelled to Hobart and Strahan, where he stayed overnight, recommencing his journey up the coast and back to Launceston.

“The whole trip was scrutineered by Michael Elliott who travelled with me and he was responsible for the filling of the tank before and after the trip,” Mr. Crick said. “There was a moment driving from Strahan to Burnie, that due to the rough driving conditions through the twisting and turning mountain inclines I didn’t think we’d make it. I wasn’t exactly holding back up the hills but the Insight pulled through. It was amazing.”

The result was an 821 kilometre trip using just 39.6 litres of standard unleaded fuel, averaging 4.82 L/100km with a driver, passenger and luggage. The cost was just under $60 for petrol ($1.499 per litre using 39.6 litres).

“To achieve a total of 821 kilometres on 39.6 litres of fuel – sensational! Just goes to show the Insight really does what it claims in real world driving, not a controlled laboratory somewhere,” Mr. Crick said.

Honda Australia’s General Manager Sales and Marketing, Mr. Stephen Collins, was very pleased with the Insight’s performance.

“The final result of the Insight Challenge not only proves the car’s outstanding fuel economy but also demonstrates it is practical, comfortable and fun to drive.

“The Insight validates what Honda has been saying all along about our hybrid vehicles. Our IMA technology is simple and easy to use in everyday life with very affordable running costs. There has never been a better time to visit your Honda Dealer and test drive the Insight,” Mr. Collins said.

RACT’s General Manager Roadside and Technical Services, Darren Moody, also accompanied the Honda Insight and commented on the final result: “To achieve this figure on these roads is quite exceptional and shouldn’t be underestimated. The roads around Tasmania’s West Coast are renowned for being challenging to say the least. The Insight encountered numerous climbs through the mountainous areas of Mount Arrowsmith before plunging into Queenstown.”

The Honda Foundation Heeds Cora Barclay's Call

20 Apr 2011

The Honda Foundation and Adelaide’s Nordic Honda have donated funds to purchase sensory integration therapy equipment for the Cora Barclay Centre for Deaf Children, adding much needed technology to aid in treatment of patients.

Established 65 years ago, Cora Barclay assists deaf children in improving their audition, speech and language development. Each child wears hearing aids, cochlear implants or other listening devices.

Chairman of The Honda Foundation, Mr. Lindsay Smalley, commended the Cora Barclay Centre for its tireless work and ongoing assistance to those in the deaf and hearing impaired community.

“The Cora Barclay Centre for Deaf Children has provided generations of hearing impaired children the means to improve their listening and speaking skills. The Foundation is proud to support their work,” Mr. Smalley said.

Children who cannot interpret or organise information as it comes through their body’s senses attend hour long therapy sessions that facilitate improvement in their sensory integration.

The behavioural, social and academic issues that often stem from hearing difficulties are also addressed in these sessions, which cater for children aged two weeks, up to young adults aged 19 years.

Robyn Phillips, Clinical Program Manager, said the Centre was thankful to The Honda Foundation for its generous donation and was excited patients would have access to updated equipment. “The newly purchased sensory integration therapy equipment allows the Cora Barclay Centre to provide state-of-the-art therapy and care to its patients.”

Mr. Hillar Puvi, Deal Principal at Nordic Honda and long-time supporter of Cora Barclay, said the dealership was pleased to continue its partnership and looks forward to future projects together.

“Offering the latest technology to compliment Cora Barclay’s therapy programs ensures that patients are receiving the best possible care and treatment, something that Nordic Honda is proud to be a part of,” Mr. Puvi said.

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

Honda Closes In On BTCC Championship Lead

19 Apr 2011

Honda Racing Team ace Matt Neal zeroed in on the lead of the 2011 Dunlop MSA British Touring Car Championship, after taking his second win of the season at Donington Park on Sunday 17 April.

The Civic hatch driver lined up on pole position for the first of the weekend’s three races and built up a solid lead to bag victory number two of his campaign. He backed that up with a third place in the second race and seventh position in the final race of the weekend.

It meant Neal was one of the highest scoring drivers over the three races at the Leicestershire track and he is now just five points away from the championship summit.

The 44-year-old said he was pleased with his weekend’s work and he was also happy with the tweaks the Honda Racing Team had made to his two-litre turbocharged Civic hatch.

“We were pushing hard all weekend and we‘ve got the results. This championship is all about being consistent and grabbing the wins when you can and that is what we have done. I was roughed up a bit in the third race of the weekend but I’ve collected 32 points over the weekend, which is good. We’ve worked on the set-up of the car as well and we’re starting to understand what makes it tick, so I’m leaving Donington Park with plenty of optimism,” said Neal.

Neal’s team-mate Gordon Shedden had a bitter weekend when his car failed a technical check after he had finished in third position in the opening race of the weekend. The team reported that the car had somehow exceeded its 1.8-bar of boost pressure and Shedden was relegated to the back of the grid for the second race. He battled through to sixth place, but was ruled out of the third round when he was caught up in an opening lap skirmish. He is currently seventh in the standings.

“I just can’t buy any luck at the moment,” said Shedden. “I’ve been in the wrong place at the wrong time and had the worst of it, but I’m convinced we can start scoring big points from the next round onwards. We just need things to go our way.”

The next rounds of the 2011 Dunlop MSA British Touring Car Championship are due to take place at Thruxton on April 30/May 1.

Honda And Evans Face Challenges In WA

18 Apr 2011

The first round of the 2011 Bosch Australian Rally Championship threw up some challenges for the Evans Motorsport team.

Heat One began with two Super Special stages under lights on Friday night (15 April) at Barnard Park in Busselton. The Honda finished fourth, continuing this placing for the remainder of the stages on Saturday, placing fourth outright in Heat One.

Saturday night saw the start of Heat Two, again at Barnard Park. Unfortunately, the night ended with the Honda sustaining some damage to the rear end. As Evans and Weston crossed the finishing line in the first Super Special Stage, a brake issue forced Evans to attempt to stop using the handbrake, resulting in the car hitting a wall. They managed to finish the second Super Special Stage, however lost time and dropped back in the field.

Evans commented at the end of the night. “We weren’t ready for it but got off the best way we could. We dropped about fifteen seconds but were able to fix the car overnight and start again on Sunday.”

During one of the last stages on Sunday, Evans encountered another problem. “We went around a long, fast left hander down a hill that turned into a right hairpin. I came in a bit too fast and spun to the left. I had to keep accelerating to get the front end to come around and by the time I hit the brakes, we were in a ditch on the inside of the corner. We shot over a hole and hit some concrete which bent the castor arm.

“We managed to get going again, then broke a drive shaft down the road. Glen and I were both disappointed. It was a bit of a shock,” Evans said.

The Honda didn’t finish the stage, however was able to rejoin the heat at the last service of the day, ensuring they earned points for the event.

Despite the setbacks, Evans is happy with the Honda. “The way the car is set up now works really well. It’s really good to drive with a great suspension set up. The more kilometres I do, the better I get. It [the final result] was frustrating as it was all going smoothly.”

The team will regroup and get the Honda back on track for the second round of the Bosch ARC on the Sunshine Coast in Queensland from 13 to 15 May.

Conway Claims His First Indycar Victory

18 Apr 2011

Andretti Autosport’s Mike Conway staged a late race fight back at the Grand Prix of Long Beach on Sunday to beat both Dario Franchitti and Australian Ryan Briscoe and score his first IZOD IndyCar Series victory.

In just his third race back since suffering season-ending injuries at the 2010 Indianapolis 500, Conway started third in today’s 27-car field, but slid past his pit box during the first round of scheduled pit stops on Lap 27.

Returning in 22^nd place, Conway gained half a dozen positions during the middle of the 85-lap race and capitalised on the mistakes of others. A Lap 66 restart eliminated or delayed championship leader Will Power, Helio Castroneves, Scott Dixon and Oriol Servia.

Taking the green flag after the final full-course caution on Lap 70, Conway quickly moved past rookie James Hinchcliffe and veteran Alex Tagliani to take third, then passed Dario Franchitti and race leader Ryan Briscoe on successive laps to become the sixth and final race leader of the day.

Continuing a five-year tradition of equality and reliability, all 27 Honda-powered drivers and teams completed the weekend without a single failure of their Honda Indy V8 engines, which logged almost 15,000 of trouble-free racing kilometres on the streets of Long Beach.

Behind Conway, Briscoe took advantage of a pit-call gamble by team boss Roger Penske to finish second after starting 12^th, while Franchitti moved into the early-season points lead with his third-place.

After three road races over the past four weeks, the IZOD IndyCar Series now takes one week off before continuing on 1 May with the first international event of the year, the Itaipava Sao Paulo Indy 300 in Sao Paulo, Brazil.

Mike Conway (#28 Andretti Autosport Honda) started 3rd, finished 1st, his first IndyCar victory, first first-time winner in the series since Ryan Briscoe at The Milwaukee Mile in 2008: “I locked a wheel on my first pit stop, slid past my pit stall and thought it was all over. My mistake. But the team hung in there and car really came alive after that final pit stop. I made the same move on both Dario [Franchitti] and Ryan [Briscoe]. It was like they were both struggling to get temperature in their tyres and my car was good to go. I took my time, picked my point and was able to pull away. As soon as I got in the lead, I was already thinking of winning. But I knew I had to forget about that and get with the job at hand. The car was great. I could push all the time and control the gap.”

Ryan Briscoe (#6 Team Penske Honda) started 12th, finished 2nd: “Roger [Penske] made a great call on our first pit stop, coming in just before the yellow made up for our problems in qualifying yesterday. Our car was strong today, but [Mike] Conway was lightning fast and we had nothing for him at the end. Finishing second is a huge confidence boost for our team and I just want to keep moving forward now.”

Dario Franchitti (#10 Target Chip Ganassi Racing Honda) started 7th, finished 3rd, takes over the early-season drivers’ championship points lead: “Our car was quick everywhere except coming out of the hairpin and onto the front straight and that made it very difficult to overtake today, so that’s probably something we need to improve for next year. But Mike Conway was in a class of his own, congratulations to him. This was a good result for us today, and we’re right where we want to be in the championship, but there still are many, many races to go this year.”

Erik Berkman (President, Honda Performance Development) on the race: “That was an exciting race today and it was good to see a fresh face in victory circle. Congratulations to Mike Conway, Michael Andretti, Tom Anderson and the entire Andretti Autosport team. Thanks to large group of Honda associates who came out at the ‘home’ race for American Honda to support our efforts on track and enjoy another excellent Grand Prix of Long Beach.”

Grand Prix of Long Beach Race Report

Race Results:

1.3. Mike Conway Andretti Autosport Honda Dallara

2.12. Ryan Briscoe Team Penske Honda Dallara

3.7. Dario Franchitti Target Chip Ganassi Honda Dallara

4.11. James Hinchcliffe Newman Haas Racing Honda Dallara

5. 9. Alex Tagliani Sam Schmidt Motorsports Honda Dallara

6. 4. Oriol Servia Newman Haas Racing Honda Dallara

7.20. Danica Patrick Andretti Autosport Honda Dallara

8.10. Tony Kanaan KV Racing Technology Honda Dallara

9.13. Vitor Meira A.J. Foyt Racing Honda Dallara

10.1. Will Power Team Penske Honda Dallara

IZOD IndyCar Series Championship (after 3 of 17 races):

1. Dario Franchitti 122 points (1 win)

2. Will Power 115 points (1 win) Australian

3. Tony Kanaan 87 points

4. Ryan Briscoe 66 points Australian

Honda Has Best Retained Value In U.S.

12 Apr 2011

Honda has taken the top prize in the inaugural Edmunds.com’s Best Retained Value Awards in the U.S., being crowned best non-luxury brand with an average projected retained value of 50.4 percent.

Edmunds.com said of Honda; “Why are Honda vehicles so highly regarded by American drivers? Certainly, their excellent reputation for reliability and quality is a major factor. But it also has to do with the overall driving and owning experience. Read any Honda review and you’ll likely notice common themes such as…better-than-average fuel economy and attention to safety.”

Four of Honda’s most popular nameplates – Civic, Accord, CR-V and the U.S. version of the Odyssey – were named in Edmunds.com’s list of vehicle models, each winners in their respective category.

The awards recognise automotive brands that have the highest projected residual value after five years, expressed as a percentage of their True Market Value^® (TMV^®). The award was based on the average five-year retained value of the carmaker’s 2011 models that launched prior to the end of 2010.

Edmunds Inc. publishes three web sites for automotive consumers; Edmunds.com launched in 1995, InsideLine.com launched in 2005 and AutoObserver.com launched in 2007.

2011: A Honda Odyssey

12 Apr 2011

Australia’s most award-winning people mover, the Honda Odyssey, will receive a number of important upgrades for 2011.

The Odyssey has a cupboard full of trophies, including winner of Australia’s Best Car Award ‘Best People Mover’ four times and Drive Car of the Year Award ‘Best People Mover’ five times. The Odyssey is a stand-out in the segment, combining style, versatility, functionality and car-like handling.

Since the first Odyssey arrived in Australia in late 1994, it has established itself as one of Honda’s most celebrated and awarded cars. This first-generation vehicle made a strong impact on the industry, winning the prestigious Wheels ‘Car of the Year’ award in 1995, marking the beginning of an illustrious award history.

Appealing to families with active lifestyles, the Odyssey has sold 15,648 units since its debut in the Australian market.

The interior of the 2011 Odyssey has been updated with silver metallic panels replacing the previous wood grain. The entry level Odyssey gains A-pillar mounted Bluetooth and reverse parking sensors for added safety and comfort. The Odyssey Luxury receives a satellite navigation system with reversing camera, DVD player, integrated Bluetooth, SUNA live traffic updates and USB connectivity.

A new colour has also been added to the range – Premium Mystic Night.

Honda Odyssey’s Trophy Cabinet

1995	‘Car of the Year’, Wheels Magazine ‘Best People Mover’ Which Car Gold Medal
	‘Best Buys – Best Passenger Van’, RACV
	‘Car of the Year 4WD/People Mover’, Advertiser
1996	‘Best Buys – Best Passenger Van’, RACV
	‘Best Cars – Best Family Wagon’, NRMA
1997	‘Best Cars – Best Family Wagon’, NRMA
	‘Best Family Passenger Wagon’ RACV
	‘Best Buys – Best Passenger Van’, RACV
1998	‘Best Cars – Best Passenger Wagon’, NRMA
	‘Best Buys – Best People Mover’, RACV
2004	‘Best People Mover’, Australia’s Best Cars
	‘Best People Mover’, Drive
2005	‘Best People Mover’, Australia’s Best Cars
	‘Best People Mover’, Drive
2006	‘Best People Mover’, Australia’s Best Cars
	‘Best People Mover’, Drive
2007	‘Best People Mover’, Australia’s Best Cars
2009	‘Best People Mover’, Drive
2010	‘Best People Mover’, Drive

Aussie Powers To Victory

11 Apr 2011

Team Penske’s Australian driver Will Power, led the Honda Grand Prix of Alabama from start to finish at Barber Motorsports Park yesterday, to claim a hard fought win and championship lead.

His first IZOD IndyCar Series victory of 2011 was no walk in the park as he was hounded throughout the 90-lap run by Target Chip Ganassi Racing’s Scott Dixon, who finished second.

Starting from the pole, Power led the field into the first corner and – critically – also led on each of today’s six restarts as contact between cars, most often taking place in the Turn 5-6 complex at the end of the second straight, eliminated six of the 26 race starters.

Prior to the start, Andy Allen of Bartlett, Tennessee, received the Honda Racing/HPD Dependability Award for his 2005 Honda Accord, which now has 211,500 miles – and counting. The award was presented to Allen by Chuck Ernst, Senior Vice President, Honda Manufacturing of Alabama. In 2010, the Honda Indy V8 engines used by the full field in the IZOD IndyCar Series tallied a total of 222,278 miles without a single in-race failure, an unrivaled feat in motorsports. The Honda Racing/HPD Dependability Award celebrates similar achievements of Honda owners, like Mr. Allen, in the Honda Mile Makers Club.

In addition, continuing a five-year tradition of equality and reliability, all 26 Honda-powered drivers and teams completed the race weekend without a single failure of the Honda Indy V8 engine. This weekend, the teams logged a total of 8,717 trouble-free miles.

Behind the lead pair, defending series champion Dario Franchitti finished third, unable to challenge the leaders but safely ahead of fourth-finishing Marco Andretti. For the second race in a row in this young season, a highlight of today’s race was the charge of veteran Tony Kanaan, who finished sixth after starting near the back of the field in 24^th.

Simon Pagenaud, substituting for the injured Ana Beatriz at Dreyer and Reinbold Racing, also made an impressive IZOD IndyCar Series debut. The American Le Mans Series champion for Highcroft Racing and HPD started 23^rd, but avoided the many incidents in the race and steadily climbed to an eighth-place finish.

The IZOD IndyCar Series now goes cross-country, continuing next week with the April 17 Grand Prix of Long Beach in Southern California.

Will Power (#12 Team Penske Honda) started 1^st, finished 1^st, first win of 2011 and his ninth career victory : “It was an awesome day, I’m very happy. The restarts were the key to the race today. I had to get the jump on Scott [Dixon] every time and we were able to do it. This is the second [full] year we’ve been together as a team, and I feel like we’re much more solid, but still improving all the time. We need to be better on the ovals this year, and we will be. We want to win the championship.”

Scott Dixon (#9 Target Chip Ganassi Racing Honda) started 3^rd, finished 2^nd: “Let’s just say Will [Power] was ‘determined’ today. I was pretty much on the grass on some of those restarts! But at the end of the day, I think he just had a better balance and more speed on old tyres, and that was the difference, especially at the end of the race. We came up a bit short of a win today, but it still was a great result for the entire Ganassi team and this championship still has a long way to go.”

Tony Kanaan (#82 KV Racing Technology Honda) started 24^th, finished 6^th: “This was a great race for us. After starting near the back of the field, a top-six finish is good for us. This team is still all-new to me, and we have a lot of work to do, but it was an excellent effort today from the entire team, and we can build on this for the rest of the year.”

Erik Berkman (President, Honda Performance Development) on today’s race: "Barber Motorsports Park is a beautiful facility, and it was encouraging to see such a large crowd gather here for the first year of Honda’s title sponsorship of this event. Just as at the Honda Grand Prix of St. Petersburg two weeks ago, the crowd was rewarded with exciting contests throughout the field. Congratulations to Will Power and Team Penske on their first win of 2011, and yet another perfect weekend for the Honda Indy V-8 engine. This already appears to be shaping up as a classic season of IndyCar competition.”

Honda Grand Prix of Alabama Race Report

Circuit: Barber Motorsports Park (2.3-mile road course) Birmingham, AL

2010 Winner: Helio Castroneves (Team Penske Honda) 106.436 mph average

Weather: Cloudy, mild, 74 degrees F

Race Results:

Fn. St. Driver Team Engine/Chassis Laps Av Speed/Notes

1. 1. Will Power Team Penske Honda Dallara 90 92.194 mph; led 90 laps

2. 3. Scott Dixon Target Chip Ganassi Honda Dallara 90 -3.3828 s

3. 7. Dario Franchitti Target Chip Ganassi Honda Dallara 90 -15.5243 s

4. 9. Marco Andretti Andretti Autosport Honda Dallara 90 -28.9601 s

5. 6. Oriol Servia Newman Haas Racing Honda Dallara 90 -29.8817 s

6. 24. Tony Kanaan KV Racing Technology Honda Dallara 90 -30.3853 s

7. 4. Helio Castroneves Team Penske Honda Dallara 90 -30.7807 s

8. 23. Simon Pagenaud-R Dreyer & Reinbold RacingHonda Dallara 90 -31.2095 s

9. 13. Simona de Silvestro HVM Racing Honda Dallara 90 -32.5812 s

10. 21. Charlie Kimball-R Chip Ganassi Racing Honda Dallara 90 -35.0038 s

11. 20. Sebastien Bourdais Dale Coyne Racing Honda Dallara 90 -35.9883 s

12. 19. Vitor Meira A.J. Foyt Racing Honda Dallara 90 -42.6440 s

13. 15. JR Hildebrand-R Panther Racing Honda Dallara 90 -44.2950 s

14. 17. Ryan Hunter-Reay Andretti Autosport Honda Dallara 90 -60.7427 s

15. 12. Alex Tagliani Sam Schmidt MotorsportsHonda Dallara 90 -70.6879 s

16. 11. Takuma Sato KV Racing Technology Honda Dallara 90 -72.1712 s

17. 22. Danica Patrick Andretti Autosport Honda Dallara 89 Running

18. 10. Graham Rahal Chip Ganassi Racing Honda Dallara 88 Running

19. 5. Justin Wilson Dreyer/Reinbold Racing Honda Dallara 62 DNF

20. 14. Raphael Matos AFS Racing Honda Dallara 62 DNF

21. 2. Ryan Briscoe Team Penske Honda Dallara 57 DNF

22. 16. Mike Conway Andretti Autosport Honda Dallara 45 DNF

23. 18. E.J. Viso KV Racing Technology Honda Dallara 40 DNF

24. 8. James Hinchcliffe-R Newman Haas Racing Honda Dallara 40 DNF

25. 25. James Jakes-R Dale Coyne Racing Honda Dallara 30 DNF

26. 26. Sebastian Saavedra-R Conquest Racing Honda Dallara 27 DNF

IZOD IndyCar Series Championship (after 2 of 17 races):

1. Will Power 94 points (1 win) 6. Oriol Servia 52

2. Dario Franchitti 87 (1 win) 7. Marco Andretti 44

3. Tony Kanaan 63 8. Takuma Sato 44

4. Scott Dixon 54 9. Alex Tagliani 43

5. Simona de Silvestro 54 10. Vitor Meira 42

Honda And Evans Chase Wins in ‘11

06 Apr 2011

Honda Australia and Evans Motorsport will continue to campaign the Honda Civic Type R in the 2011 Bosch Australian Rally Championship.

The team had a successful 2010, taking a podium in South Australia, placing third outright and winning the two-wheel drive category in Queensland and capping off a fantastic debut, winning the two-wheel drive championship overall.

The Honda was the crowd favourite, with its distinct engine scream and Eli Evans’ press-on driving style. The team punched well above their weight against the four-wheel drive turbo cars.

Evans commented on his first season in the Honda; “Last year was tough for me. The Honda Civic Type R is like no other car I have driven before. For the first time I feel like I’m driving a full-on race car and I’m really excited about the upcoming season.”

Although the turbo-charged cars will produce roughly 25 percent more power this year due to a rule change, Evans remains upbeat. “I’m confident we can get more speed from the Honda Civic Type R. I have a full year of rallying behind me now. We’ve gathered some good data on what does and doesn’t work, this year will be a better gauge of how fast the Civic Type R can go.”

Co-driver Glen Weston is also ready go. “I can’t wait to get back in the car and see what we can do this year. We’ve had two rallies already to shake-down the Civic after it was rebuilt over Christmas. We really want to hit the ground running at the first round of the Bosch ARC in WA this month.”

The 2011 rally season kicks off in Busselton Western Australia from April 15 to 17, with subsequent rounds in Queensland in May, South Australia in July, Coffs Harbour in September and Victoria in November.

Honda Resumes Production

01 Apr 2011

Honda Motor Company has announced the resumption of motor vehicle and component parts production in Japan.

The Saitama factory, where the Accord Euro, Odyssey and Legend are produced and the Suzuka factory, home of the Civic Hybrid and Insight will resume production at 50 percent of the original production plan on Monday, 11 April 2011.

Component parts for production use in regions outside Japan will commence on Monday, 4 April 2011.

Commenting on the supply of vehicles for Australia, Managing Director and CEO, Mr. Satoshi Matsuzawa said, “There is plenty of stock of all models and no major parts shortage, allowing Honda Australia and its dealer network to continue providing industry leading customer satisfaction.

“While it’s business as usual in Australia, our hearts go out to the people of Japan as they rebuild their lives shattered by the earthquake and subsequent Tsunami,” Mr. Matsuzawa said.

The production of Honda motorcycles and power products recommenced in Japan on 28 March. While there may be temporary shortages of some models and components due to the two week factory closure, any disruption to Australian customers will be minimal.

Honda’s Jazz Hits Another High Note

01 Apr 2011

Honda’s 2011 Jazz has hit another high note, with equipment, safety and styling upgrades.

The Jazz created history in Japan at its debut in 2001, becoming Honda’s fastest selling new model, selling over 100,000 units in the first six months. In light of this stellar performance, Jazz won Japan Car of the Year twice, the Auto Express Car of the Year and the New Zealand National Business Review Small Car of the Year.

In Australia, the Jazz impressed the motoring media and was a finalist in the 2002 Wheels Car of the Year award. It went one step further that same year in Queensland, winning the Courier Mail’s Car of the Year award and followed through with Light Car of the Year in 2003.

Launched in Australia almost a decade ago, the Jazz has won many hearts, selling over 50,000 units between November 2002 and May 2008. Buyers all over the world were captivated by the roominess, versatility and outstanding value that Jazz offered.

Capitalising on the strength and success of the original model, the second-generation was introduced to Australia in August 2008 and has proved to be just as popular, with over 23,000 sold.

The new and improved 2011 Jazz receives exterior enhancements across all models including LED tail lights and a sporty, mesh-style grille, resembling a happy face.

Engine choices remain the same, with a frugal 1.3 litre as well as a zippy 1.5 litre model.

The 1.5 litre VTi receives cruise control, revised 15 inch alloy wheels and a full size alloy spare. The VTi and VTi-S share new sporty bumpers, side skirts, fog lamps and a gunmetal grey grille. The VTi-S gains a tailgate spoiler and newly designed 16 inch alloy wheels.

Inside, all models receive a new look satin finish centre dash panel, which houses the audio and heating/cooling system controls, as well as a multi-information display within the speedometre giving fuel consumption, time travelled, trip meters and more.

Jazz now has USB connectivity and A-pillar mounted Bluetooth for the first time.

Safety is of course paramount, with every Jazz in the range receiving front, side and curtain airbags, front and rear seatbelt reminder, multi information display, ABS with Brake Assist and Vehicle Stability Assist.

Importantly, all Jazz models receive a five-star ANCAP safety rating.

Two new colours – Polished Metal and Fresh Lime Green – have been added to the existing palette (Taffetta White, Alabaster Silver, Rallye Red, Cerulean Blue and Crystal Black).

NEW FEATURES

GLi

- Mesh style grille
- Front, side and curtain airbags
- Front and rear passenger seatbelt reminder
- Multi-information display
- USB Connectivity
- Bluetooth
VTi
- Sporty front and rear bumpers
- Side skirts
- Gunmetal coloured grille
- 15 inch alloy wheels with full size alloy spare
- Fog lamps
- Cruise control
- USB Connectivity
- Bluetooth
VTi-S
- Sporty front and rear bumpers
- Side skirts
- Gunmetal coloured grille
- 16 inch alloy wheels with full size spare
- Fog lamps
- Cruise control
- USB Connectivity
- Bluetooth
- Tailgate spoiler

The Honda Foundation Breaks The $8m Barrier

31 Mar 2011

The Honda Foundation – Honda Australia’s charitable arm – has donated over $8.1 million to 650 charities across Australia in the last 19 years.

With the support of Honda Australia and Honda Dealers nationally, The Honda Foundation has donated to a number of large institutions such as the Cancer Institute of Victoria, the Fred Hollows Foundation in the Northern Territory and the Institute of Glycomics in Queensland.

It has also donated to natural disaster funds including the 2003 Canberra bushfires, the 2009 Red Cross Appeal for the Black Saturday bushfires in Victoria and the Queensland Premier’s Disaster Relief Fund for the recent devastating floods this year.

Chairman of The Honda Foundation, Mr Lindsay Smalley said the Foundation supports Australian organisations that focus their activities on the disadvantaged, disabled or those suffering from long-term and life threatening illnesses.

“The Honda Foundation’s aim is to provide assistance to local communities and foster goodwill among Honda Australia, Honda Dealers and the public. The Foundation has supported charities involved in large scale operations, nationwide appeals for natural disasters as well as small community-based groups who rely on volunteers to keep their service going.

“One of Honda’s key objectives is to become a company that society wants to exist. We believe we can achieve this by creating the joy of mobility through our products and by making a positive social contribution.

“Seeing the struggles many people face in their daily lives is both humbling and uplifting, when people overcome these challenges with a helping hand from The Honda Foundation,” Mr. Smalley said.

In addition to donations, The Honda Foundation runs a unique vehicle loan program called ‘Honda Heroes’. The program has a fleet of more than 20 cars on loan to charities across the country including Life Education in New South Wales, Taralye in Victoria and the Melaleuca Refugee Centre in Darwin.

The Honda Foundation draws funding from Honda Dealers, Honda Australia, through private donations and fundraising. In 2007, the world’s most advanced humanoid robot, Honda’s ASIMO (Advanced Step in Innovative Mobility) helped raise funds for the Foundation in Melbourne and in 2010, the Foundation held a Gala Dinner in Sydney hosted by sporting and media personality Peter FitzSimons to raise funds for the St George Medical Research Foundation.

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

HondaJet Records Mach 0.72

30 Mar 2011

Honda Aircraft Company, Inc., has announced that the first FAA-conforming HondaJet light business jet has achieved a maximum speed of 425 KTAS (787 km/h) and Mach 0.72.

This achievement surpasses the company’s performance commitment of 420 KTAS for the production HondaJet.

The FAA-conforming HondaJet’s maximum speed of 425 KTAS was recorded at 30,000 ft. on 11 March 2011, less than three months after the aircraft successfully completed its maiden flight on 20 December 2010.

“We are extremely pleased with the strong performance of the FAA-conforming HondaJet early in the flight test program,” said Michimasa Fujino, Honda Aircraft Company President and CEO. “Our flight tests indicate the aircraft is handling and performing as expected, with excellent control harmony and stability. The HondaJet’s unique over-the-wing engine mount configuration and natural laminar-flow leading edge and fuselage nose designs significantly reduce drag and greatly contribute to such outstanding performance. In addition, the HondaJet’s HF120 engines are exhibiting carefree handling of thrust and are supporting top-level performance and efficiency.”

Honda will continue a rigorous series of in-flight mechanical, systems and handling tests on the FAA-conforming aircraft. Flight testing of the HondaJet is taking place at Honda Aircraft Company’s world headquarters facility in Greensboro, North Carolina.

While flight testing continues, construction of the HondaJet production facility on the company’s Greensboro campus nears completion. Honda soon will take occupancy of the 263,400 ft² production facility and begin the process of moving equipment and personnel into the facility and undertaking pre-production preparations and training necessary to support HondaJet production ramp-up beginning in 2012.

Honda Improves Pit Safety For IndyCar Series

28 Mar 2011

American Honda and its Honda Performance Development (HPD) subsidiary have unveiled a unique refuelling safety interlock system designed to reduce the potential for pit fires and injuries.

These fires are the result of drivers leaving their pit boxes with refuelling equipment still attached. HPD has developed a new, inter-connected system that includes a fuel-probe sensor and corresponding electronics in the Engine Control Unit (ECU) and Gearbox Control Unit (GCU). The system prevents first gear from being engaged in the “paddle shift” system while the refuelling hose is still attached to the car in the pit lane.

“Every year, as a result of human error or mechanical malfunction, there are instances of drivers leaving their pit boxes while the refuelling hose is still attached to the car,” said Roger Griffiths, technical director at HPD.

“All of these incidents create the potential for a fire in the pits and injuries to the driver, crew members, or others in the pit-lane area.

“It was just such an incident – one that resulted in serious injuries during an American Le Mans Series race in 2008 – that led to the development of this system. The system has been in development at HPD since 2009 for use in both the IZOD IndyCar Series and endurance sports-car racing. We’re very pleased to be introducing it here at St. Petersburg,” Mr. Griffiths said.

At the heart of the system is a new fuel-probe electronic sensor, installed in the refueling “buckeye” – or inlet valve – on an IndyCar chassis. When the sensor detects a connection between the pit-lane refuelling nozzle and the buckeye, software in the Engine Control Unit signals the Gearbox Control Unit to place, or hold, the transmission in neutral and prevents the driver from driving off before the refuelling hose is detached from the car.

Developed throughout the 2009 and 2010 racing seasons, the system has been repeatedly tested during IZOD IndyCar Series practice sessions and test days to address potential reliability issues, while HPD engineers worked to incorporate the new feature into the Honda Indy V8-powered Dallara chassis currently used by all teams in the series.

Honda is providing every team in the IZOD IndyCar Series with this important safety device, free of charge and will provide its design, free of charge, to other racing series that request the device.

Honda has been a fixture in North American open-wheel racing since 1994 and has played an active role in the growth of the IZOD IndyCar Series – as both a Manufacturers’ Championship competitor and single engine supplier – since joining the series in 2003.

The company scored its first Indianapolis 500 victory in 2004 with Buddy Rice, Manufacturers’ Championships in 2004 and 2005 and became engine supplier to the entire IZOD IndyCar Series in 2006. Honda has supplied racing engines to the entire 33-car Indianapolis 500 starting field every year since 2006, and for a record five consecutive years, there has not been a single engine failure in the ‘500’. The 2010 Indianapolis 500 marked Honda’s 100^th race win as a manufacturer and engine supplier in IZOD IndyCar Series competition.

Honda Performance Development (HPD) is the Honda racing company within North America. Founded in 1993 and located in Santa Clarita, California, HPD is the technical operations center for high-performance Honda racing cars and engines. HPD is the single engine supplier to the IZOD IndyCar Series and spearheaded championship-winning efforts in the 2009-2010 American Le Mans Series, 2010 Le Mans Series and the 2010 24 Hours of Le Mans.

Click on the link below to view a video of the new refuelling safety interlock:

http://file.brickyard.com/ftp/fetch/d8490277-c50e-473e-a6c3-05bdfc5020bc/

Franchitti Begins Title Defence With Victory Over Aussie

28 Mar 2011

Reigning IZOD IndyCar Series champion Dario Franchitti began his title defense in the strongest possible fashion, taking the lead on lap five and going on to victory in the season-opening Honda Grand Prix of St. Petersburg.

After passing pole qualifier Will Power around the outside in Turn One, Franchitti led all but one of the remaining 95 laps around the Florida street circuit to claim his 27^th career IndyCar win – all with Honda power. Franchitti is now tied with IndyCar legend Johnny Rutherford for 10^th on the all-time victory list.

Today’s race saw the successful debut of Honda Performance Development’s new Refueling Safety Interlock System, which is designed to reduce the potential for fire in pit lane by preventing a driver from engaging first gear and leaving his pit box while the pit refueling nozzle is still attached.

In addition, continuing a five-year tradition of equality and reliability, all 25 Honda-powered drivers and teams completed the race weekend without a single failure of the Honda Indy V8 engine. This weekend, the teams logged a total of 7,531 trouble-free miles.

Behind the lead pair, a highlight of today’s 100-lap contest was the spirited duel for third place between series veteran Tony Kanaan, making his debut with KV Racing Technology and Simona de Silvestro, starting just her second season of IndyCar competition with HVM Racing.

Their battle over the final 20 laps brought the large crowd to its feet on several occasions, with Kanaan just holding off de Silvestro for the final podium position. Finishing behind de Silvestro in fifth was Kanaan’s KV teammate, Takuma Sato, who today also unveiled his “With You Japan” motorsports initiative for earthquake/tsunami relief for his native land.

The IZOD IndyCar Series now takes a one-week break before resuming with the first permanent road course race of the season, April 10 at Barber Motorsports Park just outside of Birmingham, AL.

Dario Franchitti (#10 Target Chip Ganassi Racing Honda) started 2^nd, finished 1^st, his 27^th career victory: “What a brilliant team. My mistake yesterday [a crash in practice] put us back, but this team just keeps fighting and fighting. This is a great championship, with a lot of quality teams and drivers. So you’ve got to fight all the way and that’s exactly what this team does time after time. The key to our race was making the outside pass on Will [Power] on the second re-start. The car was running like a dream. It’s a great time to be an IndyCar driver, the series is on the ‘up’ and this will be a fantastic season.”

Will Power (#12 Team Penske Honda) started 1^st, finished 2^nd: “Dario was just crazy fast today. Shortly after he passed me, someone hit me from behind. That damage took a bit of downforce off the car and it took a while to work our way back up to second, with some great pit stops from the team today. But Dario was untouchable, so we’ll take a solid second as a good start to our season.”

Tony Kanaan (#82 KV Racing Technology Honda) started 8^th, finished 3^rd: “A lot of people worked very hard together to make this program happen. Jimmy [Vasser] and Kevin [Kalkhoven, team owners] really stepped up and I can’t thank the team enough. This is only my third day on the job [Kanaan was announced as a KV driver earlier this week] and we still have a lot of work to do. I’ll be going straight to the race shop so we can prepare for the rest of the season.”

Simona de Silvestro (#78 HVM Racing Honda) started 17^th, finished 4^th, her career-best IndyCar finish, on her late-race contest with Tony Kannan for 3^rd place: “He’s a veteran and to be battling with him for third was such good fun. It was a bit hard to try and pass, there was a lot of dust on the inside of the track and I didn’t want to try a ‘low-percentage’ move and put a good result in danger. This is a great start for our team this year.”

Erik Berkman (President, Honda Performance Development) on today’s race: "What a great way to start the season. We had a big crowd, perfect weather and an interesting race with a deserving victor and an exciting battle for third in the closing laps. Congratulations to Dario Franchitti and the Target Chip Ganassi team on starting off their title defence with a well-earned victory. Our associates at Honda Performance Development also have all earned a ‘well-done’ this weekend. We not only had the expected reliability from the Honda Indy V8 engine once again, but the new fuel safety interlock system performed flawlessly, as well. The entire weekend was an excellent start to the 2011 season.”

Honda Grand Prix of St. Petersburg Race Report

Circuit: Bayfront Park (1.8-mile temporary street circuit) St. Petersburg, FL

2010 Winner: Will Power (Team Penske Honda) 84.975 mph average

Weather: Sunny, hot, windy, 86 degrees F

Race Results:

1. 2. Dario Franchitti Target Chip Ganassi Honda Dallara 100 89.260 mph avg.; led 94 laps

2. 1. Will Power Team Penske Honda Dallara 100 -7.1612 seconds; led 6 laps

3. 8. Tony Kanaan KV Racing Technology Honda Dallara 100 -16.1045 seconds

4. 17. Simona de Silvestro HVM Racing Honda Dallara 100 -16.5616 seconds

5. 11. Takuma Sato KV Racing Technology Honda Dallara 100 -29.9435 seconds

6. 10. Alex Tagliani Sam Schmidt Motorsports Honda Dallara 100 -30.4655 seconds

7. 16. Raphael Matos AFS Racing Honda Dallara 100 -31.5227 seconds

8. 13. Vitor Meira A.J. Foyt Racing Honda Dallara 100 -35.7291 seconds

9. 15. Oriol Servia Newman Haas Racing Honda Dallara 100 -49.1432 seconds

10. 6. Justin Wilson Dreyer & Reinbold Racing Honda Dallara 100 -56.8025 seconds

11. 19. Danica Patrick Andretti Autosport Honda Dallara 100 -62.9747 seconds

12. 25. JR Hildebrand-R Panther Racing Honda Dallara 100 -62.9748 seconds

13. 24. Sebastien Saavedra-R Conquest Racing Honda Dallara 98 Running

14. 20. Ana Beatriz-R Dreyer & Reinbold Racing Honda Dallara 98 Running

15. 22. James Jakes-R Dale Coyne Racing Honda Dallara 97 Running

16. 3. Scott Dixon Target Chip Ganassi Honda Dallara 96 Running

17. 12. Graham Rahal Chip Ganassi Racing Honda Dallara 96 Running

18. 5. Ryan Briscoe Team Penske Honda Dallara 95 Running

19. 21. E.J. Viso KV Racing Technology Honda Dallara 94 Running

20. 9. Helio Castroneves Team Penske Honda Dallara 85 Running – delayed

21. 14. Ryan Hunter-Reay Andretti Autosport Honda Dallara 58 Did not finish – contact

22. 23. Charlie Kimball-R Chip Ganassi Racing Honda Dallara 38 Did not finish – crash

23. 4. Mike Conway Andretti Autosport Honda Dallara 1 Did not finish – contact

24. 7. Marco Andretti Andretti Autosport Honda Dallara 0 Did not finish – crash

25. 18. Sebastien Bourdais Dale Coyne Racing Honda Dallara 0 Did not start – contact

IZOD IndyCar Series Championship (after 1 of 17 races):

1. Dario Franchitti 52 points (1 win) 6. Alex Tagliani 28

2. Will Power 41 7. Raphael Matos 26

3. Tony Kanaan 35 8. Vitor Meira 24

4. Simona de Silvestro 32 9. Oriol Servia 22

5. Takuma Sato 30 10. Justin Wilson 20

American Honda To Sponsor Sundance Institute Directors Lab

23 Mar 2011

In celebration and support of diversity and innovation in independent filmmaking, the Sundance Institute and American Honda have formed The Honda Power of Dreams Lab Fellowship.

The Honda Power of Dreams Lab Fellowship will recognise an outstanding filmmaker participating in the Institute’s renowned Feature Film Program Directors Lab. Selected by Institute staff and Honda executives, The Honda Power of Dreams Lab Fellow will receive a stipend from Honda in addition to the Lab experience and year-round guidance and mentorship provided by the non-profit Institute.

Under the leadership of Michelle Satter, Director of the Sundance Feature Film Program and the artistic direction of Gyula Gazdag, the Sundance Institute Directors Lab provides an opportunity for directors to rehearse, shoot and edit selected scenes from their screenplays in a workshop environment free from the commercial pressures of mainstream filmmaking and under the guidance of world-renowned Creative Advisors.

Past Lab Fellows include Debra Granik (Down to the Bone), Dee Rees (Pariah), Elgin James (Little Birds), Cary Fukunaga (Sin Nombre), Sean Durkin (Martha Marcy May Marlene), Sherman Alexie and Chris Eyre (Smoke Signals) and Kimberly Peirce (Boys Don't Cry).

“The Honda Power of Dreams Lab Fellowship is a natural extension of our Feature Film Program’s commitment to discovering diverse voices from underrepresented communities,” said Keri Putnam, Executive Director, Sundance Institute. “We applaud Honda for assisting artists in such a committed way and are grateful also for their continued support of the Sundance Film Festival.”

“The Honda Power of Dreams Directors Lab Fellowship is a win-win for the filmmaker, the film industry, and for corporate marketers,” said Barbara Ponce, Manager of Corporate and Diversity Advertising for Honda. “The filmmaker receives a career-enhancing opportunity to work with accomplished advisors, while the film industry and corporations like Honda benefit from greater diversity and fresh perspectives from the director’s chair in film and marketing content.”

The 2011 Honda Power of Dreams Fellow will be named on April 14. The Sundance Institute June Directors Lab runs May 30 through June 23 in Sundance, Utah.

Honda has been a supporter of the Sundance Institute and an official sponsor of the Sundance Film Festival for the past three years. In 2010 and 2011 Honda sponsored video vignettes which screened before films in competition at the Festival highlighting the work of the Sundance Institute Labs. The vignettes also ran on Sundance Channel, online and via Video on Demand.

Honda also premiered its latest film, The Undying Dream, as part of a series of eight short-film documentaries the brand has produced. Directed by Sundance Institute alumna and Grand Jury Prize Winner Ondi Timoner, the film features big wave professional surfer Laird Hamilton, motorcycle racers and Honda associates sharing their dreams and their paths to accomplishing them. All eight of Honda’s films in the DREAM THE IMPOSSIBLE Documentary Series were produced by Sundance Film Festival alumni, including Joe Berlinger, Derek Cianfrance and Ondi Timoner.

The Honda Foundation Gives Big For Special Needs Children

22 Mar 2011

The Honda Foundation and Sunshine Coast Honda have made a large donation to Nambour Community Kindergarten and Preschool, providing for the installation of a wheelchair-friendly bathroom for their special needs children.

The donation of $25,464 will ensure the kindy can continue to provide quality and inclusive education and care for all children.

Mr. Lindsay Smalley, Chairman of The Honda Foundation commended the Nambour Community Kindergarten and Preschool for their dedication to providing its pupils with equal opportunities.

“The new bathroom will allow the kindergarten to accept all children, regardless of their capabilities. The kindergarten is making a positive difference in the lives of its students and their families,” Mr. Smalley said.

Grants Officer at the kindy Ms. Jo Jones said, “At Nambour, our curriculum has a strong emphasis on diversity and we strive for an environment that allows total inclusivity for all children regardless of ability.“The funding of this project will benefit all future students for many years to come and will enrich the lives of local children and their families.

“Special needs children will now feel welcome to enroll at our kindy and use the bathroom facilities with the dignity they deserve,” Ms. Jones said.

Dealer Principal of Sunshine Coast Honda, Mr. Phil Drinnan, praised the Nambour Community Kindergarten and Preschool for their work in the community and said the donation was well deserved.

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

Award Winning Honda ‘Dream Wall’

22 Mar 2011

Honda Australia’s interactive ‘Dream Wall’ has won the ‘Best Entertainment’ trophy at the 17^th annual Australian Interactive Media Industry Association (AIMIA) Awards.

A first for Australia, the ‘Dream Wall’ debuted at the Australian International Motor Show in Sydney in 2010 and brought together Honda’s digital agency DTDigital and creative technology company Boffswana.

Honda’s ‘Dream Wall’ uses cutting-edge facial recognition and emotion-sensing technology to power unique animations triggered by a person’s smile. It features a series of concealed cameras along the front of an enormous 2.1m by 5.5m wall of plasma screens.

The cameras track and detect people as they walk past. Specialised object recognition software then analyses the camera data to determine facial expressions. People simply smile and enjoy their ‘Dream Wall’ experience.

Over the course of the Motor Show, nearly 10,000 dreams were created. News about the ‘Dream Wall’ spread across the online world.

Honda Australia’s Marketing Manager, Mr. Kevin Lillie described the ‘Dream Wall’ as “the ultimate demonstration of Honda’s ‘clever thinking, joyful design’ positioning.”

Digital Marketing Manager at Honda Australia, Ms. Corinne Wilson; “We wanted to create something that would really stand out at the Motor Show. We are delighted the ‘Dream Wall’ has been recognised among the very strong finalists in this year’s AIMIA Awards.”

See the Honda ‘Dream Wall’ in action:

The Honda Foundation Gives Mobility To Darebin Community Services

21 Mar 2011

The Honda Foundation has partnered with Courtney and Patterson Honda in Heidelberg to supply Darebin Community Health Service with a new electric wheelchair, improving the quality of life and mobility of local residents who suffer from chronic diseases.

The Darebin Community Health Service provides a wide range of services, including health care and education, counselling and social support to disadvantaged local residents.

Chairman of The Honda Foundation, Mr Lindsay Smalley, praised the Darebin Community Health Service for its contribution to the local community.

“The Darebin Community Health Service provides the community with accessible and affordable health and social services.

“The Honda Foundation has provided support to those suffering from debilitating chronic diseases to improve independence and quality of life,” Mr Smalley said.

People suffering from chronic diseases, such as Muscular Dystrophy, Multiple Sclerosis and Post-Polio Syndrome often have reduced range of movement, making life’s simple tasks a challenge.

Jim Killeen, CEO of Darebin Community Health Service, said the new wheelchair would change the lives of those with reduced mobility. “Access to such a wheelchair would significantly enhance the health, independence and inclusion of certain clients in home and community life.”

Andrew Booth, Dealer Principal at Courtney and Patterson Honda, said the Darebin Community Health Service was a commendable organisation and worthy recipient.

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

Brabham Second At Sebring 12 Hour

21 Mar 2011

After taking delivery of their LMP1 chassis just seven days ago, the Highcroft team led by Australian David Brabham, Scotsman Marino Franchitti and Frenchman Simon Pagenaud produced a stunning performance, frequently trading the lead with a pair of proven Peugeot turbo-diesels throughout the race. The new HPD-powered ARX-01e proved to be nearly a match for the pace of the turbocharged diesel competition and regularly ran longer stints between fuel stops.

Honda Performance Development teams starred in the 59th annual running of the Mobil 1 Twelve Hours of Sebring, with the brand new Highcroft Racing HPD ARX-01e challenging for the overall victory and Level 5 Racing surmounting early-race adversity to claim the LMP2 class honours in its HPD Lola.

New to both the LMP2 class and HPD in 2011, Level 5 Motorsports entered a pair of HPD Lolas at Sebring, the start of an ambitious program that will see the Wisconsin team compete in both the American Le Mans Series and Intercontinental Le Mans Cup this year.

After qualifying second in class, the new HPD Lola of Luis Diaz, Ryan Hunter-Reay and team principal Scott Tucker took the LMP2 lead for the first time in the fourth hour. But mechanical issues sent the new Spyder behind the wall for repairs, turning the lead over to its team car, an HPD Lola Coupe driven by Tucker, Joao Barbosa and Christophe Bouchut.

In the seventh hour, rear suspension problems sent the Level 5 coupe to the pits for repairs, and the LMP2 lead reverted to the class pole-qualifying Signatech Nissan team. But once back on track the Level 5 Spyder steadily caught the Nissan, taking the lead for good in the 10th hour and pulling away to an eventual 10-lap margin of victory.

The final hours developed into a thrilling contest among the works Peugeot 908, the Highcroft HPD machine and the year-old Peugeot of Team ORECA. All three cars remained on the same lap throughout the final three hours and traded off the lead between pit stops.

With ninety minutes remaining, the lead trio ran nose-to-tail around the 3.7-mile Florida circuit. Pagenaud made the final stop for HPD with fifty minutes remaining, with both Peugeots making their last stops ten minutes later. Following these final stops, Loic Duval in the ORECA Peugeot emerged with a forty second lead over Pagenaud, who in turn was 30 seconds ahead of Peugeot Sport’s Frank Montagny.

In the final twenty minutes, Montagny closed to within seven seconds of a fuel-saving Pagenaud, but the Highcroft driver turned some of the fastest laps of the night time hours in the final five minutes to clinch second by a thirteen second margin over Montagny.

Sebring marks the start of both the 2011 American Le Mans Series and the Intercontinental Le Mans Cup seasons.

Steve Eriksen (Vice President, Honda Performance Development) on today’s Twelve Hours of Sebring: “What an incredible result! It was five years ago when we brought our first LMP2 sports car engine and chassis to this very race and came away with a class win in our first attempt. Today, our newest LMP2 engine, developed jointly by HPD with our fellow associates at Honda R&D in Ohio, repeated that result in its first outing. We very nearly achieved the same result with our new LMP1 ARX-01e chassis, thanks to the excellent efforts of our partners at Wirth Research. A big ‘thank you’ to Highcroft Racing and Level 5 Motorsports for their perseverance and great effort in the face of some very worthy competition. We want to dedicate this success to our fellow associates at Honda in Japan. Our thoughts are with them at this challenging time.”

Mobil 1 Twelve Hours of Sebring Race Report

Circuit: Sebring International Raceway (3.7-mile road course), Sebring, FL

Weather: Sunny, hot, windy, afternoon high of 87 degrees F

Prototype Race Results: Fn. St. Drivers Team Engine/Chassis Laps Notes LMP1

1. 5. Loic Duval, Nicholas Lapierre, Olivier Panis Team ORECA Peugeot 908 HDi FAP 332 Overall and LMP1 winner

2. 7. David Brabham, Marino Franchitti, Simon Pagenaud Highcroft Racing HPD ARX-01e 332 -31.868 seconds

3. 1. Pedro Lamy, Frank Montagny, Stephane Sarrazin Peugeot Sport Peugeot 908-11 HDi 332 -44.502 seconds

4. 4. Dindo Capello, Tom Kristensen, Allan McNish Audi Team Joest Audi R15+ TDI 327 Running

5. 2. Timo Bernard, Romain Dumas, Mike Rockenfeller Audi Team Joest Audi R15+ TDI 326 Running

6. 10. Jay Cochran, Chris Dyson, Guy Smith Dyson Racing Mazda Lola B09/86 324 Running

7. 8. Jeroen Bleekemolen, Neel Jani, Nicolas Prost Rebellion Racing Toyota Lola B10/60 320 Running

8. 3. Anthony Davidson, Marc Gene, Alexander Wurz Peugeot Sport Peugeot 908-11 HDi 315 Running

9. 9. Mattieu Lehaye, Guillaume Moreau, Pierre Ragues OAK Racing Judd Pescarolo 222 Did not finish -fuel leak

10. 6. Klaus Graf, Lucas Luhr, Greg Pickett Muscle Milk AMR Aston Martin Lola B08/62 151 Did not finish -mechanical

11. 11. Richard Hein, Jacques Nicolet, Jean-Francois Yvon OAK Racing Judd Pescarolo 111 Did not finish -engine

Australian Drivers 2nd and 4th at IndyCar Pre-Season Test

17 Mar 2011

Pre-season testing for the IZOD IndyCar Series concluded on Tuesday (15 March) at Barber Motorsports Park with two Team Penske drivers – Helio Castroneves and Will Power – leading the field after two days of running on the 2.3-mile road course located near Birmingham, Alabama.

Nearly all series regulars turned up for the Barber test, the only “Open Test” prior to the season opening race on 27 March, the Honda Grand Prix of St. Petersburg. Power led the field from the first practice on Monday morning up until the final hour on Tuesday afternoon, when teammate Castroneves nosed ahead by just two one-hundredths of a second for overall honours.

Competition among the 24 drivers taking part at Barber was fierce, with half the field covered by less than one second and just two seconds separating first and 23rd. Target Chip Ganassi Racing’s Scott Dixon finished the test third overall, followed by Ryan Briscoe in the third Team Penske entry and series returnee Oriol Servia, driving for Newman Haas Racing. Carrying “Pray for Japan” graphics on the side of his KV Racing Technology Honda Dallara, in honour of his homeland following last week’s devastating earthquake and tsunami, Takuma Sato rounded out the top six at the test.

Helio Castroneves (#3 Team Penske Honda) quickest in testing: “This guy [Will Power] just keeps pushing and pushing, so we always have to try harder, too. It’s good. It’s fun. Our goal as a team is to finish 1-2-3 every race. We want to accomplish what we’ve failed to do the last three years: win the championship. The track got quicker and quicker this afternoon as everyone tried really hard on their last sets of tyres. The field is really tight again this year, it’s going to be a great season.”

Honda Racing Report Tuesday, March 15, 2010

IndyCar Series Open Test Practice Report

Circuit: Barber Motorsports Park (2.3-mile road course) Birmingham, AL

Full Field Combined Practice Results:

1. Helio Castroneves Team Penske Honda Dallara 1:11.9434 115.090

2. Will Power Team Penske Honda Dallara 1:11.9636 115.058

3. Scott Dixon Target Chip Ganassi Honda Dallara 1:12.2815 114.552

4. Ryan Briscoe Team Penske Honda Dallara 1:12.2954 114.530

5. Oriol Servia Newman Haas Racing Honda Dallara 1:12.3594 114.429

6. Takuma Sato KV Racing Technology Honda Dallara 1:12.4742 114.248

7. James Hinchcliffe-R Newman Haas Racing Honda Dallara 1:12.5200 114.175

8. Marco Andretti Andretti Autosport Honda Dallara 1:12.5255 114.167

9. Justin Wilson Dreyer & Reinbold Racing Honda Dallara 1:12.6791 113.925

10. Ryan Hunter-Reay Andretti Autosport Honda Dallara 1:12.7749 113.775

11. Dario Franchitti Target Chip Ganassi Honda Dallara 1:12.8447 113.666

12. Alex Tagliani Sam Schmidt Motorsports Honda Dallara 1:12.8533 113.653

13. Danica Patrick Andretti Autosport Honda Dallara 1:12.9638 113.481

14. Graham Rahal Chip Ganassi Racing Honda Dallara 1:12.9804 113.455

15. E.J. Viso KV Racing Technology Honda Dallara 1:13.0170 113.398

16. Mike Conway Andretti Autosport Honda Dallara 1:13.0338 113.372

17. Vitor Meira A.J. Foyt Racing Honda Dallara 1:13.1151 113.246

18. Simona de Silvestro HVM Racing Honda Dallara 1:13.2671 113.011

19. Sebastien Bourdais Dale Coyne Racing Honda Dallara 1:13.2904 112.975

20. Charlie Kimball-R Chip Ganassi Racing Honda Dallara 1:13.3351 112.906

21. James Jakes-R Dale Coyne Racing Honda Dallara 1:13.4323 112.757

22. Sebastien Saavedra-R Conquest Racing Honda Dallara 1:13.6503 112.423

23. Ana Beatriz-R Dreyer & Reinbold Racing Honda Dallara 1:13.9431 111.978

24. JR Hildebrand-R Panther Racing Honda Dallara 1:14.5534 111.061

HPD Defends Prototype Championships

17 Mar 2011

SANTA CLARITA, California – Building on an extremely successful 2010, Honda Performance Development (HPD) is expanding its sports-prototype racing program this year as the racing arm of American Honda works with four teams, campaigning in three separate championships around the globe.

Two of those programs begin this weekend, as the 12 Hours of Sebring heralds the start of the American Le Mans Series and serves as the opening round of the Intercontinental Le Mans Cup. Highcroft Racing, coming off back-to-back ALMS championships with HPD power, will debut the new HPD ARX-01e in LMP1; while Level 5 Motorsports unveils an ambitious program that sees the Wisconsin-based team field Honda-powered Lola LMP2 prototypes in both the ALMS and ILMC championships in 2011.

Two more HPD-powered LMP2 teams, Strakka Racing and RML Racing, begin their seasons in April at the Paul Ricard Circuit in France. Both will campaign HPD ARX-01d chassis in the full European-based Le Mans Series and the 24 Hours of Le Mans in 2011. In 2010, the teams finished 1-2 in the LMP2 championship, with RML taking the title and Strakka winning four times, including at Le Mans.

Steve Eriksen, HPD vice president said: “Competing in separate championships in both Europe and North America last year was a huge undertaking for HPD, but our associates and team partners exceeded all expectations with titles in both ALMS and the Le Mans Series.”

“Now we’ve added one more team and one additional component – the ILMC – for 2011. The task will again be immense, but challenges like these are what motivate all of us at HPD.”

HPD’s latest entry into LMP1, the ARX-01e to be run by Highcroft, is based on the tub and 3.4-litre V-8 engine of last year’s championship-winning ARX-01c, but with all-new suspension and bodywork developed in partnership with Wirth Research, along with the larger air restrictor permitted under LMP1 regulations.

The latest member of the HPD sports-prototype program, Level 5 will undertake a global campaign using the new production-based, 2.8-litre, twin-turbocharged HPD HR28TT engine, developed to meet the new 2011 LMP2 regulations and mated to a trio of Lola chassis.

Based on Honda’s production-based global V-6 engine, the new engine utilises HPD’s exclusive engine-control system and is the product of a joint effort between HPD and Honda R&D Americas, Inc. (HRA).

Two of the Level 5 cars will be based in the USA for the ALMS series and North American rounds of the ILMC, with the third Lola based in Europe for the remainder of the ILMC schedule and the 24 Hours of Le Mans. The full-time Level 5 driver line-up includes team principal Scott Tucker, Christophe Bouchut and Luis Diaz; with Joao Barbosa and Ryan Hunter-Reay added for the 12 Hours of Sebring.

Honda Performance Development (HPD) is the Honda racing company within North America. Founded in 1993 and located in Santa Clarita, Calif., HPD is the technical operations center for high-performance Honda racing cars and engines. HPD is the single engine supplier to the IZOD IndyCar Series and spearheaded championship-winning efforts in the 2009-2010 American Le Mans Series, 2010 Le Mans Series and the 2010 24 Hours of Le Mans.

Honda Statement: Japan’s Earthquake

15 Mar 2011

Honda would like to express its deepest sympathy and condolences to the victims of the earthquake on March 11 off the pacific coast of Tohoku in northeastern Japan and our sincere hopes for the earliest possible relief and recovery of the affected areas.

Honda operations
Considering the current situation of the nationwide recovery efforts in Japan, Honda has decided the following:

- As of March 14, all production activities are suspended at the following Honda plants: Sayama Plant at Saitama Factory (Sayama, Saitama), Ogawa Plant (Ogawa-machi, Hiki-gun Saitama), Tochigi Factory (Moka, Tochigi), Hamamatsu Factory (Hamamatsu, Shizuoka) and Suzuka Factory (Suzuka, Mie)
- From March 15 through 20, Honda will suspend all production activities at its plants listed above as well as at Kumamoto Factory (Ozu-machi, Kikuchi-gun, Kumamoto)
- From March 14 through 20, Honda will suspend regular operations at all Honda facilities in the Tochigi area, where damage was more serious, (including Tochigi Factory, Honda R&D Co., Ltd. R&D Center (Tochigi) , Honda Engineering Co., Ltd., etc.), and focus on the recovery of each operation. Honda associates will not come to work during this time.

Aid for the victims of the earthquake
With the hope to contribute to the earliest possible relief and recovery of affected areas, Honda will provide the following aid:

- 300 million yen toward the relief and recovery effort
- A total of 1,000 generators (gasoline-powered and home-use gas canister-powered), along with 5,000 gas canisters. Honda also will dispatch its staff to explain how to use the donated generators

Electricity conservation and cooperation for the rolling blackout requested by the Ministry of Economy, Trade and Industry
Honda will cooperate to the electricity conservation efforts and the rolling blackout, prioritising the relief and recovery of affected areas.

Honda Innovation To Serve Communities

09 Mar 2011

Honda Australia has partnered with Australian Composite Technologies (ACT) in a recycling initiative which reprocess obscelete parts into composite fence posts, bollards and other products.

ACT’s long-life plasmar fence posts are made of 100 per cent recycled products, are CSIRO tested for durability and proven to last more than 50 years. Plasmar goes beyond innovation, being immune from termite and fungal attack and fire resistant, making it a practical and much safer option to that of traditional timber fencing.

Offering both community and environmental benefits, Mr. Satoshi Matsuzawa, Honda Australia’s Managing Director and CEO, said its work with ACT allowed Honda to further strengthen its green and community credentials, placing it as a corporate leader in Australia.

“The use of Honda products in plasmar illustrates Honda’s commitment to sustainable operations. Our efforts to address environment challenges is strengthened through our association with Australian Composite Technology,” Mr. Matsuzawa said.

While proving a popular choice in fire-prone farming communities, plasmar has limitless possibilities and has since been used with success in the water bed of oyster farms and with wine crops at leading Australian wineries.

Honda’s FCX Clarity On Show At 2011 IZOD IndyCar Series Opening Race

09 Mar 2011

The Honda FCX Clarity fuel cell-electric vehicle will serve as the pace car for the opening race of the 2011 IZOD IndyCar Series, from 25-27 March.

This is the first-time a hydrogen-powered vehicle will pace an IZOD IndyCar Series race in the United States.

As the pace car for the opening race of the season, the FCX Clarity will lead a competitive field through the challenging 1.8-mile waterfront circuit located in downtown St. Petersburg.

The Honda FCX Clarity is a sleekly styled hydrogen fuel cell-powered sedan currently available on a limited retail basis in Southern California and Japan. The vehicle is a key part of Honda’s efforts to successfully develop, certify and market zero-emissions vehicles.

Propelled by an electric motor that runs on electricity generated in a fuel cell, the FCX Clarity’s only emission is water and its fuel efficiency is three times that of a similar-sized petrol-powered automobile. The FCX Clarity’s performance and acceleration are comparable to a 2.4-litre, 4-cylinder engine with an EPA certified range of 240 miles. The compact and powerful Honda V Flow Fuel Cell Stack allows for unprecedented spaciousness and a futuristically stylish, low-slung design and spacious interior.

The FCX Clarity will perform pace car duties at several races throughout the weekend including the IZOD IndyCar Series, Firestone Indy Lights events and Acura Sports Car Challenge. Additionally, the FCX Clarity will lead the IZOD IndyCar series cars at the annual Festival of States Parade taking place on Thursday, March 24 in downtown St. Petersburg.

The FCX Clarity previously served as the official pace car for the 2008 Indy Japan event held at Twin Ring Motegi in Tochigi, Japan on April 17, 2008.

Additional FCX Clarity Facts

- Customers pay $600 per month for three years to lease the FCX Clarity from Honda, which covers maintenance costs. This lease program is the world’s first large-scale retail initiative for fuel cell electric vehicle technology
- Refueling the FCX Clarity takes less than five minutes
- Hydrogen is a domestically sourced alternative fuel which can be made via electrolysis of water, reformed natural gas or renewable biomethane made from waste

Honda Fuel Cell-Electric Vehicle Firsts

The original FCX became the first EPA- and CARB-certified fuel cell vehicle in July 2002. The FCX was also the world’s first production fuel cell vehicle, introduced to the U.S. and Japan in October 2002. Additional highlights include:

- The FCX was the first fuel cell vehicle to start and operate in sub-freezing temperatures (2003)
- The FCX was the first fuel cell vehicle placed in the hands of an individual customer (July 2005)
- Honda becomes the first auto manufacturer of a dedicated fuel cell vehicle on a production line specifically for hydrogen-powered fuel cell vehicles (2008)
- Honda becomes the first manufacturer to create a fuel cell vehicle dealer network (2008)

Geneva Motor Show Speech, Mr. Ken Keir, Honda Motor Europe Executive Vice President

03 Mar 2011

- Electric drive technology the key to CO₂ reduction
- Honda continues to expand and develop its hybrid technology
- Plug-in hybrid system and EV Concept make European debut
- Honda’s four-part journey to zero emissions outlined

Good afternoon, Ladies and Gentlemen. For many years now, Honda has been working on the electrification of our mobility products.

We brought the EV Plus to market in 1997 – this was our first full electric vehicle. Our earliest hybrid vehicle, the first generation Insight, was launched in 1999 and the name was carried on with the new Insight in 2009. At the last Geneva Motor Show we presented our first ‘sporty’ hybrid, the CR-Z. Here today for 2011, you can see our latest and sixth hybrid model, the Jazz Hybrid.

The Jazz Hybrid is particularly special, as it is based on the existing petrol Jazz, achieving lower CO₂ emissions without compromising any of its much loved features.

Electric drive technology is key to the reduction of CO₂. And at Honda we believe that Hybrid is the best technology for today.

While expanding our hybrid range, we are also further developing our Hybrid technology. We are proud to show you today Honda’s Plug-in hybrid platform, for the first time in Europe.

A Plug-in Hybrid has a larger battery that can be charged up by power from the grid. You can charge your car at home to dramatically extend the all-electric driving range. The major benefit of course is that this will account for an even greater CO₂ reduction. This is the next step in the electrification of our cars.

The next logical step along this transport evolution is a battery electric car, which produces no tailpipe emissions at all. We are proud to present today our Honda EV Concept, for the first time in Europe.

Honda will start selling the Plug-in hybrid and a full Electric Vehicle in Japan and in the USA from 2012 as our next move towards sustainable mobility.

However, Honda’s story of electrification would not be complete without mentioning our ultimate zero emission electric vehicle – the FCX Clarity.

To overcome the range limitation of pure electric cars Honda has developed a fuel cell electric vehicle. The Fuel Cell Stack combines hydrogen with oxygen in the air to generate enough electricity to drive a powerful motor for up to 460km on one tank of fuel.

Honda is keen to reduce the cost and size of our Hydrogen Fuel Cell Stack. It is already a much more powerful and space efficient way to store energy than a battery. FCX Clarity is already leased to customers in Japan and the USA and we have one on our stand here today.

Everyone wants to reduce CO₂ to preserve the environment. As the world’s largest engine manufacturer, Honda is determined to achieve a zero emission mobility society and today I present you with our four-part journey towards sustainable, mobility solutions:

- Expansion of our hybrid range
- Evolution of hybrid with plug-in technology
- Zero Emission battery electric vehicle
- And the ultimate solution for the future, Honda’s hydrogen fuel cell electric vehicle, the FCX Clarity.

You could call it Honda’s Road to Zero Emissions…

Thank you for your attention.

Geneva Motor Show Interview with Mr. Tomohiko Kanawabe, Honda R&D President and Director

03 Mar 2011

On Honda’s R&D Strategy:

“Honda has always been in the forefront of developing technologies which provide a positive contribution to people’s lives and to society as a whole and this will never change.

“So in our R&D activities, Honda will always strive to be a world leader in all manner of technologies which are really useful for mankind. This is nothing new – it was the philosophy of our founder Soichiro Honda – and it will continue to shape the direction of our R&D in the future.”

On how Honda’s sporting/racing heritage be incorporated in future models:

“Motor racing and sports cars have always been an essential part of Honda’s DNA. It’s too early to talk about specific replacements for sporting models such as the Civic Type R, the S2000 and the NSX but you can be sure we are actively involved right now in evaluating and analysing just how our sporting DNA can be incorporated into our future model range.”

On safety:

“Honda has always been a leader in the field of safety technology and we intend to continue to lead in the future. Last year we received a Euro NCAP Advanced award for our CMBS – Collision Mitigation Brake System and of course this is a great honour. But for the future we believe that what we call “intelligent technology” will become more and more important in terms of automobile technology and so we have established the Honda Research Institute near Frankfurt whose specific brief is to develop these fundamental new technologies in collaboration with outside institutions such as Universities. So this is where we are directing our efforts in the field of automobile safety for the future.”

On Honda’s vision for sustainable mobility:

”The whole concept of sustainable mobility is vitally important. In the short term our approach is to improve the efficiency of the internal combustion engine – both petrol and diesel engines – but this is not enough to really talk about sustainable mobility. For that we need to think about renewable energies and also renewable energy carriers such as electricity or hydrogen to ensure that we can provide the most appropriate energy source for different requirements.

“So therefore Honda is also putting a great deal of effort into developing these renewable energy technologies in an environmentally friendly manner. For example, Honda is already producing solar panels so we can produce electricity from solar energy and this energy can then be used to produce hydrogen very efficiently. We are also working on technologies to produce Ethanol as an energy carrier. So our approach is that it’s not just the engine and powertrain that need to be optimised but we also have to think about the energy production side of the equation. When we reach that point, then we can really start talking about sustainable mobility.”

Honda’s Jazz Is Best Value Car In U.S

02 Mar 2011

Honda has done it again, taking out the top honours in Consumer Reports Magazine’s Annual Auto Survey on reliability and value in the U.S.

Honda’s versatile Jazz (called the Fit in the U.S) had the best overall value, regardless of category, according to testers at Consumer Reports.

Honda was also named the best all-round manufacturer for the third year in a row, earning a score of 74 out of 100 points. Its reliability was rated as ‘very good’ with features such as ride, handling, powertrains, controls and crash-test results reported as ‘highs’ for the brand.

According to the annual survey, Honda (which includes the Acura brand) has the best reliability record of any manufacturer. The survey said the Jazz and Accord have been at or near the top of their categories for years.

Consumer Reports tested over 270 vehicles and based its findings on three key areas: the overall road test score taking into account more than 50 tests and evaluations, predicted reliability score that includes reports from 1.3 million subscribers and finally, safety, as tested by the government or insurance industry.

Honda Adds More Value To The Civic Hatch

02 Mar 2011

Honda’s British-built Civic Si hatch now has a new variant, added features and minor styling changes for 2011.

And, for the month of March, the Civic Si has an additional two year/40,000km warranty with five years premium roadside assist.

On the outside, the stylish Civic Si has been given a sportier look, with a Civic Type R inspired mesh grille replacing the clear plastic grille from the previous model. The futuristic and versatile interior now comes with either cloth trim or luxurious leather. In addition, all Civic Si models now receive Bluetooth phone connectivity as standard.

Just like its cousin Jazz, the Civic Si features Honda’s magic seats that allow exceptional utility for bulky, long and tall items. Folding the magic rear seat flat will fit a full-size road bike easily in the cargo area, without the need to remove the wheels.

Powered by a 1.8 litre SOHC i-VTEC engine and producing 103kW and 174Nm, the Civic Si sips as little as 5.7 litres per 100km (extra urban), using 91 RON unleaded fuel.

Standard features include:

- A six-speed manual transmission or optional five-speed automatic with Grade Logic Control
- Four wheel disc brakes with four-channel ABS, EBD and Brake-Assist
- Electric Power Steering
- Cruise control
- Advanced Compatibility Engineering (ACE) body structure
- Duel front, side and full length curtain airbags
- Vehicles Stability Assist (VSA) with Traction Control
- Seatbelt reminders for all passengers
- MacPherson strut front and torsion beam rear suspension
- Magic seats
- Multi-information display
- Climate controlled glovebox
- Security alarm
- Dual exhaust
- Auto on/off headlights with beam height adjustment
- Rain sensing two-speed variable intermittent front wipers
- Auto up/down driver and front passenger windows
- Dual zone climate control air conditioning with rear passenger vents
- Six speaker stereo with CD player, UBS and auxiliary jack and iPod and MP3 compatibility
- 17 inch five-spoke alloy wheels with 225/45 R17 tyres
- Rear parking sensors
- Fog lights
- Deflation warning system

The Civic Si leather trim variant also comes with heated front seats and a leather wrapped steering wheel.

Exterior colours

Alabaster Silver Metallic

Crystal Black Metallic

Urban Titanium Metallic

Milano Red

Warranty

- 3 years/100,00km

Honda At The Geneva Motor Show

02 Mar 2011

European Debut of Honda EV Concept and Plug-in Hybrid Platform
Honda has brought the all-new Honda EV Concept electric vehicle and the platform for a midsize plug-in hybrid vehicle to the Geneva Motorshow. The concepts are displayed as part of Honda’s “Road to Zero Emissions”, showing the current technology of hybrids alongside near future technology of plug-in vehicles and the ultimate goal of the fuel cell electric vehicles, like the FCX Clarity.

Both vehicles are integral to the Honda Electric Mobility Network, the company’s comprehensive approach to reducing CO₂ emissions through innovative products, energy-management and energy-production technologies.

The Honda EV Concept hints strongly at the direction and styling for Honda's upcoming production battery electric vehicle, which will be introduced to the U.S. and Japan in 2012. The all-new plug-in hybrid platform showcases Honda’s next-generation, two-motor hybrid technology set to debut in 2012.

“Honda’s long history with electromotive technologies has enabled us to understand customer requirements,” said Takanobu Ito, Honda Motor Co., Ltd. President and CEO. “In Honda’s view, an electric vehicle must offer great utility and be fun to drive. Honda EV Concept’s urban commuting capability will be a perfect addition to the full-function mobility of the plug-in hybrid and FCX Clarity fuel cell electric vehicle.”

Honda EV Concept
The Honda EV Concept is designed to meet the daily driving needs of the average metropolitan commuter and utilises the same 5-passenger layout found in the popular Fit hatchback (known as Jazz in Australia).

When the Honda EV Concept production model is introduced, it will be powered by a lithium-ion battery and coaxial electric motor. The high-density motor, derived from the FCX Clarity fuel cell electric vehicle, delivers excellent efficiency and power while remaining quiet at high speeds. The Honda EV Concept will have a top speed of 144 km/h.

The Honda EV Concept will achieve an estimated 160 km driving range per charge using the US EPA LA4* city cycle (112 km when applying EPA’s adjustment factor). Driving range can be maximised by use of an innovative 3-mode electric drive system, adapted from the 2011 Honda CR-Z sporty hybrid.

The system allows the driver to select between ECON, NORMAL and SPORT to instantly and seamlessly change the driving experience to maximise efficiency or improve acceleration.

The 3-mode electric drive system uses the same principle as the 3-mode drive system in the CR-Z hybrid, which allows drivers to optimise the vehicle for their preferences or traffic conditions. While in ECON mode, practical driving range can increase by as much as 17 percent, compared to driving in NORMAL mode, and up to 25 percent compared to driving in SPORT mode. Acceleration improves significantly when in Sport mode, generating performance similar to a vehicle equipped with a 2.0 litre petrol engine.

In addition to the 3-mode E-Drive system, the Honda EV Concept will include several interactive coaching systems to assist the driver in maximising battery range.

A special meter display advises the driver when to shut off air conditioning and other accessories to conserve battery power.

To help the driver manage the electric vehicle ownership experience, the Honda EV Concept will have a standard connectivity system that allows the driver to stay connected through a smartphone and personal computer, or the Honda-exclusive interactive remote, while away from the vehicle. The pocket-friendly, interactive remote provides connectivity to the vehicle without the need for an internet connection or mobile phone signal.

Through the connectivity system, drivers will be able to remotely view the vehicle’s state of charge, initiate charging and activate the air conditioning, even while connected to the grid, to reduce the drain on the battery at start-up. The mobile application and website also offers the ability to set charging notifications and alerts to optimise utility rates and provides 24-hour roadside assistance, along with a public charging station locator. The Honda EV Concept will come equipped with a standard Honda Satellite Linked Navigation System™ that includes a public charging-station locator capability.

The Honda EV Concept is designed to be easy and convenient to charge. Battery recharging can be accomplished in less than 12 hours when using a conventional 120-volt outlet, and less than six hours when using a 240-volt outlet.

The Honda EV Concept displayed at Geneva features an exclusive Deep Clear Blue Pearl exterior colour and distinctive five-spoke aluminium-alloy wheels with blue inserts. The Concept has unique LED headlights, a chrome front fascia, aerodynamic bumper, clear LED taillights and EV decals. Inside, the Honda EV Concept is outfitted in an eco-friendly grey bio-fabric on the seating surfaces.

Displayed alongside the Honda EV Concept at the show is a prototype Honda charging stand. To begin charging, the driver swipes a card in front of the screen and then connects the charger to the vehicle. The Honda charging stand provides a glimpse at the future of an electric-charging infrastructure that is easy to use and intuitive for consumers.

Honda Plug-in Hybrid
Honda also unveiled a plug-in hybrid platform, which showcases Honda’s next-generation two-motor hybrid system. Integrated into a mid-size sedan platform, the plug-in hybrid is designed to be compatible with daily driving habits, allowing for short, frequent trips in all-electric mode, while providing long-distance driving capability when needed. The Honda two-motor system continuously moves through three different modes to maximise driving efficiency: all-electric, petrol-electric and a unique, engine direct-drive mode. The plug-in hybrid also uses regenerative braking to charge the battery.

In all-electric mode, the vehicle uses a 6kWh lithium-ion battery and a powerful 120 kW electric motor. The all-electric mode achieves a range of approximately 16-24 km in city driving and a top speed of 100 km/h. Fully recharging the battery will take 2 to 2.5 hours using a 120-volt outlet and 1 to 1.5 hours using a 240-volt outlet.

The vehicle can also run in a petrol-electric hybrid mode, the platform features a fuel-efficient 2.0 litre, i-VTEC inline 4-cylinder, Atkinson cycle engine, paired with an Electric Continuously Variable Transmission (E-CVT). An onboard generator adds to the battery powering the electric motor.

For more efficient high-speed cruising, the vehicle can engage in a direct-drive mode, in which only the engine drives the front wheels.

Advanced Technology Demonstration Program
Honda will launch an Advanced Technology Demonstration Program in the USA this year to provide real-world testing of its new vehicles, as well as research into customer behaviour and usability, public charging infrastructure planning and sustainability initiatives. Partners in the program will include Stanford University, City of Torrance, Calif. and Google, Inc.

Honda Electric Mobility Network and Energy Management
Together, the Honda FCX Clarity fuel cell electric vehicle, the Honda EV Concept and the future plug-in hybrid vehicle, are a part of the company’s comprehensive approach to reducing CO₂ emissions. Honda is unique in its efforts to create both environmentally-responsible products and the renewable energy solutions to power them. Honda is currently producing and marketing thin-film solar panels in Japan and an installation has recently been completed at three sites including the Honda Akademie in Erlensee, Germany, the Honda UK Manufacturing plant in Swindon, U.K and the Honda Nordic head office in Malmö, Sweden.

Honda is also using innovative ways to produce and distribute energy through sustainable methods, such as using solar power to produce hydrogen fuel from water. Additionally, Honda is developing home energy-management systems that utilise micro-cogeneration technology and solar cell modules to power and heat homes as well as charge electric vehicles. The Honda Electric Mobility Network joins clean vehicle technology, renewable energy production and energy management solutions for the benefit of customers and society.

FCX Clarity
The FCX Clarity is displayed alongside the two concept vehicles demonstrating its position as the ultimate solution to zero emissions mobility. The world’s first production fuel cell electric vehicle has been available to lease in the US and Japan since 2008 and has been delivered to customers including, actress, Jamie Lee Curtis and ice hockey player, Scott Niedermayer.

The FCX Clarity is fundamentally an electric vehicle, with a hydrogen fuel cell stack providing the electricity from a reaction between hydrogen and atmospheric oxygen. This reaction has only one emission, utterly pure water (H₂O) in the form of vapour. The FCX Clarity can be refuelled from empty to full in less than four minutes, just like a fossil fuel car, and has a range of 460 km. The FCX Clarity has ample space for four full-size adults plus luggage and combines this with a whisper quiet, 160 km/h top speed.

Honda’s fuel cell electric vehicle shows that a vehicle with no harmful emissions can be practical, comfortable and fun to drive.

In 2010 the FCX Clarity has been all over Europe to demonstrate the potential of fuel cell electric technology to politicians, key decision makers and infrastructure projects. Demonstrations this year have included a visit to a European Youth Parliament event and the World Hydrogen Energy Conference in Essen.

For further details, specifications, video and high-resolution photos, please visit www.hondazeroemissions.eu

Honda Environmental Leadership
The Honda EV Concept and a plug-in hybrid sedan will be introduced to the U.S. and Japan in 2012, joining Honda’s diverse line-up of environmentally-responsible vehicles, which include the FCX Clarity fuel cell electric vehicle, the Civic GX compressed natural gas-powered sedan (U.S. only) and four distinct petrol-electric hybrid models: Civic Hybrid (US only); CR-Z sporty hybrid; Insight hybrid and Jazz Hybrid (Japan and Europe only).

*The EPA LA4 test mode is the standard US government testing mode for electric vehicles and what most automakers use for comparison purposes. Calculations under New European Drive Cycle conditions are not currently available.

Honda Recognises Dealerships of Excellence

01 Mar 2011

The inaugural Honda Dealer Excellence Awards has named fourteen Honda Dealerships on its honour roll at an award ceremony held at Melbourne’s Intercontinental Hotel in the iconic Rialto building.

Every Honda Dealership around Australia is eligible to win an Excellence award, which replaces the previous State-based Dealer of the Year award established over a decade ago.

The new national program recognises and rewards all-round excellence in Dealership professionalism and performance across all business areas – sales, service and parts. Designed to encourage all Dealers to strive for excellence, Dealerships are placed into one of four groups based on sales targets.

Dealers have the opportunity to win an Excellence award each year if they meet the criteria and finish in the top five of their respective group.

Honda Australia’s Managing Director and CEO, Mr. Satoshi Matsuzawa presented the awards with General Manager Sales and Marketing, Mr. Stephen Collins.

Mr. Matsuzawa commented: “The Honda Dealerships who received Excellence awards have shown dedication and loyalty to their customers and to the Honda brand. I am proud of their hard work and commitment to providing outstanding customer satisfaction in both sales and service.

“I congratulate each Dealer on behalf of Honda Australia and the Dealer network,” Mr. Matsuzawa said.

Winning Dealer Principals and their partners attended the awards ceremony and a private dinner with Honda Australia senior management.

Winners of the 2010 Honda Dealer Excellence Awards

Astoria Honda – VIC

Burswood Honda – WA

John Blair Honda – VIC

Yarra Honda – VIC

Prestige Honda – WA

Torque Honda – QLD

New World Honda – VIC

Dave Potter Honda – SA

Ringwood Honda – VIC

Rolfe Honda – ACT

Greg Crick Honda – TAS

Peninsula Honda – VIC

Ireland Honda – NSW

Autosynergy – VIC

The Honda Foundation Moves Huntington's WA With New Wheels

23 Feb 2011

The Honda Foundation and Perth’s Honda North, have donated specialised wheelchairs to Huntington’s WA, aiding the charity’s mission for a better quality of life for people with Huntington’s Disease in Western Australia.

The wheelchairs will be on loan to clients and can be adapted for each individual’s needs. Advanced Huntington’s Disease will restrict a person’s ability to walk and talk and may cause enormous discomfort when performing the simplest of tasks, such as eating.

Mr. Lindsay Smalley, Chairman of The Honda Foundation, said not-for-profit groups such as Huntington’s WA deserve assistance from The Honda Foundation. “The tireless support these organisations offer to sufferers and their families is to be congratulated,” Mr. Smalley said.

Dee Sidhu, CEO of Huntington’s WA said; “Huntington’s Disease leads to progressively deteriorating muscle co-ordination and cognitive ability, resulting in significant impairment. Simple tasks become challenging and extremely frustrating.

“Huntington’s Disease, a neurodegenerative inherited disease, is debilitating for sufferers and extremely distressing for family members and carers. Improved equipment, such as the new wheelchair, enables an improved quality of life,” Ms. Sidhu said.

Paul Gardner, Dealer Principal at Honda North, said that Huntington’s WA is a worthy benefactor of The Honda Foundation’s support and an organisation that greatly humbles the Honda North team.

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

Natural Gas Powered Honda Civic Is America’s ‘Greenest’ Vehicle For Eighth Time

21 Feb 2011

American Honda’s natural gas-powered Civic GX has earned the title of America’s greenest vehicle for the eighth time according to the American Council for an Energy-Efficient Economy (ACEEE).

Five Honda vehicles earned recognition from the annual Green Book^® Online ranking of environmentally responsible vehicles. This is the 11th year in a row that a Honda vehicle has received the number one ranking and the 13th straight year that multiple Honda vehicles have been named in the top 12.

The near-zero emissions natural gas-powered Civic GX ranked first, with the Civic Hybrid and Insight also included of the list of ACEEE’s 12 most environmentally responsible vehicles available to the public. The CR-Z Sport Hybrid and Odyssey minivan (neither vehicle is currently available in Australia) were also named as the ‘greenest vehicles’ within their respective classes.

“The highest level of recognition from ACEEE further illustrates Honda’s long standing commitment to developing vehicles that feature both outstanding fuel economy and low emissions,” said John Mendel, executive vice president of American Honda. “Honda is honored to have its vehicles recognised as among the ‘greenest’ by an organisation dedicated exclusively to environmental efficiency and sustainability.”

The ACEEE ranking system uses a singular measure that incorporates fuel economy and health-related pollution impacts plus global warming and up-stream emissions. All vehicles are analysed and given a ‘Green Score’ which is used to rank a vehicle’s total environmental performance, including a list of the 12 ‘greenest’ and 12 ‘meanest’ vehicles along with a ranking of greenest vehicles by segment.

The Civic GX is the only OEM-built, dedicated CNG passenger car assembled in America and the only vehicle certified by the EPA to meet both Federal Tier 2 Bin 2 and Inherently Low Emission Vehicle (ILEV) zero evaporative emission certification standards.

American Honda recently announced the expansion of Civic GX retail sales. The increased availability of the Civic GX helps bring inherently clean-burning natural gas technology to an even broader audience while also supporting diversity in transportation energy resources.

Honda has a long history of environmental innovation, including the retail introduction of America’s first hybrid – the Honda Insight (1999) – delivery of the first fuel cell electric vehicle in the U.S., the FCX (2002) and the first petrol-powered vehicles in the hands of consumers to meet stricter emissions standards, including:

- The first petrol Low Emissions Vehicle (LEV), the 1996 Honda Civic
- The first petrol Ultra-Low Emissions Vehicle (ULEV), the 1998 Honda Accord
- The first petrol Super Ultra-Low Emissions Vehicle (SULEV), the 2000 Honda Accord
- The first vehicle to quality as an Advanced Technology Partial-Zero Emissions Vehicle (AT-PZEV), the 2001 Civic Natural Gas vehicle

*ACEEE’s Green Book^® Online* — GREENEST VEHICLES OF 2011
Make and Model	Specifications	Emission Standard ^a	Fuel Econ. City	Fuel Econ. Highway	Green Score
Honda Civic GX ^b	1.8L 4, auto [CNG]	PZEV / Bin 2	24	36	54
Nissan Leaf	Elec. (Li-ion bat.)	ZEV	3.15 ^c	2.72^c	54
Smart Fortwo Cabriolet/Coupe^d	1.0L 3, manual [P]	ULEV II / Bin 5	33	41	53
Toyota Prius	2.0L 4, auto CVT	PZEV / Bin 3	51	48	52
Honda Civic Hybrid	1.3L 4, auto	SULEV / Bin 2	40	43	51
Honda Insight	1.3L 4, auto CVT	Bin 3	40	43	50
Ford Fiesta SFE	1.6L 4, manual	Bin 4	29	40	50
Chevrolet Cruze Eco	1.4L 4, manual	Bin 4	28	42	49
Hyundai Elantra	1.8L 4, manual	ULEV II / Bin 5	29	40	49
Mini Cooper	1.6L 4, manual [P]	ULEV II / Bin 5	29	37	49
Toyota Yaris	1.5L 4, manual	ULEV II / Bin 5	29	36	49
Mazda 2	1.5L 4, manual	ULEV II / Bin 5	29	35	48
Chevrolet Volt	1.0L 4, auto [P] Electric (Li-ion batt.)	PZEV PZEV	35 2.81^c	40 2.76^c	48

About the American Council for an Energy-Efficiency Economy (ACEEE)

The American Council for an Energy-Efficient Economy is an independent, non-profit research group dedicated to advancing energy efficiency as a means of promoting economic prosperity, energy security and environmental protection.

[CNG] denotes compressed natural gas fuel.
[P] denotes premium gasoline
^a A listing with two emission standards (e.g., Tier 2 bin 2 / PZEV) denotes a single vehicle carrying both a federal and a California emission certification. Green Scores for such listings reflect the cleaner of the two certifications.
^b Compressed natural gas (CNG) vehicle fuel economy is given in gasoline-equivalent miles per gallon.

^c Electric vehicle fuel economy is given in miles per kilowatt-hour

^dThe Smart Fortwo Electric Drive scores 60, but is not eligible for the Greenest list due to low sales volume. Only 250 units of the 2011 Smart Fortwo EV will be available on a trial basis in the U.S.

*Using domestically and globally sourced parts

Honda’s Newest Dealership Opens Its Doors

17 Feb 2011

Honda’s newest state-of-the-art dealership has opened its doors in Bundoora, Victoria.

Northway Honda is within walking distance to University Hill, Bundoora’s newest residential and commercial hub and will service the outer areas of Melbourne’s north.

The Dealership represents a significant investment in Melbourne’s northern growth corridor of around $11 million. The purpose-built facility houses a showroom and workshop under the one roof.

Northway Honda’s General Manager, Mr. Martin Luby explains the idea behind the dealership’s unique design. “The design was off the page, delivering a roofline which emulates the spoiler of a car, the interior with a glass ceiling fifty metres wide and a hydraulic lift for cars displayed on the second level of the building,” Mr. Luby said.

The hydraulic lift is the centrepiece of the dealership. Located in the middle of the showroom floor, the lift ascends from ground level, delivering cars up through the showroom with dramatic effect. Once at the first storey, cars are then driven into position around the half-moon display area.

“That’s nothing compared to the ingenious floor plan incorporating two stories of display space, an eleven bay service centre, spare parts centre and pre-owned cars all located around a central hub lounge – now that’s easy!” Mr. Luby said.

With a team of twenty, the dealership will provide the highest level of sales and customer service.

“The collective motor industry knowledge and expertise under the one roof makes us a primary source of information and a ‘one-stop-shop’ for Honda customers,” Mr. Luby said.

The project has taken two years to come to fruition, with Masbuild project-managing the 7,700 square meter space on Plenty Road in Bundoora. The design takes advantage of the prominent location and size of the land. It also includes a strong environmental element, involving a 70,000 litre water tank, recycling management of oil products and other waste and double-glazed glass on the entire building, including the roof, to help reduce energy consumption.

The dealership will house sixty new and fifty used cars, an express service centre, a Honda spare parts facility, a VIP customer lounge area with beverage amenities, meeting pods, plasma screens, free Wi-Fi and plenty of customer car parking. All this ensures every need of the customer is met.

The Honda Foundation Keeps Uniting Care Casino Transport Moving

17 Feb 2011

The Honda Foundation, together with Ireland Honda of Lismore in New South Wales, has donated $2,500 towards the Uniting Care Casino Transport Team.

A group of volunteers, the Uniting Care Team transport up to 60 patients a week, to and from medical appointments. The service aims to assist people that either can’t afford, or are unable, to get themselves to and from medical treatment, ensuring that everyone has equal access to quality medical care.

The Honda Foundation has assisted the organisation to purchase identifying magnets for its vehicles, as well as extended training for volunteers to assist clients in and out of cars as well as accidental counselling.

Chairman of The Honda Foundation, Mr. Lindsay Smalley said the Uniting Care Casino Transport Team was an important part of the local community. “Community based initiatives are paramount in townships such as Lismore and well worth The Honda Foundation’s support.”

Coordinator of the initiative, Shirley Smith, said many volunteers become a lifeline for patients travelling to and from appointments as well as a much needed sounding board.

“Quite often, our volunteers are the first people patients speak to about their appointment, their concerns, fears or shock. Volunteers sometimes become accidental counsellors in their relationships with patients and it is important that the volunteers best know how to serve them in a reassuring and positive way,” Ms. Smith said.

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

The Honda Foundation Fills The Dress-up Box For Kids Camps

14 Feb 2011

The Honda Foundation and Burswood Honda in Perth have donated $4,890 to Kids Camps for new supplies of equipment and toys.

Kids Camps, a community volunteer organisation, run 22 annual camps for children with intellectual disabilities, offering meaningful experiences to enhance their social skills, learning capacity and assist in overcoming personal obstacles. Most importantly, the camps are fun and offer welcome respite for families.

Chairman of The Honda Foundation, Mr. Lindsay Smalley, congratulated Kids Camps on 29 years of service to the community of Western Australia.

“Kids Camps are an integral part of the community, offering disabled children the opportunity to interact with one another, providing memories that last a lifetime. It also gives parents and families much-needed rest from their care responsibilities,” Mr. Smalley said.

Funds from The Honda Foundation and Burswood Honda have enabled the purchase of new sports equipment, stereo and tactile toys for non-verbal children.

Kids Camps Executive Officer Sian Lambert was thankful for the donation. “The donation from The Honda Foundation and Burswood Honda has helped us replenish our tired equipment. The children especially love to play dress-ups. We have some real theatrics amongst the children and the old dress-ups had become worn and washed-out. It’s a real equaliser for the children. Everyone can play.”

Developed to fulfill a need for a trustworthy respite service for parents of children with differing intellectual disabilities, the camps cater for children between six and 18 years of age.

Mr. Bob Peters, Managing Director and Dealer Principal at Burswood Honda, commended the tireless work of organisations like Kids Camps.

“Facilitating the camps, which offer 260 spots to children annually, requires commitment from 150 volunteers, a key component in the community-minded and nurturing aspect of Kids Camps.

“Burswood Honda is committed to the local community and is proud to support The Honda Foundation’s work in ensuring community needs are met,” Mr. Peters said.

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

Honda’s Future Stars To Shine at Geneva

11 Feb 2011

The all-new Honda EV Concept electric vehicle will be displayed in Geneva, alongside a platform for mid size plug-in hybrid vehicles.

The concepts will be shown as part of Honda’s “Road to Zero Emissions”, illustrating the current technology of hybrids alongside the near-future technology of plug-in vehicles and the ultimate goal of Fuel Cell Electric Vehicles, like Honda’s FCX Clarity.

Both vehicles are integral to the Honda Electric Mobility Network, the company’s comprehensive approach to reducing CO₂ emissions through innovative products, energy-management and energy-production technologies.

The Honda EV Concept hints strongly at the direction and styling for Honda’s upcoming production battery electric vehicle, the Fit (Jazz in Australia) EV, which will be introduced to the U.S. and Japan in 2012. The all-new plug-in hybrid platform showcases Honda’s next-generation, two-motor hybrid technology set to debut in 2012.

Honda EV Concept
The EV Concept is designed to meet the daily driving needs of the average metropolitan commuter and utilises the same five-passenger layout found in the popular Fit hatchback.

The Honda EV Concept will achieve an estimated 160 km driving range per charge using the US EPA LA4* city cycle . Driving range can be maximised by use of an innovative 3-mode electric drive system, adapted from the 2011 Honda CR-Z sporty hybrid. In addition to this, the Honda EV Concept will include several interactive coaching systems to assist the driver in maximising battery range.

Alongside the Honda EV Concept will be a prototype Honda charging stand, providing a glimpse at the future of an electric-charging infrastructure that is easy to use and intuitive for consumers.

Honda Plug-in Hybrid
Honda will also unveil a plug-in hybrid platform, which showcases Honda’s next-generation two-motor hybrid system. Integrated into a mid-size sedan platform, the plug-in hybrid is designed to be compatible with daily driving habits, allowing for short, frequent trips in all-electric mode, while providing long-distance driving capability when needed.

The Honda two-motor system continuously moves through three different modes to maximise driving efficiency: all-electric, petrol-electric and an engine direct-drive mode. The plug-in hybrid also uses regenerative braking to charge the battery.

FCX Clarity

The FCX Clarity will be displayed alongside the two concept vehicles demonstrating its position as the ultimate solution to zero emissions mobility. The world’s first production fuel cell electric vehicle has been available to lease in the US and Japan since 2008.

Honda Range at Geneva Motor Show 2011

Jazz

The Geneva Motor Show will be the European motor show debut of the revised Honda Jazz and marks the return of a CVT automatic transmission to the endlessly flexible B-segment hatchback.

Jazz Hybrid

The Jazz Hybrid will go on sale in March 2011 in many markets and will be shown in full production specification, further demonstrating Honda’s continuing commitment to petrol-electric hybrid technology.

Accord Euro

The revised Honda Accord Euro sedan and Tourer models will make their debut at the show. Both cars receive a host of changes including enhanced styling, emissions, ride and handling.

Insight

The 2011 Honda Insight will feature a revised interior. The car also features revised suspension components and settings, specification changes and two new exterior colours.

CR-Z

The world’s first 6-speed manual hybrid coupe, the Honda CR-Z will grace the stand at the Geneva Motor Show.

CR-V

Joining the Accord in the safety zone of the Geneva Motor Show stand is the CR-V equipped with the Euro NCAP award-winning Collision Mitigation Brake System, the Honda-developed autonomous emergency braking system.

Accord V6 Engine Powers Le Mans and ALMS Challengers

04 Feb 2011

SANTA CLARITA, California – Honda Performance Development (HPD) has embarked on an extensive test program of its new 2.8 litre V6 engine, in preparation for next month’s 12 Hours of Sebring and the upcoming prototype racing seasons in Europe and North America.

Based on Honda’s global V6 engine found in the Accord, Odyssey and other Honda/Acura models, the race version of this engine is the result of a joint effort between HPD and Honda R&D Americas, Inc. (HRA).

Over the last twelve months, design and development engineers from HRA’s Raymond, Ohio R&D Centre have worked with HPD race engineers to create a powerful racing engine that meets the new, lower price targets for LMP2 as set by the rule-making body for sports-prototype competition, the Automobile Club l’Ouest (ACO). Dyno testing of the first prototype engines began in the middle of last year with the first track test held in November at the Carolina Motorsports Park.

In January, Highcroft Racing, with drivers Marino Franchitti and Simon Pagenaud, wrapped up a series of on-track tests of the new engine (HR28TT) at the Motor Sports Ranch, Houston.

The two-day test at MSR followed previous multi-day tests in November and December at Carolina Motorsports Park. In addition to meeting the performance goals set by HPD, track testing also confirmed the reliability of the twin-turbo V6, with the same engine completing a total of 2,163 miles over the three tests.

“This new V6 twin turbo from HPD is quite amazing,” Pagenaud said. “I’ve been part of its evolution since the first test and not only does it cover miles and miles but also, the HPD engineers have found more torque and power at each test. This definitely is going to be a serious weapon in LMP2.”

Franchitti echoed his teammate. “The Highcroft team did a first-class job of installation of the new engine and HPD has produced a package with great drivability that is improving with every run we make.”

The 2010 season was the most ambitious and successful for Honda Performance Development (HPD) since the company entered the sports-prototype arena in 2007. They won championships in both the Le Mans Series and American Le Mans Series, achieved victory in the LMP2 class at the 24 Hours of Le Mans and enjoyed multiple race wins in both ALMS and LMS competition, making 2010 a memorable year for the racing arm of American Honda and the final season for HPD’s LM V8 as an LMP2 racing engine.

Multiple teams will utilise the new HPD engine in 2011, including Level 5 Motorsports, which has announced a multi-car ALMS effort. Le Mans Series class champion RML Racing is expected to defend its LMP2 crown with HPD power, along with Strakka Racing, winner of three races in 2011, including the LMP2 class at Le Mans and an overall victory at the Hungaroring.

“Last year was incredible for HPD in sports-prototype competition,” said Steve Eriksen, HPD

assistant vice president. “But 2011 is a new season, with new challenges and goals. With our ambitious and successful test program for the HR28TT engine, we feel prepared for the season ahead.”

Since 2007, HPD has provided engines to prototype-class teams in the American Le Mans Series and scored numerous victories, beginning with an LMP2 class win in HPD’s inaugural ALMS race at Sebring in 2007. HPD was the first manufacturer to score ALMS class wins in both LMP1 and LMP2 on the same weekend with its wins at St. Petersburg in 2009.

HPD won both the LMP1 and LMP2 Manufacturers’ Championships in 2009 under the Acura banner, becoming the first ALMS manufacturer to do so. In 2010, HPD claimed the combined LMP class championships for engine manufacturers and chassis constructors.

For the second consecutive year, HPD also clinched the 2010 Michelin Green X Challenge environmental award for prototypes.

In LMS competition, RML and Strakka finished 1-2 in the Le Mans Series’ LMP2 category, combining for four class wins during the five-race season. Strakka also claimed LMP2 honours at the 24 Hours of Le Mans in June, finished fifth overall and established a new LMP2 record for distance covered in the endurance racing classic, in HPD’s first appearance at the famed event.

Honda Performance Development (HPD) is the Honda racing company within North America. Founded in 1993, and located in Santa Clarita, California, HPD is the technical operations centre for high-performance Honda racing cars and engines.

HPD is the single engine supplier to the IZOD IndyCar Series and also administers the Honda Racing Line to provide racing enthusiasts and professionals with dependable racing products and support from entry level to pinnacle forms of motorsports.

Honda and Gilmore support AGF Parra Pedal

01 Feb 2011

Honda Dream Team leader and Commonwealth Games cycling gold medallist, Rochelle Gilmore is supporting the Amy Gillett Foundation’s Parra Pedal event on Western Sydney’s cycle-ways on Sunday, 13 February 2011.

Gilmore said the event was an excellent opportunity to introduce new riders to cycling and a chance for more experienced cyclists to join a mass participation ride with others at their level.

“The Parra Pedal event is a great way to get active and discover Western Sydney’s cycleways with family and friends,” Gilmore said. “Cycling is great exercise, fun and social and it provides a low-emission transport alternative.”

Honda announced its sponsorship of the Amy Gillett Foundation late last year as part of its ongoing support for cycling and road safety.

“Honda is strongly involved in cycling, both at a professional level with the Honda Dream Team and at a grassroots level with events like the Amy Gillett Foundation’s Parra Pedal.

“Since becoming a major sponsor of the Amy Gillett Foundation in November last year, Honda has provided support for the Share the Road Tour in NSW, Amy’s Ride Geelong and Amy’s Ride Hobart,” Gilmore said.

The Amy Gillett Foundation was formed to reduce the incidence of death and injury caused by the interaction of cyclists and motorists on the road.

“We have seen far too many times in recent weeks the tragedies that can occur when cyclists and motorists don’t share the road safely.

“Being a professional road cyclist I am acutely aware of the dangers inherent in my sport, and I also recognise the need for shared respect and awareness among motorists and cyclists.

“As I think will be demonstrated through high participation levels in the Parra Pedal, more and more people are taking up cycling and it is up to all of us to take responsibility for reducing the unacceptable number of cycling related deaths and injuries on our roads,” Gilmore said.

Participants in the Parra Pedal will have a choice of three circuits, which start and finish with a festival at Parramatta Park, Park Avenue, Parramatta. The 55km ride commences at 7:30am, followed by the 30km circuit at 8:00am and the 20km circuit which starts at 8:30am.

Riders at all levels will be invited to recharge their tired muscles with a rub-down in the Honda tent. Other entertainment will include live music, a jumping castle and international cuisine.

For further details including registration information, please visit www.parrapedal.com.au

Honda Revises Green Purchasing Guidelines

31 Jan 2011

Honda Motor Co. has revised its green purchasing guidelines, extending their application to suppliers around the world.

The new guidelines allow Honda to track and reduce its environmental footprint and that of its suppliers.

Formulated in 2001 for Japan, the revised guidelines apply to all Honda parts and materials suppliers globally, to improve business practices throughout the supply chain beyond primary suppliers.

In Australia, Honda complies with ISO 14001 certifications and conducts regular environmental audits and assessments of compliance. In addition, Honda Australia has implemented a number of recycling and waste management initiatives at its head office site in Tullamarine.

Many day-to-day office products are recycled. At the end of 2010, 32.5 tonne of timber pallets collected from the national parts warehouse were recycled into garden-grade mulch for use in children’s playgrounds, schools, council gardens and freeway verges. In addition, 200 obsolete phone handsets and equipment totalling 186 kilograms were disposed of through MRI Australia along with 12 kilograms of alkaline batteries and 28 kilograms of florescent tubes.

Recently, a barcode system was introduced in Honda Australia’s national parts warehouse to eliminate the use of paper for invoicing and picking of parts. This will save over 700,000 pieces of paper annually.

Since 2009, Honda Australia has also participated in a number of initiatives in its advertising to reduce its environmental footprint. Honda and Adshel have partnered to recycle outdoor advertising backlit poster skins into compost bins, milk crates and worm farms. In addition, all Honda brochures are printed on 9lives stock, made up of 80% post consumer fibre and 20% totally chlorine-free pulp (FSC certified mixed source paper which ensures that all virgin pulp is derived from well managed forests and is manufactured by an ISO 14001 certified mill).

Environmental conservation activities have been a top priority for Honda Motor Co. and extend to areas such as purchasing, production, administration, logistics, sales and recycling.

Honda is also active in corporate responsibility to customers and society and continues its efforts to deliver products with the smallest environmental footprint to customers around the world.

The Honda Foundation Powers Landscaping of Rescue Helicopter Base

31 Jan 2011

The Honda Foundation and Tamworth’s Woodley Honda have donated more than $4,000 worth of Honda power products to the Westpac Rescue Helicopter Service.

The equipment will assist with the establishment and maintenance of the grounds around the new Tamworth helicopter base, which houses on-site accommodation for medical staff together with a new hangar and engineering facilities, allowing for improved emergency response times.

The Honda products have already been put to work, with the rescue team of pilots, crew and volunteers assisting in landscaping the new base and hanger facility.

Chairman of The Honda Foundation, Mr. Lindsay Smalley commended the Westpac Rescue Helicopter Service for its ongoing assistance to rural communities of New South Wales.

“Rescue helicopters are a necessity in regional Australia. The Honda Foundation is proud to assist the Tamworth base improve its ability to deliver services across the New England and North West Region,” Mr. Smalley said.

The Westpac Rescue Helicopter Service offers transportation for patients in remote areas who require specialist treatment that can’t be achieved in the local area and transports doctors and paramedics to accident scenes in times of emergency.

In large scale emergencies, the service is also used as a water bomber in bushfires, during flood evacuations and for food drops. In the event an air or sea craft goes missing, the helicopter service aids search teams.

Michelle Simpson, Community Liaison Officer Tamworth, said the team was excited to receive the Honda products to landscape the new base, almost as excited about the new base itself.

“We never charge for our services, so donations are always central to the financial stability of our service,” Mrs. Simpson said.

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

American Honda Premieres ‘The Undying Dream’ At Sundance

24 Jan 2011

As part of the Dream The Impossible Documentary Series, American Honda debuted its eighth short-film documentary, The Undying Dream at the Sundance Film Festival.

American Honda’s 844,000 Facebook fans, as well as its YouTube channel viewers, also had a sneak peek of The Undying Dream.

“The Undying Dream is about finding your unique strengths and talents and having the passion and resilience to commit to your calling,” said Barbara Ponce, manager of corporate advertising for American Honda. “The Sundance Film Festival is the ideal venue to present Honda’s new film, as the Sundance Institute and Honda both encourage an independent spirit, taking risks to bring forth bold ideas, and realising the power of your own dreams in the process.”

Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, The Undying Dream brings to life a Honda corporate principle — the challenging spirit. This spirit is demonstrated in Honda’s quest to pursue and achieve impossible dreams, which has led to the creation of innovative products that enhance human mobility and advance environmental consciousness.

“For our newest film, The Undying Dream, we had the opportunity to interview some truly amazing and inspirational people — Laird Hamilton, professional surfer; Ashley Fiolek, pro Motocross racer; Jeremy McGrath, Supercross champion; Takanobu Ito, president and CEO, Honda Motor Co., Ltd., and other Honda associates — who discuss their passion for achieving their dreams while realising there’s always a new goal coming up right behind it,” said writer and producer Todd Carey at RPA, Honda’s longstanding advertising agency of record.

The Undying Dream will screen at the Honda Power of Dreams Experience, an interactive venue showcasing unique Honda products highlighting innovation, environmental leadership and advanced technology. In the exhibit, Honda will conduct demonstrations of the world’s most advanced humanoid robot, ASIMO, as well as display some of the company’s innovative products, such as the Honda FCX Clarity, a cutaway of the Honda CR-Z Sport Hybrid, a 12-foot scale model of the HondaJet and Honda motorcycle products, including an interactive motorcycle rider safety and training simulator.

Beyond the Sundance Film Festival, The Undying Dream will be supported in-theater and online. Spots of either 90 or 30 seconds will be featured on the YouTube masthead and full-episode players. The full-length film and corresponding 90-second trailer will also air on TiVo.

Launched in January 2009, the Dream The Impossible Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda’s corporate philosophy at work through an intimate multimedia, interactive website.

The campaign, developed by RPA, targets 25 to 49 year old adults with a youthful spirit, who are comfortable with technology, who value authenticity and who are drawn to brands they can relate to, connect with, or admire.

Honda CR-V Best Selling Crossover in U.S.

20 Jan 2011

Not only was Honda’s popular CR-V in the top five best selling passenger cars in the United States in 2010*, it topped the list as the best selling crossover as well.

With 203,714 happy customers, the Honda CR-V came out on top of the segment, with an increase in sales of 7.2 percent over 2009.

The Honda CR-V’s sleek curves and sporty appearance sets the standard in compact SUVs, giving customers the space and comfort of a passenger car and the practicality of a real-time 4WD system.

The CR-V’s clever seating can be folded down to increase cargo space, making it the ideal choice for any activity.

In Australia, the CR-V won the Drive motoring supplement’s small 4WD mega test in mid 2010, further proof of the CR-V’s outstanding features and value for money.

* figure excludes pick-ups

Honda Civic Type R Breaks Entry Record At Monte Carlo Rally

20 Jan 2011

The opening round of the 2011 Intercontinental Rally Challenge will feature six Honda Civic Type R entries.

Commencing in France on January 19, the entry list for the 100^th anniversary of the Monte Carlo Rally has been expanded to give 100 amateur drivers – who have traditionally formed the backbone of the event – a free entry to celebrate the rally’s centenary.

Frenchman Lionel Comole will spearhead the Honda onslaught in his Honda Civic Type R R3 in the legendary event, prepared by JAS Motorsport in Italy.

A similar car, also purpose-built by JAS Motorsport, won the two-wheel drive championship for Evans Motorsport in the Australian Rally Championship in 2010. Driven by Eli Evans and accompanied by co-driver Glen Weston, the team battled against their four-wheel drive competitors throughout the year, making history in Round Four as the first two-wheel drive car to take a podium in an ARC event since the 1980s.

Day one of the Monte Carlo Rally features four stages in the Ardeche and Haute Loire regions of France, including the longest two tests of the rally – the 36.87-kilometre Le Moulinon-Antraigues stage and the 41.06-kilometre Burzet-St Martial run – which are separated by a tyre change halt in Vals les Bains.

Thursday’s action features two loops of mountain stages run twice north-east of Valence and separated by a service halt in the city.

Following a final service halt in Valence on Friday morning, crews begin the 390-kilometre journey to Monaco via the Montauban sur l’Ouveze-Eygalayes stage.

Upon arrival in Monaco, cars enter parc ferme before the four night stages over the Col de Turini that form the climax of the event.

More than just a manufacturer, the Honda community is a real family, a fact that has been recognised by one of the most significant entries seen so far in the model’s history, in the oldest and most prestigious rally in the world.

Driving another JAS-prepared Civic will be Dutchmen Marcel Piepers and Erik de Wild, long-time Honda customers who are fulfilling a lifetime’s ambition by competing on the most famous rally in the world. Four other Hondas, driven by crews from France and Monaco, will also be taking part – bringing the total Civic Type R entry to six.

American Honda Brings Power of Dreams Alive

14 Jan 2011

For the first time, American Honda is creating a “Power of Dreams Experience” exhibit at the 2011 Sundance Film Festival.

The interactive venue will showcase unique Honda products highlighting innovation, environmental leadership and advanced technology. Festival attendees and local residents will have the opportunity to visit the “Honda Power of Dreams Experience” for six days on Friday 21 through to Wednesday 26 January 2011. The venue is open to the public free of charge.

The "Honda Power of Dreams Experience” will feature live ten minute demonstrations of the world’s most advanced humanoid robot, ASIMO (Advanced Step in Innovative Mobility). Designed to someday assist people in their homes, ASIMO is the culmination of more than two decades of research and development by Honda engineers. ASIMO demonstrations will take place hourly.

Other Honda products on display inside Honda’s Main Street location include:

- Honda FCX Clarity, the world’s most advanced fuel cell electric vehicle

- A cutaway of the Honda CR-Z Sport Hybrid, the first hybrid with a 6-speed manual transmission

- A 12-foot scale model of the HondaJet, Honda’s first advanced light business jet

- Honda motorcycle products, including a Honda Gold Wing with the industry’s first motorcycle airbag, a Honda CBR250R entry-level motorcycle, a Honda PCX mid-size scooter and an interactive motorcycle rider safety and training simulator

In the exhibit, Honda will also premiere ‘The Undying Dream’, the eighth and newest film in its popular Dream The Impossible Documentary Series. ‘The Undying Dream’ features Big Wave professional surfer Laird Hamilton, along with motorcycle racers and Honda associates (employees) sharing stories about what happens when a dream takes hold of you and drives you to succeed.

‘The Undying Dream’ was directed by Sundance Film Festival two-time Grand Jury Prize Winner, Ondi Timoner (Cool It, We Live in Public, Join Us, Dig!). The film will screen at the Honda Power of Dreams venue every hour on the half hour.

Honda has been a supporter of the Sundance Institute and an official sponsor of the Sundance Film Festival for three years. Honda is also the exclusive sponsor of Sundance Channel’s “Interview” program at the Honda Power of Dreams Studio at the Sundance Film Festival. This program will feature talent from the 2011 Sundance Film Festival selections and will run on Sundance Channel, online and via Video on Demand.

In addition, Honda is sponsoring a Sundance Institute video vignette that highlights the work of the Sundance Institute Labs in supporting independent filmmaking. The vignette will premiere at an official Dramatic Competition film premiere during the opening weekend of Sundance and will rotate prior to every Dramatic Film screening at the Sundance Film Festival. The vignette also will run on Sundance Channel, online and via Video on Demand.

2012 Honda Civic Concepts Debut At Detroit Motor Show

11 Jan 2011

The Honda Civic Si Concept coupe* and Civic Concept sedan are making world debuts at the North American International Auto Show, providing the first official glimpse at the styling direction of the all-new, ninth-generation 2012 model set to go on sale this spring, American Honda announced.

The Civic sedan and Hybrid are due for launch in Australia late 2011.

John Mendel, Executive Vice President of Sales for American Honda said; “The Civic is known for providing a balance of ‘just-right’ packaging, fun-to-drive character and outstanding fuel economy, at a price that even first-time buyers can afford. The redesigned Civic builds on this legacy and promises to be the best Civic yet.”

Celebrating 40 years of production, the 2012 Civic embraces the company’s vision as a “Civic for all people,” a phrase originally expressed in defining the goal of the first-generation Civic in 1972. With the widest array of engine choices available in its class, the 2012 Civic line-up intends to meet the needs of an increasing group of compact-vehicle buyers with a renewed vision of a “Civic for all people.” The diverse vehicle range includes a sedan and a coupe with conventional petrol models, two sporty “Si” performance versions, along with one hybrid and a natural gas alternative-fuel variant. Collectively the depth of the Civic line offers a compelling balance between fuel economy, low emissions and fun-to-drive performance.

As a new interpretation of the current Civic’s iconic “one-motion” mono-form shape, the upcoming ninth-generation Civic conveys a more substantial, high-energy appearance. The exterior styling of both Civic concept models showcases the sedan and coupe’s clean-yet-powerful lines with steeply raked windscreens, wide stances and pronounced character lines along the profile. The lower character line on both models broadens toward the rear guards to enhance the dynamic feeling of forward energy. The front guard surface treatments form a complex, three-dimensional look to further enhance the image of sophistication and structural depth against the deeply set headlights.

The Civic Concept sedan takes on a sophisticated presence with a grille defined by crisp lines and a solid bar that integrates a chrome Honda emblem. The look of the Civic Si Concept coupe conveys an aggressive demeanor with a more angular front fascia, mesh grille and a tapered rear roofline that flows smoothly into the trunk. The Civic Si Concept coupe is exclusively equipped with a rear air diffuser, a centre-mounted exhaust outlet and a rear deck lid spoiler with dual vents. Each concept model has 19 inch machined alloy wheels.

Powertrain Technology
The Civic’s family of engines with “intelligent” Variable Valve Timing and Lift Electronic Control (i-VTEC®) technology become even more fuel efficient for 2012. The upcoming Civic Hybrid offers the latest generation of the compact and lightweight Integrated Motor Assist™ (IMA™) petrol-electric hybrid system and features the application of a lithium-ion battery in a Honda hybrid for the first time.

Building on its emphasis on fuel-economy, most upcoming Civic models receive Honda Eco Assist™ technology, already available in the CR-Z and Insight hybrids. The 2012 Civic is the first U.S. Honda model to employ Eco Assist technology in a petrol-only powered vehicle. Eco Assist is just one example of how the new Civic can be customised and configured by the driver to suit individual preferences.

Additionally, Honda is expanding retail sales of the natural gas-powered Civic GX model, which is the only OEM-built, dedicated CNG passenger car assembled in America. The increased availability of the Civic GX helps bring inherently clean-burning natural gas technology to an even broader audience while also supporting diversity in transportation energy resources.

Safety
The 2012 Civic continues to emphasise safety and is anticipated to score well in both the federal government’s New Car Assessment Programⁱ (NCAP) and the Insurance Institute for Highway Safetyⁱⁱ (IIHS) vehicle evaluations. The 2001 Honda Civic Coupe was one of the first two passenger cars ever to earn the federal government’s top 5-star crash safety ratingⁱⁱⁱ for the driver and front and rear seat passengers in both frontal and side impact crash tests.

All 2012 Civics are equipped with Vehicle Stability Assist™ (VSA®) as standard equipment. Additionally, the ninth-generation Civic continues to provide Honda’s exclusive and innovative Advanced Compatibility Engineering™ (ACE™) body structure for frontal collision energy management.

Accolades and Manufacturing
As a top-selling model for Honda, the current eighth-generation Civic has sold more than 1.5 million units since the 2006 model went on sale in late 2005. The 2006 Civic earned both the prestigious Motor Trend “Car of the Year” and the North American Car of the Year awards.

The current-generation Civic continues to be a significant entry-point to the Honda brand for younger buyers, introducing on average more than 90,000 new-car customers under the age of 35 to the brand every year. More than 95 percent of all Civics sold in the U.S. as of calendar-year 2010 were made^iv in North America at manufacturing facilities in either Greensburg, Indiana or Alliston, Ontario in Canada.

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i) Preliminary results determined by Honda. Final results were not available at the time of printing. Government 5 Star Safety Ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program. Vehicles tested under this program cannot be compared to Model Year 2010 and earlier vehicles. Ratings should only be compared to similar ratings on Model Year 2011 and later vehicles (if rated under the new program). For additional information on the 5-Star Safety Ratings program, please visit www.safercar.gov. Models tested with standard side airbag.

ii) Civic Sedan (excluding Si) with Vehicle Stability Assist™ (VSA®) was named a 2010 TOP SAFETY PICK by the Insurance Institute for Highway Safety (IIHS). According to the IIHS, the award "recognises vehicles that do the best job of protecting people in front, side, rear, and now for 2010 rollover crashes." VSA is not a substitute for safe driving. It cannot correct the vehicle’s course in every situation or compensate for reckless driving. Control of the vehicle always remains with the driver.

iii) Government star ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) previous New Car Assessment Program (www.safercar.gov) ending with 2010 models. Models tested with optional side airbag.

iv) Of domestic and globally sourced parts.

* Civic Si Coupe and Civic GX not available for the Australian market

The Honda Foundation Donates $100,000 For QLD Flood Relief

10 Jan 2011

The Honda Foundation has donated $100,000 to the Queensland Premier’s Disaster Relief Fund.

Chairman of The Honda Foundation, Mr. Lindsay Smalley, said; “These floods have devastated communities in Queensland and will have ramifications across Australia for many months to come. The Honda Foundation wants to show its support to the people of Queensland during this very difficult time.”

The Honda Foundation was established in 1992 to support local communities and foster goodwill among Honda Australia, the Honda Dealer network and the public. The Foundation has donated more than $7.5 million to Australian charities and organisations.

The Honda Foundation supports Australian organisations that focus on the disadvantaged, disabled and suffering, along with humanitarian bodies that provide relief to natural disaster victims and those that promote innovation, technological development and the preservation of Australian culture.

The Foundation draws its funding from the sale of Honda vehicles in Australia. For every car sold, the Dealer donates $5 and Honda Australia contributes $10.

Honda Named Greenest Automaker By U.S. Web Site

10 Jan 2011

American Honda has once again been recognised for its environmental initiatives, being named in the 2010 list for Corporate Leaders and Sustainability by Greenopia in the U.S.

Honda was named as the greenest car manufacturer in the annual assessment.

Greenopia, a local green community where consumers can browse listings for different industry categories, said Honda “…led the way for mainstream hybrids when it released the Honda Insight back in 1999…” and has “…one of the best overall scores and the best average fleet mileage of any car company with 10 or more models…”.

It also praised the variety of alternative fuel vehicles – including hybrids – Honda has on the market in the U.S., such as the Civic GX natural gas vehicle and the FCX Clarity, the zero-emissions hydrogen fuel cell vehicle.

The Corporate Leaders and Sustainability list assesses companies on five criteria: green building design, supply chain, sustainability report, recycling and stock.

Greenopia currently has consumer guides for people living in Los Angeles, the San Francisco Bay Area and New York City.

Honda’s CR-V Has Extra Features For The Long, Hot Summer

06 Jan 2011

Honda’s CR-V, one of Australia’s most loved compact SUVs, now offers customers more value than ever before, with additional features for the Sport and Luxury models just in time for the long, hot summer.

The CR-V ‘Extra Pack’ consists of roof racks, side steps and a DVD unit to keep the kids entertained on family road trips.

All these extra goodies are valued at $2,500 and are free with any CR-V Sport and Luxury models purchased during January to March, 2011, while stocks last.

The ‘Extra Pack’ has been designed with the family in mind. The roof racks are ideal for carrying bulky or longer items that can’t fit in the back with the kids. The side steps make it easier for everyone to get in and out of the CR-V – even the family dog – and make it easy to load the roof racks.

The high resolution all-in-one DVD, CD and MP3 unit has wireless headphones, an SD card slot and USB port and can also connect to the kids’ favourite games console or mum and dad’s digital camera.

Visit http://offers.honda.com.au/ for more details.

Three Honda Vehicles In Top Five Best-Selling Cars In U.S.

06 Jan 2011

Honda’s Accord, Civic and CR-V were three of the top selling passenger cars in the United States in 2010*.

The Honda Accord is America’s second biggest seller with 282,530 units. The Civic came in at number three with 260,218 units and the CR-V at number four with 203,714 sales.

The Accord is one of Honda’s most successful and best-know nameplates and recently attracted a five-star rating according to the U.S. National Highway Traffic Safety Administration’s web site.

Car and Driver magazine in the U.S. also named the Accord as winner of its prestigious and highly competitive, annual “10Best Cars” award. The Accord has achieved “10Best” status 25 times in the 29 years that Car and Driver editors have been conducting the competition, more than any other vehicle in the award’s history.

Honda’s original Civic was the first vehicle to comply with the U.S Clean Air Act (1970) with its ultra-clean 1.5 litre CVCC (Compound Vortex Controlled Combustion) engine and has been one of the world’s best selling cars for more than 35 years. It was also the first core model in the Honda range to receive a hybrid powertrain.

The Honda CR-V was first introduced in February 1997 and redefined the compact SUV segment in a number of markets, particularly in Australia.

* figure excludes pick-ups

Honda Dream Team Wins All At Jayco Bay Classic

05 Jan 2011

The Honda Dream Team has taken a clean sweep at this year’s Bay Cycling Classic, with reigning champion Rochelle Gilmore winning the overall title and the team also winning the sprinters and teams classifications.

Commonwealth Games gold medallist and leader of the Honda Dream Team, Gilmore won the overall Bay Classic title for the third time after taking two of the four stages.

“I’m so proud of the Honda Dream Team. Everything just comes together with these girls, we’re a really tight unit. It’s a great feeling to have achieved everything here, the yellow jersey, the sprint jersey and the teams classification.”

The Honda Dream Team dominated the series from start to finish, with Gilmore’s teammate, Tiffany Cromwell securing the sprinters jersey and the team easily winning the teams classification by 47 points.

“There’s been strong competition throughout this series. We didn’t know what to expect coming into it but it was great to see the girls get out there and do the job every day. We’re thrilled with the result.”

The Honda Dream Team won three of the four stages of the Bay Classic, following an equally strong performance in the Honda Insight series last year.

“Our ability to consistently perform at this level is a very good sign for the team’s future, both this year and in years to come. The Honda Dream Team now have some more races to win starting tomorrow at the national championships, then the Tour Down Under and I’m already thinking about the Jayco Bay Classic next year,” Gilmore said.

Rochelle Gilmore finished second in today’s race, behind German Judith Arndt (HTC Columbia).

Honda Begins Electric Vehicle Testing in Japan

05 Jan 2011

Honda Motor Co., Ltd. has announced its ongoing testing of its next-generation products including electric vehicles (EVs), plug-in hybrid vehicles, electric scooters and electric carts in the Kumamoto Prefecture in Japan.

Conducted in real-world environments, the program will focus on motorcycles, automobiles and power products based on electromotive technologies. The program will also use advanced communications and telematics and solar-powered charging technologies to explore future forms of personal mobility and their potential of CO₂ emissions reduction.

Major objectives of the Electric Vehicle Testing Program
Last August, Honda and Kumamoto Prefecture entered into an agreement to perform testing of next-generation mobility within the region.

Honda has already begun testing the Monpal ML200 electric cart, starting in October 2010 and additional testing programs will take place in Kumamoto City, Minamata City, Aso and Amakusa areas to further help realise a low-carbon mobility society in the future.

The program will study the following:

The practicality and convenience of electromotive technology on next-generation products including Honda’s EV and plug-in hybrid vehicles, the EV-neo electric scooter and the Monpal ML200 electric cart
The effectiveness of solar power generation and other renewable energy sources in helping to realise a low-carbon mobility society
The potential of next-generation personal mobility to enhance the QOL (quality of life) of residents in local communities

Last December, Honda announced its Electric Vehicle Testing Programs in the United States (Torrance, California) and with Saitama Prefecture. In addition to Japan and the United States, Honda is also considering the possibility of conducting a similar program in China.

Electric Vehicle Testing Program vehicles
In addition to zero-emission electric vehicles, scooters and carts, the testing program will also include Honda’s plug-in hybrid vehicles, which combine a petrol engine with two high-output electric motors.

Electric vehicle (EV)

Based on the popular Fit (Jazz in Australia) that is known for its compact, maneuverable body and superior utility, this vehicle features a coaxial motor and other electromotive technologies developed for the FCX Clarity fuel cell electric vehicle, combined with a Toshiba-produced lithium-ion battery. Charging with a 200-volt power source takes less than six hours and vehicle driving range exceeds 160 km.

Plug-in hybrid vehicle

Based on the platform of the Inspire mid-size sedan, this vehicle features a fuel-efficient 2.0-litre i-VTEC engine and two high-output electric motors, specially developed for this system. The vehicle can be operated in three drive modes: all-electric, petrol-electric hybrid and engine drive modes. The lithium-ion battery is manufactured by Blue Energy and the vehicle’s all-electric mode driving range is 15 to 25 km.

Solar-powered charging station
Located inside Honda’s Kumamoto Factory in Kumamoto Prefecture, this charging station features a solar-powered generating system manufactured by Honda Soltec. Honda will use the station in combination with advanced communications and telematics to test a wide variety of program objectives.

Advanced communications and telematics
Using the InterNavi Premium Club services, Honda’s information network for automobiles, Honda will test charging station communications to improve customer convenience and safety. Using this support tool, a customer can search for charging stations, set destinations, confirm various vehicle conditions and access other information by using either a smartphone or a car navigation screen.

Charging support service
Even when away from the test vehicle, a customer can view a map on their smartphone of how far the vehicle can drive on its remaining battery charge and also search for charging stations within that area. The customer can then select a charging station from the search results, forward the station information to the vehicle via the InterNavi Information Centre and set the station destination on the navigation screen. The navigation system will then guide the customer to the charging destinations.

Honda Dream Team Grabs Three From Three

04 Jan 2011

Commonwealth Games gold medallist and reigning Bay Classic champion, Rochelle Gilmore has notched up her second win of the Bay Series in round three today, securing the 2011 title with one round remaining.

The Honda Dream Team worked hard throughout the race to ensure Gilmore was in pole position to take the win.

The Honda Dream Team leader said, “I’m really excited about the win today, but it’s not just me that’s winning. Cycling is a team sport and I could never have done what I’ve done here without the strength of the Honda Dream Team behind me.”

“The competition today was fierce. It was a really aggressive race and it was so much fun because it was very unpredictable and you never knew how the race was going to unfold.”

“The Honda Dream Team was in a strong position most of the day and it was a great feeling sitting back there watching the race unfold and knowing that we had everything covered,” she said.

Today’s win follows Gilmore’s victory in round one of the series and a win by fellow Honda teammate, Tiffany Cromwell in round two on Monday.

The Honda team also retains the sprinters jersey after round three, with Peta Mullens taking it back from teammate, Tiffany Cromwell.

Gilmore said tomorrow’s final race at Williamstown would present a strong challenge for the team.

“Everybody’s going to throw everything they’ve got at us tomorrow, it’s the last day so we can expect a really aggressive race and hopefully we can bring home the series lead and sprinters jersey as well,” Gilmore said.

Chloe Hoskins finished second today, followed by Gilmore’s Honda teammate Peta Mullens.

Rochelle Gilmore leads the series overall after round three with 29 points.

The final round of the 2011 Jayco Bay Crits will be held at Nelson Street, Williamstown from 1:30pm tomorrow.

Honda Team Race To One, Two

03 Jan 2011

Tiffany Cromwell of the Honda Dream Team won the second round of the Bay Cycling Classic in Portarlington today, securing first and second position overall for the Honda team.

Cromwell took the win on the challenging Portarlington circuit after extending her lead from a breakaway early in the race.

“It’s been a nice confidence boost to take the win today, the first of 2011, it feels really good. I enjoyed the course. It’s technical, it’s hard, there are climbs, it suits me and the girls gave me the opportunity today to go for it so I did and was happy I could pull it off for the team,” Cromwell said.

Honda Dream Team leader, reigning Bay Classic champion and current series leader Rochelle Gilmore, is thrilled with the team’s strong competitive position.

“The win today puts us in a super strong position, it was another dream finish for us. We put our faith in Tiffany today and asked her to go for the win and she pulled it off. Everything else went perfectly to plan for us, we’ve increased the lead for the win, we’ve got the green jersey, we couldn’t ask for more. Perfect day.

“There were a lot of riders out there suffering more than the Honda Dream Team today which gives us a lot of confidence going into tomorrow. We all feel super fit and we’re feeling good for tomorrow,” she said.

Lauren Kitchen finished second in today’s race, followed by Alex Carl in third.

After the second round of the series, Rochelle Gilmore leads with 17 points, Tiffany Cromwell is in second with 12 points and Kirsty Broun and Belinda Goss are equal third on 10 points.

The 2011 Jayco Bay Crits will continue tomorrow with a 6pm race at Geelong Eastern Beach before the final round at Williamstown on Wednesday.

Jayco Bay Criterium Series 2011

Date	Time	Location
Sunday, 2 January	1:30 PM	Eastern Park, Geelong
Monday, 3 January	1:30 PM	Little Reserve, Portarlington
Tuesday, 4 January	6:00 PM	Ritchie Boulevard, Geelong Eastern Beach
Wednesday, 5 January	1:30 PM	Nelson Street, Williamstown

Dream Bay Classic Start For Defending Champion

02 Jan 2011

Commonwealth Games gold medallist, leader of the Honda Dream Team and defending champion Rochelle Gilmore has beaten strong competition to win the first race of the Bay Classic Criterium Series in Geelong today.

Gilmore said today’s win was a perfect start for the team as they work to defend their individual and team titles from 2010.

“To win the first race of 2011 is always a good thing, it puts us in a really strong position. It’s unbelievable the run the Honda Dream Team has had and I put it down to the support we get and the way we operate as a unit.

“We didn’t have a set plan today. We didn’t know anyone’s form so we went in with an open mind and we pulled it off in the end. It’s great to win the first race,” she said.

Gilmore, who has won the Bay Classic twice before, said the addition of fellow Commonwealth Games champion, Megan Dunn, has given the Honda Dream Team a strong boost.

“Megan’s great, she’s won two gold medals at the Commonwealth Games and she’s already one of the best cyclists Australia’s seen. She’s learning a lot about our team and the way we race and I wouldn’t have won today if it weren’t for Megan and the rest of the Honda Dream Team.”

Rochelle Gilmore was followed over the line by Belinda Goss in second, Nicole Whitburn in third and fellow Honda Dream Team member Peta Mullens in fourth place.

Prior to this afternoon’s competitive race, the team displayed Honda’s support for the Amy Gillett Foundation, riding in the Foundation’s public ride event, Amy’s Ride Geelong.

The 2011 Jayco Bay Crits will continue tomorrow with a race at Portarlington, followed by races at Geelong Eastern Beach and Williamstown on Tuesday and Wednesday.

Jayco Bay Criterium Series 2011

Date	Time	Location
Sunday, 2 January	1:30 PM	Eastern Park, Geelong
Monday, 3 January	1:20 PM	Little Reserve, Portarlington
Tuesday, 4 January	6:00 PM	Ritchie Boulevard, Geelong Eastern Beach
Wednesday, 5 January	2:20 PM	Nelson Street, Williamstown

Honda Partners With Macquarie To Offer Consumer Car Finance

24 Dec 2010

Honda Australia today announced a commercial relationship with Macquarie Leasing to offer finance through its dealerships.

Macquarie Leasing won Honda Australia’s tender to underwrite a range of financial products to be marketed through Honda Financial Services.

Honda Australia’s General Manager Sales and Marketing, Mr. Stephen Collins said Macquarie Leasing is the right partner for Honda.

“This relationship will assist with the sales of Honda motor vehicles along with dealership finance as an option to our customers.

“Macquarie Leasing is a great fit for our brand and has demonstrated it is innovative, proactive and above all, committed to ensuring that a successful relationship ensues,” Mr. Collins said.

Macquarie Leasing’s first major foray into consumer car finance came when it purchased the loan books of Ford Credit and GMAC in 2009 and 2010 respectively, which had ceased offering Australian retail financing.

Honda Financial Services offers a range of finance options including consumer loans and personal leases as well as corporate plans, chattel mortgages and finance leases for commercial customers.

Honda and Macquarie Leasing will also explore the opportunity to introduce a wholesale finance program in the future, in addition to the current consumer offering.

Honda Dream Team To Defend Bay Cycling Titles

23 Dec 2010

Australia’s premier women’s cycling team, the Honda Dream Team, will be back to defend their individual and team titles at the 2011 Jayco Bay Criterium Series in Geelong from 2 to 5 January 2011.

Following their dominance of the recent Honda Insight Women’s International GP Series in NSW, the Honda Dream Team will be the team to beat in Geelong.

“The Honda Dream Team is continuing to perform at a very high level this season, with each member of the team capable of winning races,” said team leader and Commonwealth Games gold medallist, Rochelle Gilmore.

“A member of the team won each of the five stages of the Honda Insight GP Series. We have the flexibility to change our strategy from race to race and not always win from me in a bunch sprint, which gives us the element of surprise. We all plan to be in peak form by January and the Honda Dream Team hopes to be very competitive at the Bay Criterium Series,” she said.

Megan Dunn, winner of two gold medals at the 2010 Delhi Commonwealth Games, has joined the Honda Dream Team for the Jayco Bay Crits. She joins reigning champion Rochelle Gilmore, as well as Peta Mullens, Tiffany Cromwell and Mel Hoskins.

“Peta and Mel both won stages of the Honda Insight GP Series and we’re thrilled to have Megan on board now as well,” Gilmore said. “We have a strong team and we look forward to defending our titles from this year.”

The 2011 Jayco Bay Crits will commence with an afternoon race at Geelong’s Eastern Park on Sunday January 2, with races held at Portarlington on January 3, Ritchie Boulevard on January 4 and the final race staged at Williamstown on January 5.

To coincide with the start of the Jayco Bay Crits, a public ride event will be held by the Amy Gillett Foundation on Sunday, January 2.

Honda Australia’s General Manager Sales and Marketing, Mr. Stephen Collins said Honda is delighted with the ongoing success of the team.

“It is fantastic to see the Honda Dream Team following a stellar first season with equally good results this year. The talent and commitment the girls display at each and every race demonstrates why this team truly is Australia’s premier female road cycling team.

“Honda’s support of women’s cycling has been welcomed within the sport and the success of the Honda Dream Team is helping to further raise the profile of cycling in Australia.

“We look forward to watching the team compete against quality opposition in the exciting and challenging Bay Crits Series early next year,” Mr. Collins said.

Jayco Bay Criterium Series 2011

Date	Time	Location
Sunday, 2 January	1:30 PM	Eastern Park, Geelong
Monday, 3 January	1:20 PM	Little Reserve, Portarlington
Tuesday, 4 January	6:00 PM	Ritchie Boulevard, Geelong Eastern Beach
Wednesday, 5 January	2:20 PM	Nelson Street, Williamstown

HondaJet Achieves First Certification Flight

22 Dec 2010

Honda Aircraft Company, Inc., has announced that it has successfully completed the first flight of its FAA-conforming HondaJet advanced light business jet. The event is a significant step in Honda’s aerospace program leading to delivery of aircraft in 2012.

The first conforming HondaJet lifted off yesterday from Honda Aircraft Company’s world headquarters facility at the Piedmont Triad International Airport in Greensboro, North Carolina. The HondaJet remained aloft for 51 minutes, during which time the aircraft’s flight characteristics and performance were analysed and systems checks were conducted. Various test data gathered during the flight was transmitted real-time to Honda’s flight test telemetry operations base within the company's world headquarters facility.

“This is a very important milestone for the HondaJet program,” said Michimasa Fujino, Honda Aircraft Company President and CEO. “This aircraft was assembled and tested under strict FAA certification processes and we are very pleased to have achieved this successful first flight. Our team has worked extremely hard to reach this critical step in the HondaJet program, and these results reflect Honda's focus and determination to develop a class-leading aircraft.”

“We are very encouraged by our initial review of the flight data, which indicates the conforming HondaJet performed as expected. As we move forward, we will continue to focus all of our efforts and energy to deliver to our customers the most advanced light business jet yet created,” said Mr. Fujino.

To support the company’s certification program, Honda has completed its second FAA-conforming aircraft, which has already undergone numerous structural tests required for commencement of certification flight testing. Honda also has completed mating of main assemblies for its third FAA-conforming aircraft, which is now in the systems installation phase of completion. This third conforming aircraft, to be used mainly for mechanical systems flight testing, is scheduled to be completed in early 2011. A total of five FAA-conforming aircraft, including one additional flight test aircraft and one additional structural test aircraft, are planned to support the HondaJet certification program.

While Honda enters the flight test program with its conforming HondaJet, the company also nears completion of its aircraft production facility on its Greensboro campus. The 266,000 ft² HondaJet production facility is scheduled for completion in early 2011, with the final phase of interior build-out now underway. Upon completion of the production facility, Honda will begin the process of moving equipment and personnel into the facility and undertaking pre-production preparations and training necessary to support HondaJet production ramp-up beginning in 2012.

About HondaJet

Honda Aircraft Company, Inc., a wholly owned subsidiary of Honda Motor Company, Ltd., has amassed orders for well over one hundred HondaJet advanced light business jets. Scheduled for first delivery in the third quarter of 2012, the $4.5 million HondaJet is Honda’s first-ever commercial aircraft and lives up to the company's reputation for dynamic performance together with superior efficiency. The HondaJet proof-of-concept aircraft has accumulated more than 500 flight test hours and attained both a top speed of 420 knots (483 mph) and a maximum altitude of 43,000 ft. in flight testing.

The HondaJet incorporates many innovative technological advances in aviation design, including a unique over-the-wing engine-mount configuration that dramatically improves aircraft performance and fuel efficiency by significantly reducing aerodynamic drag in flight. This innovative approach to airframe design also lowers ground-detected noise when overhead and allows for a more spacious cabin and greater cargo capacity. The HondaJet is powered by two highly fuel-efficient GE Honda HF120 turbofan jet engines.

The production HondaJet flight deck features a Honda-customised Garmin^® G3000 next-generation all-glass avionics system incorporating a class-leading layout with three 14-inch landscape-format displays and dual touch-screen controllers for overall avionics control and flight plan entries. The HondaJet Avionics Suite is the most advanced glass flight deck available in any light business jet and provides state-of-the-art integrated avionics functionality featuring split screen MFD capability, satellite weather, graphical synoptics, digital audio and optional Synthetic Vision.

Learn more about HondaJet at www.hondajet.com.

Honda's Accord Receives Highest Crash Test Rating in U.S.

21 Dec 2010

The Honda Accord has received another accolade in the United States, achieving the best possible safety rating for 2011 model-year passenger cars tested under new U.S. evaluation standards.

Honda’s most awarded vehicle, the Accord attracted a five-star rating according to the U.S. National Highway Traffic Safety Administration’s web site.

Introduced to boost the overall safety of cars in the U.S., the Crash Tests saw Honda receiving five stars on side and frontal crashes as well as roll-overs.

The Accord is the most highly decorated vehicle in Honda’s history. It was the first Japanese car to win the coveted ‘Wheels Car of the Year’ award in 1977 during its first year in Australia and was named Drive Car of the Year and Large Car of the Year in 2008.

Honda Australia Supports Wildlife Victoria

20 Dec 2010

Honda Australia’s spare parts are used by Wildlife Victoria to support animals in its care.

Over 186 cubic meters of obsolete Honda car parts have been recycled and re-used by various organisations, with part of the recycled material offered to Wildlife Victoria for a range of animal welfare initiatives.

Honda dashboards, tyres, engines, windscreen wipers, car seat covers, mats, electronics and cardboard are recycled by Australian Composite Technology (ACT), with the recycled textiles provided to Wildlife Victoria.

Honda seat covers are being used to make pouches for joeys and other injured wildlife, while Honda floor mats are used for cage lining, offering a holistic and clean recycling solution, enabling Wildlife Victoria to spend their funds on animal rescue and rehabilitation.

“Honda is committed to environmental protection and maintaining sustainable operations and we are continuing our industry-leading efforts to address environmental challenges through our association with Australian Composite Technology,” said Honda Australia’s Managing Director and CEO, Mr. Satoshi Matsuzawa.

Since 2008, Honda’s partnership with ACT has seen its obsolete parts recycled for a range of community initiatives each year.

A plastics recycling and manufacturing company, ACT reprocesses co-mingled industrial waste plastic in large volumes to manufacture composite fence posts, bollards and other products in commercial volumes, offering both community and environmental benefits.

ACT advised that Wildlife Victoria “was extremely grateful for the donation and believed this was a thoughtful and innovative recycling initiative providing the Wildlife Victoria carers with fantastic materials to use with good outcomes for the animals in their care”.

ACT also applauded Honda Australia for “the enthusiasm and readiness shown by Honda Australia to embrace a different recycling outcome that provided a true benefit to Wildlife Victoria”.

Rochelle Gilmore Wins Honda Insight Women’s GP Series

12 Dec 2010

Commonwealth Games gold medallist, reigning Cronulla GP champion and Honda Dream Team leader Rochelle Gilmore, has won the final race in the Honda Insight Women’s International GP Series, taking the overall series title for the second year.

Gilmore said the support of her teammates throughout the series made the win possible. “All credit to the Honda Dream Team. They rode a great race today, it was a real team effort. I’m just so proud of them and the way they’ve handled themselves throughout this series.”

“I’d like to thank all the spectators who came out today, also Phill Bates who has organised this series, the sponsors who make it all possible and all the guys who put up the barricades every day. I’d like to especially thank Honda for supporting not only the Honda Dream Team, but also women’s cycling all around Australia and the world,” Gilmore said.

The Honda Dream Team dominated the series from start to finish, winning every stage over the five days.

“We didn’t care who from the Honda Dream Team won this series. We have such a tight team, we’re really good friends and we support each other the whole way. There’s no such thing as an individual win in our team. We’re all a part of every win and I can guarantee Peta Mullens is just as excited as myself and the rest of the team.”

Kate Bates crossed the line second in today’s race, followed by Kirsty Broun.

Gilmore won the series overall on 36 points, with Emily Collins taking second on 29 points and Peta Mullens in third on 27 points.

Gilmore said the team will now commence preparation for the Bay Criterion Series in early January.

“The Honda Dream Team will have a day off tomorrow and then from Tuesday we will be training one hundred percent for the Bay Criterion Series. Every one of us knows we have to work really hard between now and January to do something as special as we’ve done here in the Honda Insight Women’s GP,” she said.

Honda Team On Dream Streak

11 Dec 2010

The Honda Dream Team has continued its brilliant form, winning four from four races in the Honda Insight Women’s International GP Series, after Mel Hoskins crossed the line first in Coogee today.

Hoskins said she was comfortable on the surface and very happy with the result. “We’ve got four from four now, I don’t think you could ask for a better result. Today we tried something different, it wasn’t as much of a sprint finish. I made a move, got the break and came off with good legs,” she said.

Honda Dream Team leader Rochelle Gilmore said she was proud of the team effort which resulted in Hoskins’ win. “Mel and the team put in a fantastic effort. We have the strength to change our plan from day to day. Everybody expected us to race for me for a sprint today and that’s why we manage to do so well now, because every member of the team is capable of winning.”

“Mel said this morning she felt really good and she felt really good yesterday, we thought she had the ability to win from the break so we got her out there and she finished it off,” Gilmore said.

The series is due to conclude with a race in Cronulla tomorrow and Gilmore said she and the Honda Dream Team are looking forward to the final race. “I feel really good after a rest today, fresh and ready for tomorrow. I wouldn’t say the race is mine tomorrow, but I think it will go to a member of the Honda Dream Team.”

Liz Georgouras claimed second in today’s race and Trudy Van Der Satraaten took third.

After the fourth round of the Honda Insight Women’s International GP Series, Peta Mullens leads with 27 points, followed by Rochelle Gilmore on 24 points and Emily Collins on 22 points.

The Series concludes with a race in Cronulla at 12 noon on Sunday, televised live on the Nine Network.

Peta Mullens Wins Stage Three

10 Dec 2010

Honda Dream Team member, Peta Mullens won tonight’s third stage of the Honda Insight Women’s International Grand Prix Series, after fellow teammate Rochelle Gilmore was disqualified.

Gilmore’s disqualification followed a heavy fall by Russian Evgenia Romanuta in the sprint to the finish line.

“I was pleased with the win tonight,” Mullens said. “The Honda Dream Team rode a good race but it was disappointing that it ended the way it did after the fall.”

Emily Collins crossed the line in second place, followed by Kate Chilcott.

After the third round of the Honda Insight Women’s International GP Series, Honda Dream Team member Peta Mullens leads with 27 points, followed by Rochelle Gilmore on 24 points and Evgenia Romanuta on 20 points.

The Series continues with live televised races in Coogee at 2pm on Saturday and Cronulla at 12 noon on Sunday.

Gilmore’s Insight Wins Stages One And Two

09 Dec 2010

Reigning Cronulla Grand Prix champion and Honda Dream Team Leader Rochelle Gilmore has continued her excellent form, winning the second stage of the Honda Insight Women’s International Grand Prix Series in Parramatta tonight.

Gilmore said she held off a strong challenge from Russian star Evgenia Romanuta in the last lap to take the win.

“She was coming very fast up the hill to the finish and I think I was a little bit under-geared, so I had to really spin the pedals right to the line. I know she’s going to get closer and closer every day but I have the support of the Honda Dream Team behind me,” she said.

Gilmore and her teammates dominated the race from start to finish, setting up the win. “The Honda Dream Team is riding like the Honda Insight at the moment, they’re going really strong and I couldn’t have done it without them today. I had to close that gap right near the finish and put everything on the line to bring it back together for a sprint.”

Tonight’s success follows Gilmore’s win in the first stage of the series in Bathurst on Wednesday and demonstrates the high competitive level of the Honda Dream Team.

“We’re just getting stronger as we go, in terms of confidence in each other and race tactics, the more we do it the better we get at it. We really give one hundred percent to each other and that’s why in the end we’ve come out with a win in the first two stages of the Honda Insight Women’s International GP.”

Russian champion, Evgenia Romanuta claimed second place in the Parramatta race, followed by Honda Dream Team member, Peta Mullins, Emily Collins and Kate Chilcott.

After the second stage, Rochelle Gilmore leads with 24 points, followed by Evgenia Romanuta on 20 points and Peta Mullins on 15 points.

The Honda Insight Women’s International Grand Prix Series continues with a race under lights in Gosford on Friday before the final, live televised races in Coogee and Cronulla on Saturday and Sunday.

Honda Wins Bathurst

08 Dec 2010

Commonwealth Games gold medallist and Honda Dream Team Leader, Rochelle Gilmore has beaten strong international competition to win the first race of the Honda Insight Women’s International Grand Prix Series in Bathurst.

Gilmore said she was thrilled with her performance and the support of the Honda Dream Team which led her to victory.

“It’s a really great feeling to have won the first stage of the Honda Insight Women’s International Grand Prix here in Bathurst. It’s a perfect night, the track was fast and we had a nice hard surface to race on.

“The team had a lot of confidence, everyone felt fantastic throughout the race and when it came to the business end we just pulled it all back together and executed the sprint exactly as we had practiced earlier in the day.

“It’s a great way to celebrate the launch of the Honda Insight with a win tonight,” she said.

Tonight’s win demonstrates the high competitive level of the Honda Dream Team and the success of the team’s strategy that led to Rochelle’s breakaway sprint finish.

“With a strong international field, we weren’t sure what the competition would be like but it’s a great feeling to get out there and finish the first race having confidence in each other. The Honda Dream Team pulled it together,” she said.

Gilmore commented that the next four races in the series would be increasingly challenging for the Honda Dream Team. “It’s going to get harder and harder. The other riders are out there to beat us now so they’ll throw everything they’ve got at us and we’ll have to stay very alert during the races and not leave anything to chance.”

The Honda Insight Women’s International Grand Prix Series continues with races in Parramatta, Gosford and Coogee before finishing in Cronulla on Sunday.

Cycling Champions To Compete In Honda Insight Women's International GP Series

07 Dec 2010

Commonwealth Games gold medallist, reigning Cronulla Grand Prix champion and Honda Dream Team leader Rochelle Gilmore will join 60 other cycling stars competing in the Honda Insight Women’s International Grand Prix Series commencing in Bathurst tomorrow.

Gilmore is looking forward to the series and expects the Honda Dream Team to be competitive despite fierce international competition.

“The Honda Insight Women’s International Grand Prix will be tough, it’s the start of the summer and we are taking it very seriously,” Ms. Gilmore said. “After taking home first and second place at the Noosa Grand Prix last month, the Honda Dream Team is ready to take on what is sure to be a strong field of challengers.”

“Honda’s ongoing commitment to women’s cycling is helping raise the profile of the sport domestically and creating opportunities for Australia’s young cyclists to grow and develop their talent,” she said.

The five race series will be staged at Bathurst, Parramatta, Gosford, Coogee and Cronulla, with each event run over circuits of 20 to 24 kilometres. The Coogee and Cronulla races will be televised live around Australia on the Nine Network.

Mr. Stephen Collins, Honda Australia’s General Manager Sales and Marketing, said Honda is delighted to be the naming rights sponsor of such a prestigious, dynamic and exciting new cycling event.

“Sponsoring this exciting event is part of the increasing support Honda is providing to women’s cycling both here and overseas.

“We are looking forward to the start of the series in Bathurst tomorrow. We are delighted to be supporting both the series and the Honda Dream Team led by Rochelle and we see this as an ideal opportunity to celebrate the launch of the all-new Insight hybrid vehicle,” Mr. Collins said.

Other members of the Honda Dream Team include cycling stars Tiffany Cromwell, Peta Mullens, Melissa Hoskins and Josephine Tomic.

High-profile cycling champions who will compete against the Honda Dream Team include Russian pro Evgenia Romanuta, New Zealand trio Emily Collins, Courtney Lowe and Kate Chilcott as well as 2008 Cronulla Grand Prix winner, Kirsty Broun, Emma Mackie and World Champions, Sarah Kent, Ashlee Ankudinoff and Megan Dunn.

Phill Bates AM, responsible for successfully staging the Women’s World Cup from 1998 to 2002 and the Women’s Tour de Snowy amongst many other great races, is at the helm of the series.

Honda Insight Women’s International Grand Prix Series

Date	Location	Time	Address
Wednesday, 8 December	Bathurst	6:15 PM	Federation Square, City Centre
Thursday, 9 December	Parramatta	6:40 PM	Parramatta Park
Friday, 10 December	Gosford	8:10 PM	Central Coast Highway
Saturday, 11 December	Coogee	2 PM	Arden Street, Coogee Beach
Sunday, 12 December	Cronulla	Noon	Mitchell Road, Cronulla

Honda CR-Z Wins Top Gear Magazine's Green Car of the Year

07 Dec 2010

Top Gear has crowned the Honda CR-Z their ‘Green Car of the Year’ in the magazine’s fiercely contested annual Awards. This new trophy brings the total to four awards in as many weeks for the world’s first sporty hybrid.

The CR-Z’s blend of sporty looks, agile handling and good fuel efficiency allowed it to deal with the bustling back streets of the Third Ring district in China to win over the judges at Top Gear.

Top Gear summed up: “Of all the cars we’ve brought to China, CR-Z is far and away the one I feel most at home with - and most excited about. Compact, accessible and responsive, it’s a breeze to drive in this hectic and distracting place.”

This Top Gear honour joins the CR-Z’s fast-growing awards cabinet, which already consists of What Car? Green Awards’ Best Sports Car trophy as well as the more recent Japan Car of the Year 2010-2011 and Stuff magazine’s Eco Gadget of the Year title, plus Most Economic & Environment Friendly Sports HEV at the first RAC Brighton to London Future Car Challenge.

Dave Hodgetts, Managing Director for Honda (UK), commented: “To be recognised by a publication as well respected as Top Gear is a great achievement for the CR-Z and for Honda.

“We’re so pleased with the reception the CR-Z has received from the press, especially when you consider the strength of the competition out there. The car has only been on sale for nine months but we’re already looking for a bigger trophy cabinet!”

The Honda CR-Z brings together a 1.5-litre i-VTEC engine, six-speed manual gearbox and Honda’s Integrated Motor Assist system – making a car that’s as fun to drive as it is efficient.

The Honda CR-Z is due for introduction in Australia mid-2011.

Rochelle Gilmore named Elite Road Cyclist of the Year

06 Dec 2010

Commonwealth Games gold medallist and Honda Dream Team leader, Rochelle Gilmore has been recognised by the cycling industry with a prestigious, Cycling Central Elite Road Cyclist of the Year Award.

Ms Gilmore said she was delighted with the award from Cycling Australia, which celebrates a stellar year on the bike, culminating in her gold medal win in the women’s road race at the Commonwealth Games.

“Cadel Evans won the male Elite Road Cyclist of the Year Award and I would like to congratulate him and all the other talented Australian cyclists who were also recognised last night.

“You certainly never expect to receive this type of recognition for doing something you love, and it is a true honour to have earned this title,” she said.

Rochelle will lead the Honda Dream Team competing in the Honda Insight Women’s International Grand Prix Series which commences on Wednesday.

The five race series will be staged at Bathurst, Parramatta, Gosford, Coogee and Cronulla, with each event run over circuits of 20 to 24 kilometres.

Mr. Stephen Collins, Honda Australia’s General Manager Sales and Marketing, said Honda is enormously proud of Rochelle and continues to celebrate her growing list of achievements.

“Over the past few years, Rochelle has gone from strength to strength. She and the Honda Dream Team had a brilliant debut season last year and have already started this season strongly with a win at the Noosa Grand Prix.

“Everyone at Honda was very excited about Rochelle’s Commonwealth Games gold medal win and we are thrilled to see the cycling community recognise her many successes with this prominent award,” Mr Collins said.

Honda Accord and Jazz Receive Car and Driver Magazine’s “10Best Cars” Awards in U.S

29 Nov 2010

TORRANCE, California – Car and Driver magazine has named the Honda Accord and the Honda Fit (Jazz in Australia) as two winners of its prestigious and highly competitive, annual “10Best Cars” award.

Now in its eighth generation, the Accord has achieved “10Best” status 25 times in the 29 years that Car and Driver editors have been conducting the competition, more than any other vehicle in the award’s history. The Honda Fit has been honoured with 10Best status in each of the five years that it has been on sale in the United States.

“The Car and Driver ‘10Best’ awards are among the most coveted awards in the industry,” said John Mendel, executive vice president of American Honda Motor Co., Inc. “These awards recognise the company’s ongoing emphasis on performance, quality and safety and Honda is honored to have its vehicles regarded so highly over the years.”

Honda Car and Driver “10Best” Award History

Honda Model	10Best Award Model Year
Accord	2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001, 2000, 1999, 1998, 1995, 1994,1991, 1990, 1989, 1988, 1987, 1986, 1985, 1984, 1983
Civic	1996, 1991,1990, 1989, 1988
CRX	1988, 1985
Fit (Jazz in Australia)	2011, 2010, 2009, 2008, 2007
Prelude	1998, 1997, 1996, 1995,1994,1993, 1992, 1986, 1985, 1984
S2000	2004, 2002, 2001, 2000

Honda Unveils Small Car Prototype

29 Nov 2010

Honda is set to showcase a new small car prototype at the Thailand International Motor Expo beginning tomorrow, to be introduced into the Indian market in 2011.

Unveiled at the Delhi Auto Expo, the new prototype is priced around AUD$11,000. Honda will develop a model of the car exclusively for India’s growing small car market and will also develop a model for the Thai market that complies with the country’s high fuel efficiency standards.

A part of the Honda New Small Concept, the vehicle will be engineered with a wide platform and stable centre of gravity to create a highly efficient compact car with seating for five people.

Responding to a growing market, Honda will strive to provide small-sized vehicles at an affordable price.

Honda Odyssey Wins ‘Best People Mover' for Second Consecutive Year

26 Nov 2010

The Honda Odyssey has triumphed again, winning the Drive Car of the Year Award for the Best People Mover for the second consecutive year and the fifth time in six years.

The third-generation Odyssey won the Drive award in 2004, 2005 and 2006 and this fourth-generation model has continued, with back-to-back wins in 2009 and 2010.

Drive’s Editor Toby Hagon said, “The Odyssey has a brilliantly thought-out interior that comfortably accommodates seven in a stylish, yet flexible wagon body and it’s also surprisingly enjoyable to drive.”

Mr. Stephen Collins, General Manager Sales & Marketing of Honda Australia, said the Odyssey is one of Honda’s most successful and popular models.

“To win this prestigious award for a second year in a row with our Odyssey is truly remarkable. We are pleased that the qualities of the Odyssey in its packaging, safety and driving enjoyment, have kept it at the top of its class,” he said.

Learn more about the Odyssey at our online showroom.

HONDA ODYSSEY’S TROPHY CABINET

	‘Best People Mover’ Which Car Gold Medal
1995	‘Car of the Year’, Wheels Magazine
	‘Best Buys – Best Passenger Van’, RACV
	‘Car of the Year 4WD/People Mover’, Advertiser
1996	‘Best Buys – Best Passenger Van’, RACV
	‘Best Cars – Best Family Wagon’, NRMA
1997	‘Best Cars – Best Family Wagon’, NRMA
	‘Best Family Passenger Wagon’ RACV
	‘Best Buys – Best Passenger Van’, RACV
1998	‘Best Cars – Best Passenger Wagon’, NRMA
	‘Best Buys – Best People Mover’, RACV
2004	‘Best People Mover’, Australia’s Best Cars
	‘Best People Mover’, Drive
2005	‘Best People Mover’, Australia’s Best Cars
	‘Best People Mover’, Drive
2006	‘Best People Mover’, Australia’s Best Cars
	‘Best People Mover’, Drive
2007	‘Best People Mover’, Australia’s Best Cars
2009	‘Best People Mover’, Drive
2010	‘Best People Mover’, Drive

World Debut for Honda Fit EV Concept and Plug-in Hybrid Platform

18 Nov 2010

American Honda has unveiled the all-new Fit (Jazz in Australia) EV Concept electric vehicle and the platform for a midsize plug-in hybrid vehicle.

The Fit EV Concept hints strongly at the direction and styling for Honda’s upcoming production Fit EV all-electric vehicle, which will be introduced to the U.S. and Japan in 2012. The all-new plug-in hybrid platform showcases Honda’s next-generation, two-motor hybrid technology set to debut in 2012.

“Honda’s long history with electromotive technologies has enabled us to understand customer requirements,” said Takanobu Ito, Honda Motor Co., Ltd. President and CEO. “In Honda’s view, an electric vehicle must offer great utility and be fun to drive. Fit EV’s urban commuting capability will be a perfect addition to the full-function mobility of the plug-in hybrid and FCX Clarity fuel cell electric vehicle.”

Honda Fit EV

The Fit EV is designed to meet the daily driving needs of the average metropolitan commuter and utilises the same five passenger layout found in the popular Fit hatchback. When the Fit EV production model is introduced, it will be powered by a lithium-ion battery and coaxial electric motor.

The high-density motor, derived from the FCX Clarity fuel cell electric vehicle, delivers excellent efficiency and power while remaining quiet at high speeds. The Fit EV will have a top speed of 90 mph (145 km/h).

The Fit EV will achieve an estimated 100-mile (160 km/h) driving range per charge using the US EPA LA4¹ city cycle (70 miles when applying EPA’s adjustment factor). Driving range can be maximised by use of an innovative three-mode electric drive system, adapted from the 2011 Honda CR-Z sport hybrid. The system allows the driver to select between Econ, Normal and Sport to instantly and seamlessly change the driving experience to maximise efficiency or improve acceleration. While in Econ mode, practical driving range can increase by as much as 17 percent, compared to driving in Normal mode and up to 25 percent compared to driving in Sport mode.

Acceleration improves significantly when in Sport mode, generating performance similar to a vehicle equipped with a 2.0-litre petrol engine.

In addition to the three-mode E-Drive system, the Fit EV will include several interactive coaching systems to assist the driver in maximising battery range. A special meter display advises the driver when to shut off air conditioning and other accessories to conserve battery power.

To help the driver manage the electric vehicle ownership experience, the Fit EV will have a standard connectivity system that allows the driver to stay connected through a smartphone and personal computer, or the Honda-exclusive interactive remote, while away from the vehicle. The pocket-friendly, interactive remote provides connectivity to the vehicle without the need for an internet connection or mobile phone signal.

The Fit EV is designed to be easy and convenient to charge. Battery recharging can be accomplished in less than 12 hours when using a conventional 120-volt outlet and less than six hours when using a 240-volt outlet.

The Fit EV Concept displayed at the Los Angeles Auto Show features an exclusive Deep Clear Blue Pearl exterior color and distinctive five-spoke aluminium-alloy wheels with blue inserts. The Concept has unique LED headlights, a chrome front fascia, aerodynamic bumper, clear LED taillights and EV decals. Inside, the Fit EV Concept is outfitted in an eco-friendly grey bio-fabric on the seating surfaces.

Displayed alongside the Fit EV Concept at the show is a prototype Honda charging stand. To begin charging, the driver swipes a card in front of the screen and then connects the charger to the vehicle. The Honda charging stand provides a glimpse at the future of an electric-charging infrastructure that is easy to use and intuitive for consumers.

Honda Plug-in Hybrid

Honda also unveiled a plug-in hybrid platform, which showcases Honda’s next-generation two-motor hybrid system. Integrated into a mid-size sedan platform, the plug-in hybrid is designed to be compatible with daily driving habits, allowing for short, frequent trips in all-electric mode, while providing long-distance driving capability when needed. The Honda two-motor system continuously moves through three different modes to maximise driving efficiency: all-electric, petrol-electric and a unique, engine direct-drive mode. The plug-in hybrid also uses regenerative braking to charge the battery.

In all-electric mode, the vehicle uses a 6kWh lithium-ion battery and a powerful 120 kW electric motor. The all-electric mode achieves a range of approximately 10-15 miles (16-24 km/h) in city driving and a top speed of 62 mph (100 km/h). Fully recharging the battery will take 2 to 2.5 hours using a 120-volt outlet and 1 to 1.5 hours using a 240-volt outlet.

The vehicle can also run in a gasoline-electric hybrid mode, the platform features a fuel-efficient 2.0-liter, i-VTEC® inline 4-cylinder, Atkinson cycle engine, paired with an electric Continuously Variable Transmission (E-CVT). An onboard generator adds to the battery powering the electric motor.

For more efficient high-speed cruising, the vehicle can engage in a direct-drive mode, in which only the engine drives the front wheels.

Advanced Technology Demonstration Program

Honda will launch an Advanced Technology Demonstration Program this year to provide real-world testing of its new vehicles, as well as research into customer behavior and usability, public charging infrastructure planning and sustainability initiatives. Partners in the program will include Stanford University, City of Torrance, Calif. and Google, Inc.

Honda Electric Mobility Network and Energy Management

Together with the Honda FCX Clarity fuel cell electric vehicle, the Fit EV and the future plug-in hybrid vehicle are a part of the company’s comprehensive approach to reducing CO₂ emissions.

Honda is unique in its efforts to create both environmentally-responsible products and the renewable energy solutions to power them. Honda is currently producing and marketing thin-film solar panels in Japan and an installation is planned at Honda Performance Development in Southern California in early 2011.

Honda Environmental Leadership

The Fit EV and a plug-in hybrid sedan will be introduced to the U.S. and Japan in 2012, joining Honda’s diverse line-up of environmentally-responsible vehicles, which include the FCX Clarity fuel cell electric vehicle, the Civic GX compressed natural gas-powered sedan (U.S. only) and four distinct petrol-electric hybrid models: Civic Hybrid; CR-Z sport hybrid; Insight hybrid and Fit Hybrid (Japan and Europe only).

American Honda was recently named America’s “Greenest Automaker” for the fifth consecutive time by the Union of Concerned Scientists (UCS). The award is earned by the company with the lowest combined smog-forming and greenhouse-gas emissions (primarily CO₂) in its U.S. automobile fleet. Honda has led the UCS rankings of overall vehicle environmental performance since the first UCS study in 2000, marking a decade of Honda leadership in reduced vehicle emissions. Honda earned the recognition this year with an industry-best score based on model year 2008 data, the latest available for analysis.

¹The EPA LA4 test mode is the standard government testing mode for electric vehicles and what most automakers use for comparison purposes.

Honda Continues To Grow Profile Of Women’s Cycling

17 Nov 2010

To celebrate the launch of the all-new Insight hybrid vehicle, Honda Australia today announced its sponsorship of the Honda Insight Women’s Grand Prix Series.

Part of the NSW International Grand Prix Series, the Honda Insight Women’s Grand Prix Series will be held from Wednesday 8 to Sunday 12 December this year.

Stephen Collins, Honda Australia’s General Manager Sales and Marketing, said Honda saw the professional and dynamic cycling series as an opportunity to further strengthen its support for women’s cycling in Australia.

“Honda has strong links with cycling globally and is delighted to announce its sponsorship of this exciting new cycling series.

“The Honda Insight Grand Prix Series will give Australia’s many up-and-coming female cyclists the opportunity to compete on home soil against the best cyclists in Australia and international stars that are renowned criterium specialists.

“Honda is one of few companies to date committed to the sport of women’s cycling. Honda’s female domestic team, the Honda Dream Team has enjoyed enormous success since it was established last year and we look forward to seeing the Team remain competitive in the Honda Insight Grand Prix Series,” Mr. Collins said.

60 female cyclists will participate in the five day series, with races staged at Bathurst, Parramatta, Gosford, Coogee and Cronulla. Each race is run over circuits of 20 to 24 kilometres. The Coogee and Cronulla races will be televised live around Australia on the Nine Network.

Commonwealth Games gold medallist, Honda Dream Team leader and reigning Cronulla GP champion Rochelle Gilmore welcomed the sponsorship and Honda’s continued investment in domestic women’s cycling.

“The significant gap between men’s and women’s cycling in Australia is of great concern to me and through its support for the Honda Dream Team, the Honda Hybrid Women’s Tour in Victoria, the Amy Gillett Foundation and now the Honda Insight Grand Prix Series, Honda has begun to bridge that gap.

“It is very pleasing to see Honda’s ongoing commitment has already begun to raise the profile of the sport domestically and it would be great to see other companies follow Honda’s lead. With even more corporate support, Australia’s many talented young cyclists will have the opportunities they deserve.

“I am very much looking forward to competing in the Honda Insight Grand Prix Series next month with the Honda Dream Team,” Ms. Gilmore said.

Phill Bates AM, responsible for successfully staging the Women’s World Cup from 1998 to 2002 and the Women’s Tour de Snowy amongst many other great races, will be at the helm of the series.

HONDA INSIGHT WOMEN’S GRAND PRIX SERIES

DATE	LOCATION	TIME	ADDRESS
Wednesday, 8 December	Bathurst	6:15 PM	Federation Square, city centre
Thursday, 9 December	Parramatta	6 PM	Parramatta Park
Friday, 10 December	Gosford	8 PM	Central Coast Highway and Vaughan Ave
Saturday, 11 December	Coogee	2 PM	Arden Street, Coogee Beach
Sunday, 12 December	Cronulla	Noon	Mitchell Road, Cronulla

Three Honda Vehicles in Top Five Most Fuel Efficient

17 Nov 2010

Three out of the top five most fuel efficient vehicles in the U.S are manufactured by Honda, according to the Environmental Protection Agency (EPA).

Continuing its award winning form, Honda’s sporty CR-Z came in at number four with its automatic transmission and number ten for the manual. The CR-Z is the world’s first hybrid with a 6-speed manual gearbox.

Proving the innovation and environmental credentials of Honda’s hybrids, the Honda Civic Hybrid and Honda Insight tied for third place on the list, giving Honda a total of four models in the coveted top ten.

In addition, the 2000 Honda Insight remains the most fuel-efficient vehicle ever rated by the EPA, with five of the top ten most fuel efficient cars produced since 1984 being Honda vehicles.

Honda Named UK’s Most Reliable Car Manufacturer

16 Nov 2010

Honda has been named Britain’s most reliable car manufacturer by the influential FN50 survey, further strengthening Honda’s reputation for bulletproof reliability.

Honda beat off rivals to the top spot in the annual survey which is published by industry leading publication Fleet News. The report covers 1.5 million vehicles owned or managed by the country’s 50 largest contract hire companies.

Honda also featured highly in the top ten most reliable cars with the Accord and British-built Civic in second and ninth place respectively.

Graham Avent, Manager Corporate Operations at Honda (UK), commented: “Winning the FN50 most reliable manufacturer accolade is a huge boost for Honda in the Corporate market. What makes it so important is the survey size – it’s great to know that out of over one million drivers, the Honda brand comes out on top. We always score well in consumer surveys thanks to the phenomenal reliability and quality of our product range – but to get this recognition from the company car drivers themselves means the world to our Corporate team and our Corporate dealer network.

“The Civic's top ten placing is also a great endorsement for our plant in Swindon that makes 85 per cent of the cars we sell in the UK. Honda has proven that British manufacturing continues to produce class-leading product for the fleet market,” Mr. Avent said.

Over the years, Honda has continually been ranked highly in customer reliability surveys such as the JD Power Survey and Which? Car.

Fleet News editor Stephen Briers concluded: “Businesses that depend on vehicles take reliability very seriously and can’t afford downtime through breakdowns that incurs extra costs. This is the largest reliability survey of its kind, so any vehicle with a top 10 placing will represent a safe bet for any organisation or private motorist.”

Evans And Weston Win Two-Wheel Drive Championship With Honda

13 Nov 2010

The 2010 Australian Rally Championship ended in spectacular style on a rain-soaked Victorian day, with Eli Evans and Glen Weston taking out the two-wheel drive championship in their Honda Civic Type R.

The Honda certainly left its mark on the championship, with Eli and Glen making history in South Australia in round four, becoming the first two-wheel drive car to take a podium in an ARC heat since the 1980s. They backed it up in Queensland grabbing a podium outright in round five.

“One thing I always wanted to do was drive a fast two-wheel drive car and I’ve had the opportunity to do that. It’s improving my driving as you have to approach corners a lot differently to a four-wheel drive car. I had a lot of fun driving the Civic Type R this year,” Evans said.

Round six began under the threat of dark clouds. Evans was sitting in third position in the championship, ready for an assault on the forests he calls home. With the rally being absent from Victoria for the last few years, there were high hopes from the locals for an action-packed weekend.

The first two stages on Friday were run in the dry, with a mishap putting the Honda towards the middle of the field after Pioneer 1 and 2. Lardner Park was home to the Super Special Stages later that night. The heavens eventually opened, sending the crowds running for cover and the cars sliding all over the stage. The Honda finished in seventh.

Unfortunately, Rally Victoria was cut short by the drenching rain, with the Saturday afternoon stages cancelled due to hazardous conditions. The Honda struggled with an electrical problem throughout the day.

“We changed computers, wiring harnesses, fuses, relays. We were running out of things to change. It’s frustrating. Top speed on the last stage was 130, which we’d normally be in top gear. Uphill was even worse,” Evans said.

The Honda finished round six in eighth place.

“We worked out the points for the championship and we’re in seventh. We didn’t expect that. The real positive is that we won the two-wheel drive championship. It’s a great thing for Honda and its proven the Civic Type R is superior to other two-wheel drive cars in the Australian championship.

“I would like to have finished strong outright, that was my aim. We made a mistake early in the year and we damaged the car which cost us a lot of points. It was always going to be hard from there to salvage a good result.

“To have Honda’s support this year has been excellent. I’ve been spoilt. There are a lot of jealous people who would love to be in my racing suit,” Evans said.

Awards Continue For Honda's CR-Z

11 Nov 2010

Honda has received a wealth of Good Design Awards for its products, including the current Japanese Car of the Year, the Honda CR-Z, which was awarded a Good Design Award Best 15.

The CR-Z, chosen for its originality, will be presented to the public at the Grand Award selection event on 10th November.

Good Design Awards prove that design leads to new answers in a variety of domains of human activity and also offers indicators of tomorrow's lifestyle to the public, industry and society overall.

The judges described the uncompromising pursuit of aerodynamics of the roof and the flow from the front to the side and quarter panels of the CR-Z as a beautifully finished design which could redefine the benchmark to determine 'the attraction of cars'. On this basis, the car was honoured with the Best 15 Good Design Award.

This marks the 5th consecutive year that a Honda product has received the Good Design Award Best 15; previous winning products include the Monpal ML200 four-wheel scooter, the HondaJet, the FCX Clarity hydrogen fuel cell electric vehicle and the Insight hybrid car.

The Good Design Grand Award will be selected from the Best 15 on November 10th and will be presented to the winner by the Japanese Prime Minister, Kan Naoto.

This year, Honda has also received Good Design Awards for the following products:

Motorcycles

- VFR1200F - Sports touring motorcycle

- VT1300CX - Cruiser motorcycle

- PCX - Trendy mid-sized scooter

Automobiles

- STEPWGN/STEPWGN SPADA - MPV for Japan market

Power Products

- Enepo EU9iGB - Stylish portable power generator

As further testament to the timeless design of Honda products, the four-stroke outboard engine has received a Good Design Long Life Design Award. This is the 3rd consecutive year a Honda product has received this award. The Good Long Life Design Award is given to products that have been either manufactured or sold where the basic fundamentals of the design have remained unchanged for more than ten years, proving they have timeless and unique qualities.

About Good Design Awards
The Good Design Awards is a comprehensive program for the evaluation and encouragement of design organised by Japan Industrial Design Promotion Organisation (JIDPO). Good Design Awards have been given to outstanding designs for more than 50 years and to this date, approximately 35,000 products have received awards.

The most distinguished designs are selected from those submitted for consideration for the Good Design Awards. JIDPO receives approximately 3,000 submissions from more than 1,000 companies and designers every year. These designs are screened by about 70 design experts, who select and recommend those designs worthy of awards. The Good Design Awards is a system that aims to channel the eminent powers of distinctive designs to build prosperous lives and encourage sound industrial development. It is a campaign to brighten and enrich society through design.

Design is essential to improving the lives of every individual in the twenty-first century. Today's Good Design Awards proves that design leads to new answers in a variety of domains of human activity, and also offers signposts for tomorrow's lifestyle to the public, industry and society overall.

Honda CR-Z Wins Japan Car Of The Year

10 Nov 2010

Honda Motor Co., Ltd. announced today that the Honda CR-Z, sports hybrid has won the Car of the Year Japan 2010-2011 by the Japan Car of the Year Executive Committee.

Due for release in Australia mid-2011, the all-new Honda CR-Z combines the advantages of a clean, efficient petrol-electric hybrid power-train with a 6-speed manual transmission.

The responsive 1.5 litre four- cylinder i-VTEC engine, coupled with Honda’s Integrated Motor Assist (IMA) hybrid system produces 91 kilowatts and 174 Newton metres, which peaks at just 1,500 rpm. The torque figure is identical to the 1.8 litre Civic sedan. The electric motor boosts torque at low and medium revs, which gives the CR-Z in-gear flexibility more usually associated with turbocharged engines.

The manual gearbox is a core part of the driver engagement Honda’s engineers wanted to bring to the CR-Z. The flexibility of the IMA hybrid system allows it to be used with a range of transmissions, not just CVT-based gearboxes.

To maximise driver choice and enhance day to day driveability, the CR-Z is fitted with a 3-Mode Drive System (NORMAL, ECON and SPORT). This unique feature allows the driver to choose between the driving modes, which alter the responses of the throttle, steering, climate control and the level of assistance provided by the IMA system. This allows the driver to adapt the car’s settings to enjoy their favourite road, maximise economy, or strike a balance between the two.

The exterior design of CR-Z deliberately evokes the iconic style of the 1980s CR-X, which was originally developed to provide a small, stylish car that could achieve spectacular economy. Signature features of the CR-X, like the split level rear glass hatch and low shallow raked roofline have been referenced in the design of the sleek coupe and then combined with a curvaceous and deeply sculpted exterior form.

The interior of the production car has been influenced by the cabin of the 2007 Tokyo Motor Show CR-Z Concept, especially the 3D speedometer and driver focussed cabin. The high-technology instrument binnacle places all of the commonly used controls close to the driver’s hands, allowing full concentration on driving.

Honda President and CEO, Mr Takanobu Ito said, "We are very proud that the CR-Z has been selected from the strong contenders of new models as the Car of the Year Japan 2010-2011. This award shows that the public has accepted Honda's aspiration to supply exceptional environmental performance in a fun-to-drive hybrid car at an affordable price, as well as Honda's desire to spread the joy of owning and driving a car. We also believe that this award for the CR-Z reflects the true value of the combined efforts of our business partners and the many others who supported CR-Z development and production. Going forward, Honda intends to bring more joy to an even larger number of customers."

In the 31 years of the Japan Car of the Year, Honda has won it 11 times. Its last winner was the Jazz in 2007.

Honda Teams Up With The Amy Gillett Foundation

04 Nov 2010

Honda Australia announced today that it will partner with the Amy Gillett Foundation to raise awareness of road safety.

Announcing the sponsorship of the Amy Gillett Foundation in Sydney, Honda Australia’s Managing Director and CEO, Mr. Satoshi Matsuzawa, said road safety and the preservation of the environment are the platforms of the company’s foundation.

Mr. Matsuzawa said the Amy Gillett Foundation sponsorship provided an opportunity to promote road safety, by supporting mass participation events that demonstrate in practice how bike riders and motorists can use our roads and promotions aimed at safer practices by all road users. At the same time, Honda aims to strengthen its support for bike riders and cycling.

“Honda has strong links with cycling globally,” Mr. Matsuzawa said. “Cycling has strong parallels with our core value of sustainability and we have been searching for the right opportunity to support a cycling organisation with road safety at its heart.

”Honda understands the environmental benefits of bike riding and low-emission vehicles and we look forward to working with the Amy Gillett Foundation to foster a harmonious and respectful relationship between motorists and bike riders,” he said.

The Amy Gillett Foundation was established in 2005 in memory of champion Australian cyclist Amy Gillett, who was tragically killed while training in Germany. The Foundation aims to reduce the incidence of death and injury caused by the interaction between bike riders and vehicles on the road.

Amy Gillett Foundation CEO Tracey Gaudry, said the Foundation welcomed the partnership with Honda, a car manufacturer with a reputation for putting both safety and the environment first.

“Many bicyclists are involved in accidents inadvertently caused by road users who don’t pay attention or don’t share the road responsibly.

“Honda understands the need to let all road users know that their safety and the safety of others depends on paying strict attention whether driving, riding or walking.

”We appreciate that Honda’s reputation for excellence and innovation in mobility strengthens our voice when speaking with drivers about the vulnerability of bike riders,” Ms. Gaudry said.

Australian Commonwealth Games gold medallist and Honda Dream Team leader Rochelle Gilmore, a former training partner of Amy Gillett, welcomed the sponsorship, which will extend across all Amy Gillett Foundation events, starting with next week’s Share the Road Tour in NSW. Rochelle will lead the tour.

“Honda has a commitment to reducing the road toll through technological advancements and this latest contribution to the cycling community should help spread the safety message.

“I am looking forward to helping Honda spread the road safety message during next week’s tour from Sydney through major regional NSW centres,” Ms. Gilmore said.

Honda Australia looks forward to working with the Amy Gillett Foundation to achieve the goal of safer roads for all road users.

Honda Adds Even More Value

04 Nov 2010

Honda Australia has repositioned its pricing on a number of models, offering even more value for money to its customers.

The table below lists the new pricing (for flat paint only) for Jazz, City, Civic Si and Accord Euro, effective November 1, 2010.

Model	Door	Grade	Trans.	Previous MLP	MLP Reduction	New MLP
Model	Door	Grade	Trans.	Previous MLP	MLP Reduction	New MLP
Jazz	5	GLi	M	$16,990	n/a	$16,990
		GLi	A	$19,290	$300	$18,990
		GLi LE	M	$17,490	n/a	$17,490
		GLi LE	A	$19,790	$300	$19,490
		GLi-SP	M	$17,990	n/a	$17,990
		GLi-SP	A	$20,290	$300	$19,990
		VTi	M	$20,490	$1,300	$19,190
		VTi	A	$22,790	$1,600	$21,190
		VTi LE	M	$20,990	$1,300	$19,690
		VTi LE	A	$23,290	$1,600	$21,690
		VTi-S	M	$22,990	$1,300	$21,690
		VTi-S	A	$25,290	$1,600	$23,690

City	4	VTi	M	$18,990	n/a	$18,990
		VTi	A	$21,290	$300	$20,990
		VTi-L	M	$21,490	n/a	$21,490
		VTi-L	A	$23,790	$300	$23,490

Civic	5	Si	M	n/a	n/a	$29,990
		Si	A	n/a	n/a	$32,290
		Si (leather option)	M	$37,490	$5,300	$32,190
		Si (leather option)	A	$39,790	$5,300	$34,490

Accord Euro	4	STND	M	$33,490	$2,000	$31,490
		STND	A	$35,790	$2,000	$33,790
		LUX	M	$40,990	$2,000	$38,990
		LUX	A	$43,290	$2,000	$41,290
		LUX NAVI	A	$46,290	$2,000	$44,290

CLOTH TRIM NOW AVAILABLE FOR CIVIC SI

From January 2011, Honda Australia will add a new variant to the Civic Si hatch range – a standard black cloth trim at a new price of $29,990*. The leather trim model with heated seats will be an option, starting at $32,190*.

This new variant will increase Honda’s share of the small hatch segment.

In announcing the price repositioning, Honda Australia’s Senior Director, Mr. Lindsay Smalley said: “The market has never been more competitive and we need to ensure we maintain and grow our market share. The winners, of course, are our customers.

“Honda’s excellent quality, reliability and engineering excellence has never been more affordable,” Mr. Smalley said.

For more information on Honda’s great campaign drive-away pricing for November, visit our web site at www.honda.com.au/cars

* Manufacturer’s List Price for flat paint only, excluding on-road costs and statutory charges

Honda Dream Team Wins First and Second at Noosa Grand Prix

02 Nov 2010

The Honda Dream Team has won their first race of the Australian Summer Series at the Noosa Grand Prix, held on October 30 in Noosa, Queensland.

Team members Peta Mullens and Melissa Hoskins finished first and second respectively, with team leader and Commonwealth Games gold medallist Rochelle Gilmore supporting the winning strategy.

Hoskins and Mullens dominated the race from the start. Within fifteen minutes, they were putting pressure on the small peloton. They pushed through the group together and worked hard right until the end of the race, finishing thirty seconds ahead of the third place rider.

Honda Dream Team leader Rochelle Gilmore said; “I was so proud to see the Honda Dream Team win the way we did, to have two riders break away together expresses the level that our team is at. Last year we won all of our races from big bunch sprints and this summer we wanted to prove that we can win in any scenario. Noosa was a perfect example of our versatility.

”Some credit must go to the Honda Dream Team’s new director; Warren McDonald. It’s important that a director can adapt to race situations and allow flexibility with his plan as the race unfolds. Wazza made a decision mid way through the Noosa GP to support the breakaway attempt and as a result we took first and second,” Gilmore said.

The next race for the Honda Dream Team will be in New South Wales from December 8 to 12.

Honda Dream Team members:

- Tiffany Cromwell

- Rochelle Gilmore

- Melissa Hoskins

- Peta Mullens

- Josephine Tomic

Team Director: Warren McDonald

Team Mechanic: Jarrod Maroni

HondaJet Testing Continues

21 Oct 2010

- Ground function testing underway on first conforming flight test aircraft

- Static stress testing in progress on second conforming aircraft

- Third conforming flight test aircraft in production

- Production cockpit and cabin released

Honda Aircraft Company, Inc., has released an update to the annual National Business Aviation Association (NBAA) convention on its HondaJet advanced light jet program, including the announcement of ground testing underway on its first conforming flight test aircraft and static structural stress testing in progress on its second conforming aircraft. Also announced was the commencement of assembly of its third conforming flight test aircraft.

With the installation of electrical, hydraulic, mechanical and environmental control systems, the first conforming flight test aircraft has entered the ground testing stage in preparation for first flight. Systems tests already completed on the conforming aircraft include, among others: oxygen, fuel tank and vapor cycle systems tests; landing gear deployment tests; steering and brake tests; flight control tests; power distribution tests; core navigation functions (VOR/ILS/GPS) tests; primary air data and attitude/heading sensor tests; and integrated avionic system functional tests. Additional tests completed at supplier facilities include: DC motor pump extreme environmental condition tests; hydraulic and electrical component tests; landing gear actuator vibration tests; landing gear drop tests; and crew and cabin seat crash tests.

Exterior treatment of the first conforming flight test aircraft is also complete, with the application of a new HondaJet paint scheme. Featuring a metallic silver-over-white profile combined with a distinctive sweeping fuselage stripe in dark metallic gray, the aircraft sports a bisecting white and dark metallic grey combination stripe extending from its nose over the upper fuselage, further enhancing the HondaJet’s unique image of dynamic performance.

Assembly of the second conforming aircraft – to be used for static structural stress testing – was completed in July. Following control surfaces FAA testing, including rudder and elevator tests, static structural stress tests of the entire aircraft have commenced and included: 100% limit-load wing tests; 100% limit-load horizontal stabiliser tests; wing stiffness tests; landing gear load tests; pylon stiffness tests; and fuselage pressure tests. Static structural stress testing has been undertaken at Honda Aircraft Company’s R&D facility on its Greensboro, North Carolina campus.

“In addition to the more than 500 flight hours we have accumulated on the proof of concept HondaJet, the successful completion of this robust range of static structural stress tests on the conforming aircraft significantly reinforces the advantages of the HondaJet’s advanced design,” said Michimasa Fujino, Honda Aircraft Company’s President and CEO.

All static structural stress tests are conducted utilising Honda’s advanced structural test system. The system incorporates 61 hydraulic actuators and a 2,600-channel data acquisition system within a structural test fixture designed exclusively for HondaJet testing. The entire aircraft can be tested simultaneously to prove static and fatigue strength under various flight- and ground-load conditions. Testing will continue on static test aircraft as the HondaJet program moves through the certification process. The fourth conforming aircraft will be used for fatigue testing scheduled for 2012.

Honda is now focused on assembly of the third conforming aircraft to be used for flight testing of mechanical systems. The fuselage and empennage for this aircraft have been completed, while the wing assembly nears completion. Final assembly of this aircraft is scheduled to begin soon at Honda’s R&D facility on its Greensboro campus.

Testing of aircraft systems on conforming flight test aircraft are supported through the implementation of Honda's industry-leading Advanced Systems Integration Test Facility (ASITF). Honda's ASITF confirms before first flight the integration of the aircraft's electrical, avionics, mechanical and flight control systems, including stall warning protection systems (SWPS) and rudder bias systems (RBS). The HondaJet ASITF incorporates a fully representative primary flight control system with a high-fidelity control-loading system.

The HondaJet ASITF also incorporates actual aircraft systems hardware and software, installed in a spatially-representative manner and interconnected with actual aircraft electrical harnesses. Additional simulation capabilities have been integrated to provide real-time simulation of navigation RF data, including GPS.

“Honda’s Advanced Systems Integration Test Facility is a powerful tool that will support the most efficient development and certification process possible for the HondaJet. By effectively identifying any developmental issues at the earliest possible stages of the process, our ASITF system will support an accelerated program momentum and, ultimately, help us create the best possible aircraft,” said Fujino.

At this year’s NBAA, Honda released HondaJet production cockpit and cabin designs featuring production parts, reflecting the quality of materials, colors and finishes available in delivery aircraft. The HondaJet’s cockpit design has been updated to reflect the maturity of Honda’s human factors engineering efforts and flight test evaluations.

Concurrent with the ongoing assembly of flight test aircraft, construction of the HondaJet production facility on the company’s Greensboro campus is quickly nearing completion. The 250,000 ft² production facility is now in the final phase of construction, with interior build-out well underway.

The facility is scheduled for completion in early 2011, at which time pre-production preparations and training of production staff will begin. Upon completion, the production facility’s two state-of-the-art painting facilities will be utilised to support finishing of additional conforming aircraft, thereby supplementing the painting capacity of Honda’s R&D facility on campus. In addition, the HondaJet production facility will incorporate Flight Safety International Level-D, full-motion flight simulators for training of all HondaJet pilots and crew.

Also at this year’s NBAA, Honda will conduct demonstrations of its advanced humanoid robot ASIMO to showcase the company’s commitment to enhancing and expanding human mobility for the benefit of society. In addition to the design and development of automobiles, motorcycles and power equipment products, Honda’s innovative research and development efforts during the past decade have yielded such diverse outcomes as humanoid robotics, walking assist devices, HondaJet, fuel cell electric vehicle technology, thin film solar cells, increased rice crop yields and functional nano-materials.

Based on its belief in the value of technology to address the needs of society, Honda’s mission is to develop products that anticipate and satisfy the evolving needs of its customers while meeting society’s demand for cleaner, safer, more efficient and sustainable means of transportation and human mobility.

About HondaJet

Honda Aircraft Company, Inc., a wholly owned subsidiary of Honda Motor Company, Ltd., began sales of the advanced and innovative HondaJet in October 2006 in the U.S. and has amassed orders for well over 100 aircraft. Scheduled for first delivery in the third quarter of 2012, the $4.5 million HondaJet is Honda’s first-ever commercial aircraft and lives up to the company’s reputation for dynamic performance together with superior efficiency. The HondaJet proof-of-concept aircraft has accumulated more than 500 flight test hours and attained both a top speed of 420 knots (483 mph) and a maximum altitude of 43,000 ft. in flight testing.

Learn more about HondaJet at www.hondajet.com

The Honda Foundation Helps Lift Spirits At St. Hilarion

21 Oct 2010

The Honda Foundation and Nordic Honda in Adelaide have donated $8,800 to St. Hilarion Aged Care Home in Seaton, to be invested in new lifting technology.

The lifting equipment will benefit staff by providing a safer work environment and residents with peace of mind in their personal safety and mobility.

Mr. John Tobin, Director of Business Development at St. Hilarion is thrilled with the new equipment. “Without safe lifting equipment, staff are at a higher risk of straining their backs. This can lead to a high staff turnover. It is important for our residents to see familiar faces. This new lifting equipment ensures the safety and wellbeing of our team.”

Chairman of The Honda Foundation, Mr. Lindsay Smalley, said it was important to make the workplace a safe and happy one. “Our senior citizens are some of the most vulnerable in our community and the staff at St. Hilarion work very hard to ensure they are given the best care. This equipment will go a long way to assisting the staff and, in turn, the residents, so they have a better quality of life.”

Back strain and injury is one of the most common workplace injuries in the healthcare sector, particularly in aged care, where residents suffer from varying degrees of immobility and require lifting and moving to complete their daily tasks.

For residents, falls can have a dramatic impact on their health with decreased levels of functionality, leading to poor health and occasionally, depression.

It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.

American Honda Is 'Greenest' For Fifth Consecutive Year

20 Oct 2010

American Honda has been awarded the coveted title of ‘Greenest Automaker’ from the Union of Concerned Scientists (UCS) for the fifth consecutive year, marking a decade of environmental leadership.

Honda was ranked on its real-world environmental performance, based on an average per-mile smog pollution and global warming emissions of its entire fleet of vehicles.

The study assessed eight manufacturers that sold 92 per cent of vehicles in the U.S. during 2008.

UCS scored the top eight manufacturers against the industry average of the eight combined. Smog and global warming scored equally to determine the overall score. The score of 100 indicated the average of the eight manufacturers, where lower scores indicate greener performance.

Honda scored 86 and was 14 per cent cleaner than the other car manufactures combined.

Honda is committed to developing technologies that address the environmental impact of its products, as well as reducing emissions and researching innovation in energy sustainability.

The introduction of new hybrid vehicles, including the Insight and CR-Z to the U.S market, is an important step in advancing technology to reduce fuel consumption and lower emissions. The hydrogen-powered Honda FCX Clarity fuel cell vehicle, currently leased in the U.S and Japan, is the world’s most advanced vehicle with zero exhaust emissions and has fuel efficiency three times that of a comparable petrol-powered vehicle.

Earlier this year, Honda Motor President and CEO, Mr. Takanobu Ito, announced the company will introduce a plug-in hybrid to the U.S market by 2012, further enhancing Honda’s low emission philosophy.

The UCS is the leading U.S. science-based not for profit organisation working for a healthy environment and a safer world.

Honda Issues 2010 North American Environmental Report

20 Oct 2010

American Honda has released its sixth annual report on the company’s environmental footprint in North America and efforts being made to minimise the environmental impact of Honda’s operations in the region.

The report also includes a detailed review of the various technology approaches that Honda is taking in its efforts to address the issue of global climate change, perhaps the most serious and far-reaching environmental issue facing society today.

“Despite the severe business conditions of the past year, Honda remains strongly committed to innovation and to the continued development of new products and technologies that minimise our environmental footprint and that help address society’s most pressing environmental concerns,” said Tetsuo Iwamura, chief operating officer of Honda’s North American Regional Operation. “Thanks to the efforts of Honda associates at all levels and in all areas of our operations, we continue to make significant progress in improving energy efficiency, reducing waste, and eliminating potentially harmful substances from our products, production operations and sales activities in North America.“

Highlights of the 2010 report include:

- American Honda’s Corporate Average Fuel Economy (CAFE) for model year 2009 (MY2009) rose 1 mpg to 31.3 mpg, a 3.3% increase from MY2008 and a 7.2% rise from MY2005, outpacing the company’s voluntary goal (set in May 2006) to achieve a 5% increase over MY2005 CAFE levels by MY2010
- Waste to landfills from manufacturing activity was reduced 87% from the FY2001 baseline and 65% from the previous fiscal year, with eight North American plants achieving zero waste to landfill, as Honda moved closer to its goal of achieving zero waste to landfill for all 14 of its plants in the region by April 1, 2011
- Total energy used in manufacturing was reduced 8% from the previous fiscal year, while energy use per automobile produced rose 2.4% as a result of lower production volumes
- Average CO₂ emissions per automobile produced rose only 1% despite an 8% decrease in the volume of automobile production
- “Intelligent” paint booth technology was implemented on all automobile paint lines in North America, reducing energy used in auto body painting by as much as 25%
- Emissions of volatile organic compounds from auto body painting were reduced 9.8% from FY2008 levels to 13.8 grams/m2, exceeding Honda’s target of 20 grams/m2
- Two new on-site parts consolidation centers – at the Marysville, Ohio, auto plant and Timmonsville, SC, all-terrain vehicle (ATV) plant – are estimated to reduce CO₂ emissions from supplier parts shipments by nearly 1,300 metric tons annually
- Honda’s North American Purchasing Division launched a Supply Chain Sustainability Initiative to promote actions aimed at reducing CO₂ emissions from supplier activity
- A new port facility in Richmond, California, Honda’s third west coast port facility, is expected to reduce truck travel by 2.7 million miles annually, cutting CO₂ emissions from product distribution by an estimated 4,500 metric tons

The 2010 North American Environmental Report covers the company’s operations during the fiscal year ended March 31, 2010 (FY2010) and utilises a lifecycle assessment (LCA) model to report on the environmental impact of Honda’s R&D, manufacturing and sales activities in the North America region, encompassing the United States, Canada and Mexico.

The report looks at the environmental performance of the company’s automobile, powersports, and power equipment products, its 14 major manufacturing plants operating in North America in FY2010 and the corporate activities of 15 Honda group companies in the region.

To help reduce the environmental impact of its environmental reporting activities, the company is publishing the report in electronic format only. Highlights of the report can also be viewed at www.corporate.honda.com. The full report is also available for download at the site and at Honda’s U.S. media web site at www.hondanews.com

Additional information on Honda’s environmental performance outside of North America can be found in Honda Motor Company’s Environmental Report, with a focus on the company’s activities in Japan – available at www.world.honda.com

CO₂ emissions from the consumption of electricity and natural gas, representing about 96% of total direct CO₂ emissions from Honda’s North American manufacturing operations.

Honda Dream Team Star Takes Gold at the Commonwealth Games

11 Oct 2010

As Rochelle Gilmore won gold at the Commonwealth Games women’s cycling roadrace in Delhi Honda is preparing for another successful partnership with the cycling star.

Honda has announced its commitment to women’s cycling with its continued sponsorship of the Honda Dream team led by Commonwealth gold medal winner Rochelle Gilmore for the 2010-2011 Australian summer cycle racing season.

The Honda Dream Team was formed in 2009 and enjoyed a stellar season with Gilmore winning the prestigious Cronulla Grand Prix on the team’s debut.

In January, the Honda Dream Team dominated the Jayco Bay Series with Gilmore the series winner, capturing three of the four races. The Team’s Trophy also fell to the Honda Dream Team.

This summer the Honda Dream Team will once again be represented by Australia’s top female cyclists including:

- Rochelle Gilmore

- Tiffany Cromwell

- Josephine Tomic

- Peta Mullens

- Melissa Hoskins

The Honda Dream Team’s competitive schedule includes:

2010

October 30^th Noosa Women’s Criterion

December 12^thCronulla Grand Prix

2011

January 2^nd-5^th Jayco Bay Classic Series

January 6^th Australian National Road Race Championships Criterion

February Women’s Criterion Tour Down Under (event details to be confirmed)

Mr. Satoshi Matsuzawa, Honda Australia’s Managing Director and CEO said “Cycling and the Honda brand have many parallels. Cycling provides green mobility and Honda is a world leader in low emission vehicles. Our latest hybrid, the Honda Insight will be launched in December 2010.

“Cycle racing quenches our thirst for competition and continues our racing heritage.

“The technological advancements in cycling mirror the technology breakthroughs we have achieved over the years. Honda started with the humble bicycle, when Mr. Honda bolted engines to bicycle frames to create our first motorcycle. The rest they say….is history.

“Everyone at Honda is enormously proud of the Honda Dream Team and the success they achieved last season. We are all looking forward to this summer’s racing where Rochelle and her Dream Team will fly the Honda flag once again.”

Rochelle Gilmore commented “Honda Australia has done a great job promoting women’s cycling and I am very proud to represent them on and off the track.

“We had a dream debut season and with the team we have, I am sure we will be right up the front again. I also know the competition will be a lot stronger and I can’t wait to go racing. Bring it on.”

Honda Dreams The Impossible Through Social Media

07 Oct 2010

American Honda will embark on a social media campaign to further promote its Dream the Impossible documentary series.

The series links the motivational themes in Honda’s corporate philosophy with thought leaders and other organisations through digital communication channels.

Honda’s official Facebook page will be the primary destination for conversation and will serve as the main hub throughout the campaign.

Contributions will be announced daily with links from the landing tab on the page.

A dedicated theme will be set weekly throughout October from the Dream The Impossible series.

The campaign will launch with Racing Against Time Week, with five thought leaders and bloggers in the green, energy and automotive field posting their thoughts and perspective on oil as a finite energy resource.

This will be followed by Dreams vs. Nightmares where Honda has partnered with www.experienceproject.com to create a custom environment and succession of topic-related questions surrounding the impact of dreams.

Kick Out the Ladder Week will feature five written or video contributions from representatives at other organisations on how their corporate philosophy allows for innovation and leads to success.

Mobility 2088 Week will call on the Honda community to submit their thoughts on what transportation will look like in the year 2088. Honda designers will use community input as inspiration to create visual sketch representations.

The final week of the campaign will focus on Failure: The Secret to Success. Over the course of the fifth week, thought leaders from varied backgrounds will provide personal stories on past experiences they’ve had with failure that ultimately led them to success.

Follow all the conversations on the ‘Dreams’ tab at www.facebook.com/Honda

To see the Dream The Impossible Documentary Film Series, visit www.dreams.honda.com

Honda Partners With National Geographic For A Great Migration

07 Oct 2010

American Honda has partnered with National Geographic to present its latest documentary series ‘Great Migrations’, airing globally in November on the National Geographic Channel.

The seven-part global programming event will take viewers around the world on the arduous journey millions of animals undertake to ensure the survival of their species.

As part of its ‘Power of Dreams’ philosophy, Honda developed the Dream the Impossible Documentary Series showcasing the spirit of the Honda brand through unscripted human stories, revealing that impossible dreams can be realised through determination and creativity. The series can be found at www.dreams.honda.com

The latest short documentary instalment in the series will coincide with the world premiere of the first Great Migrations episode, chronicles of animal migration across the globe.

Leveraging the themes of the ‘Dream the Impossible’ documentary series and ‘Great Migrations’, National Geographic and Honda have worked together to build on the natural parallels between stories of survival and ingenuity in overcoming obstacles to follow dreams.

In addition to the seven hours of programming, ‘Great Migrations’ content will be featured across the spectrum of National Geographic properties, including magazine pieces, books, DVDs, mobile and iPhone apps, games, lectures, screenings, exhibits and tours.

Honda's Dream Team

05 Oct 2010

Honda and Australian international cycling star Rochelle Gilmore will continue their successful partnership in this summer’s Australian cycle racing season.

The Honda Dream Team was formed last year and enjoyed a stellar season with Rochelle Gilmore winning the prestigious Cronulla Grand Prix on the team’s debut.

In January, the Honda Dream Team dominated the Jayco Bay Series with Gilmore the series winner, capturing three of the four races. The Team’s Trophy also fell to the Dream Team.

This summer the Honda Dream Team will once again be represented by Australia’s top female cyclists:

- Rochelle Gilmore

- Tiffany Cromwell

- Josephine Tomic

- Peta Mullens

- Melissa Hoskins

The Honda Dream Team will compete in the following events:
2010
October 30th                Noosa Women’s Criterion
December 12th            Cronulla Grand Prix
2011
January 2nd-5th           Jayco Bay Classic Series
January 6th                  Australian National Road Race Championships Criterion
February                     Women’s Criterion Tour Down Under (event details to be confirmed)

Mr. Satoshi Matsuzawa, Honda Australia’s Managing Director and CEO
“Cycling and the Honda brand have many parallels. Cycling provides green mobility and Honda is a world leader in low emission vehicles. Our latest hybrid, the Honda Insight will be launched in December 2010.

“Cycle racing quenches our thirst for competition and continues our racing heritage.

Rochelle Gilmore
“Honda Australia has done a great job promoting women’s cycling and I am very proud to represent them on and off the track.

Honda’s Jazz Hybrid Makes World Debut In Paris

04 Oct 2010

The Jazz Hybrid is making its world motor show debut at the 2010 Paris Motor Show, further demonstrating Honda’s continuing commitment to petrol-electric hybrid technology.

The launch of the latest addition to the practical Jazz line-up marks the first time a parallel hybrid vehicle has been available to B-segment consumers. Importantly the Jazz Hybrid will not lose any of its practicality, with the compact nature of the Honda IMA system allowing the B-segment car to retain its ultra-flexible “Magic Seats” and 341 litres of boot space.

The IMA battery pack and power control unit have been integrated in the area under the boot floor, retaining the normal boot area and allowing the “Magic Seats” to fold in the same manner as non-hybrid versions. This means that the seats still fold entirely flat to provide a surprising 831 litre of space or the seat bases can be folded up to sit vertically, so as to accommodate tall items within the car.

The IMA hybrid system is shared with the Insight and CR-Z hybrids, taking advantage of the proven reliability of this important technology. With almost two decades of development and 10 years of sales behind it, the Honda IMA system has proven itself to be a flexible and dependable system, with over half a million vehicles on the road benefitting from its combination of low emissions and fuel economy.

The new model features the same IMA system as in the Insight hybrid, using the same 1.3 litre i-VTEC engine as its dedicated hybrid model sibling. The IMA system is combined with a CVT gearbox in the Jazz and with emissions of just 104 g/km* of CO₂ it has the lowest CO₂ output of any automatic car in the B-segment. As a petrol-electric hybrid, the new derivative has ultra-low levels of other exhaust emissions, not just taxable elements.

Visually the Jazz Hybrid is distinguished from the current Jazz range with revised headlights, which have a blue surround, clear rear lights, new front grille, restyled bumpers and a chrome tailgate garnish. The new hybrid will be available in a range of existing colours plus a bespoke Lime Green metallic.

Inside the cabin is given a fresh look with a darker single colour dashboard, which contrasts strongly with the blue lighting of the dials and centre console. The new hybrid is also available with leather trim, the first time this has been available on a Jazz model in Europe.

The dashboard integrates a version of the Eco Assist function, which uses the ambient lighting of the speedometer to advise the driver on how their driving style is impacting on their fuel economy. The Eco Assist function aides drivers in getting the maximum economy from their car in everyday situations and gives users real-time feedback on how their use of the brakes and throttle affects their fuel bills and environmental impact.

While respecting the unique features of the car, a range of Genuine Accessories will accentuate its hybrid character even further. Decoration items, such as doorstep garnishes, a variety of exterior and interior stickers, B-pillar garnishes and alloy wheels can be fitted according to the driver’s personal taste. A Solid State Drive navigation, hands-free Bluetooth® and rear entertainment system are set to provide extra technological comfort. A complete range of Genuine Accessories is available for those customers that want to add in even more functionality and style.

The Jazz Hybrid will go on sale in some European markets in the early part of 2011, prices and full specifications will be announced in due course.

2011 HONDA INSIGHT
The 2011 Honda Insight on the stand at Paris features a revised interior, with the dashboard and seat trim now a darker hue for the new model year. The latest car also features revised suspension components and settings, specification changes and two new exterior colours.

Interior Changes
The most noticeable difference is the change to black in the upper section of the dashboard of the Insight, significantly altering the ambience of the hybrid’s cabin. There are now two interior colour combinations available; the first being an entirely black dash, combined with black seats, door panels and centre console. Alternatively, a grey lower dash section, seats and centre console can be selected, giving a lighter appearance to the cabin. For the first time leather seats are available on the Insight and these can be combined with either of the new dashboard and trim colour schemes.

Complementing the interior colour choices are some trim revisions with chrome rings for the air vents and heating controls to contrast against the darker interior. On top grade models with the black interior a silver metallic appearance trim is applied to the door grips.

Suspension Enhancements
In response to customer feedback the Insight has also seen revisions to the suspension, with settings and components altered to improve the ride, stability and handling of the 5-door hybrid. The changes include changing the shape of the V in the suspension brace, altering the rear camber, adjusting the recoil rate of the springs, changing the front suspension knuckle and increasing the size of underbody aerodynamic parts.

New Colours
Two new exterior colours have been added, with Dynamic Blue Pearl replacing Neutron Blue and Carnelian Red Pearl replacing New Red Pearl. For the first time parking sensors are made standard on top grade cars to enhance customer convenience.

Bespoke Hybrid Model
The Insight utilises the efficient, compact and proven 1.3 litre i-VTEC engine, combined with an electric motor. This engine and motor combination is shared with the new Jazz Hybrid and both models benefit from the ability to run on electric power alone under some speed conditions. CO₂ emissions remain at 101 g/km and fuel consumption just 4.4 l/100km.

The combination of an ultra-aerodynamic body and a parallel hybrid powertrain gives the Insight impressive environmental performance with low overall exhaust emissions, not just CO₂. The Insight has been developed to offer excellent fuel economy and emissions all of the time, not just in official tests. The Eco Assist encourages and assists drivers in achieving good fuel economy every day with the coaching function and ECON button.

Recycling of Battery Packs
Importantly the Insight is manufactured in a plant where zero production waste ends up in landfill and a suite of energy saving techniques are used to reduce overall impact. At the end of the vehicle’s life the Insight is designed to be highly recyclable and recoverable and the batteries can be easily recycled through any Honda dealer.

INSIGHT TECHNICAL SPECIFICATIONS

ENGINE		1.3 SOHC i-VTEC
Capacity Max. power (Engine) @ rpm Max. torque (Engine) @ rpm Max. Power (Electric Motor) @ rpm Max. torque (Electric Motor) @ rpm	cc kW/PS Nm kW/PS Nm	1339 65/88 5800 121 4500 10.3/14 1500 78.5 1000
FUEL CONSUMPTION (1999/100/EC)
Urban Extra Urban Combined CO₂ emissions	l/100km l/100km l/100km g/km	4.6 4.2 4.4 101
PERFORMANCE
Max. Speed 0-100km/h	km/h secs	186 12.6
WHEELS AND TYRES
Wheels Tyres		15x5.5 175/65R15	16x6 185/55R16

All data refers to cars equipped with 15-inch wheels.
All information correct at time of going to print.

THE 2011 MODEL YEAR HONDA CIVIC

The 2011 model year Honda Civic will be on show at Paris, where a number of changes to the European-manufactured car will be seen for the first time.

Most obvious will be the adoption of the mesh grille on 5-door models, replacing the current Perspex grille. This fresh nose treatment has been paired with a new “Ionised Bronze” colour which is an option on the Civic for the first time. The special edition GT models will now feature a unique 17” alloy wheel design, giving a new more sporting look to the UK-built car.

Inside, the base grade car benefits from seats trimmed in a combination of Alcantara and fabric with special edition GT cars, now equipped with attractive half leather, half Alcantara seat as standard.

The 2011 Civic retains the unique centre fuel tank layout, which allows the use of the innovative Honda “Magic Seats”. The seats which fold down completely to floor level give an enormous load space and also offer the option of flipping up the bases to allow taller loads to be carried.

HONDA PRODUCT SHOWCASE

Environment Zone Takes Centre Stage at Paris
The Honda stand at Paris will feature an environment zone hosting the company’s most important environmental technologies, celebrating the company’s 10 years of selling hybrids in Europe and cutting edge fuel cell research. The zone will be surrounded by a wide range of Honda products and a range of official Honda accessories.

Environment Zone
Pride of place in the environment zone will go to the new Jazz Hybrid model, which brings a hybrid parallel drive train to this class of car for the first time. The lowest emission B-segment automatic available in Europe will take the position at the head of the environment zone, alongside its hybrid and fuel cell electric counterparts. Further information can be found in the Jazz Hybrid section of the press pack.

Insight
Two versions of the revised 2011 Insight will be on display close to the Jazz Hybrid, with which it shares its ultra-clean and frugal IMA parallel hybrid drivetrain. The 2011 model Insight features revisions to the interior, suspension and specifications to bring even greater appeal to the bespoke hybrid model. For more information, please see the Insight section of the press pack.

CR-Z
The world’s first 6-speed manual hybrid coupe, the Honda CR-Z is gracing the stand at the Paris Motor Show for the first time. In its first half year of sales the car has smashed sales predictions in Japan and starred in the Live Every Litre social media activated documentary. With emissions of just 117 g/km and fuel economy of 5.0 l/100km, the CR-Z shows being green doesn’t mean sacrificing sporty. More details can be found at www.hondasportyhybrid.com

The one-motion wedge coupe offers something unique to motorists who are looking for a lower emission, or hybrid vehicle. The combination of 2+2 coupe styling, with a 1.5 litre IMA enhanced engine and a manual gearbox has changed perceptions of hybrid vehicles.

The overall power output of the engine and IMA system is 124 PS and a healthy 174 Nm of torque. The peak torque figure is identical to that of the 1.8-litre Civic and arrives at just 1500 rpm, a level where previously only turbocharged engines deliver their maximum. Even with torque levels directly comparable with a Civic, the CR-Z emits 35 g/km** less CO₂ than its conventionally powered cousin. Other harmful exhaust emissions are also very low and the Nickel Metal Hydride battery pack can be recycled through Honda dealers, at the end of the vehicle’s life.

A CR-Z Genuine Accessories range has been developed in four themes to enable Honda’s dealers and customers to easily identify their individual requirements. The Carbon theme includes floor carpets and door-step garnishes, interior panels, body skirts and a 17” alloy wheel. The Metallic theme covers a front sports grille, door mirror covers, air-intake garnishes, pillar decorations and speaker rings. The Illumination theme gives a cool, blue luminescence to the interior of the CR-Z, while the Coloured theme offers tailgate garnishes and body styling graphics. The CR-Z Genuine Accessories range offers customers a wide variety of options to individualise and enhance their vehicle.

Civic Hybrid
Rounding off Honda’s range of IMA parallel hybrids, the Civic Hybrid has been a pioneer of hybrid technology in Europe and the current version gives European customers a choice of four hybrids in which to enjoy saving fuel.

FCX Clarity
Honda’s production fuel cell electric vehicle, the FCX Clarity is taking a break from extensive R&D testing across Europe, to appear at the Paris Motor Show. The world’s first production fuel cell electric vehicle has been available to lease in the US and Japan since 2008, and has been delivered to customers including, actress, Jamie Lee Curtis and ice hockey player, Scott Niedermayer.

The FCX Clarity is fundamentally an electric vehicle, with a hydrogen fuel cell stack providing the electricity from a reaction between hydrogen and atmospheric oxygen. This reaction has only one emission, utterly pure H2O or water as a vapour. The FCX Clarity can be refuelled from empty to full in less than four minutes, just like a fossil fuel car, and has a range of 460 km. The FCX Clarity has ample space for four full-size adults plus luggage and combines this with a whisper quiet, 160 km/h top speed. Honda’s fuel cell electric vehicle shows that a vehicle with no harmful emissions can be practical, comfortable and fun to drive.

In 2010 the FCX Clarity has been all over Europe to demonstrate the potential of fuel cell electric technology to politicians, key decision makers and infrastructure projects. Demonstrations this year have included a visit to a European Youth Parliament event and the World Hydrogen Energy Conference in Essen.
For further details, specifications, video and high-resolution photos, please visit www.hondazeroemissions.eu

3R-C
The environment zone is complemented by a range of other Honda technologies and concepts, including the 3R-C three-wheel, zero emission concept vehicle. This urban commuter concept was first seen at the Geneva Motor Show 2010, where it was unveiled to great acclaim.

ASIMO
ASIMO, Honda’s humanoid robot will also be at Paris, demonstrating just how much progress has been made in the 24 years the company has been researching this technology.

HondaJet
The HondaJet is the realisation of Soichiro Honda’s long-held dream to fly and for his company to produce an aircraft product. The six seat business jet epitomises Honda’s design philosophy, by using an unconventional design to consume 25% less fuel than comparable designs. The Over-The-Wing engine mount design of the HondaJet assists this quest for reduced consumption and gives it a distinctive, yet sleek look, which can be seen in the displayed model.

The GE-Honda HF120 engines are capable of launching the jet from a runway just 951 meters long and on to a maximum cruise of 420 knots true airspeed. Already, more than 100 orders have been placed for the $4.5 million jet and US deliveries commence in the middle of 2012, with European sales starting in 2013. For more details please visit www.hondajet.com

CR-V
The CR-V was revised at the beginning of 2010 with changes to the suspension, styling, interior and specification. With these enhancements building on an already strong base, the CR-V has continued where its predecessor left off, with strong sales across Europe. The introduction of the i-DTEC engine and the option of a diesel automatic version has proven popular with customers wanting a combination of fuel economy and superb ease of use.

Jazz
As well as the new Jazz Hybrid model, an example of the current Jazz will be on display at Paris and visitors will be able to see the combination of space and practicality that has made the Jazz so popular across Europe.

Accord
On display at Paris will be the Honda Accord Sedan and Tourer models, which top the range of Honda models in Europe.

Civic and Civic Type R
The current Civic and Civic Type R models will be on the stand at Paris, rounding off the range of current Honda products.

*Internal figure, homologation not yet finalised
**Based on EU combined figure for both vehicles

Dario Franchitti Wins Third Indy Title

04 Oct 2010

The battle for the 2010 IZOD IndyCar Series Championship ended on Lap 135 of the Cafes do Brasil Indy 300 Saturday night at Homestead-Miami Speedway, when championship points leader Will Power brushed the Turn 4 wall while attempting to lap a slower car, damaging his right side suspension and ending his race.

That incident put title challenger Dario Franchitti in control of his own destiny and the two-time series Champion went on to lock up his third title in the past four years with an eighth-place finish in the 200-lap contest.

Scott Dixon, Franchitti’s teammate at Target Chip Ganassi Racing, went on to score his third victoryof the season, just ahead of a thrilling battle for second between the Andretti Autosport duo of Danica Patrick and Tony Kanaan. Patrick passed her teammate on the final lap to claim runner-up honors by less than two-thousandths of a second.

The season-concluding 300-mile contest capped another race weekend – and a fifth consecutive season – of reliable, powerful performance from the Honda Indy V-8 engine.

Throughout 2010, a total of 41 drivers completed 222,278 miles of practice, qualifying and racing – an increase of more than 20,000 miles from 2009 – with no in-race failures.

In addition, for the fifth consecutive season Honda powered the entire 33-car Indianapolis 500 starting field and for a record-extending fifth consecutive year – and the only five times in Indy 500 history – there was not a single engine failure, in yet another testament to Honda’s dedication in supplying reliable and equal engines to the full IZOD IndyCar Series.

The 2010 season finale was a race of two parts. Starting from the pole, Franchitti started 11 points behind Team Penske’s Power and needed to finish at least two places ahead of his rival, or win the race after leading the most laps [worth two additional championship points] to gain the title.

Until Power’s accident, Franchitti sped to the front in a successful effort to earn the bonus points for most laps led. Although challenged at times by Kanaan and Team Penske’s Ryan Briscoe, Franchitti led 128 of the first 140 laps.

But after Power dropped out of the contest, a finish of 10th or better would be enough for Franchitti to take his second consecutive series championship and third since 2007. That approach nearly backfired when Milka Duno spun and hit the wall in front of Franchitti on Lap 176, but the Scot was able to avoid the debris. His eighth-place finish was enough to claim the championship by a final margin of five points.

The race concluded the 2010 IZOD IndyCar Series, with championship celebration ceremonies to be held in Miami Beach. The 2011 season opens in Florida on March 27 with the Honda Grand Prix of St. Petersburg.

Dario Franchitti (#10 Target Chip Ganassi Racing Honda) started 1st, finished 8th, claims the IZOD IndyCar Series championship by five points over Team Penske’s Will Power; his third series championship in the last four years: “I haven’t really had a chance to take it all in yet, but it feels bloody good! The first part of the race was pretty good. It was enjoyable running up front with ‘TK’ [Tony Kanaan], Ryan [Briscoe] and ‘Dixie’ [teammate Scott Dixon]. Then after Will [Power] had his problem, we switched to a more cautious approach and that was nerve-racking! After the last pit stop, everyone ahead of me was going four-wide and banging wheels, then the ‘18’ car [Milka Duno] crashed in front of us and almost took us out. It was a little too action-packed at the end. But Dixie could not have done any more to support me, and it’s fantastic that he won tonight.”

Will Power (#12 Team Penske Honda) started 3rd, finished 25th [not running] after brushing the Turn 4 wall on Lap 135; finished 2nd in the final championship standings and won a series-high five races in 2010: “Obviously, I’m very disappointed over the outcome. But the championship is won over 17 races, not just the last one. I really wanted to win this championship, and it was at a point in the race where I felt I really had to push, because Dario [Franchitti] had led the most laps and was leading the race. I was trying to get around a slower car and I lost the air off the front of the car, got up too high, brushed the wall and bent the suspension. Still, we have a lot to be proud of. This has been the best season of my career and I’ve learned so much. We’ll be coming back to win this thing next year.”

Scott Dixon (#9 Target Chip Ganassi Racing Honda) started 2nd, finished 1st, his 3rd victory of 2010 moved him to third in the final championship standings: “This is exactly what we needed to end the season. We could see early on that Will [Power] was struggling and we set our strategy up after that. We were close on fuel until that last yellow, but we had the speed all night. It was a great race for the entire team, and I’m happy for Chip [Ganassi], Dario [Franchitti] and the entire organisation.”

Danica Patrick (#7 Andretti Autosport Honda) started 11th, finished 2nd, equaling her best finish of 2010: “It wasn’t a win, but it kinda felt like one. Our team really came together over the last half of this season, and it was a strong finish for us. I think ‘TK’ [Tony Kanaan] and I put on a good show for the fans tonight. Hopefully, we can continue to improve and be better next year.”

Roger Griffiths (Technical Director, Honda Performance Development) on tonight’s race and the 2010 season: "I’m extremely pleased from an HPD perspective. This marks a full season of racing without any engine problems. Congratulations to Dario and the whole Target Chip Ganassi Racing Team for a tremendous season, and obviously to Scott for winning the race. And a big ‘thank you’ to everyone at HPD and Ilmor for the continued excellence they demonstrate with this program year after year. Amazingly enough, the serial number of the engine in Dario’s car tonight was ‘99’ [the car number of Franchitti’s good friend Greg Moore, who lost his life in a crash at California Speedway in 1999]. I told Dario this before the race and he said it was a good omen. I’d have to agree.”

RESULTS

Cafes do Brasil Indy 300 Race Report
Circuit: Homestead-Miami Speedway (1.5-mile oval) Homestead, FL
2009 Winner: Dario Franchitti (Target Chip Ganassi Racing Honda) 201.420 mph average
Weather: Clear, mild, 80 degrees F

Fn. St. Driver Team Engine/Chassis Laps Average Speed/Notes
1. 2. Scott Dixon Target Chip Ganassi Honda Dallara 200 158.905 mph avg.; led 47 laps
2. 11. Danica Patrick Andretti Autosport Honda Dallara 200 -2.7587 seconds
3. 8. Tony Kanaan Andretti Autosport Honda Dallara 200 -2.7698 seconds; led 4 laps
4. 4. Ryan Briscoe Team Penske Honda Dallara 200 -3.7827 seconds; led 7 laps
5. 10. Helio Castroneves Team Penske Honda Dallara 200 -5.3324 seconds; led 1 lap
6. 21. Vitor Meira A.J. Foyt Racing Honda Dallara 200 -7.2126 seconds
7. 16. Marco Andretti Andretti Autosport Honda Dallara 200 -8.3637 seconds; led 10 laps
8. 1. Dario Franchitti Target Chip Ganassi Honda Dallara 200 -11.1401 seconds
9. 5. Dan Wheldon Panther Racing Honda Dallara 200 -22.2521 seconds; led 128 laps
10. 18. Graham Rahal Newman Haas Racing Honda Dallara 199 Running
11. 20. Ryan Hunter-Reay Andretti Autosport Honda Dallara 199 Running
12. 22. Alex Lloyd-R Dale Coyne Racing Honda Dallara 199 Running
13. 7. Ed Carpenter Panther Racing Honda Dallara 199 Running
14. 19. Alex Tagliani FAZZT Race Team Honda Dallara 199 Running; led 3 laps
15. 14. Bertrand Baguette-R Conquest Racing Honda Dallara 199 Running
16. 24. Sebastian Saavedra-R Conquest Racing Honda Dallara 199 Running
17. 23. Raphael Matos De Ferran Dragon RacingHonda Dallara 199 Running
18. 9. Takuma Sato-R KV Racing Technology Honda Dallara 199 Running
19. 12. E.J. Viso KV Racing Technology Honda Dallara 198 Running
20. 26. Hideki Mutoh Newman Haas Racing Honda Dallara 198 Running
21. 6. Justin Wilson Dreyer & Reinbold RacingHonda Dallara 198 Running
22. 17. Sarah Fisher Sarah Fisher Racing Honda Dallara 197 Running
23. 25. Simona de Silvestro-R HVM Racing Honda Dallara 197 Running
24. 27. Milka Duno Dale Coyne Racing Honda Dallara 175 Did not finish – crash
25. 3. Will Power Team Penske Honda Dallara 143 Did not finish – contact
26. 15. Ana Beatriz-R Dreyer & Reinbold RacingHonda Dallara 42 Did not finish – crash
27. 13. Mario Moraes KV Racing Technology Honda Dallara 25 Did not finish – suspension
R – IZOD IndyCar Series Rookie

Final IZOD IndyCar Series Championship Standings (after 17 races):

1. Dario Franchitti 602 (3 wins)
2. Will Power 597 (5 wins)
3. Scott Dixon 547 (3 wins)
4. Helio Castroneves 531 (3 wins)
5. Ryan Briscoe 482 (1 win)
6. Tony Kanaan 453 (1 win)

Honda's Safety Innovation Receives Euro NCAP Advanced Award

04 Oct 2010

Honda has been presented with one of the first Euro NCAP Advanced rewards at the Paris Motor Show.

Honda’s Collision Mitigation Brake System (CMBS) technology has been recognised as amongst the best safety innovations, offering research proven benefits, by Euro NCAP.

Euro NCAP Advanced is a Euro NCAP initiative in response to the rapid development of new safety technologies available when buying cars for which there is no independent assessment. Euro NCAP Advanced is open to any technical system that has a demonstrable safety benefit, whether it is primary, secondary or tertiary, as long as it is available as an option on one of the Euro NCAP tested cars and not already addressed by the current star rating.

Honda has been recognised for its Collision Mitigation Brake System (CMBS), a radar-based autonomous emergency braking system. CMBS is a system designed to help prevent collisions with vehicles which are stationary or travelling in the same direction. The system is aimed at alerting the driver to an imminent collision both at low speeds, typical of urban driving and at higher speeds typical of rural roads and motorways. By studying accident statistics in Germany and extending the figures to the broader European community, Honda estimates that, if all cars were fitted with CMBS, between 200,000 and 250,000 accidents could be either prevented or mitigated every year.

Euro NCAP’s new assessment reflects Honda’s commitment to overall vehicle safety, complimenting Honda’s long standing in-house safety testing which seeks to improve real world safety. Honda’s car-to-car crash test facility at the Tochigi R&D centre analyses impacts between models of different sizes and weights and develops solutions to mitigate injuries for passengers and pedestrians. The omni-directional vehicle-to-vehicle crash test facility opened in 2001 and is the world‘s first indoor all-weather facility of its type.

Detailed information about the 2010 rewarded technologies, their safety benefits and the related cars is now available on Euro NCAP’s website: www.euroncap.com.

What is CMBS?
Honda’s Collision Mitigation Brake System (CMBS) is a radar-based autonomous emergency braking system. At speeds above 15km/h, moving and stationary vehicles are detected along a path some 100m ahead of the vehicle. When the system senses that the car is likely to hit one of these obstacles, a three stage process is initiated.

In the first, typically around three seconds before impact, the driver is alerted by visual and audible warnings. In the second stage, when the system senses that a collision is still likely (typically some two seconds before impact), three sharp tugs are given on the seat belt and the car automatically starts to apply some braking. Finally, when a collision is unavoidable, CMBS tightens the front seat occupants’ seatbelts (using reversible tensioners different from the pyrotechnic devices used during the collision itself) and applies a high level of braking force. This braking can be supplemented by the driver up to the maximum that the car is capable of.

All of the actions taken by CMBS are reversible: if an accident is averted (for example if the vehicle moves out of the way at the last moment), the tension is removed from the seatbelts and the visual and audible warnings stop.

What is the safety benefit?
CMBS is a system designed to help prevent collisions with vehicles which are stationary or travelling in the same direction. Several studies have shown that driver distraction or inattentiveness is a factor in the great majority of accidents. The system is aimed at alerting the driver to an imminent collision both at low speeds, typical of urban driving and at higher speeds typical of rural roads and motorways.

In such accidents, the most common sorts of injuries are to the cervical spine, the soft tissue of the thorax and to the knees. By studying accident statistics in Germany and extending the figures to the broader European community, Honda estimates that, if all cars were fitted with CMBS, between 200,000 and 250,000 accidents could be either prevented or mitigated every year.

How was CMBS assessed?
Two main types of track tests were done by Honda to establish the effectiveness of CMBS, both of them simulations of typical real world situations. To establish proper functionality of the system, a test driver drove towards targets, both moving and stationary, to determine whether or not the system reacted as intended: audible and visual warnings issued at the times needed, tightening of the seatbelt, followed by emergency braking. To determine the driver response to these warnings, volunteers were deliberately distracted while following a dummy vehicle which suddenly braked. The volunteers were not aware that this dummy vehicle could be safely pulled out of harm’s way before a collision occurred. Volunteers could be used only once each in order to ensure that they did not anticipate the critical situation. By combining the results of the functionality and efficacy tests, Honda was able to ensure and estimate the effectiveness of the system in real-life situations.

About Euro NCAP
Euro NCAP provides motoring consumers with a realistic and independent assessment of the safety performance of some of the most popular cars sold in Europe. Established in 1997 and now backed by seven European Governments, the European Commission and motoring and consumer organizations in every EU country, Euro NCAP has rapidly become a catalyst for encouraging significant safety improvements to new car design.

The Honda Foundation Donates $150,000 To NSW Trauma Hospital

30 Sep 2010

The St. George Medical Research Foundation is the beneficiary of $150,000 from The Honda Foundation, raised at an exclusive Gala Dinner in Sydney.

The sold-out event at the Sydney Town Hall was initiated by the New South Wales Honda dealers and showcased the significant work of The Honda Foundation and the invaluable support it provides to Australian charitable organisations.

The Gala Dinner was proudly supported by Fairfax Community Newspapers (and the St. George and Sutherland Shire Leader), Castrol and the St. George Illawarra Dragons.

Hosted by sporting and media personality Peter FitzSimons, the Gala Dinner was attended by many organisations in the automotive industry as well as most NSW Honda Dealers. The evening’s special guests included Mr. Satoshi Matsuzawa, Managing Director and CEO of Honda Australia and Mr. Yoichi Harada, Managing Director of the Honda Foundation in Japan.

The Gala Dinner featured performances by legendary Australian jazz musician and car enthusiast James Morrison and his band, featuring singer Emma Pask. Guests were also entertained by speed-painter Brad Blaze, who auctioned his pieces to generous buyers.

Funds raised throughout the evening will go towards establishing The Honda Foundation Medical Research Program, to be based at the St. George Hospital in Kogarah in Sydney.

Professor John Myburgh, one of Australia’s leading trauma clinicians and researchers will conduct the program from 2011 to 2013 with the objective to establish a Chair of Trauma and Critical Care Research, the first of its kind in Australia.

Chairman of The Honda Foundation, Mr. Lindsay Smalley was thrilled with the Gala Dinner and commended the fundraising efforts.

“The Foundation’s activities create opportunities for Honda Dealers and Honda Australia to form positive and long-term relationships with community groups right across Australia. Through these associations, we are privileged to meet and engage with people who dedicate their lives to the betterment of others.

“The Honda Foundation is proud to support the life-saving work of the St. George Medical Research Foundation and is looking forward to establishing The Honda Foundation Medical Research Program,” Mr. Smalley said.

Formed in 1992, The Honda Foundation supports local communities and fosters goodwill among Honda Australia, Honda dealers and the public.

The Honda Foundation has donated over $7.5 million to Australian charities and organisations since 1992. It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.

Honda's Jazz Hybrid Still Fits Anything You Can Imagine

28 Sep 2010

Honda’s new Jazz Hybrid, set to debut at the Paris Motorshow (Mondial de l’Automobile), still fits anything you can imagine and now comes with Honda’s Integrated Motor Assist (IMA) hybrid technology.

Honda’s engineers, who designed the Jazz’s amazing Magic Seats, have done it again – the huge interior space has not been comprimised by the integration of the hybrid system. Jazz’s cargo floor area remains at the same level as the current model.

The IMA battery pack and power control unit have been integrated in the area under the boot floor, keeping the normal cargo area and allowing the Magic Seats to fold in the same manner as the petrol Jazz. The Magic Seats still fold entirely flat to provide a huge boot space or vertically to accommodate tall items within the car.

The IMA hybrid motor and control system are shared with the Insight and CR-Z hybrids and with almost two decades of development and 10 years of sales behind it, the Honda IMA system has proven itself to be a flexible and dependable technology, with over half a million vehicles on the road benefitting from its combination of low emissions and excellent fuel economy.

The Jazz Hybrid features the same 1.3 litre i-VTEC engine as the Insight and has CO₂ emissions of a similar level at 104 g/km*. Like the Insight and Civic Hybrid models, the Jazz Hybrid will be capable of running on the electric motor alone under some medium and low speed conditions, contributing to a combined fuel consumption figure of just 4.4 l/100km*.

* Combined cycle figures from internal Honda tests and not homologated at the time of writing.

3-D Honda CR-Z Transforms Times Square

24 Sep 2010

American Honda held the first-ever transformation of Times Square in 3-D technology on Thursday, September 23 to support the launch of the all-new CR-Z sport hybrid coupe.

Spanning five blocks of Times Square, the event marked the first time 3-D footage was broadcast to the public space.

As a part of the transformation, Honda ran 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street), displayed several CR-Zs and sponsored a special performance from chart-topping hip-hop trio, N.E.R.D.

An estimated 250,000 people attended the CR-Z event in Times Square.

Times Square Transformed With 3-D Honda CR-Z

23 Sep 2010

TORRANCE, California - American Honda will transform Times Square with 3-D technology to support the launch of the all-new CR-Z sport hybrid coupe on Thursday, September 23.

Spanning five blocks of Times Square, the event marks the first time 3-D footage will be broadcasted to the public space. As a part of the event, Honda will run 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street) and Sony will provide 3-D Gran Turismo 5 racing simulators.

Additionally, Maxim Magazine models will distribute copies of their special 3-D October issue and Honda will sponsor a special performance from chart-topping hip-hop trio, N.E.R.D.

“To bring attention to the duality of sport and hybrid that the CR-Z offers, the advertising campaign relies on a bevy of non-traditional elements—like 3-D technology—to get the attention of young, potential CR-Z buyers,” said Tom Peyton, Senior Manager of National Advertising, American Honda Motor Co., Inc. “This 3-D experience in Times Square uniquely integrates advertising, gaming and music into a single, memorable event.”

The Times Square CR-Z event will run from 10:00 a.m. to 6:00 p.m. EST, with N.E.R.D. taking the stage at 12:30 p.m. to perform. Attendees will receive special glasses to view the 3-D CR-Z television commercial footage as well as have the opportunity to interact with the all-new CR-Z sport hybrid coupe. Other on-site activities include live screen printing, 3-D photo booths and prize giveaways.

London’s Deputy Mayor Drives Honda Hydrogen Car

21 Sep 2010

Kit Malthouse, Deputy Mayor for Policing in London and Chair of the London Hydrogen Partnership, was among the first in the U.K. to drive Honda’s hydrogen fuel cell car, the FCX Clarity at City Hall in London.

Honda has brought an FCX Clarity to the U.K. to inform and educate policy makers of the viability and potential of hydrogen fuel cell vehicles, which emit no pollutants, only water vapour from the exhaust.

“Our friends at Honda have produced a marvel of electrochemistry and advanced engineering in the FCX Clarity,” said Mr. Malthouse.

“I have no doubt that in the centuries to come it will rank alongside the Model T Ford as an epoch-making step forward for personal transport and the welfare of our planet. This car is a brilliant achievement and there can be no greater compliment to Honda than my demand that they bring a fleet of Clarities to London as soon as possible.”

The FCX Clarity will be driven by politicians, industry figures and key members of the media as Honda demonstrates the practicality, performance and range of the 5-door saloon to help encourage the development and adoption of hydrogen as a fuel in Europe.

“The FCX Clarity is a real world production vehicle that emits no harmful exhaust gasses, offers a range of around 270 miles, a short refuelling time, and the practicality and performance of a conventional saloon. It could revolutionise the future of motoring,” says Dave Hodgetts, Managing Director of Honda (U.K.).

Honda is already leasing FCX Clarity vehicles in the US and Japan, where there are emerging infrastructures to support hydrogen-powered cars. There are no plans at present for the commercial introduction of the FCX Clarity in the U.K.

Hydrogen Honda Makes Debut On British Roads

15 Sep 2010

Honda’s ground-breaking hydrogen fuel cell car, the FCX Clarity, has made its debut on U.K. roads, in the first of a series of high-profile test drives to raise awareness of the zero emission technology.

Business Secretary, Vince Cable, was one of the first to drive the world’s only production fuel cell electric car following a Cabinet meeting at 10 Downing Street.

He said: “I was pleased to be one of the first in the U.K. to test drive the Honda FCX Clarity and find out more about the potential for hydrogen fuel cell technology.

“The Government is keen to encourage all forms of low carbon vehicle technology such as hydrogen fuel cells, hybrids or significantly more efficient conventional vehicles,” continued the Secretary of State.

“This is part of our push to stimulate the market for green motoring and give consumers greater choice.”

Honda has brought the FCX Clarity to the U.K. to inform and educate policy makers of the viability and potential of hydrogen fuel cell vehicles, which emit no pollutants, only water vapour from the exhaust.

Later this week, the FCX Clarity will be driven by other politicians, industry figures and key members of the media as Honda demonstrates the practicality, performance and range of the 5-door saloon to help encourage the development and adoption of hydrogen as a fuel in Europe.

“Petrol-electric hybrids – like our Civic, Insight and CR-Z models – are currently an effective way to reduce emissions from cars, but fuel cell electric cars are the ultimate environmental technology,” says Dave Hodgetts, Managing Director of Honda (U.K.).

“The FCX Clarity is a real world production vehicle that emits no harmful exhaust gasses, offers a range of around 270 miles, a short refuelling time and the practicality and performance of a conventional saloon. It could revolutionise the future of motoring,” Mr. Hodgetts said.

Honda is already leasing FCX Clarity vehicles in the U.S. and Japan, where there are emerging infrastructures to support hydrogen-powered cars. There are no plans at present for the commercial introduction of the FCX Clarity in the U.K.

Honda Conducts European Public Research to Perfect Human-Robot Interaction

13 Sep 2010

In a joint venture between Honda R&D and Ars Electronica Futurelab, a research project was conducted earlier this month in Linz, Austria, to discover what the ideal interaction between people and humanoid robots ought to be in the future. The research, the first of its kind in Europe, involved members of the public directly interacting with ASIMO, Honda's humanoid robot.

The findings from this and similar research around the world will be integrated into the functionality of future versions ASIMO. It will also help realise a humanoid robot that can interact effortlessly with people in a living environment and take on some of the tasks that would help make people's lives easier.

For nearly a quarter of a century Honda has made significant progress towards this goal. The latest generation of this research is Honda's ASIMO, widely regarded as the most advanced humanoid robot. ASIMO, which stands for Advanced Step in Innovative MObility, features functionality including high-level mobility and an ability to give and receive objects.

Satoshi Shigemi, Large Project Leader of ASIMO development, Honda R&D Co., Ltd., said:

"This is an exciting collaboration for us with Ars Electronica Futurelab, which has a long history of investigating human-machine interaction and design. It is a significant milestone in our development of ASIMO and an important piece of human-robot interaction research to examine the diverse levels of robot acceptance and interaction around the world. We've already held research in Japan and in time we will conduct similar research in different cultures and different parts of the world."

He added: "The aim of this research is to better understand what the ideal interaction and communication between people and humanoid robots ought to be in the future. People need to be able to comfortably communicate with the robot so that it can react properly to their commands and carry out their wishes when assistance is needed."

The collaborative research with members of the public visiting the Ars Electronica Center took place from the 2nd to 8th September 2010 during the Ars Electronica Festival in Linz, Austria. The festival attracts leading experts from around the globe in the fields of robotics, futurology and design.

Jazz Hybrid to make global debut at Paris Motor Show

09 Sep 2010

The Jazz Hybrid will make its world motor show debut at the Paris Motor Show in October, further demonstrating Honda’s continuing commitment to petrol-electric hybrid technology.

The launch of the latest addition to the practical Jazz line-up will mark the first time a parallel hybrid vehicle has been available to B-segment consumers. The IMA hybrid motor and control system are shared with the Insight and CR-Z hybrids, taking advantage of the proven reliability of this important technology. With almost two decades of development and 10 years of sales behind it, the Honda IMA system has proven itself to be a flexible and dependable technology, with over half a million vehicles on the road benefitting from its combination of low emissions and fuel economy.

The new model will feature the same engine as the Insight hybrid, the 1.3 litre i-VTEC engine is combined with a CVT gearbox with an electric motor sandwiched between the two to create a parallel hybrid system. Like the Insight and Civic Hybrid models the Jazz Hybrid will be capable of running on the electric motor alone under some medium and low speed conditions.

Power still leads Indycar Championship

06 Sep 2010

Meijer Indy 300 Race Report
Circuit: Kentucky Speedway (1.5-mile oval) Sparta, KY
2009 Winner: Ryan Briscoe (Team Penske Honda) 200.893 mph average
Weather: Clear, mild, 74 degrees F

Staying on track for another six laps while his competitors made their third round of pit stops, Team Penske’s Helio Castroneves was able to stretch his final tank of ethanol from Lap 147 to the finish Saturday night at Kentucky Speedway to win the Meijer Indy 300.

Following the third round of scheduled stops, Castroneves emerged at the tail end of a 10-car lead pack, headed for much of the night by Panther Racing’s Dan Wheldon, pole qualifier Ed Carpenter and series points leader Will Power. But all of these potential winners – and everyone else still on the lead lap –were forced to make one final stop for fuel during the final 10 laps of tonight’s 200-lap event – handing the lead and a second victory of 2010 to Castroneves.

Following Castroneves to the checkers was Carpenter, runner-up in Kentucky for the second consecutive year, and his teammate, Wheldon, who led a race-high 93 laps. All 27 drivers and teams completed the race weekend without a single failure of the Honda Indy V-8 engine. This weekend, drivers logged a total of 10,506 trouble-free miles around the bumpy, high-speed Kentucky Speedway oval.

Tony Kanaan led a revitalized Andretti Autosport team, clawing his way from 26th on the starting grid to fourth at the finish, with teammates Marco Andretti, sixth, and Danica Patrick, ninth. In the fourth Andretti entry, Ryan Hunter-Reay also ran in the lead pack and appeared headed for a top-10 finish until a rear suspension upright failure ended his race on Lap 174.

Will Power led 83 laps, second only to Wheldon, but a slight delay during his third pit stop dropped him to eighth, while championship rival Dario Franchitti’s fifth-place finish moved him to within 17 points of Power with two races remaining. Conquest Racing’s Bertrand Baguette continued his run of strong late-season performances to round out the top 10 finishers and once again lead the rookie field.

The IZOD IndyCar Series now takes a week off before making its longest trip of the 2010 season – to the Honda-owned 1.5-mile Twin Ring Motegi oval north of Tokyo for the Japan Indy 300 on Sunday,
September 19.

Helio Castroneves (#3 Team Penske Honda) started 8th, finished 1st, 2nd IndyCar win of 2010, his first win at Kentucky Speedway: “You should be interviewing [team vice president] Tim Cindric, not me! He won the race for us tonight, what a great call [to pit on Lap 147, last of the leaders to pit]. We didn’t have much to lose, so it was worth the risk. After the [last] pit stop, I just kept making the [fuel mileage] numbers they asked. We dropped back from the leader [pack], but stayed on the lead lap so when they all came back in one last time, we were in the clear.”

Ed Carpenter (#20 Panther Racing Honda) started 1st, finished 2nd, also finished 2nd here in 2009: “This one was definitely more disappointing [than 2009]. Dan [Wheldon] and I both had great cars all weekend, and Dan was especially fast right from the green. We had to make a pretty big wing change at the first [pit] stop, but after that the car was great. Our last pit stop was really fast and after we all had cycled through [the stops] I thought we were in great shape, but when I looked up at the scoring pylon I saw the number ‘3’ and I knew Helio would try to go the distance. If he made it, there wasn’t going to be anything we could do about it, and that’s the way it worked out.”

Roger Griffiths (Technical Director, Honda Performance Development) on tonight’s race: "I think what we saw in Chicago and what we saw tonight is setting us up for a great finish to the season. Dan [Wheldon] ran a very strong race, he’s going into Motegi with a lot of confidence and he’s done well there before. Dario [Franchitti] is putting a lot of pressure on Will [Power], but Helio [Castroneves] is just so wily. The Penske team are past masters of fuel strategy and they demonstrated that again tonight. It was really nice to see Ed [Carpenter] turn a strong qualifying effort into a great race performance. I know that team is really excited heading into [the season finale at] Homestead.”

Race Results:
Fn. St. Driver Team Engine/Chassis Laps Average Speed/Notes
1. 8. Helio Castroneves Team Penske Honda Dallara 200 174.402 mph avg.; led 7 laps
2. 1. Ed Carpenter Panther Racing Honda Dallara 200 -13.1597 seconds; led 11 laps
3. 3. Dan Wheldon Panther Racing Honda Dallara 200 -13.9214 seconds; led 93 laps
4. 26. Tony Kanaan Andretti Autosport Honda Dallara 200 -13.9931 seconds
5. 11. Dario Franchitti Target Chip Ganassi Honda Dallara 200 -14.1968 seconds
6. 15. Marco Andretti Andretti Autosport Honda Dallara 200 -14.5669 seconds
7. 4. Scott Dixon Target Chip Ganassi Honda Dallara 200 -15.1025 seconds; led 1 lap
8. 2. Will Power Team Penske Honda Dallara 200 -15.6142 seconds; led 83 laps
9. 17. Danica Patrick Andretti Autosport Honda Dallara 200 -15.8494 seconds
10. 6. Bertrand Baguette-R Conquest Racing Honda Dallara 199 Running
11. 16. Justin Wilson Dreyer & Reinbold RacingHonda Dallara 199 Running
12. 23. Paul Tracy Dreyer & Reinbold RacingHonda Dallara 199 Running; led 4 laps
13. 18. Alex Lloyd-R Dale Coyne Racing Honda Dallara 199 Running
14. 10. Tomas Scheckter Conquest Racing Honda Dallara 199 Running
15. 13. Alex Tagliani FAZZT Race Team Honda Dallara 199 Running
16. 20. Raphael Matos de Ferran Dragon Racing Honda Dallara 199 Running
17. 5. Hideki Mutoh Newman Haas Racing Honda Dallara 199 Running
18. 7. Mario Moraes KV Racing Technology Honda Dallara 198 Running
19. 24. Milka Duno Dale Coyne Racing Honda Dallara 195 Running
20. 25. Graham Rahal Sarah Fisher Racing Honda Dallara 195 Running
21. 27. Ryan Hunter-Reay Andretti Autosport Honda Dallara 174 Did not finish – suspension
22. 21. Sarah Fisher Sarah Fisher Racing Honda Dallara 134 Did not finish – gearbox
23. 12. Vitor Meira A.J. Foyt Racing Honda Dallara 79 Did not finish – crash
24. 9. Ryan Briscoe Team Penske Honda Dallara 79 Did not finish – crash; led 1 lap
25. 19. Simona de Silvestro-R HVM Racing Honda Dallara 78 Did not finish – crash
26. 22. E.J. Viso KV Racing Technology Honda Dallara 45 Did not finish – suspension
27. 14. Takuma Sato-R KV Racing Technology Honda Dallara 0 Did not finish – crash

IZOD IndyCar Series Championship (after 15 of 17 races):

1. Will Power 552 (5 wins)

2. Dario Franchitti 535 (3 wins)

3. Scott Dixon 469 (2 wins)

4. Helio Castroneves 448 (2 wins)

5. Ryan Briscoe 418 (1 win)

6. Ryan Hunter-Reay 404 (1 win)

7. Tony Kanaan 392 (1 win)

8. Marco Andretti 347
9. Dan Wheldon 346
10. Justin Wilson 335

Pedrosa Wins On Tragic Day at Misano

06 Sep 2010

Dani Pedrosa (Repsol Honda RC212V) achieved victory in today’s San Marino MotoGP race but the event was dominated by the tragic death of Japanese rider Shoya Tomizawa (Technomag-CIP, Suter), who passed away after an accident during the Moto2 race.

Tomizawa crashed on the 12th lap of the 26 lap race. The 19-year-old Japanese rider was immediately treated at trackside, then at the circuit medical center and then at Riccione hospital. Numerous attempts were made to resuscitate him but at 14.20hrs, during the MotoGP race, he succumbed to cranial, thoracic and abdominal trauma. Both Honda Motor Co. Ltd and Honda Racing Corporation would like to extend their deepest condolences to Tomizawa’s family and friends.

Tomizawa’s death cast a great shadow over proceedings. All MotoGP riders reacted with shock and sadness when they were told of Tomizawa’s passing after they had finished their race.

Pedrosa led from start to finish, steadily increasing his advantage until he was more than five second ahead of his nearest pursuer and fellow Spaniard, Jorge Lorenzo (Yamaha). In the late stages, Pedrosa eased his pace, finally finishing 1.9 seconds ahead of Lorenzo. The victory gave the former 125 and 250 World Champion his first back-to-back success in the premier class, following his win at Indianapolis last Sunday. It also strengthened his second place in the points chase – with five races remaining he is now 63 points behind series leader Lorenzo. However, Pedrosa was informed of Tomizawa’s fate as soon as he returned to pit lane, so he took no joy from his success.

Andrea Dovizioso (Repsol Honda RC212V) tried his best to score a podium finish at his home race, but the man from Forli couldn’t quite get the better of Valentino Rossi (Yamaha), another local rider and winner of the last two Misano MotoGP races. Nonetheless Dovizioso showed great determination in coming through from a third-row start.

This was also the home race for Fausto Gresini’s Honda squad, but riders Marco Melandri (San Carlo Honda Gresini RC212V) and Marco Simoncelli (San Carlo Honda Gresini RC212V) ended the day in tenth and 14th positions. Hiroshi Aoyama (Interwetten Honda MotoGP RC212V) and Randy de Puniet (LCR Honda RC212V) completed the race in 12th and 13th positions.

Toni Elias (Gresini Racing Moto2, Moriwaki) won the Moto2 race, resisting pressure from runner-up Julian Simon (Mapfre Aspar Team, Suter). Thomas Luthi (Interwetten Moriwaki Moto2, Moriwaki) finished third after coming through from 15th on the starting grid.

Elias’s fourth consecutive win puts him 83 points ahead of Simon whose second-place finish him moved into second overall past Andrea Iannone (Fimmco Speed Up, Speed Up) who had a luckless day. The Italian was given a ride-through penalty for jumping the start which put him at the back of the pack. He had worked himself into the points when his bike stopped with three laps to go.

Luthi’s ride took him from 14th on lap one to third, a position he claimed from Simone Corsi (JIR Moto2, Motobi) with three laps to go. During the closing stages Corsi came under pressure from the next group, led by Stefan Bradl (Viessmann Kiefer Racing, Suter), the German only just ahead of Jules Cluzel (Forward Racing, Suter) and Gabor Talmacsi (Fimmco Speed Up, Speed Up).

The accident that claimed Tomizawa also involved British rider Scott Redding (Marc VDS Racing Team, Suter) and San Marino rider Alex De Angelis (JIR Moto2, Motobi). Redding was badly bruised and grazed; receiving ten stitches to a laceration in his back. De Angelis was able to walk away from the incident.

SHOYA TOMIZAWA

Tomizawa, from Chiba, was a very popular rider in the MotoGP paddock, known for his sunny smile and determination on the racetrack. He made his Grand Prix debut at Motegi in the 125 class in 2006. In 2008 he took the runner-up spot in the 250 All-Japan Championship. He became a full-time GP rider last season, taking 17th place in the 250 World Championship. This year he moved into the new Moto2 series and made history by winning the opening round in Qatar.

Dani Pedrosa (Repsol Honda RC212V): race winner

“There are no words to say how it feels after this victory – it feels like nothing. I arrived at parc fermé very happy with the win and I immediately felt that the atmosphere among my mechanics was really strange, everybody was serious. Still with my helmet on they told me about Tomizawa and I couldn’t react. It was a big shock, a big contrast for me. I asked three times if it was true because I couldn’t believe it. It’s so sad, terrible, and these things should never happen. As a person I can only say that he was a very funny boy, always happy and making jokes, and as a rider he earned respect from everybody in a very short time, he was fast and brave. To lose two riders in a week is terrible [American Peter Lenz died at Indianapolis last weekend]. I believe everybody in the World Championship is feeling the same now and I want to send my condolences to the family. When you are born, life gives you the chance to choose what you want to do. Tomi chose to be a rider and in fact he was doing great. I just want to think that he’s been happy making his dream come true. Concerning the race, I want to say thank you again to my team for doing a great job. The whole weekend has been perfect: good practices, a very high pace during the race, and the second win in a row and the fourth of the season. I want to keep my feet on the ground though and just concentrate on one race at a time. The feeling on the bike is very good now and my goal is to continue in this way. But to be honest I’m not really thinking about that at this moment.”

Andrea Dovizioso (Repsol Honda RC212V): 4th

“My thoughts are with Shoya Tomizawa. I was informed after the race and the news is like a slap in the face. Two tragic accidents in two races is so terrible and it reminds us how dangerous our job is. The safety commission has improved safety levels so much that we often forget this aspect. I’m so sorry for Tomizawa’s family. Having become a father I can understand that this is the worst thing that can happen for a family. Unfortunately we couldn’t do anything: these were two casualties, two accidents with a similar dynamic where the track-side barriers were not touched. This can happen and this is why our job is so risky. Concerning the race, we did the maximum. The race weekend was so complicated but we succeeded in turning the bad results from qualifying into a good race. I’m not happy with the fourth position though because our target was the podium. Today the bike was working better and I also improved my riding – I rode differently from qualifying. We could race with a high pace and this is the important point. I was pushing so hard and, especially in the middle of the race, me and Valentino were putting in really fast lap times. I tried to catch Rossi but in the end I couldn’t make it. We will start for the next race from here: we were fast and now we need concrete results.”

Marco Melandri (San Carlo Honda Gresini RC212V): 10th

“There is nothing I have to say about today’s race. It is a tragic day.”

Hiroshi Aoyama (Interwetten Honda MotoGP RC212V): 12th

“All I can say is I’m very sad. Tomizawa was a great friend.”

Randy de Puniet (LCR Honda RC212V): 13th

“I do not want to speak about me and my race. This weekend ended in the most horrible way. My thoughts go to Shoya and his family.”

Marco Simoncelli (San Carlo Honda Gresini RC212V): 14th “Today is a very sad and tough day, when racing doesn’t feel like it should. I know just how hard it is to lose a rider in these circumstances and I know the pain that his family and all the guys on the team who worked with him are feeling right now. There is little more to say. This is an extremely sad day. We knew immediately that the race was serious, but you always hope at times like this that there will be a miracle and the rider will get to his feet. Unfortunately that wasn’t the case today.”

MotoGP World Championship - Round 12 Grand Prix of San Marino

Dani PEDROSA (Repsol Honda Team)
Jorge LORENZO (Fiat Yamaha Team)
Valentino ROSSI (Fiat Yamaha Team)
Andrea DOVIZIOSO (Repsol Honda Team)
Casey STONER (Ducati Team)
Ben SPIES (Monster Yamaha Tech 3)
Colin EDWARDS (Monster Yamaha Tech 3)
Alvaro BAUTISTA (Rizla Suzuki MotoGP)
Hector BARBERA (Paginas Amarillas Aspar)
Marco MELANDRI (San Carlo Honda Gresini)
Aleix ESPARGARO (Pramac Racing Team)
Hiroshi AOYAMA (Interwetten Honda MotoGP)
Randy DE PUNIET (LCR Honda MotoGP)
Marco SIMONCELLI (San Carlo Honda Gresini)

Honda CR-Z Achieves 5-Star Safety Rating

27 Aug 2010

Top Euro NCAP score for sporty hybrid

The Honda CR-Z, due in Australia mid 2011, has been rated one of Europe’s safest cars, achieving a maximum 5-stars in the latest independent crash testing results from Euro NCAP.

Euro NCAP’s rating scheme focuses on the vehicle’s overall safety performance which gives consumers an easy to understand single score. The system considers occupant protection in frontal, side, pole and rear impacts, child protection, pedestrian protection and the availability of driver aids.

The rating scheme uses a weighted score, combining many aspects of a car’s safety performance: adult (50%), child (20%) and pedestrian (20%) protection assessment results with the availability of safety assistance devices (10%). To qualify for inclusion, safety assistance devices (VSA for Honda) must be fitted as standard across 90% of the EU 27 2010 model range.

The CR-Z is the latest in a series of Honda cars to receive top marks. The Honda Insight, which will be introduced later this year was also named “safest hybrid vehicle” as well as the 2nd safest vehicle tested in 2009.

Euro NCAP's new assessment reflects Honda’s commitment to overall vehicle safety, complimenting Honda’s long standing in-house safety testing which seeks to improve real world safety. Honda’s car-to-car crash test facility at the Tochigi R&D centre analyses impacts between models of different sizes and weights and develops solutions to mitigate injuries for both for passengers and pedestrians. The omni-directional vehicle-to-vehicle crash test facility opened in 2001 and is the world's first indoor all-weather facility of its type.

Safety in the Honda CR-Z

Vehicle Stability Assist
Vehicle Stability Assist (VSA) is designed to assist the driver in maintaining control during cornering, acceleration and sudden manoeuvres by applying braking assistance to any of the wheels as necessary and modulating the engine torque output as required.

Braking
Ventilated front and solid rear disc brakes ensure road stability, which is further enhanced by the Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist (BA).

Advanced Compatibility Engineering (ACE)
Developed in the car-to-car crash testing facility at Tochigi, the Advanced Compatibility Engineering™ (ACE™) body structure is now a well-established strength of Honda’s safety credentials.

The ACE™ body structure is a Honda exclusive body design that enhances occupant protection and crash compatibility in frontal collisions. The ACE design utilises a network of connected structural elements to distribute crash energy more evenly throughout the front of the vehicle. This enhanced frontal crash energy management helps to reduce the forces transferred to the passenger compartment and can help to more evenly disperse the forces transferred to other vehicles in a crash.

Pedestrian Protection
The CR-Z also incorporates many features designed with pedestrian-protection in mind. Research has shown that these features can dramatically improve a pedestrian's chance of survival if struck by a moving vehicle. Features include windscreen wiper pivots designed to break away on impact, energy absorbing front wing mounts and bonnet hinges, as well as an unobstructed area beneath the bonnet allowing greater space for deformation.

Airbags and Seatbelts
On all models in the range, the driver and passenger Supplemental Restraint System (SRS) front and side airbags are complemented by full length curtain airbags to protect all occupants. There are three-point Emergency Locking Retractor (ELR) seatbelts in all seating positions, the front seatbelts also have two stage Energy Absorption (EA) load limiting pre-tensioners.

Active headrests
The CR-Z is equipped with front seat active headrests which reduce the likelihood of neck injury in rear impacts. As the occupant is pushed against the seat back, a rigid plate in the seat presses a link to the headrest pushing it up and forward to support the head.

Honda To Reduce Energy Use In Vehicle Manufacture

11 Aug 2010

Responding to increasing demand for its motor vehicles, Honda Motor Co. will build two new plants in Japan.

President and CEO of Honda, Mr. Takanobu Ito, announced recently that Honda would immediately resume work on the Yorii plant in Saitama with a view to commencing production in 2013.

The plant, to be built on approximately 980,000 square metres of land, will employ 700 people and will be located just two kilometers from Honda’s Ogawa engine plant. Original plans to build the plant were delayed by the global financial crisis.

Mr. Ito said that innovative technologies introduced at the new Yorii plant would create a benchmark for other Honda manufacturing plants, aiming to reduce the energy use in vehicle production by more than 30 percent.

“The Yorii plant will start with small-volume production of environmentally-responsible vehicles which requires highly sophisticated manufacturing technologies to mature its advanced technologies,” Mr. Ito said. “Yorii will evolve such manufacturing technologies that are keys to the next-generation of Honda, to other Honda operations around the world to achieve the global growth of Honda.”

Honda also aims to introduce new technologies at its Suzuka factory, which will add to the company’s efforts to reduce the bodyweight and cost of Honda’s next generation models.

Honda will begin production of mini-vehicles at the Suzuka factory in 2012. Mr Ito said that the technologies employed at Suzuka would also transcend to other Honda operations around the world.

Honda Recall

11 Aug 2010

Honda Motor Company announced a recall campaign for the following vehicle models; 2003 Accord, 2003 Civic and the 2003-4 Element, which are sold in North America.

This recall notice does not apply to the Australian market.

Honda Civic Type R Staying Down Under

11 Aug 2010

Honda’s hot hatch, the Civic Type R, will continue in Australia despite the announcement by Honda that the Type R will be discontinued in some areas of Europe at the end of 2010.

The Civic Type R does not comply with Euro 5 emission regulations due for introduction in Europe, January 2011.

Launched in Australia in 2007, the Civic Type R immediately won acclaim from customers and the media and became an instant image-leader for both the Civic nameplate and the Honda brand. Over 1,840 have been sold.

In 2008, the Civic Type R won Australian International Design Awards for ‘Design of the Year’ and ‘Interior Design of the Year’, in recognition of its sharp styling.

Later that year, the Civic Type R made its Australian motorsport debut in the hands of then British Rally Champion Guy Wilks, at the International Rally of Canberra and later at the Coffs Coast Rally. The Type R became an instant favorite with the crowds and Wilk’s press-on driving style demonstrated the racing credentials of the car.

In 2010, Honda Australia re-entered the Australian Rally Championship with Evans Motorsport and rising star Eli Evans. After five rounds of the championship, Evans has taken two podiums.

The “Red-H” badged three-door hatchback has a 2.0-litre i-VTEC engine producing a spine-tingling 148kW at a dizzying 7800rpm and is paired to a six-speed close ratio manual transmission, running through to the front wheels via a limited slip differential. Completing the package, 18-inch alloy wheels ride on low profile “licorice strap” 225/40 tyres.

In keeping with the “Raw-fined” motto of the designers, the Civic Type R matches its blistering on-street credentials with a host of luxury and safety features.

The Civic Type R is available in four distinctive colors; Championship White, Milano Red, Alabaster Silver and Crystal Black Pearlescent.

Manufacturer’s list price is $39,990 (flat paint) with metallic paint adding a further $475.

HONDA TYPE R PHILOSOPHY AND HISTORY

Honda performance models are recognised by the Red H badge, which are reserved for the Type R models and formerly our F1 cars, with ‘R’ meaning Racing.

The Type R represents the true essence of Honda’s DNA and is a direct link to our sporting heritage. The Type R philosophy is about creating a car engineered for its pure driving experience

February 1992: Honda engineers, with the invaluable advice of Ayrton Senna, set about developing the race performance of the NSX. The NSX-R is thus born. Major changes include a more aggressive suspension and an extensive weight reduction (removing audio, electric windows, and air conditioning) to 1230kg from the normal NSX weight of 1350kg. In addition, race spec titanium con rods are placed into the original VTEC engine, allowing it to withstand the stresses of racing. It is finished in Championship White paint and the Red H emblem of the RA 272, the first Honda Formula 1 car to win a Grand Prix. Production is limited to 1,995 units.

September 1995: Honda announces the launch of the DC2 Integra Type-R. The Integra Type-R is powered by the B18C 1.8litre DOHC VTEC engine, specifically developed for the Integra Type-R, with 200bhp at 8,000rpm.

Fumiyasu Suga, the assistant chief engineer for Type R, declares that in order to make a true race engine, some parts must be built and finished by hand; in particular, the assembly of the engine, balancing parts, porting and polishing.

Honda engineers buff the cylinders by hand to remove any slight imperfections, resulting in an increase in performance of 10bhp.

Standard equipment includes a helical LSD, sports suspension, a front lip spoiler, a rear spoiler, alloy wheels, a leather-wrapped Momo steering wheel, Recaro seats, and a titanium gearshift knob.

August 1997: The EK9 Civic Type-R is launched in Japan. It is powered by an exclusively-developed 1.6-litre DOHC VTEC B16B engine that makes 185bhp at 8,200rpm. The lightweight B16B engine features a new valve system allowing higher engine speeds, reduced engine friction, improved breathing, and increased compression ratio. Main improvements to handling include increased body rigidity, reduced weight, sports suspension, torque-sensitive helical LSD, sports-tuned ABS, and Bridgestone Potenza RE010 tyres.

January 1998: The Accord Type-R goes on sale in the UK, with a tweaked H22A 2.2litre VTEC engine on board. In addition, the Accord Type-R boasts a limited-slip-diff, 17inch alloy wheels, Recaro seats and a stiffer chassis.

July 2001: An updated version of the Integra Type-R (DC5) is launched for sale in Japan and USA. The special colour of Championship White celebrates Honda’s first victory in F1. The DC5 Integra Type-R is powered by the K20A 2.0-litre DOHC i-VTEC engine with 220bhp and a new 6-speed manual gearbox. The suspension adopts clever front suspension and reactive-link double wishbone rear suspension. The Integra Type-R is also equipped with Recaro front seats, a leather wrapped Momo steering wheel, aluminium pedals, aluminium shift knob, exclusive aero parts and Brembo front brakes.

October 2001: A Type-R version of the seventh generation Civic is announced. It is built at Honda in the UK Manufacturing in Swindon, Wiltshire. The CTR – as it becomes known by enthusiasts – is powered by a 2.0litre i-VTEC engine that produces 145 Kilowatts at 7,400rpm. The Civic Type-R goes on to sell over 35,000 units and pick up numerous awards. February 2006: The Civic Type R Concept, based on a three-door version of the 2006 Civic is unveiled at Geneva Motor Show.

September 2006: Honda unveils the production version of the 2007 Civic Type R at the Paris Motor Show. The latest Civic to wear the Red H badge is more refined, easier to use every day and features a reworked version of the 2.0-litre i-VTEC engine. Power is marginally increased to 147 Kilowatts, but suspension is tuned to give crisp handling and sharper steering response.

Honda To Develop Plug-In Hybrid

11 Aug 2010

Honda Motor Co. President and CEO, Mr. Takanobu Ito, has announced that Honda will add a plug-in hybrid vehicle to its range in the Japanese and U.S. markets in 2012.

Honda’s existing hybrid vehicles charge their own batteries, which turn the electric motor that assists a petrol engine. The new plug-in hybrid will be able to make trips of up to 60 km using the electric motor alone, without the need for the petrol engine.

“Honda will fulfill customer demand more precisely by developing and adopting multiple hybrid systems that are appropriate for vehicles of different sizes and use,” Mr. Ito said.

Honda introduced hybrid motoring to Australia with the first-generation Honda Insight and will launch the second-generation Insight in late 2010 to complement the Civic Hybrid.

Honda Price Repositioning

05 Aug 2010

Honda’s light and small sedans, the City and Civic now offer buyers even greater value thanks to a price repositioning effective 1 August 2010.

Savings of up to $2,000 are applicable to some Civic models, with across the range savings of $500 for the City.

Stephen Collins, Honda Australia’s General Manager Sales and Marketing commented, “The competitiveness in both the light and small car segments has intensified and the repositioning of both City and Civic pricing shows our determination to increase our market share in these vital segments.”

With a range of models and a choice of engines, a 1.8 litre, 2 litre and a Hybrid, all models in the Honda Civic range feature Vehicle Stability Control and six airbags.

Honda Civic

Model	Manufacturers List Price (Flat paint)	Manufacturers List Price (Metallic paint)
Civic
4DM VTi	$22,490	$22,965
4DA VTi	$24,790	$25,265
4DM VTi-L	$24,690	$25,165
4DA VTi-L	$26,990	$27,465
4DM Sport	$29,990	$30,465
4DA Sport	$32,290	$32,765

Honda City

Model	Manufacturers List Price (Flat paint)	Manufacturers List Price (Metallic paint)
City
4DM VTi	$18,990	$19,385
4DA VTi	$21,290	$21,685
4DM VTi-L	$21,490	$21,885
4DA VTi-L	$23,790	$24,185

Honda’s Podium Finish Against All Odds

01 Aug 2010

Following from their history-making finish in South Australia, Eli Evans and Glen Weston have grabbed another podium for Honda against the odds at the International Rally of Queensland.

Placing third outright and first in the two-wheel drive category, Evans and Weston showed the winning credentials of the Honda Civic Type R.

“It feels nice to put the Honda on the podium again,” Evans said.

The final stage of the rally was long and tough for the Evans Motorsport team, however the changes they made to the car on Saturday put them in good stead.

“The car was more settled over the rough stuff. It worked well and we could push on. We were a lot closer to Pedder‘s boys, which we weren’t yesterday.

“Every time we drive the Honda we move forward and we finished third on the podium today,” Evans said.

With their second podium in a row, the team was all smiles when they crossed the finishing line.

“It was a big relief,” Evans said. “I slowed down on the last stage, I was a bit hard on myself for it. The big picture is that we achieved what we wanted and another firm hand-shake at the end.”

The final round of the Australian Rally Championship takes place in Victoria in November and the team is looking forward to a home-ground advantage.

“We’ve got three months now to go right over the car and make sure it’s absolutely one hundred percent for our home event.

“I’d like to thank Honda for their support. It’s been a lot of fun and every time I get in this car I can’t stop smiling. It’s exciting for me and for the team,” Evans said.

The last round of the 2010 season will take place in Drouin in Victoria on November 13 and 14.

Honda Sets Quick Pace At Rally Queensland

31 Jul 2010

The International Rally of Queensland began under lights on Friday 30 July in Caloundra on the Sunshine Coast, with the Honda Civic Type R of Eli Evans and Glen Weston placing second in the Super Special Stage Shootout, less than two seconds off the leaders.

The Honda joined a big field on the tarmac circuit, including international teams competing in the Asia Pacific Rally Championship in conjunction with Round Five of the Australian Rally Championship.

The tarmac suited the Honda. “The idea was to keep it nice and neat and try to get a fast time,” Evans said. “You can throw it around a little bit and put smiles on all the spectator’s faces. That’s what we’re there to do.”

The forest stages around Imbil today proved challenging for competitors, with a few days worth of rain making the conditions muddy and humid.

“It’s muddy in sections and actually quite difficult. We noted most of the slippery sections in our pace notes but I was probably a bit cautious on the first run through.

“It’s tough with the front-wheel drive through the mud. You need to come in a lot slower than a four-wheel drive, there’s a bit of an art to it which I’m working out.

“We’re getting the hang of it – slow in means fast out rather than the other way around,” Evans said.

The Evans Motorsport team was happy with the Honda’s performance and made some changes to suspension during the day.

“We softened up the rear because there’s a few sharp dips that send the car flying through the air. We’ve got another few changes to put in now to settle it again. We do 150 to 160 kms/hr and when you hit a dip, the rear of the car will jack through the air, its light in the rear,” Evans said.

The longest stage of the day, Special Stage 8 Big Gibber (35 kms), was the highlight. “We enjoyed the stage but it was tough work. The other guys were doing a top job. We had a real go through there,” Evans said.

The Honda ended the day in fifth.

Pack... And Win a Jazz!

28 Jul 2010

Honda Australia wants to know how much you can pack into a Honda Jazz through an online marketing campaign.

The Honda Jazz is so versatile it fits anything you can imagine and the new interactive microsite at www.honda.com.au/jazzpacking allows you to see just how much you can pack.

The creative team at DTDigital produced a series of four short films that demonstrate exactly how much junk you can fit in a Jazz’s trunk. Featuring hipsters, ninjas, body builders and a surprise internet celebrity rapper, the tests are conducted under the safety-goggled gaze of Rodney, a mad scientist.

After watching the videos, viewers can suggest what they’d like to see packed into a Jazz.

“The USP of the Jazz is undeniable – for a light car it has an incredibly cavernous interior that fits anything you can imagine. DTDigital has come up with an entertaining way of highlighting this,” said Honda Australia’s General Manager Sales and Marketing, Mr. Stephen Collins.

“We wanted to make it as simple as possible for people to submit their entry and share it with their friends, so we tapped into the power of Facebook Connect and used platforms such as YouTube to host the videos,” Mr. Collins said.

Entries are hosted on the microsite and will be voted on by the public, with the most popular entry winning a top of the range Honda Jazz VTi-S of their own.

The competition is now open and closes on Monday, 30 August 2010.

To test your skills, visit www.honda.com.au/jazzpacking

The Honda Foundation Helps Alfred Hospital Save Lives

28 Jul 2010

The Honda Foundation and John Blair Honda in Prahran have given a helping hand to the Alfred Hospital’s Intensive Care Unit, with a donation of $19,450 to purchase a Meditherm heating/cooling machine used in the treatment of trauma.

The state-of-the-art machine safely and quickly cools a patient to avoid secondary brain trauma after a serious accident.

The machine is also used in instances where a patient needs to be cooled to control high fevers; ‘hibernate’ the brain in severe head injuries; prepare the patient prior to performing some types of brain surgery; and, to protect the brain after cardiac arrest.

The Meditherm machine replaces the previous and difficult to control method of heating and cooling a patient using ice and fans, which has the potential to spread infection.

“Victoria has experienced one of the most catastrophic 18 months with trauma from road accidents, to bush fires and knifings. The Meditherm machine has assisted us in saving lives every day,” said Professor Mark Fitzgerald, Director of Trauma at the Alfred Hospital.

“Alfred Hospital is one of only two state adult Major Trauma Services and receives 60 per cent of adult trauma victims in Victoria, the most in the state. Having the Meditherm is essential in servicing the high number of patients through the ICU and ensuring they are treated adequately before undergoing life-saving surgery.

“We sincerely thank The Honda Foundation and John Blair Honda for providing funding to purchase this cutting edge machine, keeping the Alfred Hospital at the forefront of medical innovation,” Prof. Fitzgerald added.

Chairman of The Honda Foundation, Mr. Lindsay Smalley, applauded the work of the Alfred Hospital as the leading trauma hospital in Victoria.

“The Honda Foundation is proud to support the life-saving work of the Alfred Hospital ICU. As technology improves, the level of care provided by the hospital also improves,” Mr. Smalley said.

Formed in 1992, The Honda Foundation supports local communities and fosters goodwill among Honda Australia, Honda dealers and the public.

The Honda Foundation has donated more than $7.5 million to Australian charities and organisations since its inception and supports 40 registered charities each year.

It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.

Honda Targets Queensland Podium

26 Jul 2010

Eli Evans can’t wait to get behind the wheel of his Honda Civic Type R for Round Five of the Australian Rally Championship this weekend on Queensland’s Sunshine Coast.

After their history-making podium in Heat Two at the Scouts Rally South Australia, Evans and co-driver Glen Weston have high hopes for the Honda in the spectacular forest stages around Imbil.

The Evans Motorsport team will have an extra spring in their step, when XS Energy Drinks join them for the rally.

“All of the boys in the Evans Motorsport Team work flat out when we are at a rally, so XS Energy Drinks are sure to give us all a boost and keep our concentration up when it counts. The fact that they are sugar free and low carb is also great,” Evans said.

XS Energy Drinks Dominic McKenna said; “Energy drinks and motorsport are huge today and we think that our XS Energy Drinks are a terrific match for Eli and the Honda Civic Type R.”

The International Rally of Queensland takes place in and around the forests of Imbil, on Saturday 31st July and Sunday 1st August.

Honda Most Reliable Carmaker In U.K. For Fifth Year

23 Jul 2010

Honda has been named the most reliable car manufacturer by leading British motoring magazine ‘What Car?’ and Warranty Direct for the fifth consecutive year.

Five of the top ten most reliable cars are Hondas, with the S2000 (1999-2009) named the ‘star model’. Other Hondas include the HRV (1999-2005), Accord (2002-2008), Civic (1996-2001) and CR-V (2001-2006).

Using Warranty Direct’s breakdown and repair data over the past 12 months, the survey demonstrates Honda’s strong credentials for reliability and quality.

Warranty Direct is the UK’s largest independent warranty provider. The survey used data collected from around 50,000 live policies on cars aged three to 10 years.

Honda CEO And President, Mr. Takanobu Ito, Mid-year Speech

23 Jul 2010

- Expansion of hybrid model range
- Lithium ion batteries to be introduced in next generation Honda hybrids
- Plug-in hybrid cars being developed for Japan and U.S.
- New smaller diesel engine for Europe in 2012
- Battery electric vehicle to be sold in Japan and U.S. in 2102 with trials to start 2010.

One year has passed since I acceded to the presidency of the company in June of last year, and we have entered into the stage where we need to draw up and execute a new growth strategy.

In the past several years, consumer preference has quickly shifted toward smaller sized vehicles in every automobile market around the world due to increasing environmental awareness on a global basis, as well as the structural changes that happened to the global economy. Honda must quickly respond to such changes in the times to achieve further growth and expansion in the future.

Our highest management priority is to establish a corporate structure that ensures a profit while we develop and commercialise advanced environmental technologies, strengthen our business in emerging markets and take prompt action to respond to the market shift toward small-sized vehicles.

Especially, as we are in the midst of a difficult business environment, nothing is more important than going back to Honda’s basic principle, that is, to see things from the customer’s view point, and continue offering products that please our customers.

Based on this understanding, Honda’s “Direction for the next 10 years” was set. What I think is most important and the message I conveyed strongly to all Honda associates was “to provide good products to our customers with speed, affordability and low CO₂ emissions.”

By “good products” we mean to embody customers’ wants and needs in attractive products using Honda’s unique technologies, knowledge and ingenuity. Such good products must be delivered with speed without making our customers wait, and at affordable prices which make our customers happy with their purchase. This is the direction Honda will take.

“With low CO₂ emissions” represents our conviction based on the strong sense of crisis that, as a manufacturer of personal mobility, Honda will have no future unless we achieve a significant reduction of CO₂ emissions.

In order to provide good products with speed, affordability and low CO₂ emissions, concrete measures will be taken with a focus on the following three core areas:
1) Advancement of environmental technologies
2) Strengthening of the manufacturing system and capability
3) Strengthening of business operations in emerging nations

ADVANCEMENT OF ENVIRONMENTAL TECHNOLOGIES

Automobiles
Honda has been reducing CO₂ emissions through technological advancement of a wide range of products including motorcycles, automobiles and power products. Honda has also been committed to the reduction of its environmental footprint through its energy creation products such as solar panels and cogeneration systems.

Honda will accelerate the effort to reduce its environmental footprint by advancing its environmental technologies and making even more effort to achieve widespread market introduction of such technologies.

Widespread market introduction of IMA Hybrid System
Honda introduced new models equipped with Honda’s original lightweight and compact IMA hybrid system, namely Insight and CR-Z. The percentage of hybrid vehicle sales among all Honda vehicle sales in Japan increased to 16% in 2009. Honda will accelerate widespread market introduction of IMA by enhancing the lineup of models equipped with the IMA system.

Honda will introduce multiple models, mainly small-sized vehicles, equipped with the IMA system in Japan within approximately one year from now. The first one will be the Fit Hybrid which will be introduced to the Japanese market this fall.

Honda will also pursue the advancement of battery technologies that are critical to the advancement of hybrid vehicles. The next-generation Civic Hybrid will be equipped with a high-output and compact lithium-ion battery, which will be supplied by Blue Energy, a joint venture company between GS Yuasa and Honda that will begin production of the battery at its plant in the latter half of this year.

Honda has been devoting its company resources to the development of advanced environmental technologies. The results of such a strategy will start to be seen as products sometime around 2012.

Plug-in hybrid
A new plug-in hybrid system for mid-size to larger vehicles is currently under development. Vehicles equipped with this new system are scheduled to go on sale in 2012 in Japan and the U.S.

Honda will fulfill customer demand more precisely by developing and adopting multiple hybrid systems that are appropriate for vehicles of different sizes and uses.

Petrol engine
In the mid-term, internal combustion engines will remain as the main source of power for automobiles, and therefore Honda will continue advancing technologies to improve the performance and fuel economy of internal combustion engines. Honda will begin renewing its engine and transmission lineup starting in 2012 to further improve its fuel economy.

Diesel engine
Diesel engines are also effective in reducing CO₂ emissions. In addition to the currently available 2.2L engine, Honda is making progress in the development of a smaller diesel engine. A model equipped with this new smaller diesel engine will be introduced in Europe in 2012.

Fuel-cell electric vehicle
In the long-term, fuel-cell electric vehicles will provide the ultimate mobility. And Honda will continue working on the technological advancement of the FCX Clarity as well as our hydrogen refueling systems.

Battery electric vehicle
Though there still are some issues that need to be addressed such as range per charge and recharging time, battery EVs have the potential to create a new market as mobility that emits no CO2 during operation. Leveraging the technologies established through the development of fuel-cell electric vehicles, Honda will make progress in the development of a battery EV with a goal to put it in real world use as soon as possible. Honda’s battery EV is scheduled to go on sale in Japan and the U.S. in 2012.

Honda will introduce these products by around 2012 and further advance them and accelerate their more widespread introduction to the market in the next 10 years.

Demonstration testing of the next-generation personal mobility
At the Tokyo Motor Show last year, Honda proposed a concept for the future low-carbon mobility society that utilises electromotive technologies. Honda will embody this concept and begin demonstration testing with the concept of “Honda Electric Mobility Synergy” in Japan and the U.S. within this year.

In Japan, within this year, and conducted jointly with Kumamoto and Saitama prefecture where Honda already has some operations, Honda will begin the comprehensive demonstration testing of next-generation personal mobility that combines an energy supply infrastructure such as a solar-powered EV-refuelling station with advanced environmentally-responsible vehicles such as the electric scooter EV-neo, plug-in hybrid vehicles, electric vehicles as well as other electromotive products such as the electric cart, Monpal. In addition, through the cooperation of the local community, Honda will study how future personal mobility should be designed to contribute to the improvement of the quality of life of local residents.

In the U.S., starting by the end of this year, Honda will begin demonstration testing of automobile environmental technologies such as battery-electric vehicles and plug-in hybrid vehicles with participants including Stanford University, Google Inc. and the City of Torrance, California in separate testing under the Advanced Technology Demonstration Program.

STRENGTHENING THE MANUFACTURING SYSTEM AND CAPABILITY

Role of Japan
Manufacturing technologies for advanced environmental technologies including electromotive technologies will be established and advanced in Japan where we have accumulated highly sophisticated manufacturing technologies and know how. In addition, further advancement of manufacturing technologies to accommodate the trend to make our products smaller will evolve from Japan to other parts of the world.

Based on the recognition that the role played by Honda factories in Japan will become increasingly more important, Honda management has been discussing the roles our factories in Japan must play in the future.

Honda factories in Japan will focus on the following three roles; 1) pursuit of manufacturing technologies for environmentally-responsible products and small-sized vehicles, 2) efficient production of the products to be sold in Japan and 3) strengthening the support functions for Honda plants outside of Japan.

Based on this determination of the focus areas, the direction was determined for the two new plants in Japan where plans have been pending.

Yorii plant – which will become operation in 2013
With a goal to begin production in 2013, Honda will resume preparation of the Yorii plant in Saitama. The Yorii plant will play a role not only to strengthen Honda’s cost and quality competitiveness, but also to establish the necessary and highly sophisticated next-generation manufacturing technologies related to the production of environmentally-responsible products and low CO2 emissions production. Furthermore Yorii will be responsible for evolving such technologies to other Honda production operations around the world.

The Yorii plant will create new value and innovative technologies which can be realised only at the Yorii plant and lead other Honda plants around the world as a state-of-the-art next-generation plant which pursues energy efficiency.

Through various initiatives, including the introduction of a system which optimally controls the amount of energy used for production and the recycling of energy, the Yorii plant will strive to become an environmentally-responsible and advanced auto plant which reduces the amount of energy used to produce each vehicle by more than 30% compared to production at the existing Sayama plant.

The Yorii plant will start with small-volume production of environmentally-responsible vehicles which requires highly sophisticated manufacturing technologies to mature its advanced technologies, then eventually increase production volume. Then Yorii will evolve such manufacturing technologies that are keys to the next-generation of Honda, to other Honda operations around the world to achieve the global growth of Honda.

Starting production of mini-vehicles in Suzuka Factory and cancelling the construction of a new Yachiyo plant
To accommodate the global shift toward smaller vehicles, Honda will begin production of mini-vehicles at its Suzuka Factory in 2012. Through mini-vehicle production at Suzuka Factory, Honda will establish manufacturing technologies that will contribute to the effort to reduce the bodyweight and cost of Honda’s next-generation models.

Such manufacturing technologies will be applied to small-sized vehicles, and then evolved from Suzuka to other Honda production operations around the world.

Based on this decision, Yachiyo Industry decided to cancel the planned construction of a new Yachiyo plant. The mini-vehicle production at Yachiyo’s existing plant will be continued.

Global production
Based on its basic policy to build products close to the customer, Honda will further localize its production mostly in emerging markets.

Honda will strengthen its cross-factory/cross-border supply system by increasing the flexibility of its manufacturing system. As a result, Honda will establish a solid manufacturing system which enables Honda to better respond to drastic changes in the market.

STRENGTHENING BUSINESS IN EMERGING MARKETS

In emerging nations, where continuous growth is expected, Honda will leverage its strength of having access to a wider range of customers through its motorcycle, automobile and power products businesses and thoroughly be committed to deliver products that customers want with more speed and affordability.

Advanced nations
In advanced nations, the business environment is tough as the overall motorcycle market continues to shrink. However, Honda will leverage its competitiveness in Asia and create attractive products with more affordability. In doing so, Honda will strive to expand customer segments and revitalise the market.

First, Honda will introduce a new mid-class model, which is expected to be a new benchmark for the FUN model category which is focused on recreational needs, to markets around the world from next year.

Unlike conventional FUN models which focus on high power output, the new model will utilise advanced technologies and ideas unique to Honda and highlight the joy of riding and ease of handling with some unique characteristics such as a dynamic ride with low-speed torque. By offering it at an affordable price, Honda will strive to make it a product that pleases more customers.

With the introduction of FUN models, which offer new values and that more people feel familiar with and enjoy riding, Honda will create a new motorcycle market in advanced nations.

Automobile business
For automobile business, Honda will leverage the strength it has obtained through its localised motorcycle business in Asia.

In order to be competitive in emerging nations where the market for small-sized vehicles is rapidly growing, Honda will further accelerate its effort to localise automobile production based on the concept to produce locally using locally produced dyes, materials and components.

In India, Honda is planning to introduce a new entry model vehicle in 2011 at a price less than 500,000 rupee.

In Thailand, a new eco-car with an excellent level of fuel economy, based on the same vehicle to be introduced in India, will be introduced to the market in 2011. This vehicle is scheduled to be exported to other ASEAN nations as well.

Conclusion
The next 10 years will be very critical for Honda to survive in the midst of major changes in the times that include an increase in environmental awareness and changes in the global economic structure.

Honda is totally committed to provide good products with speed, affordability and low CO2 emissions while viewing things from the viewpoint of our customers.

To address the increase in environmental awareness, Honda will further advance its original and advanced environmental technologies and accelerate the more widespread market introduction of such technologies by offering them in attractive products.

To address changes in the structure of the global economy, Honda will re-strengthen its capability as a manufacturer that is unique to Honda. This includes two primary areas; 1) strengthening business in emerging nations and 2) strengthening the competitiveness of Honda's small-sized vehicles.

While executing these initiatives speedily, Honda will strengthen its corporate structure to achieve further growth and make another leap forward.

Honda CR-Z Hybrid Wins Award

22 Jul 2010

Honda’s all-new sporty CR-Z hybrid has won the Best Sports Car at the ‘What Car?’ Green Awards 2010, recently held in the U.K.

The CR-Z won praise for its sharp handling, efficient engine, sporty looks and unique design. It was also commended for its best-in-class economy and value for money.

Editor-in-chief of ‘What Car?’ Steve Fowler said; “The CR-Z is small, light and looks just right, and it’s powered by hybrid technology which means it’s clean and efficient to run too. The CR-Z is the greenest and most cost effective sports car available in the market today.”

As the world’s first hybrid with a sporty 6-speed manual gearbox, the CR-Z stands out from other low-emission cars on the market and offers pure driving enjoyment thanks to its agile chassis, direct steering and low driving position, with loads of torque from the petrol-electric drivetrain.

The unique 3-mode drive system is a key feature, to maximise choice and enhance the driving experience. The three modes alter the responsiveness of the throttle, steering, idle stop timing, climate control and the assistance level of the IMA system.

Demand for the CR-Z since its world debut in January this year has been exceptional with over 10,000 orders placed in Japan in its debut month and 500 cars sold in the U.K. in its first month on the market. The CR-Z is due on Australian shores in late 2011.

The ‘What Car?’ Awards, now in their third year, seek the best eco-friendly cars to buy. Rather than centre exclusively on emissions or fuel consumption, the awards take in a range of factors including value for money, safety and the driving experience, while maintaining their core focus on environmental impact.

Honda Has Most Fuel Efficient Cars

08 Jul 2010

Five of the top ten most fuel-efficient cars produced since 1984 are Honda vehicles with the first-generation Honda Insight taking out the top honour, according to a US Environmental Protection Agency (EPA) study.

The first-generation Honda Insight is followed by the 1986-1987 Honda Civic Coupe HF in fifth place, the 1994-1995 Honda Civic HB VX in sixth, 2006-2010 Honda Civic Hybrid in seventh and the 2010 Honda Insight in eighth place.

The first-generation Honda Insight achieved 53 miles per gallon (combined city and highway), beating the 2010 Toyota Prius by three miles per gallon.

The Honda Foundation Donates To Canberra-Based Koolamon Fellowship

30 Jun 2010

Canberra based community organisation Koolamon Fellowship, will benefit from a $7,000 donation from The Honda Foundation and Capital Honda in the ACT.

Established in 2004 and working in the southern region of Canberra, Koolamon provides shelter for men who are homeless or at risk of homelessness. Often these men are homeless as a result of divorce or separation, drug or alcohol addiction or their negative economic situation.

The donation will be used to undertake renovations which will see the facility able to accommodate more people in need.

“The works that we were able to complete with the generous donation from The Honda Foundation will make a real difference in our community,” said Dr. Tim O’Neill, President of the Koolamon Fellowship.

“With the help of The Honda Foundation we now have the capacity to assist up to an additional six clients per year, which will significantly impact lives,” Dr. O’Neill said.

Koolamon’s two shelters provide rehabilitation for men, based on a 12 step program. Residents stay for an initial two month intensive program and are then encouraged and assisted to re-enter the workforce. The maximum length of stay for any resident is 12 months.

“We are a privately funded local charity and the valuable work that we do in helping those in need transform their lives would not be possible without the support of fantastic organisations like The Honda Foundation,” Dr. O’Neill said.

Chairman of The Honda Foundation, Mr. Lindsay Smalley, says it is vital to support organisations like Koolamon who perform important work in the community.

“The work of the Koolamon Fellowship provides for men who have, or are at risk of, slipping through the cracks of society. The dedication by the staff and volunteers assists these men to realise they are not alone and can once again contribute to society in a meaningful way.

“The Foundation commends the work of Koolamon and is pleased to support its application,” Mr. Smalley said.

The Honda Foundation aims to provide assistance to local communities and foster goodwill among Honda Australia, Honda Motor Vehicle Dealers and the public. It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.

For more information on The Honda Foundation and the organisations it supports, please visit www.hondafoundation.org.au

Evans And Weston Make History In The Barossa Valley

27 Jun 2010

From heartbreak in Coffs Harbour to jubilation in the Barossa, Eli Evans and co-driver Glen Weston finished third outright in Heat Two and placed fourth overall in the Scouts Rally SA.

Eli and Glen are the first competitors to take a podium in an ARC heat in a two-wheel drive car since the late 1980s, which highlights the performance of the Honda Civic Type R and the skills of Evans and Weston.

Eli also picked up the Kumho Future Champions Award, capping off a successful and action-packed weekend of racing.

“Third overall for this heat, it’s a big relief. It’s what we were aiming for, to have a consistent run and make no mistakes,” Eli said at the end of the rally.

The first two stages of Heat Two were again run around the showgrounds of Angaston on Saturday night, with the Honda keeping a steady pace and finishing in eighth place.

Sunday morning began with a hazardous first stage (Special Stage 12 Mount Crawford 3) however the Honda posted a solid time placing seventh overall and only 15 seconds from third.

The Evans/Weston team continued this consistency, finishing Special Stage 15 (Charleston Plus) in fifth place, with an overall position of fourth going into the final service of the day.

Eli and Glen were thrilled with the final result. Eli remarked; “The last stage is great. It’s 34 kilometres and we’re in top gear at 185 at five or six different points in the stage, that’s how fast it is.

“I really enjoyed it, we just kept it steady when the corners were tightening up. Once we crossed that finishing line it was big smiles,” Eli said.

The next round of the ARC is the International Rally of Queensland (APRC) in the forests around the township of Imbil in the Mary Valley on July 31 and August 1.

Honda’s Strong Start In South Australia

26 Jun 2010

Round Four of the Australian Rally Championship, the Scouts SA Rally, started in spectacular style in front of devout fans at the showgrounds in Angaston, South Australia on Friday 25 June.

Braving the cold conditions, the crowd watched the cars fight it out over two Super Special Stages of the tarmac surface. The Honda Civic Type R of Eli Evans and Glen Weston made a strong start, ending the night in 8th place.

After a cold start to the day on Saturday, the Honda crept further up the field, with the team finishing third on Special Stage 5 (Mawsons Row) and placing sixth overall before coming back to Mount Pleasant for the final service of the day.

“It was drizzling and pretty muddy. We were in touch until we got to the muddy and slippery stages where we fell behind a little bit. One stage was hurting the car, with hairpins and junctions. The rest of the stages, when they’re fast and flowing, we were doing good times, third fastest. It’s going well,” Evans said.

The team made only slight changes to the car during the day. “We softened up the rear suspension to get it to work a bit more over the jumps. At each event we’re getting the car better and faster. The Honda’s handling well on the left to right and under brakes.

“The car feels strong. Tomorrow I think we could be 20 to 30 seconds better off which puts us right into the mix,” Evans said.

Honda And Evans Ready For A Barossa Thrash

21 Jun 2010

The Evans Motorsport Honda Civic Type R is ready and raring to attack Round Four of the Australian Rally Championship, the Scouts Rally in South Australia from June 25 to 27.

Driver Eli Evans says the Civic Type R has been completely re-built since it crashed out on the final stage of the Coffs Coast Rally in May, while running in third place.

“The car needed a fair bit of work to get it right for South Australia. The boys at Evans Motorsport have been working around the clock.

“I want to thank them for all their hard work over the last few weeks to make sure the Honda is ready for action.

“I’m certainly looking forward to shattering the tranquility of the forests of the Barossa with 8,000 rpm of Honda VTEC,” Eli said.

The Scouts Rally takes place from June 25 to 27 in the Barossa Valley, South Australia.

All-New Honda CR-Z Sport Hybrid Makes E3 Expo Debut

18 Jun 2010

The all-new Honda CR-Z sport hybrid coupe has made its Electronic Entertainment Expo (E3 Expo) debut.

Evocative of many video games, the Honda CR-Z introduces a number of interactive features including a new three-mode drive system that allows the driver to select between Sport, Econ (Economy) and Normal driving models.

“E3 Expo is the perfect venue to showcase the all-new CR-Z”, said Steven Center, Vice President of Marketing Operations for American Honda.

“The engaging and sporty driving experience found in the CR-Z feels like something out of the latest racing video game. Gamers will feel at home behind the wheel of the CR-Z - whether it be in front of a console or on the open road,” he said.

Along with the CR-Z debut, Honda also announced that the sport hybrid coupe will appear in several video games including:

- Car Town by CIE Studios (Online, PC and Xbox Live)

- Nitto Legends 1320 by CIE Studios (Online and PC)

- Gran Turismo 5 by Sony (Sony PS3 and PSP)

The CR-Z is set to go on sale in Australia, late 2011.

HPD Scores LMP2 Victory at Le Mans

15 Jun 2010

First and Third-Place Finishes on debut at 24-Hour Classic

TORRANCE, Calif. – In its first attempt at one of the toughest challenges in motorsports, Honda Performance Development (HPD), the racing arm of American Honda Motor Company, Inc., powered the first- and third-place finishers in the LMP2 category on Sunday at the 24 Hours of Le Mans.

After starting from the LMP2 pole, British-based Strakka Racing’s HPD ARX-01c held off a strong challenge from fellow HPD entrant Highcroft Racing through the first 18 hours, then pulled away to a commanding class victory, finishing fifth overall and six laps ahead of its nearest challenger as the two HPD teams led the LMP2 category from start to finish.

Strakka drivers Danny Watts, Jonny Kane and Nick Leventis and their Honda Performance Development ARX-01c completed 367 laps of the eight-mile Circuit de la Sarthe, establishing a new record for laps completed by an LMP2 competitor at Le Mans. The fifth-place overall finish also established a new LMP2 record, besting the previous mark set in 2006.

Meanwhile, the HPD-powered RML Lola B08/80 HPD of Thomas Erdos, Mike Newton and Andy Wallace came home third, nine laps behind the winning Strakka machine and three laps behind the second-place OAK Racing Pescarolo in a nearly equally trouble-free run. In all, 10 of the 12 LMP2 entries were running at the finish of today’s race, run in clear weather throughout.

American Le Mans Series regulars Highcroft started off strong, running solidly in second through the night, despite three debris-inflicted tire punctures. Marco Werner took the Malaria No More-backed HPD ARX-01c into the lead at the six-hour mark.

Late in the race, water pressure problems delayed Werner and co-drivers David Brabham and Marino Franchitti, eventually sending them to the pits for much of the final five hours. The car did, however, venture back out to take the checkered flag and was classified 9th in LMP2 at the finish of Highcroft’s debut appearance at Le Mans.

“This is an incredible result in our first attempt at this classic event,” said Erik Berkman, HPD president. “We saw an absolutely flawless performance from the Strakka team from the start of practice through to the checkered flags. I also was highly impressed with the determination and strong run from Duncan Dayton and his Highcroft Racing team. To lead this event and challenge for the class victory in their first attempt at Le Mans is an effort that should give them enormous pride. The RML team also put in a great effort and was rewarded with an excellent podium finish.”

“This is my seventh Le Mans, and by far my best,” said Strakka driver Kane. “Strakka and HPD have put together an amazing effort, and a perfect engine/chassis package. We had not one single problem all race long.”

The three HPD entries also dominated qualifying, with Strakka’s Watts claiming the LMP2 pole in the same ARX-01c chassis that won the 2009 American Le Mans Series LMP2 title for HPD and Fernandez Racing. The similar Highcroft ARX-01c, driven by 2009 overall Le Mans winner Brabham, qualified second in class, as both HPD machines posted times more than three seconds quicker than the 2009 LMP2 pole. Brazilian Erdos rounded out the top three LMP2 qualifiers in his HPD-engined RML Lola.

Last week, HPD announced it will offer a new LMP2 engine to customers participating in the 2011 American Le Mans Series, European Le Mans Series, 24 Hours of Le Mans, and Intercontinental Cup competitions. Based on Honda’s global V6 engine, the new engine is a 2.8-litre, twin-turbo variant utilising HPD’s exclusive engine-control system, and is the product of a joint effort between HPD and Honda R&D Americas, Inc. (HRA).

Since 2007, HPD has provided engines to prototype-class teams in the American Le Mans Series, and these engines have scored numerous victories, beginning with an LMP2 class win in HPD’s inaugural ALMS race at Sebring in 2007. HPD was the first manufacturer to score ALMS class wins in both LMP1 and LMP2 on the same weekend with its wins at St. Petersburg in 2009.

HPD went on to win LMP1 and LMP2 Manufacturers’ Championships for Acura in 2009 – becoming the first ALMS manufacturer to do so – and this year began providing engines and support for sports-car competition in both America and Europe.

Located in Santa Clarita, Calif., HPD is the technical operations center for American Honda high-performance racing cars and engines. In an open-wheel racing history that dates to 1994, Honda has recorded 166 race victories, 12 drivers’ championships, 10 Manufacturers’ Championships and seven Indianapolis 500 victories. In addition to its sports-car efforts and its role as single engine supplier to the IZOD IndyCar Series, HPD is active in a growing number of grassroots motorsports activities.

Honda Tops Consumer Survey

10 Jun 2010

Honda has topped a recent survey conducted by the Consumer Reports National Research Centre in the USA.

The survey established which automotive brand is the most committed to customers and product quality. Of the 1,700 consumers surveyed, 71 percent said Honda were most committed to customers and 73 percent said it was tops for quality.

“The survey results are a reflection of Honda’s reliability and quality,” said Honda Australia’s Senior Director, Mr. Lindsay Smalley.

The New York based Consumer Reports National Research Centre surveys more than one million consumers each year for feedback on a broad range of experiences with products and services.

Honda Innovation At The Smithsonian

09 Jun 2010

Honda’s experimental Walking Assist Device will be on show at New York’s Smithsonian Institution from May 2010 to January 2011 in the ‘Why Design Now?’ exhibit.

The ‘Why Design Now?’ exhibition is the fourth installation in the series, launched by Cooper-Hewitt National Design Museum in 2000. The exhibition showcases the latest in contemporary design evolution.

The exhibition will showcase the works of international designers that demonstrate the value of design in helping solve some of the world’s social and environmental problems across accessibility, sustainability, conservation, fair trade, education and health.

Honda’s Walking Assist Device with the bodyweight support system was unveiled in 2008. It helps cushion bodyweight to reduce the load on the user’s legs while walking, going up and down stairs and in a semi-crouching position. This could help reduce fatigue and decrease physical exertion.

The device consists of a seat, frame and shoes and includes mechanisms that direct the assisting force toward the user’s centre of gravity, making it possible for the device to provide natural assistance in various postures and motions.

Honda began research into a walking device in 1999 with the goal of providing more people with the joy of mobility.

For a demonstration of this device, see the YouTube video at the following link: http://www.youtube.com/watch?v=0S_SL8IWObY

Dario Dominates Indy for Honda's 100th IndyCar Series Victory

31 May 2010

Target Chip Ganassi Racing’s Dario Franchitti dominated the 94th running of the Indianapolis 500, taking the lead on the opening lap and leading 155 laps en route to his second “500” victory at Indianapolis Motor Speedway in the last four years.

Today marked Honda’s 100th IndyCar Series race victory, both in competition with other manufacturers from 2003-05 and as single supplier to the series since 2006.

For the fifth consecutive year, Honda powered the entire 33-car Indianapolis 500 starting field, and for a record-extending fifth consecutive season – and the only five times in Indy 500 history – there was not a single engine failure. Over the two weeks of practice, qualifying and racing, drivers logged a total of 46,412.5 miles without loss of a single Honda Indy V-8 engine.

Starting on the outside of the front row, in third, Franchitti swept around the outside of fellow front row qualifiers Helio Castroneves and Will Power between the first and second turns at the start. Once in the lead, Franchitti was rarely headed during the majority of the 200-lap contest, run in near-record heat and humidity. Only in the last 10 laps was the issue in doubt, as all of the leaders were stretching their mileage to avoid having to make a pit stop for a splash of fuel.

On Lap 199, however, a spectacular crash in Turn 3 involving Ryan Hunter-Reay, Mike Conway and Ana Beatriz resulted in the race finishing under caution, insuring Franchitti’s second Indy 500 triumph to go with his 2007 victory. Of the three drivers involved in the race-ending crash, only Conway was transported to a local hospital for treatment of suspected leg injuries.

Behind Franchitti, 2005 Indy winner Dan Wheldon completed a late-race charge to finish second, while Alex Lloyd gave the small Dale Coyne Racing team its best-ever ‘500’ result, provisionally listed as third pending review of the running order when the caution flag came out on Lap 199 to end the race.

Tony Kanaan’s chance for an historic last-to-first victory evaporated when he had to make a final stop for fuel on Lap 195. Until then, he was one of the Franchitti’s strongest challengers, despite starting 33rd and last in the field after a pair of crashes during last weekend’s qualifying runs.

The IZOD IndyCar Series continues its run of oval races next weekend, moving to the high banks of the 1.5-mile Texas Motor Speedway in Fort Worth for the Firestone Indy 550k on Saturday night, June 5.

Dario Franchitti (#10 Target Chip Ganassi Racing Honda) started 3rd, finished 1st, his second Indianapolis 500 victory: “What can I tell you? We tried our best in qualifying and came up a little short [for the pole]. But we continued to work very hard and on Carb Day and both of us [Franchitti and teammate Scott Dixon] were very happy. The car was a handful to drive today, but it was fast! I was looking good right up to the end, when we started having to save fuel and Tony [Kanaan] was catching us. I had a dream last night that TK and I were in a fight to the finish. When he finally pitted, that took a lot of pressure off. As it turned out, we had plenty of fuel, even enough for a burnout in pit lane at the end. They showed me a list of two-time winners the other night. Those guys are legends, I’m just a driver. When I came back to IndyCar in 2009, I never expected to win another championship or another 500. This is better than I could have ever hoped.”

Dan Wheldon (#4 Panther Racing Honda) started 18th, finished 2nd, second-consecutive runner-up result for the 2005 race winner: “We were on the same strategy as Dario and, for once in my life, I was quite disciplined. I started saving fuel very early in the run, just saving it, and saving it. I don’t know if we would have had enough for Dario in that final lap, but it would’ve been fun to find out. But we can’t be too disappointed with the result, it was a great day for the entire Panther team. Thanks once again to Honda for the great engines we had throughout the weeks here.”

Erik Berkman (President, Honda Performance Development) on today’s race and Honda’s historic 100th IndyCar Series race victory: “It was an exciting race today in front of a great crowd, the largest I’ve ever seen here. I’m extremely proud of the effort put forth by our associates at HPD and technical partner Ilmor for yet another year of record reliability, despite the very high temperatures today. It was very fitting that we posted our 100th IndyCar Series victory here at the home of IndyCar racing: the Indianapolis Motor Speedway. Congratulations to Dario Franchitti on his outstanding second ‘500’ win and to the entire Target Chip Ganassi organisation.”

Australians Create History

24 May 2010

Australian Indycar stars Will Power and Ryan Briscoe created history at the Indianapolis Motor Speedway qualifying second and fourth restively for next weekend’s Indy 500, the highest grid spots ever achieved by Australian drivers. Splitting the duo was former Gold Coast Indy winner, Dario Franchitti, himself a winner of the Indy 500.

Helio Castroneves continued his quest for a second consecutive and record-tying fourth Indianapolis 500 victory by qualifying on the pole. In a new qualifying format for 2010, Castroneves posted the best four-lap average during both the initial qualifying session, from 11 a.m. to 4 p.m., and again during final 90-minute “Fast Nine” qualifying.

Five of the nine drivers to make final qualifying represented Team Penske and Target Chip Ganassi Racing, but surprises in the top nine included Alex Tagliani, for the new FAZZT Racing team; Ed Carpenter, making a one-off “500” appearance with Panther/Vision Racing, and Graham Rahal, driving for the Rahal Letterman Racing team co-owned by his father, ’86 Indy 500 winner Bobby Rahal.

Indianapolis 500 Starting Lineup:
1. Helio Castroneves-W Team Penske Honda Dallara 227.970
2. Will Power Team Penske Honda Dallara 227.578
3. Dario Franchitti-W Target Chip Ganassi Honda Dallara 226.990

4. Ryan Briscoe Team Penske Honda Dallara 226.554
5. Alex Tagliani FAZZT Racing Honda Dallara 226.390
6. Scott Dixon-W Target Chip Ganassi Honda Dallara 226.233

7. Graham Rahal Rahal Letterman Racing Honda Dallara 225.519
8. Ed Carpenter Panther/Vision Racing Honda Dallara 224.587
9. Hideki Mutoh Newman Haas Honda Dallara 221.963

10. Townsend Bell Sam Schmidt Motorsports Honda Dallara 225.097
11. Justin Wilson Dreyer & Reinbold Racing Honda Dallara 225.050
12. Raphael Matos DeFerran Dragon Racing Honda Dallara 225.028

13. Mario Moraes KV Racing Technology Honda Dallara 224.888
14. Davey Hamilton DeFerran Dragon Racing Honda Dallara 224.852
15. Mike Conway Dreyer & Reinbold Racing Honda Dallara 224.583

16. Marco Andretti Andretti Autosport Honda Dallara 224.575
17. Dan Wheldon-W Panther Racing Honda Dallara 224.464
18. Ryan Hunter-Reay Andretti Autosport Honda Dallara 224.547

19. E.J. Viso KV Racing Technology Honda Dallara 224.380
20. Tomas Scheckter Dreyer & Reinbold Racing Honda Dallara 224.261
21. Ana Beatriz-R Dreyer & Reinbold Racing Honda Dallara 224.243

22. Simona de Silvestro-R HVM Racing Honda Dallara 224.228
23. Danica Patrick Andretti Autosport Honda Dallara 224.217
24. Bertrand Baguette-R Conquest Racing Honda Dallara 224.189

25. Bruno Junqueira FAZZT Racing Honda Dallara 225.662
26. Alex Lloyd Dale Coyne Racing Honda Dallara 224.783
27. Mario Romancini-R Conquest Racing Honda Dallara 224.641

28. John Andretti Andretti Autosport Honda Dallara 224.518
29. Sarah Fisher Sarah Fisher Racing Honda Dallara 224.434
30. Vitor Meira A.J. Foyt Racing Honda Dallara 224.388

31. Takuma Sato-R KV Racing Technology Honda Dallara 224.178
32. Tony Kanaan Andretti Autosport Honda Dallara 224.072
33. Sebastian Saavedra-R Bryan Herta Autosport Honda Dallara 223.634

W – Former Indianapolis 500 Winner R – Indianapolis 500 Rookie

Lightning Strikes Twice - As Eli Evans Discovered

17 May 2010

The old saying is true. Lightning does strike twice, at least in Coffs Harbour.

Defending Coffs Coast Rally champion Eli Evans and his Honda Civic Type R were set to grab a podium finish until the car rolled in the final stage (Bucca Long 2), forcing them to retire from the rally. The same fate befell Englishman Guy Wilks in a similar car in at the same event in 2008.

Heat Two began well for Evans and co-driver Glen Weston, with the Honda moving up to fourth on Special Stage 20 (Bushmans 2), taking the fight up to the more fancied four-wheel drive cars.

During the final stage, Eli came through a corner too quickly, ending his assault on Coffs.

“We thought, neat and tidy, this stage is obviously tough. We came down a fast straight, there was nothing dangerous in the notes. The next corner came up, it was only a short left eight. I was carrying a little bit too much speed and I got wide and wasn’t able to catch the car and ended up in the trees and rolling.

“It’s disappointing. I was building my confidence all weekend. We definitely improved pace so that’s a positive thing,” Eli lamented.

Both Eli and Glen walked away with only bruises, demonstrating the strength of the J.A.S Motorsport built Honda.

The Tankformers Evans motorsport team are now in a race against time to be ready for Rally South Australia at the end of June, but are confident they will be there.

Learn more at honda.com.au/rally

Evans ready to attack Coffs Coast

07 May 2010

Honda Civic Type R driver Eli Evans is looking forward to defending his Coffs Coast Rally crown – the scene of his first ARC win in 2008 – at the Coffs Coast Rally from 14 to 16 May.

Evans and co-driver Glen Weston are piloting the J.A.S Motorsport-built Honda Civic Type R during the 2010 Australian Rally Championship season, similar to the car that British rally champion Guy Wilks drove in the same event back in 2008.

Evans is looking forward to returning to Coffs Harbour. “This rally means a lot to me as it was where I won my first ARC round. We also know how well the Civic Type R performs on gravel roads.

“Glen and I are keen to push the Honda as hard as we can, all the way to the finish-line,” Evans said.Another advantage Evans takes into this event is the experience and the all-important data captured by the Honda team in 2008.

After a strong performance at the first round of the championship in Tasmania and many lessons learnt from the last gravel event in WA, the team can’t wait for the Coffs Coast Rally to begin.

Learn more at honda.com.au/rally

Honda Jazz is the U.K.'s best city car

05 May 2010

The Honda Jazz has been named the best supermini/city car in the 2010 Driver Power Top 100 – the definitive car ranking developed by U.K. motorists.

Three other Hondas join the Jazz in the annual survey, conducted by Auto Express Magazine – the Accord, the Civic and the CR-V (current and previous models).

The independent Driver Power survey is based on results from more than 23,000 car buyers and aims to find the best car in Britain in terms of customer satisfaction and reliability.

Each car is rated on ten key criteria including reliability, build quality, running costs, performance, braking, ride quality, handling, practicality, comfort and ease of driving.

The Honda Jazz has received many accolades in the U.K., most recently named Britain’s best car for retained value by leading U.K. car buyer website Parker’s in January this year.

Since its debut in October 2002, the Honda Jazz has sold more than 67,000 units in Australia. The economical light hatch is one of Honda Australia’s most popular models.

Learn more at honda.com.au/jazz

Honda leads the BTCC title race

03 May 2010

Honda Racing Team driver Matt Neal leads the drivers’ standings in the Dunlop MSA British Touring Car Championship after a dramatic weekend of racing at Brands Hatch in Kent.

Sunday’s three races took place during torrential conditions that meant grip was at a premium. Neal’s challenge in race one was hampered by an incorrectly fitted front tyre, which left the 43-year-old struggling to turn his Civic into left-hand corners. He battled through the rain to bring the car home in a solid fifth place.

In the second race, an early collision pushed Neal through the gravel trap, the engine of his Civic ingesting stones, forcing his retirement.

However, Neal bounced back with an inspired tyre choice in the drying third race and climbed from 14th on the grid to finish in the wheel tracks of winner Mat Jackson. That result was enough for Neal to snatch the lead in the drivers’ standings after nine of the 30 races.

“We had to exploit our strengths where we could and while we had our problems in races one and two, the performance of the Honda Civic in the third race was amazing” said Matt Neal. “I made the choice to start on a mixture of wet and dry tyres and it turned out to be just perfect. I was able to pick off car after car and it was so close to a win. Overall, I am happy with the weekend’s work because although we failed to finish the second race we have shown that the car is strong on all kinds of circuit and in all kinds of conditions.

”Neal’s Honda Racing team-mate Gordon Shedden bagged a brace of podium finishes in the opening two races to vault to sixth in the drivers’ points and help the Honda Racing Team to move to the top of the constructors’ championship.

“This weekend has put me right back in the title hunt” said Gordon Shedden. “After having some good results taken away from me due to circumstances beyond my control in previous rounds, I really needed to kick start things here. We know we have got a really quick car and two second places have given me real confidence to push on from here. I am only 17 points behind Matt in the standings and it’s all to play for.

”Team principal Steve Neal said “We come away from Brands Hatch in the lead of the drivers’ and constructors’ standings so it’s been a very strong weekend all round. We haven’t got a turbo on our car like some of the others, so that means we are working hard to get the absolute most from the handling of the Civic and we’ve made real progress in that department. Three podiums in one weekend is testament to the car and the work of the team.”

Will powers to victory at St. Petersburg

30 Apr 2010

Australian Will Power is now two-for-two in the IZOD IndyCar Series, winning an eventful, rain-delayed Honda Grand Prix of St. Petersburg on the back of his victory two weeks ago at the season opener in Sao Paulo, Brazil.

Heavy rains, lightning and course flooding on Sunday in St. Petersburg, Florida, forced race officials to postpone the 100-lap street circuit event until 10 a.m. EDT Monday, 29 March. But clear skies and mild temperatures greeted the impressively large crowd that returned for the morning’s race and they witnessed an action-filled contest featuring 10 lead changes among eight different race leaders.

Power led from the pole at the start, but was soon passed by both Marco Andretti and Scott Dixon. Dixon quickly forced his way past Andretti to lead until the first full-course caution, on Lap 27, when the field split up into alternate pit strategies. Meanwhile, defending series champion Dario Franchitti fell to the back of the pack after spinning on the opening lap, setting the stage for an impressive late-race charge.

The middle stages of the race saw multiple lead changes, with Vitor Meira, Raphael Matos and Ryan Briscoe all taking turns at the point. Several drivers also were eliminated in crashes, the most spectacular one taking place on Lap 47 as suspension failure sent Dan Wheldon into the rear of Mario Moraes and both cars into the Turn 1 wall. No driver injuries were reported.

The final caution of the day, on Lap 74 for contact between Graham Rahal and Simona de Silvestro in Turn 1, set up a 21-lap sprint to the finish with all cars having made their final stops. A lightning-quick final stop from Dreyer & Reinbold Racing saw Justin Wilson take the restart just behind leader Power and the pair battled to the finish with the margin of victory just over eight-tenths of a second.

The Team Penske duo of Ryan Briscoe and Helio Castroneves finished third and fourth, respectively, while Franchitti put on the drive of the day over the final laps, moving from 10th when the green flag waved on Lap 79 to fifth at the checkers.

For the second consecutive race weekend in this young season, all 24 Honda-powered drivers and teams completed the race weekend without a single failure for the Honda Indy V-8 engine. This weekend the teams logged a total of 8,118 trouble-free miles.The IZOD IndyCar Series now takes a one-week break before resuming with the first permanent road course race of the season, April 11 at Barber Motorsports Park just outside of Birmingham, AL.

Monday, March 29, 2010

Will Power (#12 Penske Racing Honda) started 1st, finished 1st, 2nd IndyCar Series win in as many events in 2010: “It’s just great. This has been a fantastic start to my first full season with Penske Racing, and I’m really happy for all my guys. We won the pole, led the most race laps, and got the victory. Race weekends don’t come much better than this.”

Justin Wilson (#22 Dreyer & Reinbold Racing Honda) started 4th, finished 2nd: “Everyone at Dreyer & Reinbold Racing did a great job throughout the weekend, but I’ve really got to complement my guys on that final pit stop. It put us in great position to challenge for the win. I pressured Will [Power] as much as I could, and I saw him get a bit sideways a couple of times, but I could never get quite close enough to pull along side. But this is a great start to the season for us and if we keep it up, the wins will come.”

Dario Franchitti (#10 Target Chip Ganassi Racing Racing Honda) started 13th, finished 5th: “I messed up on the first lap and that cost us a lot, as did the cut tire and unscheduled pit stop around mid-race. But we never gave up and I had a great car that was fast all day. The racing was hard, but fair, and it was a lot of fun out there. It was a great finish for us and I’m glad so many fans came back today to watch.”

Erik Berkman (President, Honda Performance Development) on today’s race: “We saw a lot of great racing, with many lead changes and some interesting pit strategy that added to the drama. Any number of drivers could have emerged on top today. It’s really encouraging to see so many strong teams throughout the field and multiple front-runners. The power assist appeared to come into play a couple of times today, and the new reverse gear also seemed to work well. I want to say a special ‘thanks’ to all the fans who stuck around through the inclement weather on Sunday and then came back for today’s race. I’m glad they got to see an exciting event.”

The Honda Foundation aides local animal care program

28 Apr 2010

Community organisation Menzies Inc. in Victoria can now upgrade its facilities for participants in its animal care program, thanks to a generous donation of $6,000 from The Honda Foundation and Travis Honda in Frankston.

The improved facilities at Menzies Inc.’s Sages Cottage Farm in Baxter means the stars of the organisation’s Animal Assisted Therapy program, Chloe the pig and cows Chelsea and Mac, are better equipped to show a gentler side of life to children exposed to violence, abuse and neglect in the home.

Applied in a number of healthcare sectors and most effectively with the elderly and children, animal therapy takes advantage of the positive physical and emotional benefits provided to human beings by animals. Often regarded as part of the family, the presence of pets can help reduce stress, loneliness, grief, fear and pain.

Available to children aged eight to 12 years, Menzies Inc.’s Animal Assisted Therapy program aims to help participants build and maintain a positive self-image and interact positively and effectively with others, allowing ongoing personal growth and development.

The children are allowed to feed and care for animals at the farm during regular supervised sessions, helping to develop trust and empathy with the animals as well as other people in their lives.

The donation from The Honda Foundation will be used to purchase a barrier system (called a cattle crush) to improve safety for staff, volunteers and children involved in the program, as well as the animals themselves.

Chairman of The Honda Foundation, Mr. Lindsay Smalley said Menzies Inc. was a worthy recipient.

“The staff at Menzies and Sages Cottage Farm work with some of the most vulnerable children in our community.

“The Animal Assisted Therapy program enables these children to bond with animals in a safe environment, so they are better able to handle the problems in their own lives. I commend Menzies Inc. for their program,” he said.

CEO of Menzies Inc. Holly Reid said, “We are grateful for the support of The Honda Foundation as we know how much of a difference this service can make in the lives of the children who come to Sages Cottage Farm.”

Menzies Inc. is a not for profit organisation providing a broad range of programs and services designed to support young people who are no longer able to live with their families. Menzies also assists young people to develop the skills they need to lead independent, fulfilled lives.

The Honda Foundation aims to provide assistance to local communities and foster goodwill among Honda Australia, Honda Motor Vehicle Dealers and the public. It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.

Learn more at hondafoundation.org.au.

Power podiums at Long Beach to keep championship lead

20 Apr 2010

Australian Will Power continues to lead the 2010 IZOD Indycar Championship after taking third place in his Team Penske Dallara at the Long Beach Grand Prix.

Starting from pole position, Power led the race until he encountered a very minor problem, allowing Ryan Hunter-Reay to snatch victory at the Grand Prix of Long Beach for his Andretti Autosport team.

Starting second, on the outside of the front row, Hunter-Reay trailed two-race winner Power for the first 19 laps, then pounced when the championship leader’s Team Penske machine briefly stuck in third gear coming on to the long Shoreline Drive straight. Power’s car hesitated for only a second, and the problem never reappeared during the race, but once in the lead Hunter-Reay never looked back, leading for 64 laps and surrendering the lead only during pit stops.

For Hunter-Reay, the victory was his first IndyCar win since Watkins Glen in 2008; and the first for Andretti Autosport since Tony Kanaan’s win at Richmond that same year.

For the fourth consecutive race weekend this season, all 25 Honda-powered drivers and teams completed the race weekend without a single failure for the Honda Indy V-8 engine. This weekend, drivers logged a total of 8,976.5 trouble-free miles around 1.986-mile Long Beach temporary street circuit.

Finishing in the runner-up position for the second time this season, Justin Wilson had an eventful afternoon, recovering after contact with the lapped car of Alex Lloyd sent him to pit lane for an unscheduled stop to replace his nose, damaged in the collision on Lap 53. Quick pit work from his Dreyer & Reinbold crew and a charging drive during the final 30 laps moved Wilson up to second place.

Power’s problem with his transmission never recurred, and the Team Penske driver soldiered on to finish third, maintaining his early-season championship points lead. Target Chip Ganassi Racing’s Scott Dixon led briefly during the final exchange of pit stops, finishing fourth just ahead of Kanaan. KV Racing’s Mario Moraes made the biggest gain in the race, finishing sixth after starting only 15th in the 25-car field.

After four consecutive road-course and temporary-street-circuit races to start the 2010 season, the IZOD IndyCar Series moves on to a four-race oval swing, starting May 1 at the 1.5-mile high banked Kansas Speedway.

Ryan Hunter-Reay (#37 Andretti Autosport Honda) started 2nd, finished 1st,1st IZOD IndyCar victory of 2010, 2nd career victory: “Man, that was awesome! The car was just so much fun to drive today, it was some of the most fun I’ve ever had in a race car. I was just in a great zone all day long and I truly think we were the fastest car out there, so we deserved this win. I have to thank [team owner] Michael Andretti and [sponsor] IZOD for putting me out there. I’ve been living here in California for most of the last six years, so this is like a home race for me. Over the last couple of laps, I started thinking a bit about my mom [who passed away late last year]. This one’s for her.”

Justin Wilson (#22 Dreyer & Reinbold Racing Honda) started 3rd, finished 2nd, 2nd podium finish in four races: “I was pretty livid at one point [following contact with the lapped car of Alex Lloyd]. Ryan [Hunter-Reay] had gotten past Lloyd and I went to follow and got the door slammed in my face. I had to pit for a new nose and thought it was all over. But the team was great, it was a fantastic recovery. The car was still nearly perfect, as it had been all weekend, and we got a bit of a break with the yellow [caution flag]. Once more, we’re right there, finishing on the podium, and that’s exactly what we need to keep doing.”

Erik Berkman (President, Honda Performance Development) on today’s race: “What a perfect day for an IndyCar race! The weather was Southern California perfect and, judging from the reactions of the fans, it was a very popular win for Ryan Hunter-Reay. He drove an inch-perfect race, and Justin Wilson’s recovery after his contact with Alex Lloyd was exciting to watch, as well. It’s great to see the series get off to such a strong start for new sponsor IZOD, with great crowds and exciting races at all four road- and street-course events. Now we head to the ovals, where the challenges are different but just as interesting, and of course the Indianapolis 500.”

Honda vehicles 'most dependable' in U.S.

20 Apr 2010

The Honda CR-V and Honda Fit (Jazz in Australia) are the ‘most-dependable’ in their segments according to the 2010 Vehicle Dependability Study by J.D Power and Associates.The study evaluates and ranks 2007 year model vehicles on almost 200 aspects of the vehicle, with the lower score reflecting higher quality.The Honda CR-V received an overall score of 113 PP100 (level of problems experienced per 100 vehicles) in the compact multi activity category and the Fit (Jazz) an overall score of 137 PP100 in the sub compact car category, significantly lower than the industry average of 155 PP100.

The Honda Accord was also a top three finisher in the mid-size car segment with a score of 103 PP100.

“The strong performance of Honda vehicles in the U.S. Vehicle Dependability Study is a great result and demonstrates Honda’s global commitment to providing the highest levels of quality,” said Honda Australia’s Senior Director, Mr. Lindsay Smalley.

“The results demonstrate the dependability and security of Honda vehicles and further prove the company’s global commitment to providing long-term satisfaction to our customers,” he said.

The Honda CR-V also ranked highest in its segment of the 2009 J.D. Power and Associates Initial Quality Study, which measures the quality of new vehicles. This was the third consecutive year that the CR-V topped its segment, recording a score of 93 PP100.

The 2010 Honda CR-V is comprehensively equipped with safety features including Honda’s Advanced Compatibility Engineering (ACE) body, Vehicle Stability Assist and front, side and curtain airbags as standard across the entire range. A versatile family car offering superior safety, style and affordability, the CR-V is one of Honda Australia’s most popular cars.

Since its debut in October 2002, the Honda Jazz has sold more than 67,000 units in Australia. The economical light hatch sits alongside the CR-V as one of Honda Australia’s most purchased models.

Honda wows the fans at Quit Forest Rally

19 Apr 2010

Round Two of the Australian Rally Championship, the Quit Forest Rally in Busselton, began on Friday night with two runs around the Super Special Stage in town. The Honda Civic Type R of Eli Evans and Glen Weston placed well, finishing fifth after both stages and only 3.5 seconds from the first car, putting them in a good position for the remainder of the heat on Saturday.

With some small suspension changes, the Honda was travelling well however only finished four of the eight stages on Saturday. A malfunction with an engine pulley after the Ferndale stage forced them to fix the Civic Type R. The team missed the final group of stages, however rejoined the field after the final service of Heat One.

On Sunday, the remainder of the Quit Forest Rally went well for the team who made further tweaks to the suspension for more traction. Both Eli and Glen were happy with the result, with the car finishing 13th overall.

Eli remarked; “Wow, this car is so much fun to drive. There’s no question that the spectators thought that our car was the most spectacular one in the field. It sounds awesome and looks so fast when it’s on a stage.

“This was always going to be our toughest round in this year’s championship due to the ball-bearing gravel that covers the roads in WA. Being car two on the road didn’t help either as there wasn’t a clear swept driving line like the cars behind us had to drive on.

“We learnt an awful lot this weekend on car set-up. We worked hard on getting a good base setting for the suspension and the car continued to set faster and faster times over the event.“I’m really looking forward to the round in Coffs Harbour next month. The Honda was fast there in 2008 when Guy Wilks drove it and we have a test session planned in the meantime.

”Round Three of the ARC is the Coffs Coast Rally (Coffs Harbour) on May 15 and 16.

Evans to tackle the gravel in W.A.

14 Apr 2010

After showing enormous potential at the Rally of Tasmania in February, Eli Evans is looking forward to tackling the gravel roads of Busselton in his Honda Civic Type R at Round Two of the Australian Rally Championship.

Evans and co-driver Glen Weston finished the Tasmanian event in fourth place, however could have placed higher had they not been hampered by tyre problems.

Evans and Weston have put that disappointment behind them and are quite confident of another strong showing.

“There will be a bit of pioneering for us this weekend. We have our first test on gravel today, but I expect we will be very competitive. One thing is certain; we will put on a good show for the crowd.

”Round two of the ARC, the QUIT Forest Rally will be held this weekend, in and around the Busselton area.

Will Power continues to lead the 2010 IZOD Indycar Championship

14 Apr 2010

Australian Will Power continues to lead the 2010 IZOD Indycar Championship despite finishing in fourth place, after starting from pole position at the inaugural Indy Grand Prix of Alabama.

Helio Castroneves made the best use of an alternative pit-stop strategy, in Sunday’s Indy Grand Prix of Alabama, to hold off Scott Dixon by just five-tenths of a second to win at the Barber Motorsports Park, located just outside of Birmingham.

For the third race weekend this season, all 25 Honda-powered drivers and teams completed the race weekend without a single failure for the Honda Indy V8 engine. This weekend, drivers logged a total of 9,524 trouble-free miles around the hilly, demanding 2.3-mile Barber circuit.

The 90 lap race was interrupted by two caution periods which also determined the finishing order. The first caution, on Lap 12, sent most of the field to the pits for the first of three planned stops. But it also created an opportunity for nine teams to elect to stay out and attempt to finish the race with just two stops.

Marco Andretti was one of those nine, and he led for 58 laps. But the final caution flag he needed came too late for him, and he was forced to make a third pit stop on Lap 82. Danica Patrick, Raphael Matos and Vitor Meira also tried the two-stop strategy without success.

However, Team Penske’s Castroneves and the Target/Chip Ganassi Racing duo of Scott Dixon and Dario Franchitti were all successful in their efforts to make the two-stop strategy work, and finished the day 1-2-3 as a reward.

Castroneves had to fend off Dixon after the second and final caution of the day which bunched the field for a final three-lap sprint to the finish.

From the South, the IZOD IndyCar Series now heads to the West Coast, next weekend on the streets of Southern California with the Grand Prix of Long Beach.

Helio Castroneves (#2 Team Penske Honda) started 3rd, finished 1st, 1st IZOD IndyCar Series win of 2010, 17th career win; 10th consecutive season with at least one victory: “I’m so happy. That was an incredible job from the entire team today. This race was all about strategy, and the biggest challenge was to keep up the pace while saving enough fuel to finish the race in two [pit] stops. We had to do something different today to beat [teammate] Will Power, and also Mike Conway, who was very strong at the start of the race. It was fantastic to race in front of all these fans in Alabama, and this is a great start to 2010 for our entire team.”

Scott Dixon (#9 Target Chip Ganassi Racing Honda) started 5th, finished 2nd: “It was a good day, all-in-all, for the Target team with second and third, but I think it could have been even better. It was a little tough to be called for that penalty [passing before the start] when we dropped back and passed [Helio Castroneves] again in the run up to Turn 2. But sometimes that’s racing and you’ve got to live with the calls made by the officials. After that, it was still a very tough race, managing your fuel while maintaining the race pace we needed at the front. We made the best of what we had today, and now I’m looking forward to Long Beach.”

Jack Spurney (General Manager, Honda Performance Development): “With near perfect weather, a great crowd, and an interesting strategic race, I thought today’s race was a fine inaugural event for IndyCar fans here in Alabama. Will Power looked unstoppable after his excellent pole run on Saturday, but the strategy adopted by Helio Castroneves and others proved superior today. The Honda power assist definitely played a role in the outcome of the race, and Simona de Silvestro demonstrated that the new reverse gear can come in very handy following her late-race spin. It was great to see so many Honda associates from our Alabama plant and their families here, and we’re looking forward to American Honda’s ‘home’ event next week in Long Beach.”

Honda top pick for commuter vehicles in U.S

30 Mar 2010

Three Honda vehicles have been named in the top nine commuter vehicles by America’s largest motoring and leisure travel organisation, AAA.

The Honda Insight, Civic and Accord made the list, which compares vehicles based on practicality, safety, comfort, fuel efficiency and affordability.

The strong performance of these models is good news for Australian commuters, particularly those in capital cities, who face an average daily commute of 30 minutes. Sydneysiders face the most time in the car at 35 minutes, followed closely by Melbourne workers at 30 minutes, Brisbane commuters at 27 minutes and Perth and Adelaide at 25 minutes apiece*.

According to AAA Auto Buying’s team of experts, the Honda Insight performed strongly in the areas of fuel efficiency, comfort and driveability.

“The Honda Insight is among the ultimate in gasoline fuel economy while being reasonably comfortable for the driver and front-seat passenger. It’s also less costly and more fun to drive than some of its hybrid competitors”.

Honda’s Accord also proved popular with AAA judges, who recognised the overall strength of the vehicle.

“Good for the commute and good for family transportation, the Accord is roomy, solid and economical when equipped with the four-cylinder engine. It also offers road manners that are beyond reproach.

”Feedback on the Honda Civic was similarly positive. “Affordable, dependable, economical and comfortable, the Civic is one of the better performing compacts for a wide range of uses, including commuting,” said AAA.

Founded in 1902, AAA is North America’s largest motoring and leisure travel organisation, providing a range of automotive-related services to more than 51 million members.

*Average Commute Time by City – Country: Australia, PayScale, 18 March 2010

Honda awards top technicians and apprentices

29 Mar 2010

Ryan Mackey from Honda Central (Tasmania) and Geoff Mentiplay from Peninsula Honda (Victoria) were recently named Honda Australia’s Apprentice and Technician of the Year respectively.

Prizes are awarded to those achieving the highest scores after rounds one and two to encourage their continued participation into round three.

The ten best are then selected and flown to Honda’s National Training Centre in Melbourne to compete in five exam modules – four practical skills and one theory exam covering the latest technology in Honda vehicles.

This year’s presentation for the finalists was held at the Melbourne Convention Centre with Honda Australia’s former Managing Director and CEO, Mr. Yasuhide Mizuno and Senior Director Mr. Lindsay Smalley. Special guest speaker was Honda’s new driver for the 2010 Australian Rally Championship, Eli Evans.

All-new Honda CR-Z racing out of showrooms in Japan

26 Mar 2010

Honda’s CR-Z has captivated the Japanese auto market, achieving orders of 10,000 vehicles in its first month of sales.

This figure is ten times higher than targeted.

Yearly sales targets for the CR-Z are 40,000 to 50,000 units worldwide.

Forty per cent of buyers have selected the manual transmission, showing its popularity among driving enthusiasts.

The Honda CR-Z is the world’s first 6-speed manual transmission hybrid car, featuring an efficient petrol-electric hybrid engine assisted by Honda’s IMA parallel hybrid system. A unique 3-Mode Drive System has also been added to maximise driver choice and enhance the driving experience, allowing motorists to choose between three driving modes that alter the responses of the throttle, steering, idle stop timing, climate control and the level of assistance provided by the IMA system.

The second in a line of hybrid cars from Honda, the two-door compact, which features a driver-focused chassis and responsive engine within a stylish coupe body, is set to change current perceptions of hybrid cars around the world.

Acclaimed aussie ad now in Europe

25 Mar 2010

The creative partnership between Honda Australia and acclaimed director Kris Moyes of Revolver Films, has led to the European debut of the cutting edge ‘Imagination’ Honda Jazz television commercial.

Building on the positive reception it has received in Australia, the commercial, produced in collaboration with advertising agency 303, is now being used to promote sales of the Honda Jazz throughout the Netherlands, resulting in a surge of customer enquiries.

Best known as an award-winning director of music videos and short-film collaboration with fashion duo Romance Was Born, Moyes was the perfect choice to bring the Honda Jazz to life – ‘a car designed with such innovative flexibility that you can fit anything inside it’.

To demonstrate its space and versatility, animation was used to drive more than one million multi-coloured Mega Bloks (plastic coloured blocks) into and out of the car in a series of images, including a giant dog chasing a ball, a sneaker-wearing octopus, a surfboard riding a wave and a submarine.

The techincal team measured the interior of the Jazz, calculating that it was equivalent to 1,469,333 Mega Bloks. Each object was then constructed using this number of blocks, with the end commercial pieced together from 366 still photographs taken over 12 hours.

Samples of Mega Bloks used in the creation of the television commercial will be distributed by The Honda Foundation to select charities around Australia: Cora Barclay, South Australia; St Giles, Tasmania; and St Lucy’s, NSW.

View the TV ad on YouTube

The Honda Foundation lends a helping hand

24 Mar 2010

The Honda Foundation and Austral Honda in Queensland, has given a helping hand to the Royal Children’s Hospital Foundation (QLD) with a donation of almost $30,000 to purchase a cryogenic storage facility (called a Dewar vapour phase storage unit) to assist with research into childhood cancers.

It will replace the previous ‘liquid phase’ storage facility and allows researchers to store frozen research samples onsite, preventing bacteria and viruses from moving between samples and offering improved handling safety. The vapour phase unit also offers longer storage time, battery backup and a 24 hour monitored alarm system.

The research done with the Dewar unit supports the Royal Children’s Hospital in Brisbane, which is Queensland’s largest and oldest children’s hospital and the only paediatric hospital in the state which treats kids with cancer.

The laboratory includes a tumour bank to provide researchers with access to preserved and stored samples for a range of studies conducted in-house and in collaboration with researchers around Australia. The Dewar unit helps enable researchers to develop better treatments and an ultimate cure for cancers, particularly brain tumours, in children.

“The new Dewar unit is a great addition to our research program and will be used extensively by the tumour bank and various research groups over the next decade,” said Meredith Campbell, Director of Fundraising and Marketing at the Royal Children’s Hospital Foundation.

“We sincerely thank The Honda Foundation for providing funding for the unit and helping the laboratory continue its vital research into childhood cancers,” Ms. Campbell said.

Chairman of The Honda Foundation, Mr. Lindsay Smalley said the Foundation was pleased to assist the vital work being undertaken by researchers.

“The Honda Foundation is proud to support the life-saving and life-improving work being done by researchers in the cancer laboratory," Mr. Smalley said.

The Honda Foundation aims to provide assistance to local communities and foster goodwill among Honda Australia, Honda Motor Vehicle Dealers and the public. It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.

Visit the Honda Foundation website

New C.E.O for Honda Australia

19 Mar 2010

Honda Australia announces the appointment of its new Managing Director and CEO, Mr. Satoshi Matsuzawa, who will commence with Honda Australia on 1 April.

Prior to his appointment to Australia Mr. Matsuzawa was General Manager of Honda’s Overseas Operation office with responsibility for car and motorcycle operations for the Asia Oceania region, which includes Australia.

Mr. Matsuzawa, a Mechanical Engineer, commenced his career with Honda in 1982 in its Research & Development Centre before moving to Honda’s North Carolina operation in 1996.

He then transferred to Honda’s Asaka office in Japan in 2001, within the Power Products Division where he undertook the roles of Block Manager in Product Planning. In 2004 he was promoted to General Manager of the Product Planning office before becoming General Manager of Business Planning in 2005.

Mr. Matsuzawa replaces Honda Australia’s current Managing Director and CEO, Mr. Yasuhide Mizuno who has been appointed President of Dongfeng Honda Automobile Co., Ltd, in Wuhan Province, China.

Honda on show at Farm World 2010

18 Mar 2010

Honda Australia will once again feature at Warragul’s Farm World exhibition, taking place in Lardner Park from March 25 to 28 this year.

Honda’s display at Farm World will feature many products from Honda’s massive range, including the latest in Honda vehicles, motorcycles, ATVs, marine engines, power equipment, generators and farming equipment.

Farm World is Australia’s Premier Mixed Farming Field Day, with over 650 exhibitors and around 50,000 visitors. The latest in farm machinery and equipment, pasture, fertilisers, irrigation and motor vehicles are showcased on over 50 acres.

One of the stars of the Honda stand is the new 2010 CR-V with re-energised styling, improved handling, special accessory packs and aggressive new pricing. The CR-V has even more safety features, with front, side and curtain airbags now standard across the entire range. The CR-V’s car-like ride and handling has been improved and it is now quieter and more relaxing to drive. A new light interior colour has been added as well as two new exterior colours – Urban Titanium and Habenero Red.

An exciting addition to this year’s display is Honda’s Civic Type R Rally Car fresh from the first round of the Australian Rally Championship in Tasmania. Pakenham based driver Eli Evans and co-driver Glen Weston placed fourth overall in an exciting three days of racing. The next round is in the Busselton and Nannup regions of Western Australia. The Honda Civic Type R will compete in all six rounds of this year’s ARC – coming to a State near you!

The Honda display will also feature an ATV demonstration track and an area for tiller demonstrations to showcase the exciting products in Honda’s range.

Community organisation Evolve at Typo Station will also be in attendance, with information about their important work in the local community.

Evolve is a not-for-profit organisation focused on helping at-risk young people make changes today for a more positive tomorrow. Evolve was founded in 1993 by Matt Phahlert with a vision centred around using the pioneer-conditions, remoteness and beauty of Typo Station to help disadvantaged young men turn their lives around.

Since then, Evolve’s programming has expanded beyond teenage boys to offer programs to a wide range of young people, including school students, bushfire-affected adolescents and at-risk young women who are disengaged from education. While there are a number of elements common to each program, Typo Station and the experience of the ‘bush’ is still at the core of their programming. It provides the setting for peace, quiet and a chance for reflection, something today’s youth rarely get a chance to do with constant demands for their attention in their everyday lives.

Evolve are the recent recipients of a loan Honda CR-V under the ‘Honda Heroes’ program run by The Honda Foundation, Honda Australia’s charitable arm.

The Honda Foundation aims to provide assistance to local communities and foster goodwill among Honda Australia, Honda Motor Vehicle Dealers and the public. It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.

Visit the Honda Foundation website

Honda Insight 2010 World Green Car Awards finalist

15 Mar 2010

The second-generation Honda Insight is one of three finalists for the 2010 World Green Car award, to be announced at the New York International Auto Show on 1 April, 2010.

The winner of last year’s award was the Honda FCX Clarity.

The World Green Car awards began in 2004 to recognise and reward automotive excellence on an international scale. Judging criteria for the 2010 World Green Car award included: fuel consumption; exhaust emissions; and use of a major advanced power plant technology (beyond engine componentry) aimed specifically at increasing the vehicle’s environmental responsibility.

Each candidate for the award was extensively reviewed by three green experts appointed by the World Car Steering Committee: Sam Abuelsamid, representing North America; Dean Slavnich, representing Europe; and Tadashi Tateuchi, representing Asia.

The second-generation Honda Insight represents over 20 years of hybrid development with its primary aim to make hybrid technology more affordable for more people.

The lightweight, compact hybrid system combines exceptional fuel economy with CO2 emissions of just 101g/km. The vehicle features a 1.3-litre i-VTEC engine, as well as Honda’s proprietary Integrated Motor Assist (IMA) and Ecological Drive Assist System.

Due to arrive in Australia late this year, the second-generation Honda Insight is the first in a new range of hybrid models to be launched by Honda in the near future.

About the Awards:

The World Green Car awards are administered by a non-profit association, under the guidance of a Steering Committee of pre-eminent automotive journalists from Asia, Europe, and North America. There is no affiliation with, nor are the awards in any way influenced by any publication, auto show, automaker or other commercial enterprise.

To be eligible for the 2010 World Green Car award, a vehicle had to be available in at least one major market during 2009. The vehicle or the green technology could be in production or an experimental prototype with potential near-future application, provided that it was released for individual or press fleet evaluations in quantities of ten or more during 2008.

Aussie Power wins IndyCar opener

15 Mar 2010

Making the last of multiple passes for the lead, Australian Will Power, driving for Team Penske overtook Ryan Hunter-Reay on lap 58 of the rain-shortened 61 lap Sao Paulo Indy 300, to win Sunday’s season-opening round of the 2010 IZOD IndyCar Series, and the inaugural IndyCar event in Brazil’s largest city.

In his first race since sustaining a season-ending back injury last August at Infineon Raceway, Power started fifth on the 2.5-mile temporary street circuit, configured around the Sao Paulo “Sambadrome”, and was running second when the race was red-flagged due to a heavy rain shower on lap 35 of a scheduled 75 laps.

When racing resumed 35 minutes later, it became a timed event with just over 40 minutes remaining. At the restart, the field was still running wet weather “rain tires” and pit strategy – deciding when to change to dry weather “slicks” – became a key element in the outcome of the race. Power was one of the first to change and, although he resumed in sixth place, he soon moved up the order as the circuit continued to dry. At the front of the field, Hunter-Reay and Power’s teammate, Ryan Briscoe, traded the lead until Briscoe nosed into the wall on lap 53 to end his challenge.

On the lap 56 restart, Hunter-Reay faced a new challenger – Power – who ultimately found a way past the Andretti Autosport driver on lap 58, edging out a 1.5-second margin over the final two laps to claim his second IndyCar win, and fifth major open-wheel racing victory.

Just behind the leaders, A.J. Foyt Racing’s Vitor Meira was in the thick of a fierce battle for third place that included fellow Brazilian Raphael Matos and former series champions Dan Wheldon, Scott Dixon and Dario Franchitti. Meira, also in his first race since sustaining a season-ending back injury at the 2009 Indianapolis 500, passed Matos for third on lap 57 to claim the final podium position and best finish among seven Brazilian drivers participating in their home-country event.

IZOD IndyCar Series action continues on a temporary street circuit, but returns “home” to the USA on March 28 for the Honda Grand Prix of St. Petersburg.

Will Power (#12 Penske Racing Honda) started 5th, finished 1st, his 2nd career IndyCar Series win to go with 3 ChampCar race victories: “It was the most mixed-up race I ever been involved in, but I’m glad because it created an opportunity for me to come back through the field and win. The improvements [to the circuit] that were made last night were like night-and-day. We had absolutely no problem on the front straight today. I saw Ryan make a mistake. At that point I wasn’t sure how many laps were left.

They told me on the radio there were six laps to go. I said ‘six laps until I pit?’. They said ‘no, six laps left in the race’, so I went for it.”

Ryan Hunter-Reay (#37 Andretti Autosport Honda) started 4th, finished 2nd, his first race with Andretti Autosport: “First off, it’s great to have a race in Brazil; these fans are passionate about their racing. It was a great street race with lots of passing opportunities, which is exactly what we needed. It’s really good to see these guys [Power and Meira] up here after what they’ve gone through. To see them drive the way they did today, especially on a bumpy street circuit, was really great.”

Vitor Meira (#14 A.J. Foyt Racing Honda) started 16th, finished 3rd, best IndyCar finish for A.J. Foyt Racing since second at Watkins Glen in 2008: “It couldn’t have been much better than this. When you have a back injury, there’s a lot of uncertainty. Having the team behind you and knowing that seat is waiting for you, makes a big difference in your recovery. I feel great, this is good for the team and for the people who support and have their faith in us. We have to return that and this result makes us very, very,happy.”

Jack Spurney (General Manager, Honda Performance Development) on today’s IndyCar debut in Brazil: “It was great to be in Sao Paulo for the start of the 2010 IZOD IndyCar Series season. The circuit design, with three long straights and the challenges of a street course, made for excellent racing with a lot of leaders, including the impressive Simona de Silvestro, who became the first rookie since Graham Rahal to lead their first IndyCar race. The finish was tremendously exciting, with the battles for both first and third. Congratulations to Will Power and the entire Penske organization on a well-earned victory today, and to all our associates at Honda Performance Development and our technical partner Ilmor for a fine start to the 2010 season.”

Honda Accord and CR-V named 'Best in Class' in U.S.

09 Mar 2010

The Honda Accord and CR-V have been named in Kiplinger’s 2010 ‘Best in Class’ awards in the U.S, with the Accord taking Best in Class in the US$25,000 – $30,000 price range and the CR-V named Best in Class: Small Crossover.

The V6 Honda Accord won its price range category for the third year in a row, with editors nominating the vehicle’s impressive reliability, comfortable ride, standard safety equipment and ‘powerful yet thrifty’ driving approach as key selling points.

One of the first models introduced to Australia, the Accord is the most highly decorated vehicle in Honda’s history. It was the first Japanese car to win the coveted ‘Wheels Car of the Year’ award during its first year in Australia and was more recently named 2008 Drive Car of the Year and Large Car of the Year.

Adding to its popularity as the top-selling compact crossover in the U.S, the Honda CR-V was awarded Best in Class for its clean design, fuel economy, and impressive driveability. Kiplinger’s editors also nominated the vehicle’s strong resale value as a contributing factor.

One of Honda Australia’s most popular cars, the CR-V is a versatile family car that offers superior safety, style and affordability. Comprehensively equipped with safety features, the CR-V features Honda’s Advanced Compatibility Engineering body, Vehicle Stability Assist and front, side and curtain airbags as standard across the entire range.

The Best in Class awards recognise vehicles that are proven standouts in their respective categories. Vehicles are judged on performance, value, safety and road test results.

Kiplinger is a Washington, D.C.-based publisher of business forecasts and personal finance advice, available in print, online, audio, video and software products.

Speech by Mr Takanobu Ito President & CEO

04 Mar 2010

Geneva Motorshow: Good morning, Ladies and Gentlemen. I am very pleased to join you today at the Geneva Motorshow. I would like to talk about Honda’s vision of the future, by linking it to our past.

Honda began life more than 60 years ago as a maker of motorcycles. But we weren’t strictly a motorcycle company. In the post-war era, the people of Japan needed basic mobility. And the first product Soichiro Honda created was a bicycle equipped with a small engine.

From that humble beginning, we now offer many different products to meet the needs of our customers: cars, motorcycles, lawnmowers, marine engines.

One of our smallest creations is the U3-X, the omni-directional electric monocycle you have just seen. And the largest one is also our fastest, the HondaJet.

While the products have changed, our fundamental goal as a company has remained the same for the last 60 years and beyond. We will continue to supply mobility products that offer our customers fun and convenience. And to achieve this, we must create mobility that also meets society’s green needs with a dramatic reduction of CO2 emissions.

FCX Clarity and SHS

On your right is the car of the future made today. FCX Clarity runs on electricity generated onboard by the reaction of hydrogen in the tank and oxygen in the air. It emits only water, and has a driving range of 460 kilometres. We believe that fuel cell electric vehicles are the ultimate solution to reduce CO2 emissions. We welcome the question – “Where will you get the Hydrogen?” In fact, Honda is leading the way in developing new technologies for hydrogen refuelling.

Recently, we developed a very compact solar hydrogen station. By creating a new high differential pressure electrolyser, Honda engineers were able to completely eliminate the compressor. This new system is 25 % more efficient, and is compact enough to be used in the home.

So, my answer to the question is, “why not produce hydrogen in your home?”

3R-C and EV-N

On your left are two Honda design studies for zero-emission city commuter cars. Congested city traffic is one of the leading causes of vehicle emissions. We must make city transport cleaner. EV-N is a design study of the smallest city car that is capable of accommodating four people. 3R-C is another design study for city commuters with three wheels for one driver. Both are intended to be driven by electric motors.

Hybrid Expansion

In the days ahead, we will further expand our hybrid line-up. Hybrid is the most important and effective technology to cut CO2 emissions today. The Jazz hybrid will be introduced in Europe early next year. So, with Civic Hybrid, Insight, the new sporty CR-Z, and soon Jazz Hybrid, Honda aims to maximise the fuel efficiency of mobility today while we work towards the goal of zero-emission mobility for tomorrow.

CR-Z

And now, it is my pleasure to introduce to you the latest hybrid model from Honda – CR-Z. This unique car combines a hybrid system with a 6-speed manual transmission, in a dynamic coupé styling. It is for people who seek new values in a car. For people who want fun-to-drive spirit and lower CO2 emissions.

In the late 80s, I was in charge of body development for the Honda NSX, the world’s first all aluminium, mass production sports car. Our challenge was to build a car with all-aluminium construction to improve both efficiency and dynamics. With the CR-Z, the challenge of our engineers was still to create a car with great dynamics and fuel efficiency.

CR-Z is a new kind of hybrid.Of course, it is a hybrid car that uses petrol and electricity. But more than that, it is a hybrid of a sporty car and an eco car. Given the different driving characteristics offered by the 3-mode drive system, once you are behind the wheel, you can choose sporty driving or eco driving at your will.

I am proud to present to you the CR-Z, a new hybrid that offers both fun and fuel efficiency in one dynamic package!Thank you for your attention.

The Honda Foundation helps CareFlight patients breathe easy

04 Mar 2010

NRMA CareFlight patients in New South Wales can now breathe easier, thanks to a recent donation of $30,000 from The Honda Foundation and Trivett Honda in Paramatta.

The donation was used to purchase an Elisee™ 350 Ventilator, which mechanically breathes for a patient who is physically unable to or is breathing insufficiently.

The lightweight Elisee™ 350 Ventilator has extensive patient monitoring capabilities and diagnostic and monitoring functions required in an Intensive Care Unit setting. Its compact size makes it easier for CareFlight doctors to move with patients from the scene of an incident while maximising patient comfort and care.

Providing one of the world’s leading rapid response emergency helicopter and medical retrieval services, CareFlight has treated and transported over 18,000 patients since its inception in 1986.

On call to the NSW State Emergency Services, NSW Ambulance Service, Australian Search and Rescue and the NSW Police, CareFlight trauma doctors deliver pre-hospital emergency treatment to patients around the state. The organisation also has comprehensive research and training arms, along with a disaster response capability and international air ambulance services.

Chairman of The Honda Foundation, Mr. Lindsay Smalley said: “The Honda Foundation is proud to support the life-saving work being done by CareFlight and its rapid-response critical care team.

“Through this donation, we can keep CareFlight equipped with the most up to date equipment to assist its emergency medical missions,” he said.

The Honda Foundation aims to provide assistance to local communities and foster goodwill between Honda Australia, Honda Motor Vehicle Dealers and the public. It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.

Learn more at hondafoundation.org.au

Honda Civic Type R shows winning form

03 Mar 2010

The Honda Civic Type R of Eli Evans and Glen Weston missed a podium position by mere seconds to finish overall fourth place at least weekend’s Rally of Tasmania.

It was an impressive debut for the JAS Motorsport built, Mugen powered, Tankformers backed Evans Motorsport Honda Civic Type R.

On Friday’s first leg over two competitive stages, Evans and Weston finished first and second to end the day second overall by just 0.3 of a second.

Confidence was high for a good result on Saturday’s second leg which covered eight stages. Despite problems with the championship control tyres, Eli still managed to grab a stage win, as well as a second and third place on two other stages in the morning. However as the day progressed the tyre situation became critical, and after a quick off-road excursion Evans backed off.. As a result he ended the day in eighth place.

The weather was cooler on Sunday for leg three and Evans was able to attack the eight stages with renewed vigour.

Over the first six stages the Tankformers Honda Civic Type R won three and placed second in the other three. At the start of the final stage, run around the streets of Burnie, the gear lever broke as Evans grabbed second gear off the line. Unable to change gears Evans cruised through the stage resulting in a slow time.

Eli Evans, Glen Weston and the Evans Motorsport team were delighted with the strong showing of the Honda Civic Type R, clearly demonstrating its winning potential, collecting 50 championship points and instantly becoming the crowd favourite.

Learn more at honda.com.au/rally

Honda Civic Type R shows challenging spirit

28 Feb 2010

Eli Evans and Glen Weston showed the winning potential of the Honda Civic Type R, winning three stages and placing second in another three on the final day of Rally Tasmania.

On a cooler day, which eased the tyre problems from Day Two, Evans and Weston were able to attack each stage and challenge for the lead.

The final two stages were run through the streets of Burnie, where the Civic Type R with its distinctive V-TEC scream, instantly became the crowd favourite.

Eli’s hopes for victory were dashed on his second run through Burnie, when the gear lever broke within sight of the finish line.

“The car’s great, I’ve just been let down all weekend by the tyres,” Eli said.

“I couldn’t actually enjoy the car and how fast it could go.

“I said to Glen on the way to the last two stages, I don’t want the weekend to be over, I just want to keep racing it.

“Off the start line, I went to pull second gear and broke the shift mount and had to go around the stage in first gear which cost us second place for the day. I’m really gutted because it was my brother Simon that beat me.

“I’m looking forward to changing the car to gravel spec and going to Perth in a few weeks,” he said.

Learn more at honda.com.au/rally

Evans endures a tough second day at Rally Tasmania

27 Feb 2010

Eli Evans and his Honda Civic Type R started strongly on Day Two of Rally Tasmania, winning Stage Four (SS4) and placing second on Stage Five (SS5) to share the overall lead, before encountering tyre problems that forced he and co-driver Glen Weston to slow and finish the day in sixth place.

After a promising start to the day, it turned sour for the pair in Savage River West Long (SS7) where they finished ninth, dropping to fifth place overall.

On the return stage run along Savage River, Evans went off the road early on. With the help of some locals, he was soon back on track but dropped a further two places. From there he took things easy to ensure he finished the stage to re-group for tomorrow’s final leg

.At the Service Park back in Burnie, Eli commented on the day's events.

“Today started off well and after two stages we were in the lead. Into the long stages, we had to nurse the tyres as we had some dramas yesterday with them and lost a bit of time.

“About 20 kms into Savage River, I had a front tyre blow apart and had to cruise through to the end, losing a lot more time. It hasn't been the best afternoon. “The Honda hasn't missed a beat. Other than the tyre dramas, the car's great and I'm really enjoying driving it,” he said.

Learn more at honda.com.au/rally

Evans close second after day one of Rally Tasmania

26 Feb 2010

The Honda Civic Type R of Eli Evans and Glen Weston finished just 0.3 of a second behind Scott Pedder to claim second outright on Day One of Rally Tasmania.

The Honda Civic Type R, making its debut in the hands of Evans in the 2010 ARC, thrilled the crowds with its speed and sound throughout the first three stages of this event.

At the end of Day One, Eli was very happy with the Civic Type R and said, “We're still learning all about it, for our first drive in the car it’s a good result.

“On the fast switch back corners, the car's fantastic and I have a lot of confidence in it already. We're looking forward to a few fast stages tomorrow that will really suit the car. The Savage River stage is the one I pick that will most suit the Civic Type R.

“So far so good. It’s been a lot of fun. Driver happy, team’s happy, looking forward to tomorrow,” Eli said.

Learn more at honda.com.au/rally

Evans raring to go

15 Feb 2010

Australian Rally star Eli Evans had his first outing in the Honda Civic Type R and declared himself ready to go for the 2010 ARC championship.

On a hot and steamy day at the Broadford Motorsport complex, Evans and co-driver Glen Weston completed over 40 laps of the twisty circuit, to dial themselves into the new car.

Evans was pleased with the overall performance of the Civic Type R and made only made minor suspension tweaks throughout the day.

Eli Evans – “Today was very productive and gave Glen and I the chance to familiarise ourselves with the Civic Type R. We played around with a few different things just to see how the car reacts to changes and I feel very comfortable with it. I can’t wait for the chance to show its potential in Tasmania.”

Learn more at honda.com.au/rally

2010 Honda CR-V Imagine Where It Could Take You

11 Feb 2010

Honda Australia has announced aggressive re-pricing and generous specification upgrades for its new-look 2010 Honda CR-V, which is on sale February 2010.

Key features:

Curtain airbags introduced to entry model
Front, side and curtain airbags now standard across the range
Improved NVH
Revised front suspension
Revised exterior styling
Auto lights and wipers on Luxury model

Heading the list of new features is the addition of curtain airbags on the entry model; now every CR-V in the range has dual front, side and full-length curtain airbags as standard.

The CR-V’s styling is re-energised with distinctive new bumpers, an evolution of the two-step grille, revised exterior mirrors to further reduce wind noise, chrome exhaust tip and new design alloy wheels on both the Sport and Luxury models.

The CRV’s car-like ride and handling has been further improved with changes to the front castor angles and compliances bushes at the rear.

NVH levels are lower, with extra sound deadening around the engine bay and throughout the entire cabin, adding to the high-quality refinement of the CR-V while making it even quieter and more relaxing to drive.

Inside, new design door handles and interior surfaces, upgraded fabrics and plastics create a premium finish, combining the toughness of an SUV with the quality of a passenger car. A new interior colour replaces the ivory of the previous model.

The entry model gains full-length curtain airbags, the Sport gets new 7-spoke alloy wheels, the Luxury receiving new design 5 twin-spoke alloy wheels as well as auto headlights and wipers.

Two new accessory packs are available for all CR-V models, the Active pack and Modulo Sports pack.

The ‘Active’ pack which includes Bluetooth, Side steps, Roof racks, Deluxe mats, Cargo protector tray, Chrome exhaust tip, side window visors, door sill garnish and dust and pollen filter.

The ‘Modulo Sports’ features side steps, front skid plate, rear skid plate, Tailgate spoiler, Sports grille, Chrome exhaust tip and chrome mirror covers.

Both packs sell for $2,699 including fitting.

The CR-V’s colour palette has been expanded to six eye-catching colours including two new additions, Urban Titanium and Habenero Red.

In addition to the specification upgrades, pricing of the 2010 CRV range is more compelling, offering customers even greater value for money.

Visit the CR-V Showroom

Honda Insight named as finalist in 2010 World Green Car Awards

05 Feb 2010

The second-generation Honda Insight has been named one of five finalists for the 2010 World Green Car award, to be announced at the New York International Auto Show on 1 April, 2010.

The World Car awards were launched in January 2004 to recognise and reward automotive excellence on an international scale.

Should the second-generation Insight win, it will follow in the wheel tracks of Honda’s FCX Clarity which was the 2009 World Green Car.

The Honda Insight represents over 20 years of hybrid development with its primary aim to make hybrid technology more affordable for more people.

Previous awards won by the Honda Insight include winner of the 2009 UK Environmental Transport Association (ETA) Green Car Awards and 2009 Top Safety Pick by the US Insurance Institute for Highway Safety (IIHS).Set to arrive in Australia late this year, the second-generation Honda Insight is the first in a raft of hybrid models to be launched by Honda in the coming years.

About the Awards

Exhaust emissions, fuel consumption and use of a major advanced power plant technology (beyond engine componentry) aimed specifically at increasing the vehicle’s environmental responsibility, are all taken into consideration.

American Honda opens new Solar Hydrogen Station

29 Jan 2010

American Honda has introduced a prototype next generation solar hydrogen station at Honda R&D Americas, Inc. The home refuelling station will be used to refill fuel cell electric vehicles overnight.

Designed to fit in the user’s garage, this next generation station is smaller while producing enough hydrogen (0.5kg) via an 8-hour overnight fill for daily commuting (10,000 miles per year) for a fuel cell electric vehicle.

The previous solar hydrogen station system required both an electrolyser and a separate compressor to create high pressure hydrogen. The compressor was the largest and most expensive component and reduced system efficiency. By creating a new high differential pressure electrolyser, Honda engineers eliminated the compressor entirely – a world’s first for a home use system. This innovation reduces the size of other key components to make the new station the world’s most compact system, while improving efficiency by more than 25% compared to the system it replaces.

Compatible with a “Smart Grid” energy system, the Honda Solar Hydrogen Station enables users to refill their vehicle overnight without the requirement of hydrogen storage, which lowers CO2 emissions by using less expensive off-peak electrical power. Cleverly, the Solar Hydrogen Station can export renewable electricity to the grid, providing a cost saving to the customer, while remaining energy neutral.Designed for user-friendly operation, it enables the user to easily lift and remove the fuel hose, with no hose coiling when it is returned to the dispenser unit.

Engineered for an 8-hour, slow fill of a fuel cell electric vehicle, the home-use Solar Hydrogen Station would replenish the hydrogen for a typical daily driving, meeting the commuting requirements of most drivers. As with the previous generation system, the hydrogen purity from the new station meets the highest SAE (J2719) and ISO (14687) specifications.

Installed at Honda R&D in Los Angeles, the new Solar Hydrogen Station employs the same 48-panel, 6.0kW solar array that powered the previous system. The array utilises thin film solar cells composed of copper, indium, gallium and selenium (CIGS) produced by Honda Soltec Co., Inc., a wholly-owned subsidiary of Honda that was established to produce and market solar cells capable of efficient renewable electricity generation. Honda’s unique solar cells reduce the amount of CO2 generated during production as compared to conventional solar cells.

Designed to support the needs of the future owners of fuel cell electric vehicles, the Honda Solar Hydrogen Station was also designed to complement a public network of fast fill hydrogen stations. The Honda FCX Clarity electric vehicle is fast fill capable and offers an EPA-estimated driving range of 240 miles. With fast fill public stations providing 5-minute fueling time for longer trips, and the opportunity of convenient nighttime slow filling at home using a solar station with a Smart Grid connection, the Honda FCX Clarity can cover a wide range of driving demands from the daily commute to weekend trips.

A key strategy in creating a home-use solar hydrogen station was to create a convenient, clean, energy-efficient and sustainable home refueling, by addressing the refueling infrastructure that advances the wider use of fuel cell electric vehicles by consumers.

The combination of fuel cell electric vehicles and solar hydrogen stations could lead to the establishment of a hydrogen society based on renewable energy, resulting in a major reduction of CO2 emissions and greater energy sustainability.

Dongfeng Honda to build second plant in China

28 Jan 2010

Dongfeng Honda Automobile Co., Ltd., a joint venture of Honda in China, will build a vehicle production plant with lower environmental impact to meet continued growing demand in the Chinese market.

The plant will be built on one million square metres of land four kilometres from the existing plant, within the Wuhan, Hubei Province. It will be Honda’s first plant to generate a portion of its electricity from solar panels produced by Honda Soltec. This will lead to a reduction of CO2 emissions by approximately 500 tons a year. In addition, the new plant aims to achieve a further reduction of CO2 through other measures such as utilisation of natural light and waste heat.

The second Dongfeng Honda plant will be operational mid to late 2012 with a production capacity of 60,000 units. The company’s future production target is 240,000 units. The initial investment will be approximately 1.15 billion R.M.B. (approx. AUD$188 million).

Prior to building the second plant, Dongfeng Honda plans to expand production of its existing plant from the current 200,000 units to 240,000 units in early 2010. Once the second plant begins production, Dongfeng Honda will have a combined capacity of 300,000 units. Flexibility between the two plants will enable Dongfeng Honda to better fulfil the ever diversifying needs of customers in China.

Dongfeng Honda has been producing the CR-Vsince April 2004, the Civic since 2006 and the Spirior since August 2009. The company’s sales continue to grow, with 2009 sales of 211,000 units, up 28.2% compared to 2008, achieving a record high for a fifth consecutive year.

When Dongfeng Honda’s second plant begins production, Honda’s total production capacity in China will reach 710,000 units – 300,000 units at Dongfeng Honda; 360,000 units at Guangzhou Honda; and 50,000 units at Honda Automobile (China), an export production joint venture.

Honda vehicles win in best Pre-Owned Awards in U.S.

28 Jan 2010

The Honda Accord V6 and Honda Fit (the Jazz in Australia) have been named among the best pre-owned vehicles available in the U.S. at the inaugural WheelsTV POV Awards.

The seventh-generation Honda Accord V6 (2003 to 2007) and first-generation Honda Fit topped their class in the Pre-owned Family Sedan of the Year and Pre-owned Small Car of the Year categories respectively.

WheelsTV judges noted the “outstanding reputation for dependability, reliability and overall quality” of the Honda Accord V6 and commented on the vehicle’s “rock-solid record for mechanical and structural integrity, above-average fuel economy and low maintenance costs”.

According to the judges, the Honda Fit “hits the bullseye in the small car market category” thanks to its high standards of dependability and quality.

Both the Accord V6 and Fit performed well in previous WheelsTV testing. The Accord V6 consistently rated at or near the top on dependability while the Fit achieved high marks in customer satisfaction and safety.

The WheelsTV POV of the Year Awards are the first awards to present to pre-owned vehicles that best exemplify enduring reliability, performance, comfort, safety and quality. Awards are presented across five market segments: Family Sedans, SUV’s, Hybrids, Small Cars and Sporty Cars.

Winners are determined through independent testing, consumer feedback and behind-the-wheel evaluations by the WheelsTV panel of judges, comprising the network’s writers, editors and analysts.

Eli's new Honda Civic Type R arrives in OZ

25 Jan 2010

To most people, December 25 is when they receive that long awaited present, but for Melbourne rally driver Eli Evans, a bleak rainy January day in Melbourne was like Christmas Day.

Inside a dull red shipping container at Honda Australia HQ was his new toy, an Italian J.A.S Motorsport-built Honda Civic Type R for his assault on the 2010 Australian Rally Championship.

On seeing the car Eli remarked, “It looks fast even sitting still!” Slipping behind the wheel, he said it fitted like a glove and immediately felt like home.

“I can hardly wait to drive it,” he added and with the first shakedown due to take place on February 11, Eli doesn’t have too many sleeps to go before he drives the car he hopes will catapult him to his first ARC crown.

The first round of the Australian Rally Championship is a tarmac event based in Burnie, Tasmania from February 26 to 28.

Learn more at honda.com.au/rally

Honda Civic GX is America's Greenest Car for the 7th Year

21 Jan 2010

Four Honda vehicles earned recognition from the American Council for an Energy-Efficient Economy (ACEEE) as among the “greenest vehicles of 2010” with the natural gas Civic GX car earning the title of American’s greenest vehicle for the seventh consecutive year, American Honda Motor Co., Inc., announced.

In its annual “Green Book® Online” ranking of environmentally responsible vehicles (available at www.greenercars.org), the near-zero emissions natural gas-powered Civic GX ranked first with the Civic Hybrid, new Insight Hybrid and Fit (called the Jazz in Australia) joining the list on the ACEEE’s 12 most environmentally responsible vehicles available to the public.

This is the tenth consecutive year that a Honda vehicle has achieved the number one ranking and the ninth consecutive year that Honda vehicles have held at least three positions in the top twelve. This year’s list also marks the first appearance of the next-generation Insight in its first year on the market.“Honda’s rankings in the ACEEE study are emblematic of our commitment to lowering emissions and increasing fuel efficiency in all of our models,” said John Mendel, executive vice president of American Honda. “Honda continues to set the standard for socially and environmentally responsible vehicles with products like the Insight and Civic GX.”

The ACEEE’s ranking system uses a singular measure that incorporates fuel economy, health-related pollution impacts and global warming emissions. All vehicles are analysed and given a "Green Score” which is used to rank a vehicle’s total environmental performance, including a list of the 12 ‘greenest’ and 12 ‘meanest’ vehicles.

The Civic GX, first introduced in 1998 and currently built at Honda Manufacturing of Indiana*, is the cleanest internal combustion vehicle certified by the U.S. EPA**.

Honda has a long history of environmental innovation, including the introduction of America’s first hybrid, the Honda Insight (1999), delivery of the first fuel cell vehicle in the U.S., the FCX (2002) and the first petrol-powered vehicles in the hands of consumers to meet stricter emissions standards, including:

The first petrol Low Emissions Vehicle (LEV), the 1996 Honda Civic
The first petrol Ultra-Low Emissions vehicle (ULEV), the 1998 Honda Accord
The first petrol Super Ultra-Low Emissions Vehicle (SULEV), the 2000 Honda Accord
The first Advanced Technology Partial-Zero Emissions Vehicle (AT-PZEV), the 2001 Civic GX natural gas vehicle

The American Council for an Energy-Efficient Economy is a non-profit organisation dedicated to advancing energy efficiency as a means of promoting both economic prosperity and environmental protection.

*Using domestically and globally sourced parts
**EPA Tier-2, Bin-2 and ILEV certification as of January 2010

Honda Jazz: Best car for retained value in U.K.

21 Jan 2010

The Honda Jazz is Britain’s best car for retained value, according to an annual report by Parker's, a leading UK car buyer web site.

The Jazz includes many features of a bigger car – load space, driving feel, high-spec equipment – and the benefits of excellent fuel economy, low emissions and the modest running costs of a small car.

“The latest version of the Honda Jazz picks up where the previous model left off as a very desirable used car,” said Kieren Puffett, Editor at Parker’s.

“A combination of incredible flexibility for a vehicle of its size, the interior space of a much larger car and low running costs make it just as appealing to used car buyers as it does to those choosing new. It proved to be the safest investment on four wheels during 2009,” Mr Puffett said.

Parker’s annual survey compared the current, private resale value of almost 300 model ranges [in good condition with 10,000 miles (16,000 kilometres) on the clock] to the price of a new vehicle 12 months earlier.

The index showed that small cars experienced the lowest depreciation value, with models in this class making up 35 of the top 40 places in the survey.

Since its debut in October 2002, the Honda Jazz has sold more than 64,000 units in Australia. The economical light hatch is one of Honda Australia’s most popular models.

Honda robots take over Sundance

18 Jan 2010

Honda will debut its new documentary film ‘Living With Robots’ at the 2010 Sundance Film Festival on 22 January in the U.S.A.

Directed by award-winning filmmaker Joe Berlinger (Brother’s Keeper, Paradise Lost, Metallica: Some Kind of Monster), the documentary ponders life with robots and features commentary from leading science-fiction screenwriters, academics, philosophers, engineers and visionaries.

The premiere of ‘Living With Robots’ marks the sixth film release in Honda’s Dream the Impossible documentary series, which celebrates individuals helping create a better future by making the impossible real.

Helping to bring the robot theme to life, Honda will offer Sundance guests the opportunity to attend live demonstrations by ASIMO.

ASIMO, short for Advanced Step in Innovative MObility, is the world’s first humanoid robot developed by Honda and a milestone in robotics engineering.

Festival-goers will get up-close and personal with some of the latest Honda technology including the new CR-Z sport hybrid and the zero-emissions hydrogen-powered FCX Clarity fuel cell vehicle, the first hydrogen car certified for regular commercial use by the US Environmental Protection Agency.

As presenting sponsor and official vehicle provider for the Festival, Honda will supply nearly 50 low-emissions vehicles to transport film-makers, talent and other special guests to Festival events.The 2010 Sundance Film Festival will be held from 21-31 January in Utah.

Honda CR-Z Sports Hybrid debuts at Detroit Motorshow

12 Jan 2010

The Honda CR-Z sports hybrid made its world premiere at the North American International Auto Show in Detroit on Monday, 11 January 2010.

It is a unique hybrid car, combining the advantages of an efficient petrol-electric hybrid engine with a 6-speed manual transmission in a stylish coupe body. This exciting new coupe will change current perceptions of hybrids, with its driver-focussed chassis and responsive engine assisted by the IMA parallel hybrid system.

The European version of the CR-Z will debut at the 80th Geneva International Motor Show in March 2010.

World’s first 6-speed manual transmission hybrid car
Unique 3-Mode Drive System to tailor steering, throttle response and IMA assistance to the driver’s needs
1.5 litre i-VTEC engine coupled to the Honda IMA parallel hybrid system with 117 g/km* of CO2 and 5.0L/100km fuel economy*
Unique 2+2 coupe body (for EU and Japanese markets)
Wide track, short wheelbase chassis for agile and responsive handling

The CR-Z ‘s exterior is designed around a ’One-Motion Wedge’ concept with a low bonnet line and wide track, giving the car an athletic look. Signature Honda design features including the split-level rear glass hatch and raked roofline have been referenced in the design then combined with a curvaceous and deeply sculpted exterior form.

For the first time, a parallel hybrid system is combined with a 6-speed manual gearbox. The new CR-Z teams a conventional manual gearbox with a petrol-electric drivetrain for the first time since the 5-speed 2003 Civic IMA (not sold in Australia) and is possible only because of Honda’s flexible IMA parallel hybrid system.

The manual transmission is connected to a 1.5 litre 4-cylinder engine and is a key component in the CR-Z’s unique character. The revvy nature of the engine is enhanced with an additional 78 Nm of torque provided by the 10kW electric motor, located between the engine and transmission.

The 1.5 litre engine combined with the power and torque of the IMA parallel hybrid system gives an overall power output of 91kW and 174 Nm of torque. The peak torque figure is identical to that of the 1.8-litre Civic and with 35 g/km lower CO2 emissions of just 117 g/km*.

The electric motor gives the CR-Z an unusually flat torque curve with the maximum achieved at 1500 rpm, unusually low for a naturally aspirated engine. Teamed with a 6-speed manual transmission, the IMA assisted engine provides great in-gear flexibility, excellent exhaust emissions.

To maximise driver choice and enhance the driving experience, the CR-Z has been fitted with a 3-Mode Drive System. This unique feature allows the driver to choose between three driving modes, which alter the responses of the throttle, steering, idle stop timing, climate control and the level of assistance provided by the IMA system.

In developing this 3-Mode Drive System, Honda is giving drivers the choice to maximise enjoyment, economy or strike a balance between the two. Honda’s engineers wanted to give customers more choices in how the CR-Z would drive, depending on their needs and desires at the time.

The shallow raked roofline and short tail of the CR-Z is a feature shared with other Hondas, past and present. This design creates minimal disturbance, lowering fuel consumption and therefore emissions.

The interior has been developed from the 2007 Tokyo Motor Show CR-Z Concept, with its 3D displays and driver focussed cabin. The high-technology instrument binnacle places all of the commonly used controls close to the driver’s hands, allowing full concentration on driving at all times.

The dashboard has a two-level construction, with a dark upper portion appearing to float above a light grey lower dash section, which continues into the inner door panels.

Driver enjoyment was the core of the design brief and character of the CR-Z. The platform shares some components with the Insight, but the wheelbase, track width and set-up are all bespoke for the new hybrid. Forged aluminium MacPherson struts have been used in the CR-Z to reduce weight and increase strength over the pressed steel items used in the Insight.

Overall, the CR-Z has a 115 mm shorter wheelbase and is 295mm shorter in overall length than the Insight, enhancing agility and reducing kerb weight by 44 kg compared to its 5-door, five-seat, family car cousin. The CR-Z’s suspension features unique spring and damper settings and tolerances.

* All figures preliminary and are subject to homologation

Honda CR-V most reliable Pre-Owned SUV in UK

12 Jan 2010

The Honda CR-V, built between 2001 and 2006, is Britain’s most reliable SUV according to a survey conducted by insurance specialists, Warranty Direct.

Warranty Direct’s Reliability Index takes into account vehicle break downs, average repair cost and time spent off the road to calculate its overall reliability – the lower the number, the more reliable the car. The Honda CR-V scored 23.10 on the index.

The Reliability Index uses data collected by Warranty Direct’s claims and is the most comprehensive reliability guide in the UK. The Index details the overall vehicle and parts reliability including air-conditioning, suspension, braking systems and transmissions.

Honda Civic: Canada's top selling passenger car for 12th consecutive year

12 Jan 2010

The Honda Civic has been crowned the top selling passenger car in Canada for the 12th consecutive year, with 62,654 units sold in 2009.

Over 1.5 million Honda Civics have been sold in Canada since 1973. The Civic remains one of Honda’s cornerstone models around the world.

The Honda Civic accounts for more than 3 million of the 5.3 million Honda and Acura vehicles manufactured in Canada by Honda over the past 23 years.

Honda Heroes help Life Education

07 Jan 2010

A brand new Honda Civic Hybrid was recently delivered to not-for-profit organisation Life Education, to assist their Education and Training Department throughout New South Wales.

Life Education, which operates nationally, works in partnership with community groups, law enforcement, government, education and health providers to reduce the harm that abuse and misuse of drugs and alcohol has in our society.

Life Education focuses on promoting a healthy lifestyle and believes that educating children when they are young will better prepare them for life and in turn help to reduce drug taking in society.

By learning to respect their bodies, be healthy and active, children can make wise choices. Partnering with the education system allows Life Education to support schools, families and communities to ensure they receive the best possible programs available to promote a healthy lifestyle.

The Honda Foundation and Trivett Honda in Blacktown have provided the Honda Civic Hybrid through the ‘Honda Heroes’ program, so Life Education’s drug and alcohol relief educators can take the ‘Mobile Learning Centre’ to different schools in NSW.

Jay Bacik, CEO of Life Education, is delighted with the Civic Hybrid. “We are very thankful to The Honda Foundation, having the Civic Hybrid has been an enormous saving for Life Education. This has allowed Life Education to have a vehicle for Educators to use who travel to schools throughout the state on relief duties. Without this support from Honda, Life Education would not be able to have this car available to use for the next 12 months.”

Learn more at hondafoundation.org.au

Honda delivers FCX Clarity to 2010 Canadian Olympic Hockey Team Captain Scott Niedermayer

07 Jan 2010

American Honda Motor Co., Inc., delivered a zero emissions hydrogen-powered FCX Clarity fuel cell electric vehicle to its latest customer, 2010 Canadian Olympic hockey team captain, Scott Niedermayer.

Also a team captain for the Anaheim Ducks National Hockey League team, Niedermayer is a leader both on and off the ice, promoting an environmentally responsible lifestyle and the protection of natural resources.

“My love for nature and the outdoors developed while growing up in Canada and I hope the generations after me get to experience nature as I have,” said Scott Niedermayer.

“Everyday actions, like driving the zero-emissions Honda FCX Clarity, will help to make this dream a reality.

”Honda’s FCX Clarity produces electricity onboard from hydrogen via Honda’s innovative V Flow fuel cell stack with water vapor as its only emission. Significant advances include exhilarating performance, futuristic sedan packaging and a driving range of up to 240 miles*. FCX Clarity’s fuel efficiency is three times that of a comparable, modern petrol-powered automobile.

“The FCX Clarity demonstrates Honda’s commitment to developing zero-emissions vehicles, and we believe that having drivers like Scott Niedermayer behind the wheel of a Honda FCX Clarity is a great way to reach out to a new audience of drivers,” said John Mendel, executive vice president of sales for American Honda. “We hope that Scott’s example of driving the FCX Clarity will inspire fans and other athletes to consider more environmentally responsible products.

”Niedermayer and his wife Lisa reside in Orange County California, with their four sons. The family enjoys the outdoors together by camping and mountain biking. Their love of nature has inspired the family to seek a greener lifestyle that includes changes such as adding insulation around the family home and installing a radiant barrier on the roof to conserve energy. Niedermayer already carpools to games with his fellow teammates and promotes a recycling program around his team’s dressing room.

Honda’s advanced fuel cell electric vehicles have been tested and proven through a series of successful partnerships over the last seven years with various fleet users and retail customers. A small but growing network of hydrogen fuel stations in Southern California allow for vehicle refueling in about five minutes and offer a clean, domestic energy supply for transportation. Honda has gained extensive experience from the deployment of several generations of its fuel cell electric vehicle technology with the ultimate goal of achieving the mass-market commercialisation of zero-emissions fuel cell vehicles.

Gilmore and Honda set new standard

06 Jan 2010

Rochelle Gilmore took out the final stage of the Jayco Bay Cycling Classic in an almost perfect performance that saw her win the overall series and the sprint competition along with her Honda Dream Team securing the teams classification.

After the stage Gilmore made it clear that the bar has now been raised for women’s cycling thanks to the support of her team.

“Honda wants to set a standard that says ‘hey let’s support our women like we support our men’ and they’ve certainly done that,” Gilmore said.

“They’ve set a new standard for Australian women’s cycling.

“They’ve produced a team, in two months, that is more professional than any other team in Australia.

“We had a perfect mix of girls. It wasn’t easy selecting the team but we’re glad we picked who we did, the spirits were high and we did everything we were hoping for.”

In a demonstration of their dominance the Honda Dream Team made their intentions clear early in the stage completely controlling the race with world omnium champion Josephine Tomic, along with Peta Mullens and Namesha Smith setting the pace to prevent attempts to break-away from succeeding.

Early in the stage they set-up the first intermediate sprint allowing Gilmore to get maximum points and build an unassailable lead in that competition.

With the green jersey safely in her keeping the 28-year-old switched her focus to the stage win with no regard for the second, and final, intermediate sprint.

At bell lap Tiffany Cromwell led the charge for the Honda Dream Team with the peloton strung out in single file behind her while Gilmore waited patiently for the right moment to start her sprint.

As they rounded the last corner Mullens begun the final leadout for Gilmore who made her sprint for home at 150 metres to go and won the stage comfortably ahead of Chloe Hosking, while Mullens held on for third.

For Gilmore the plan for the day worked out exactly as she intended.

“We knew that the last two laps were the most important laps of the race,” Gilmore said.“Chloe Hosking tried everything she could to try to push in on our train and I’m sure she’d love to be a part of the Honda Dream Team but today we weren’t going to let her. Maybe in the future but today it was just us and we weren’t letting anyone in there.”

Gilmore last won the Jayco Bay Cycling Classic in 2002 and put much of this win down to the support of Honda.

“I prepared for this race with the support of Honda who a couple of months ago said, ‘Rochelle we want to support you to do well in the Australian summer’, and I thought if they want to get involved in women’s cycling it’s worth my while to put my head down and try to be fit to target this race,” she said.

The original plan for the Honda Dream Team was just to compete at the Cronulla Grand Prix and Jayco Bay Cycling Classic but with such resounding success, having won both events, they will be fronting up again in the criterium at the Australian championships in Ballarat on Thursday.

Safety Enhancements and New Colours for 2010 Honda Civic Sedan

24 Dec 2009

Following the introduction of Vehicle Stability Assist (VSA) across the entire Honda Civic sedan range in February 2009, Honda Australia has now added curtain airbags as standard equipment on the entry model Civic VTi sedan with the introduction of the 2010 Year Model.

All 2010 Civic sedans are bristling with the latest safety technology, starting with the Advanced Compatibility Engineering (ACE) body structure, ABS Brakes with EBD, active front head restraints, dual front, side and curtain airbags and Vehicle Stability Assist (VSA) as standard.

The inclusion of these features on all 2010 Civic models gives customers the highest levels of safety, regardless of which model they choose.

In addition, the 2010 Civic offers customers a greater colour choice with an expanded palette to include Dyno Blue and Habenero Red.

Dyno Blue is making its Australian debut, while Habenero Red was first seen with the introduction of the Honda City in February 2009.

Other upgrades include sporty ten-spoke 16 inch alloy wheels on the VTi-L model.

The Honda Civic remains one of Honda’s most successful vehicles in Australia, spanning three decades. The upgrades to the eighth-generation Civic will ensure its ongoing success in the competitive small car segment.

The eighth-generation Civic is also a multi-award winner in Australia. The Civic VTi was crowned ‘Best Mid Size Car under $28,000’ by Australia’s Best Cars (Australia’s major motoring clubs award) in 2006 and 2007 and also received Drive’s Car of the Year ‘Certificate of Excellence’ for Best Interior in 2006.

Commenting on the introduction of the 2010 Honda Civic sedan, Honda Australia’s Senior Director Mr. Lindsay Smalley said, “The eighth-generation Civic has been very successful for Honda since its launch. These enhancements make the Civic even more enticing while continuing its reputation of providing outstanding value.

“This latest Civic offers great appeal to existing Civic owners as well as buyers looking for a combination of style, features and substance in the small sedan market,” he added.

Visit the Civic showroom

Honda Wins Commercial of the Decade

23 Dec 2009

Honda Motor Company’s ‘Grrr’ television commercial, to launch the award winning Honda diesel engine, has been named Commercial of the Decade (Non-Super Bowl) by AdweekMedia in the US.

Created by Wieden + Kennedy, London, the Honda ‘Grrr’ commercial was chosen from 27 finalists, including advertisements from leading sports companies Nike and Adidas, and beverage companies Guinness, Smirnoff, Budweiser and Bud Light.

What AdweekMedia said: “It’s not often that you see cynical ad mavens shuffling out of the Palais de Festivals in Cannes not only smiling about a commercial but also whistling the jingle. But Honda’s ‘Grrr’—created by Wieden + Kennedy, London—is a special case.

“An unlikely mix of cute animals frolicking in a CGI Eden, flying diesel engines and the gravel-on-velvet voice of Garrison Keillor, the spot won a slew of awards in 2005. It gets ours for the best of the decade, period.”

Honda’s recognition came as part of AdweekMedia’s ‘Best of the 2000s List’, which rated the best and brightest in the branding, marketing, media and agency world in 33 categories over the past 10 years.

Dream Debut for Honda as Gilmore Takes Cronulla Win

16 Dec 2009

Australian international cyclist Rochelle Gilmore has claimed victory in the Cronulla International Grand Prix delivering a debut win to the newly formed Honda Dream Team.

In blustery conditions along a 1.3km circuit between the Eloura and Wanda surf clubs on Sydney’s southern beaches, Gilmore’s Honda teammates rode a perfectly judged race during the 16-lap event to allow their team leader to out-sprint six-time world junior champion Megan Dunn to claim the win.

Having also contributed to the victory, teammate Chloe Hosking crossed the line in third place.

Former junior star Amanda Spratt, riding for the AIS, showed she is on her way back from injury by leading the majority of the attacks, the most aggressive with ten laps remaining that effectively reduced the 34-rider field by half. Soon after Cromwell took the opening sprint Spratt attacked again and with four laps remaining it was clear the Honda squad would need to utilise all their experience to hold off Dunn, who sat patiently on the wheel of Gilmore throughout.

At the bell it was Honda in the first four positions, with first Tiffany Cromwell and then Liz Georgouras pulling strong turns on the front before Hosking screamed down the hill with 400m remaining with Gilmore hot on her heels.

Pushing into the teeth of the strong southerly wind, Gilmore dashed clear of Dunn to claim her debut Cronulla win by half a length.

“It’s about time,” Gilmore said as much out of relief as excitement at having finally claimed a race she feels is her hometown event.

“Not winning here before meant that I was taking it a lot more serious this year. I’ve been down here every day this week to train on the course but we had a tailwind down the finishing straight all week and today the wind was coming from the opposite direction, so it made it totally different.”

“I felt a lot of added pressure, we have put together the Honda Dream Team especially for the summer cycling season and I badly wanted to win for them also.”

“It went exactly to plan. Megan was always the main competition and it was our responsibility to cover all the moves. All the girls did their job exactly as we wanted.”

Honda Australia Public Relations Manager Mark Higgins was thrilled with the debut performance of the Honda Dream Team.

“The girls did a fantastic job, they dominated the race and we are particularly thrilled for Rochelle who was desperate to win.”

“All credit goes to Rochelle. After the success of Honda’s involvement in the debut women’s event, the Honda Hybrid Tour as part of the Jayco Herald Sun Tour in October, Rochelle said she would love to put together a women’s team for the summer criterium series. We backed her 100% and it is great to continue Honda’s involvement in cycling in this way. The feedback we have received from a very broad cross section of the community already shows that this investment is paying dividends for Honda.”

Gilmore’s attention now moves to the Jayco Bay Classic series (2-5 January 2010) in Geelong, the venue for next year’s road cycling world championships and the location of Gilmore’s 2005 world cup victory.

The Honda Dream Team is expected to finalise their line up for the Jayco Bay Classic next week.

Honda Extends Support of Women’s Cycling with Dream Team

11 Dec 2009

Women’s cycling took a big step forward today with the announcement of the Honda Dream Team for the Australian summer of cycling.

The all women’s team headed up by Rochelle Gilmore, one of Australia’s most accomplished road and track cyclists, the Honda Dream Team will make its debut at the Cronulla International Grand Prix on Sunday 13 December.

Joining Gilmore on the Honda Dream Team will be some of Australia’s most promising female cyclists Tiffany Cromwell, 21, Chloe Hosking, 19, and Skye-Lee Armstrong, 21, along with the experienced Liz Georgouras and New Zealander Nimesha Smith.

The announcement of the team is an extension of Honda’s support of women’s cycling after they were the title sponsor of the inaugural Honda Hybrid Women’s Tour, which ran in conjunction with the 2009 Jayco Herald Sun Tour.

Although she didn’t win the overall honours it was a successful tour for Gilmore winning two stages of the race and the sprint classification.

Gilmore, who has won Commonwealth Games medals on the track as well as world cup races on the road, has been the one to pull the Honda Dream Team together and is confident with the choices she has made.

“There is a lot of strong competition but we’re confident that we’ve got the right mix of girls to pull it off,” Gilmore said.

“We’ve put together a really strong team with a couple of sprinters plus Tiffany Cromwell is going very strong and is a great worker but if she got away on her own could win herself.”

Having finished second in the Cronulla International Grand Prix twice Gilmore makes no excuses for wanting to win this weekend but sees the bigger picture for the team.

“As much as I want to win this race the first priority is for the Honda Dream Team to win in Cronulla whether it’s me or one of the other members of the team,” Gilmore said.

Gilmore’s experience tells her a key challenge of the Cronulla International Grand Prix will be that it’s the first time the team has raced together but she is taking the steps required to overcome that hurdle.

“We’ve all raced together at some point throughout the year but not necessarily as a complete team so we’ll take a look at the course today and get together on Saturday to plan how we will race on Sunday,” the 27-year-old said.

The Cronulla International Grand Prix will be a rare opportunity for Gilmore to race on home soil.

“Cronulla is really home for me so there’ll be lots of family around and the people who have supported me right from the start so I’m looking forward to the race,” Gilmore said.

Honda Adds to Trophy Cabinet

10 Dec 2009

Honda has continued its winning form in the United States taking home multiple trophies in the 2009 ALG Residual Value Awards.

The Accord, Fit (Jazz in Australia) and Odyssey Minivan have been named as recipients in the 11th annual ALG Residual Value Awards, which honour the vehicles in each industry segment that ALG predicts will retain the highest percentage of their original price after a three-year period.

The Accord won the award in the Best Midsize Car category, the Fit was the winner in the Best Compact Car category and the Odyssey Minivan (with its body style unique to North America) prevailed in the Best Minivan category. Since 2001, the Honda brand has earned 20 model awards and six overall brand awards from ALG.

“In a challenging economy, residual value moves up on the list of buyer considerations,” said Mr. John Mendel, executive vice president of American Honda Motor Co., Inc. “These ALG awards once again recognise Honda’s commitment to offer high-quality products with long-term value.”

Acura, a division of American Honda Motor Company, was also awarded the Luxury Brand Residual Value Award for the second consecutive year.

“Acura has taken a different tack than most luxury brands and its decision to stick with front-wheel drive platforms and smaller engines has served it well in the current uncertain times,” said James Clark, General Manager of ALG.

“Acura’s outstanding reliability, simple packaging schemes and value pricing with low incentive levels were major factors in its repeat finish at the top of the luxury market this year,” he said.

The Accord and Fit were also recently named in Car and Driver Magazine’s prestigious and highly competitive annual “10 Best Cars” awards. The eigth-generation Accord has achieved “10Best” status 24 times in 28 years, more than any other vehicle in the award’s history. The Honda Fit has been honored with 10Best status in each of the four years that it has been on sale in the United States.

Honda continues to achieve widespread recognition from the industry and motoring journalists as a result of its ongoing commitment to innovation, sustainability and manufacturing excellence.

The company, which this year celebrates 60 years of success in Japan, 50 years in the U.S and 40 years in Australia, is expected to add to its already impressive trophy cabinet with the upcoming release of a number of new models, including the second-generation Honda Insight and a hybrid sports model based on the CR-Z concept.

Honda Sponsors COP15 Climate Change Conference

08 Dec 2009

Honda has become one of only four car sponsors of the COP15 Climate Conference, which takes place in Copenhagen from 7th December to 18th December 2009.

Honda successfully met a series of strict environmental requirements set by the Danish Foreign Ministry to become a sponsor.

Honda will supply the two-week climate summit with a fleet of environmentally friendly new Honda Insight hybrid cars. The FCX Clarity, Honda’s ground-breaking, zero emission hydrogen powered fuel cell electric vehicle will also be present at the summit as part of a COP15 showcase – ‘Driving the Future’. The vehicles will be used to transport delegates, VIPS and journalists to key venues around the conference.

Commenting on the sponsorship, Svend Olling, Head of Department at the Danish Ministry of Foreign Affairs said: “In meeting our criteria, Honda has been selected as official sponsor of vehicles for the COP15 Climate Conference. Not only does the sponsorship enable us to lower emissions from the conference itself, but the vehicles also demonstrate technology, which already today can help us in our efforts to reduce CO2 emissions in the transportation sector.”

Yuishi Fukuda, President of Nordic Honda A.B. added: “Honda is proud to have been accepted by the Danish Ministry of Foreign Affairs as an official sponsor of the COP15 Climate Conference. The vehicles on display will demonstrate Honda’s commitment to manufacturing products with the highest possible environmental performance, using production systems with the smallest environmental impact. “

In 2006 Honda became the first automobile manufacturer in the world to announce global per-unit CO2 reduction targets for both its products and production activities.

Honda's American Suppliers Go Green

04 Dec 2009

American Honda’s ongoing commitment to sustainability has extended to its suppliers across the United States.

Honda is encouraging each of the company’s 620 parts and materials suppliers across North America to adopt measures to reduce the environmental impact of production and transportation including energy use, emissions and packaging waste.

Representative of its efforts, 85 per cent of Honda’s total North American supply chain demonstrated compliance with environmental laws and regulations through the achievement of ISO 14001 certification in 2009. This includes 93 per cent of key suppliers and 88 per cent of companies in American Honda’s tier-one supply chain.

American Honda has also established the Honda Supplier Environmental Achievement Recognition Program to recognise the efforts of its supply chain.

In 2009, Honda recognised environmental achievements by its suppliers such as Highland Industries, whose recycling activities reduced landfill by 60 per cent, Bucyrus Precision Tech, Inc, who achieved a 16 per cent reduction in energy consumption and Toyoda Gosei N.A Corp, who reduced water consumption by 60 per cent and CO2 emissions by an estimated 327 tonnes per year.

For the past 16 years, American Honda has also held supplier symposiums to share best environmental ideas and practice.

Honda prioritises environmental preservation in all business activities – from R&D, through to procurement, manufacturing, distribution, sales, disposal and the operation of office facilities.

Named ‘greenest automaker’ by the Union of Concerned Scientists in the United States four times, Honda was the first manufacturer in the world to announce voluntary global CO2 reduction targets for its products.

Honda Australia also complies with ISO 14001 international standards and follows procedures that allows it to identify, control, monitor and improve its environmental risks. The company minimises waste and pollution in all operations and employs water management processes and recycling programs to help reduce the company’s environmental footprint. Honda Australia also conducts regular environmental audits and assessments of compliance

Honda’s ‘Personal-Neo Urban Transport’ Concept Vehicle Revealed

04 Dec 2009

The Honda Personal-Neo Urban Transport (P-NUT) design study model demonstrates a futuristic concept for an ultra-compact and sophisticated city coupe, American Honda Motor Co., Inc., announced at the 2009 Los Angeles Auto Show.

Conceived around a small ‘footprint’ for maximum convenience in tight urban settings, the packaging concept integrates a centre driving position configuration and a rear powertrain layout. The exterior styling leverages crisp angles with dynamic flowing lines that originate from the front of the vehicle and span outward toward the rear. The end result is a sleek and aggressive exterior that also allows for a spacious and open interior with excellent visibility.

“A new generation is discovering the benefits of living in urban centres that provide convenient access to business, entertainment and social opportunities,” said Dave Marek, director of advanced design for Honda R&D Americas, Inc. “The Personal-Neo Urban Transport concept explores the packaging and design potential for a vehicle conceived exclusively around the city lifestyle.”

The exterior styling is intended to capture a future direction for premium sophistication while balancing the need for maximum interior space and an aerodynamic appearance. The interior layout, in conjunction with the rear powertrain design, contributes prominently to the exterior’s overall shape.

The layout of the interior space, with its centre driving position flanked by two rear seats, provides generous legroom for all occupants, roughly the equivalent of a mid-sized sedan in a vehicle that has an exterior footprint similar to a micro car. Interior functionality is increased by rear seating areas that fold up and out of the way to increase storage capacity. The windscreen serves as a heads-up display for the navigation system and the back-up camera.

The modular rear engine bay, depicted on the exterior by blue composite material, is designed to accommodate a wide variety of potential propulsion technologies including a conventional small displacement internal combustion engine, a hybrid petrol-electric powertrain, or a battery-electric powertrain.

“The objective of the exterior and interior designers was to explore the potential for a new type of small-segment-category vehicle that overcomes many of the objections for existing micro-car designs,” said Marek. “While the Honda P-NUT concept introduces function-oriented concepts, it also shows that small cars don’t have to compromise on style or amenities.”

The Advanced Design Studio of Honda R&D Americas, Inc. in Los Angeles developed the P-NUT design study model. Honda R&D Americas began its operations in California in 1975 with local market research activities and has steadily grown its capabilities over the past 33 years to include all aspects of new vehicle research, design and development. Recent Honda-brand efforts include trend-setting products such as the Pilot, Ridgeline, Element, Civic Coupe and Civic Si Coupe.

Eli Evans Announces 2010 ARC Program

03 Dec 2009

Rising Australian rally star Eli Evans will compete in the 2010 Australian Rally Championship behind the wheel of a Honda Civic Type R.

Evans and experienced Co-Driver Glen Weston, will compete in a brand new JAS Motorsport built, Mugen powered Honda Civic Type R, similar to the car that current British Rally champion Guy Wilks drove in Australia in 2008.

Wilks’ two outings at the Canberra and Coffs Harbour rounds of last year’s Rally Championship demonstrated the potential of the two-wheel drive Civic Type R to competitors, rally fans and Honda Managing Director & CEO Mr. Yasuhide Mizuno.

“Honda has a proud competition heritage,” said Mr. Mizuno. “We are delighted to confirm a partnership with Evans Motorsport and Eli’s quest to become the next Australian Rally Champion,” he added.

Eli’s older brother Simon and sister-in-law Sue have already won the championship three times. In fact, the 2010 Australian Rally Championship is set to be a real family feud with Eli taking on Simon and Sue, the reigning champions.

Eli Evans is delighted with the support from Honda and vows to go all-out to achieve his dream.

“The Civic Type R has proven to be an incredibly fast and exciting car. I can’t wait to get behind the wheel, attack the stages and let the free-revving Honda V-Tec engine go to work at 8,000rpm. I am confident the Civic Type R has the potential to win the championship next year and my aim is to lift the Crown from my brother in 2010 and put the Honda name at the front of Australian rallying.”

The Honda Civic Type R, which will be campaigned by Evans Motorsport from their Victorian headquarters, has just been completed by JAS Motorsport and given a shakedown before being shipped to Australia.

The first round of the 2010 ARC is to be held in Tasmania February 26-28.

Learn more at honda.com.au/rally

Honda Accord and Fit Receive Car and Driver Magazine's "10 Best Cars" Awards, U.S.A

02 Dec 2009

Car and Driver Magazine has named the 2010 Honda Accord and the 2010 Honda Fit (called Jazz in Australia) as two of the winners of its prestigious and highly competitive annual “10 Best Cars” award.

Now in its eighth generation, the Accord has achieved “10Best” status 24 times in the 28 years that Car and Driver editors have been conducting the competition, more than any other vehicle in the award’s history. The Honda Fit has been honored with 10Best status in each of the four years that it has been on sale in the United States.

“The Car and Driver ‘10Best’ awards recognise Honda’s ongoing emphasis on performance, quality and safety,” said John Mendel, executive vice president of American Honda Motor Co., Inc. “Honda is honored to have its vehicles regarded so highly over the years with one of the most coveted awards in the industry.”

Honda Unicycle Named in Time Magazine's Top 50 Inventions 2009

02 Dec 2009

Honda’s U3-X ‘personal mobility’ device has been named at number 27 in Time Magazine’s annual Top 50 Inventions list.

Designed to help improve the lives of the mobility-impaired, Honda’s U3-X utilises the technology from Honda’s ASIMO robot project with its omnidirectional driving system. The rider sits on the U3-X which has forward, backward, side-to-side and diagonal movement.

Similar to a unicycle, the compact one-wheel-drive U3-X is a standalone device designed to be small, safe and unobtrusive enough to exist alongside pedestrians.
Users can adjust speed, move, turn and stop in all directions by leaning their upper body to shift body weight. Offering a battery life of one hour, the U3-X can reach speeds of up to six kilometres per hour.

The U3-X concept’s development includes experiments in a real-world environment to verify the practicality of the device.

Honda has been conducting robotics research at the Honda R&D Co., Ltd. Fundamental Technology Research Centre in Japan since 1986.

Learn more at world.honda.com/U3-X

Honda Drives into Gympie

01 Dec 2009

Gympie’s first Honda dealership, Pacific Honda, has opened to a strong reception with local drivers and car enthusiasts flocking to the modern showroom and service facility.

“The dealership has only been open for a short period, but we’ve already experienced solid sales and received plenty of positive feedback from locals,” said Joel Reeman, Dealer Principal of Pacific Honda.

Mr Reeman attributes the response from Gympie residents to the superior customer service offered by the dealership and Honda’s reputation for delivering high quality, reliable cars.

“Honda has a loyal following and an impressive product line-up. Often, if someone buys a Honda, they remain dedicated to the brand and may purchase three or four more in the future, so it’s an ongoing relationship,” he said.

The facility, which officially opened late October, undertook an extensive 12-month build process to meet the high standards set by Honda Australia and is often compared to leading dealerships in metropolitan areas. Tiered over two sections, the facility is the only local outlet to combine Honda sales, service and parts.

“Gympie residents prefer to support local business, so it’s great to be able to provide them with a Honda outlet here in town,” Mr. Reeman said.

Despite recent turbulence in the Australian and global economy, Mr. Reeman says he remains confident about future prosperity of the local car industry and the Honda brand, citing long-term investment as the key to success for local dealers.

“At Pacific Honda, we have an ongoing commitment to investing in our business, not just in terms of bricks and mortar but staff training as well,” Mr. Reeman said. “You have to continue to invest in the future in order to grow. People rightly expect the best facilities and the best service, and if you can’t provide it for them, someone else will.”

Odyssey Wins Drive Car of the Year 'Best People Mover'

27 Nov 2009

For the fourth time in five years, the Honda Odyssey has won the prestigious Fairfax Drive Car of the Year Award for the Best People Mover.

The third-generation Odyssey won the Drive award in 2004, 2005 and 2006 and this fourth-generation model continues the winning tradition.

Toby Hagon, Drive Editor said, “The new Odyssey fits seven seats into a sensibly sized family package that now boasts world-class safety.”

Honda Australia Managing Director and CEO, Mr. Yasuhide Mizuno is delighted with the result.

“We are very proud to win this award again for the fourth time. It really highlights the exceptional qualities of the Odyssey, which has been one of our most successful cars, winning several awards in Australia and Car of the Year (Automotive Researchers and Journalists Conference) 1994 in Japan. I am delighted this new model has continued to be a favorite among the motoring critics – it is certainly a favorite among buyers.

“With superb driving enjoyment, advanced styling, comfort and comprehensive safety features, the 2009 Honda Odyssey is the ultimate family car,” he added.

With the introduction of the fourth-generation version in April 2009, Honda aimed to improve the already successful Odyssey revealing a more stylish, spacious and powerful model that proves this car is more than just a people mover.

The 2009 Odyssey features a more powerful engine (132kW), improved safety, visibility, versatility and outstanding fuel economy (8.91/100km), along with all the quality aspects of the previous model.

The Odyssey has a 2.4L DOHC i-VTEC engine coupled to a 5-speed automatic transmission with Grade Logic Control and Shift Hold. With tilt and telescopic steering and double wishbone suspension, its drivability and handling are more car-like than ever.

The 2009 Odyssey also features the highest level of safety, with six airbags and Vehicle Stability Assist (VSA) for the first time.

As with every Honda, passenger safety is an important consideration and the Odyssey is fitted with 3-point seatbelts in all seven positions and active front seat head restraints.

Featuring slim-line ‘A’ pillars, the 2009 Odyssey provides the driver with a panoramic front view and improved overall visibility.

Motion Adaptive Electric Power Steering (MAE) is also standard across the range.

Inside, the Odyssey sets a new standard in styling and comfort with the unique ‘V’ shape seating structure, providing all passengers with a clear view forward.

Contributing to its car-like appeal, the all-new Odyssey’s advanced styling makes the fourth-generation model more masculine and sporty.

Visit the Odyssey Showroom

Honda Guide Dog Earns His Stripes

24 Nov 2009

In recognition of Guide Dog Awareness Day today, November 24, Guide Dogs Victoria and The Honda Foundation would like to introduce its newest recruit, Bluey.

Bluey has already found a new home with Suzanne Gould after recently graduating from his intensive six month training course. Suzanne shared her thoughts recently on how Bluey is making a real difference to her life and the freedom he brings.

“So now I would like to convey my gratitude to The Honda Foundation and say thank you very much for sponsoring Bluey and supporting Guide Dogs Victoria. Please believe me when I say that you are making a difference, a real tangible difference in the lives of the clients of Guide Dogs Victoria,” she said.

Bluey was able to complete his graduation thanks to sponsorship from The Honda Foundation and Yarra Honda in Collingwood. He is one of nine puppies born to Guide Dog Jazz, also sponsored through The Honda Foundation.

“It was a very proud moment watching Bluey complete the final part of his long journey,” said Chairman of The Honda Foundation, Mr. Lindsay Smalley, who attended Bluey’s recent graduation. “It was an honour to be part of the day and I am sure Suzanne will benefit greatly from the world-class training Bluey has received.”

The Honda Foundation aims to provide assistance to local communities and foster goodwill between Honda Australia, Honda Motor Vehicle Dealers and the public. It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.

Learn more at hondafoundation.org.au

Honda Heroes Help Hearing-Impaired

23 Nov 2009

The lives of hearing-impaired children and their families assisted by community organisation Taralye will be made easier, thanks to the support of the ‘Honda Heroes’ program by The Honda Foundation

With help from Eastern Honda in Doncaster, the Honda Heroes program has supplied a Honda Civic Hybrid loan car to enable Taralye’s Early Intervention Officer Sally Flemming, to visit the families of children using the organisation’s services.

“Taralye is delighted to receive support from The Honda Foundation,” said CEO Therese Kelly. “The use of a motor vehicle allows us to extend our early intervention outreach by delivering services in families’ homes and local communities.”

Located in Blackburn, Taralye is Victoria’s leading oral language centre. The not-for-profit organisation provides services to deaf and hearing impaired children (aged under six) and their families throughout the State, including early intervention and early childhood programs.

Mr. Lindsay Smalley, Chairman of The Honda Foundation said, “Providing the Civic Hybrid to Taralye will not only improve the mobility of staff, it will help keep the organisation’s fuel costs down. The Foundation is proud to support such a worthy organisation.”

The Honda Foundation aims to provide assistance to local communities and foster goodwill between Honda Australia, Honda Motor Vehicle Dealers and the public. It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.

Learn more at hondafoundation.org.au

Honda Opens Asia and Oceania Automobile R&D Centre

17 Nov 2009

Honda R&D Asia Pacific Co., Ltd. (HRAP) was officially launched with the Minister of Industry, Mr. Chanchai Chairungruang, presiding over the inaugural ceremony. The primary focus of this new centre is to address the rapidly changing consumer needs and market demands as well as strengthening Honda’s competitiveness in Asia and Oceania region.

Mr. Fumihiko Ike, President & Chief Executive Officer, Asian Honda Motor Co., Ltd. said, “Today’s opening of Honda R&D Asia Pacific Co., Ltd. represents an important step in Honda’s history and commitment to Thailand, which has become one of our core operation bases for motorcycles, automobiles and power products. We are currently producing 3.3 million units of Honda products annually for export to more than 80 countries around the world. We have steadily grown our Thailand functions into an important operation for Honda, not only in the Asia-Oceania region, but also for global markets.

“Honda, as a frontrunner in the environmental area in Thailand, is working to develop a variety of fuel-efficient vehicles including one for the Eco-car project that was initiated by the Thai government. We are now developing a new small car that meets Eco-car requirements and making every effort to introduce it in the near future. With today’s opening of HRAP, Honda will further accelerate the development of this Eco-car,” added Mr. Ike.

Mr. Chanchai Chairungruang, Minister of Industry, said, “Since it was established in Thailand 45 years ago, Honda has been one of the leading global automobile manufacturers that have continuously worked with the government to develop Thailand’s automotive industry. This includes manufacturing both automobiles and motorcycles, creating a parts supply chain, and establishing its regional headquarters in Thailand. Today’s opening of its automobile research and development centre represents Honda’s commitment as a private sector company to support the government’s policy to further develop Thailand’s automotive industry. This new R&D Centre will also promote technology transfer and skills development while generating employment in the country.”

The new Honda R&D Centre is situated on 95 rai along eastern Kanchanapisek Road. The facility will accelerate local content development to help stimulate the Thai and regional automotive industry. Specific activities to be undertaken at the Centre include product planning, styling research, engineering development, and vehicle testing. It is Honda’s fourth Automobile R&D Centre outside of Japan, following the USA, Europe and China.

Honda was the first automotive manufacturer to open an R&D function in Thailand in 1988, when it established a motorcycle research & development operation that expanded into the development hub for the Asia & Oceania region in 1997. With the opening of the new Honda R&D Centre, Honda will strengthen its automobile operations in addition to its comprehensive motorcycle operations.

Honda established the Honda Research Department in Thailand in 1994 to develop and supply auto parts in Thailand and support its auto production operations. The Department’s responsibilities grew to include product planning and quality control. In 2005, the Honda Research Department was registered as a juristic entity under the name Honda R&D Asia Pacific Co., Ltd. Also known as HRAP, it is now responsible for research and development for automobiles in the unique Honda style that meet the changing needs of consumers across the Asia and Oceania region.

Honda Leads Auto Industry R&D

16 Nov 2009

Honda Motor Co. leads the car manufacturing industry in research and development, according to a report from consulting firm Booz and Co.

The report shows that five of the world’s top 20 R&D spenders for 2008 are car companies, with Honda recording the highest proportion of dollars spent versus sales.

According to the report, Honda has a total R&D spend of USD$5.6 billion or 5.6 per cent of sales, the highest of any major manufacturer.

The report also shows that while manufacturers and part suppliers make up just eight percent of corporate R&D spenders, they account for 16 per cent of the total R&D spend. Despite 60 per cent of manufacturers reducing this cost during 2008, the survey reports that the industry increased overall R&D investment by 0.6 per cent to USD$86 billion.

The report indicates that companies have become more targeted in their R&D spend, choosing to focus on projects with a greater expected return on investment as well as develop products for growth markets.

The automotive industry joined the computing and electronics as well as the health industry in comprising two thirds of total R&D spend for the Global Innovation 1000, estimated at USD$528 billion by Booz and Co.

Honda Civic Hatch is UK's Most Reliable Fleet Car

16 Nov 2009

The Swindon built Honda Civic hatch has been named the most reliable fleet car in the United Kingdom.

Fleet News UK, the country’s leading newspaper for the company car industry, conducted the country’s biggest ever reliability survey, which resulted in Honda also claiming three of the top five most reliable cars in the UK, with the Jazz and Accord models listed in third and fourth place respectively.

The survey covered the UK’s 50 largest fleet companies and asked them to rate their most reliable vehicles and manufacturers among their combined fleet of more than one million vehicles.

“This survey is the largest of its kind in the country and is based on feedback from those who really know about the reliability of vehicles – people who run hundreds of thousands of vehicles over many hundreds of thousands of miles," said Fleet News Editor Stephen Briers.

The Civic is Honda’s best selling global model, with over 19 million units sold or almost one third of all Honda sales worldwide. Over 350,000 Civics have been sold in Australia since the car was first introduced in 1973.

Honda Plans for 100 Extra Dealers in China

13 Nov 2009

Honda Motor Co. has announced plans to launch 100 new car dealerships across China over the next five years to meet overwhelming demand.

There are currently 680 Honda dealers across the region, with immediate plans to add around 80 more to city centres and coastal areas before the end of the year, to satisfy strong demand for the Accord and City models.

Honda expects sales to increase by around 16 percent to 550,000 units this calendar year, with the forecast for the fiscal year ending March 2010 exceeded by 50,000 units.

Honda is currently at full production capacity in China and expects this to increase, following its all-time production record in the first half of the fiscal year.

Vehicle sales across China have been boosted by the introduction of nationwide tax cuts and subsidies as part of a wider government stimulus to help minimise the effects of the challenging economic climate.

China is widely tipped to replace the United States as the world’s largest auto market by the end of the year.

The Sun is Shining for Maroochydore Honda Dealer

04 Nov 2009

Since opening the doors of a brand new dealership in Maroochydore recently, Sunshine Coast Honda has enjoyed an eight percent increase in sales.

Dealer Principal Phil Drinnan attributes the growth in sales to the improved customer proposition offered by the new Maroochydore site and the flow-on effect of the Federal Government’s business tax incentive.

Despite the recent industry slowdown, Mr Drinnan says interest from local car buyers has remained strong.

“At Sunshine Coast Honda we’ve actually bucked the trend and seen an increase in operations. Things certainly improved as a result of the Government stimulus and we are confident this trend will continue until the end of the year,” he said.

Mr Drinnan, who has been involved with the Honda brand for almost 25 years, is certain that recent investment in the site will reap significant ongoing benefit.

“Since the launch of the new dealership, sales have increased by another seven to eight percent and I believe this growth will continue. There are always opportunities, even in tough times. If you are doing the right thing by your customers you will be rewarded,” he said.

According to Mr Drinnan, the key for dealers is to look beyond the short-term and take advantage of ongoing opportunities offered by the Honda brand. “Sunshine Coast Honda is definitely working towards a long-term growth strategy. We have a succession plan in place and are currently looking at opportunities for further expansion within the state and I am confident the Honda brand will continue to sell itself.”

Sunshine Coast Honda joins many other Honda dealers who have invested more than $60 million in creating new or redeveloping existing Honda dealerships over the past year.

The Honda Foundation Gives Whitsunday Community Services a Lift

02 Nov 2009

Whitsunday Community Services (WCS) has recently purchased a new hydraulic lift worth $5,500 thanks to the support of The Honda Foundation and Carlisle Honda in far-north Queensland.

The hydraulic lift will assist with the collection and delivery of goods donated to WCS op-shops by removing the need for volunteers to move heavy items such as fridges and freezers on and off the organisation’s Ute. Volunteers like Reg Roberts, who has been with WCS for over ten years, say the hydraulic lift has already made life much easier by helping to eliminate injuries and save time.

Whitsunday Community Services helps to improve the quality of life for all families and individuals within the Whitsundays, including Airlie Beach, Cannonvale and Proserpine, by providing services including family support, community development programs and emergency relief.

Chairman of The Honda Foundation, Mr. Lindsay Smalley said, “It’s great to be able to assist Whitsunday Community Services in this way. Not only has the lift enabled the volunteers to transport donated goods to and from the op-shops, it’s helped protect volunteers from injury. It’s a win/win situation and the Foundation is grateful for the continued hard work of Whitsunday Community Services.”

The Honda Foundation aims to provide assistance to local communities and foster goodwill between Honda Australia, Honda Motor Vehicle Dealers and the public. It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.

Learn more at hondafoundation.org.au

Tiny Camera Plays a Vital Role in Cancer Treatment

02 Nov 2009

Cancer patients at Flinders Medical Centre (FMC) in South Australia will benefit from a new Mediastinoscope, thanks to The Honda Foundation and Dave Potter Honda.

A donation of $13,000 to the Flinders Medical Centre Foundation has enabled the purchase of a Mediastinoscope for the FMC Cardiothoracic Surgery Unit to help keep waiting times for this important cancer-diagnostic surgery to a minimum.

A Mediastinoscope is a thin, tube-like instrument with a fibre-optic camera at one end. It is inserted through an incision in the chest and can perform biopsies to immediately diagnose the infiltration of cancer cells in the mediastinal lymph nodes from the patient’s lungs.

For patients undergoing surgery for lung cancer, this procedure indicates the severity and progression of the cancer and what course of treatment is required. These patients can be spared from an invasive lung operation if the cancer is found to have spread to the lymph nodes and gives surgeons greater flexibility in undertaking unplanned procedures.

“The Honda Foundation is proud to be able to assist a busy public hospital such as Flinders Medical Centre. Thanks to the support of local dealers such as Dave Potter Honda and Honda Australia, we have been able to provide a much-needed piece of equipment,” said Mr. Lindsay Smalley, Chairman of The Honda Foundation.

Deborah Heithersay, CEO of the Flinders Medical Centre Foundation, thanked The Honda Foundation for its support of the South Australian community in providing this vital piece of medical equipment.

“The Flinders Medical Centre Foundation uses financial support from the wider community to fund world class research at Flinders and to purchase vital medical equipment and upgrades for the hospital. We are extremely grateful for this donation from The Honda Foundation, which is a wonderful example of the opportunities which exist for large organisations to support the health and wellbeing of the South Australian community,” she said.

The Honda Foundation aims to provide assistance to local communities and foster goodwill between Honda Australia, Honda Motor Vehicle Dealers and the public. It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.

Learn more at hondafoundation.org.au

Hail a Honda Hybrid at Melbourne Taxi Ranks

21 Jul 2009

Victorian taxi driver Sandeep Singh, has introduced the first Honda Civic Hybrid taxi to Melbourne roads.

A taxi operator for seven years, Mr. Singh’s decision to introduce a hybrid car is part of his ongoing efforts to become more environmentally conscious.

“I welcome any opportunity to make a more positive contribution to the environment, and recognised the potential of a hybrid car as a chance to reduce my carbon emissions,” he said.

According to Mr. Singh, his Honda Civic Hybrid taxi has attracted plenty of attention.
“The feedback from fellow motorists and taxi owners has been very positive, with many commending the move towards greener options,” he said.

“I expect more and more taxi owners will consider introducing hybrid cars in the future, as they look to take advantage of the greater fuel economy and environmental benefits offered by these vehicles.”

Mr. Singh chose the Honda Civic Hybrid over its competitors because of its superior design and fuel efficiency.

“As well as being a trusted brand, Honda’s hybrid vehicle offers a much more attractive shape and interior, which is appealing to both customers and drivers,” he said.

Honda Partners with Flexicar for a Greener Future

04 Jun 2009

On the eve of World Environment Day, Honda Australia announced it is providing two Honda Civic Hybrids to car sharing service Flexicar, as a contribution to sustainable driving.

The initiative is an Australian first for the car industry and Honda believes it will assist with the growing demand for low emission vehicles on Australian roads.

Car sharing is a fast-growing international trend, which began in Europe in the 1980s and is now active in more than 900 cities across Europe, North America and Asia.

Founded in 2005, Flexicar identified the need to introduce a hybrid to its fleet in response to growing consumer concern about the environment, coupled with increased petrol prices.

Honda Australia Senior Director, Lindsay Smalley said this initiative epitomises Honda’s philosophy of leaving blue skies for our children, which was the vision of our founder Mr. Soichiro Honda.

“Honda pioneered hybrid technology in Australia, launching the original Honda Insight in 2001,” Mr. Smalley said. “We now sell the country’s most affordable hybrid, the Honda Civic Hybrid and we are set to launch the world’s most affordable hybrid, the second-generation Honda Insight, in Australia in 2010.”

Sharing a mutual commitment to sustainability, Flexicar CEO and founder, Monique Conheady said Honda is the perfect partner for this initiative.

“Honda’s industry leading position in hybrid technology made it the preferred choice. The majority of our fleet is made up of the Honda Jazz, due to its fuel efficiency and low emissions, so to now add a hybrid to our fleet is a huge step forward for us,” Ms. Conheady said.

The uniquely branded Honda Civic Hybrid was unveiled today in Melbourne by renowned fashion designer and Civic Hybrid driver, Akira Isogawa.

Akira took the first drive of the Melbourne-based vehicle, which will be located outside Flagstaff Gardens for the next two months, before moving to another inner city location.

Akira joins an impressive list of high profile celebrities who have made the switch to environmentally responsible driving, including zero emission, hydrogen powered Honda FCX Clarity drivers: Hollywood actress Jamie Lee Curtis; actress and Environmental Youth Leader Q’orianka Kilcher, who played Pocahontas in the movie “The New World”; Laura Harris from television show 24; and film producer Ron Yerxa.

Victorians are not the only ones set to benefit from the initiative, the second Honda Civic Hybrid will be located in Surry Hills, Sydney, with both vehicles available to Flexicar customers for the next 12 months.

Honda FCX Clarity Named 2009 World Green Car

14 Apr 2009

Recognising Honda's commitment to environmental leadership in the area of alternative fuels and hydrogen-powered fuel cell technology, the Honda FCX Clarity was declared the 2009 World Green Car, American Honda Motor Co., Inc., announced today.

At a press conference hosted by the New York International Auto Show and Mobil 1 at the Jacob Javits Centre in, New York, the Honda FCX Clarity was named the 2009 World Green Car. The FCX Clarity was chosen from an initial entry list of 22 contenders nominated by 59 World Car jurors from 25 countries worldwide.

"The FCX Clarity is a symbol of the progress we have made with fuel cell vehicles and our commitment to developing vehicles that promote renewable energy supplies and zero-emissions transportation," said Steve Center, vice president, national Marketing Operations for American Honda.

The FCX Clarity, a sleekly styled hydrogen fuel cell-powered sedan currently available on a limited lease-basis, is propelled by an electric motor that runs on electricity generated by an on-board fuel cell stack. The vehicle's only emission is water, and its fuel efficiency is up to three times that of a modern gasoline-powered automobile and two times that of a gasoline-powered hybrid vehicle.

The World Green Car awards were inaugurated in 2003, and officially launched in January 2004, to reflect the reality of the global marketplace, as well as to recognise and reward automotive excellence on an international scale.

The awards are administered by a non-profit association, under the guidance of a Steering Committee of pre-eminent automotive journalists from Asia, Europe, and North America. There is no affiliation with, nor are the awards in any way influenced by any publication, auto show, automaker, or other commercial enterprise.